This Chicago-based automation tool is helping their 150,000 clients send out fewer emails while, at the same time, attaining much better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 and July 2021 using its automatic workflows. That definitely indicates good value for money, but considering it’s on the more expensive end of the spectrum, how much value do you really get?
Flaunting lots of attributes and also assimilations, along with pleasant as well as quick assistance, they do seem like a giant email advertising and marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign deal nearly everything you need within a newsletter advertising tool, plus their innovative automations are hard to beat. The entry-level plan begins at $15 monthly (for approximately 500 clients, paid monthly), or if you wish to gain access to professional functions such as the inbuilt CRM, lead racking up, landing web pages and also SMS sending out, the Plus strategy begins at $70 monthly.
One of their key features is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate checklist and call management, as well as offers, if you decide to utilize their CRM software program. This ‘Deals’ system (sales pipe) additionally enables you to add notes to get in touches with, established visits, send straight messages to them, and also far more.
The ‘Conversations’ attribute is another one to keep in mind. You can use it to send out targeted messages straight to your web site site visitors in order to maximize the general consumer experience as well as develop a sort of sales channel to assist you transform a lot more site visitors.
Having all your details and activity in one location suggests that you can rapidly obtain a alternative view of just how your sales as well as advertising efforts are doing. Not needing to make use of a variety of service providers for your various digital advertising and marketing initiatives will also potentially save you money.
Let’s dive in and take a closer look at ActiveCampaign:
Pros as well as Cons
Exceptionally powerful automation:
Among the best advertising automation tools available. This key function of ActiveCampaign is not just exceptionally effective yet additionally easy to use. Integrated engagement allows you integrate all the channels that can be utilized within an automation: advertising campaigns, sales follow-ups, message, and a lot more. This feature makes it a wonderful email marketing device for Shopify.
Deals reporting on all locations such as click-maps, geo-tracking as well as page brows through. Acquisition tracking is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a nice addition to aid you boost acquisitions, loyalty, as well as involvement.
In our deliverability tests, ActiveCampaign shows to be one of the best tools in getting emails delivered.
ActiveCampaign offers to do the account movement for cost-free if you are coming from a different e-mail advertising software application.
Steeper learning contour:
This might just be taken into consideration a disadvantage if you’re after a fast as well as straightforward e-mail remedy. There are less complex email e-newsletter solutions out there, so you may want to look elsewhere if this is all you need.
No totally free plan:
However, there is no free strategy readily available (only a free test). There are if you’re looking for a simple device
Charges for customer sneak peek:
You can preview how your e-newsletter looks on different e-mail customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve examined, permitting you to establish practically any kind of automation you can think of– triggered projects, sales follow-ups, automated division, vibrant email content and so on. You can currently instantly send one-to-one sales e-mails by means of your own inbox.
You require an incorporated sales as well as marketing platform for your business:
ActiveCampaign’s built-in CRM seamlessly links to all your email marketing information, permitting sales groups to act swiftly. Features like lead racking up and social information can likewise assist to improve your sales follow-up processes.
You need a device that performs multi-channel advertising:
Apart from sending out emails, ActiveCampaign likewise permits you to establish landing pages, send out SMS and customized ‘Conversations’ to website site visitors, set up chatbot automations as well as even handle how Facebook ads are shown to calls. It’s a great service if you ‘d like to have the ability to centralize a good chunk of your advertising and also offer your consumers a far better all-round experience.
Not suggested if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, as well as getting familiarized with it takes a whole lot even more job than other devices. In addition to the regular maintenance you’ll require to establish, monitor as well as maximize e-mail campaigns.
You just require straightforward automations:
If you only wish to establish standard e-mail series (for example, a welcome project), we would certainly suggest extra economical alternatives like MailerLite which is much less complicated to use. Otherwise, you’ll be spending for a tonne of bonus ( and also complexity) that you just will not need.
Unfortunately, there’s no totally free plan, as well as with a trial duration of just 14 days, they don’t offer you much time to examine whether it’s best for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward design, with quickly accessible menus. The control panel has a valuable ‘Getting Started’ slider to help brand-new users, as well as it has demo information to offer you an idea of just how ideal to make use of sections. A nice function is the Content Manager, which stores all your possessions in a central hub, making it simple to keep things organized.
With so much capability, it may be a little difficult for outright novices at.
Editor – 4 out of 5 stars
The drag as well as decrease email building contractor is quick as well as has a couple of convenient functions. Surprisingy, there is no quick way to preview your newsletter– you’ll require to go into the e-mail setups.
An easy to use If/Then/Else reasoning is readily available via ‘conditional web content’ which allows you to reveal particular customers different web content based upon certain conditions like interests, web links clicked in the past, and so on. You can now include customized trademarks to your one-to-one e-mails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS caused, progressed automation. ActiveCampaign don’t have a dedicated transactional e-mail server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive layouts to select from. You can conveniently sneak peek them in an additional home window, both on mobile as well as desktop computer. Other tools use a little more features/content blocks within the email builder. They supply individuals a cost-free personalized email layout on the Plus strategy and higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unequalled. It’s incredibly powerful, and also very user-friendly, allowing you to automate follow-up projects, edit multiple problems and also far more. This is all done by means of an user friendly flowchart-style automation home builder. There are additionally pre-made ‘ dishes’ ( themes) for you to use, or obtain concepts from. Otherwise, you can develop your own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other devices, managing get in touches with and also checklists is made a lot easier because of their automation features which enable you to organize people into checklists. Find out more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, lets you create your own custom areas. Aside from the common types, which are totally responsive, it also permits you to develop floating forms and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to score pretty extremely, landing e-mails generally inbox of the most preferred suppliers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is good news for email marketers.
Records as well as Analysis – 4.5 out of 5 stars
Enables reporting on generally whatever ( opens up, click-maps, web page gos to, geo-tracking). Ecommerce records are also available on specific prepare for Shopify, BigCommerce, WooCommerce, and extra. The “Recommendations for you” section uses handy ideas on actions you can take. Various other records consist of get in touch with trends, offer reports, conversation conversion, automation reports, and so on. Customized reports are just available on the Enterprise plan.
Languages – 4 out of 5 stars
Their website and assistance are both offered in English, plus 5 other languages. You can transform your user profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client sneak peek is readily available, as well, but at a rate of $1 per test/client, which seems a bit high. You can currently send out a examination email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this then places them in an exemption list.
Blocklist – Yes
This is the aforementioned ‘ exemption list’. You can import contacts directly right into this listing, as well as export as well.
Storage available for photos as well as data – Unlimited
Photos over 1000px will certainly be downsized.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to use your own tracking domain name to boost your newsletter’s company branding.
Various degrees of account access – Yes
This is a very flexible system, without certain degrees. You define the group names as well as also the specific accessibility for each and every of those groups through tick-boxes. 2-Factor Authentication for an extra safety layer is offered too.
Combinations – Yes
ActiveCampaign offer a lot of assimilation options, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all kinds of form and study devices like Typeform as well as SurveyMonkey. You shouldn’t have a issue discovering what you need as they also incorporate with Zapier. Find all combinations right here.
Landing Page Builder – Yes
On the Professional plan as well as up, you can create individualized internet experiences by hiding or eliminating particular components. You can additionally include special switches, which consist of calling a phone number, downloading a data or sending an e-mail.
Customer Support – 5 out of 5 stars
Support is fast and also friendly , using all mediums and offered in numerous languages. Their knowledge base is conveniently searchable and also specifically helpful , I had extremely little difficulty finding relevant search results. They additionally have video tutorials offered, webinars ( archived and online ) as well as individually training on the ‘Plus’ strategy. Live conversation is also available on all strategies, but no phone support.
General ranking – 4.5 out of 5 stars
ActiveCampaign is one of the most effective email advertising and marketing solutions on the marketplace, barely missing a point when it involves professional attributes. Local business will certainly benefit from excellent sales automation, client administration with the use of automated process and also the brand-new features they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great range of pro functions. Allow’s damage those down a little and evaluate what jobs and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capacities of dozens of ESPs and also have not yet found a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate practically anything: campaigns, offers, ecommerce automation, SMS, get in touch with management, and so on.
Advertising and marketing automation is consisted of on all strategies, however, sales automation is scheduled for individuals on the Plus plan (from $70/mo) and higher.
One-to-one email automation is quite distinct to ActiveCampaign. You’ll have the ability to activate automations directly through your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or higher and also this isn’t low-cost whatsoever.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have seen them proactively add brand-new functions regularly, especially around the location of automation. This is a very good indication, as some other ActiveCampaign competitors have not been quite so honest.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation themes, otherwise known as ‘recipes’ and also located that they are both really well put together and also easy to edit. There are tons to select from (750 in fact!), and the categories make it very easy to discover what you’re seeking.
activecampaign automation layouts
Other tools tend to provide fairly basic layouts, whereas ActiveCampaign offers a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with many themes, you can really feel overloaded by the choices. It might show up that some dishes are repeated, nevertheless, after revising the templates very closely, you can see there are tiny differences between them. I can see how this could be a little complex for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign gives you with a range of automation design templates:
activecampaign sms layouts
Understand that SMS sending out is just offered on the Plus strategy and also higher, which begins at $70/month, so it’s not inexpensive. You’ll also need to be on the pricey Enterprise account if you want your very own custom-made SMS number for sending out.
As pointed out above, ActiveCampaign features a integrated CRM.
Small company owners looking for call administration software application will certainly find this function especially useful, to make use of along with the sophisticated e-mail marketing capacities.
After substantial testing, we located that the software application was rather easy to use. You can establish multiple deal pipelines, and also edit/add new phases to reflect your unique sales process. The drag as well as decrease software makes it simple to manually move offers with the pipeline.
The more advanced user can take advantage of this range of CRM automation layouts, which covers everything from lead scoring to job monitoring:
crm actions activecampaign
Prices begins at $70/month for this function, as it is scheduled for those on the Plus plan and also greater. It’s not specifically economical, however when you consider every little thing you’re obtaining (advanced sales and advertising lead, automation & contact racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s in fact not a bad deal.
When compared versus the very best CRM software application for local business, we located that many services charged per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will actually aid maintain prices down.
We likewise carried out a in-depth contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most significantly, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing page design templates, as well as you can likewise build your own as well as wait as a customized web page for future usage.
activecampaign touchdown page themes
After evaluating the styles and editor, we would certainly state they are attractive and contemporary , the only thing is that it isn’t so easy to move blocks around the web page when modifying. You can not move an aspect up or down a little, instead, you can just relocate it in between the laid out sections. I think of ActiveCampaign has established it up like this to ensure that every element is lined up, however it implies you have much less creative flexibility than with various other website as well as touchdown page contractors like Wix.
I additionally could not discover a means to add a link to photos, which isn’t suitable.
touchdown web page home builder activecampaign
The cool ( as well as distinct) aspect of ActiveCampaign’s landing web pages is that you can consist of vibrant web content (web customization) so that each customer sees exactly what’s appropriate to them. This will assist you to target leads in an smart means, e.g. only revealing individuals material that’s appropriate to their geolocation or market or revealing them products based upon their purchase background. You can likewise enable monitoring on your pages.
So do we suggest ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not only do they use nearly everything you need within an email advertising and marketing system, however they do it very well.
The coverage offers you understanding into almost all aspects, such as page check outs, geo-tracking, openers, ecommerce and also more. One location that is slightly doing not have is the e-mail contractor, not providing an experience as slick as other services out there, with a couple of niggling features that could be done better (like the revision background).
The assistance is as advertised: pleasant, fast as well as valuable . Email and chat assistance are terrific, with a personal feeling to the interactions. Their data base is quickly searchable and also in fact returns relevant results a high portion of the moment. With their ‘Plus’ prepare you also get accessibility to one-on-one training and handy webinars, which is a nice enhancement.
If you’re looking for an all-in-one digital advertising and marketing device, I believe this ActiveCampaign evaluation shows that it is actually one of the finest options you can make. Their advertising and marketing and also sales automation is the genuine deal as well as makes various other devices’ computerized operations look light in contrast. (See why it makes an excellent Mailchimp option below.).
You’ll need to be prepared to place in a little time due to the slightly steeper knowing contour, and also possibly spend a bit even more money, yet your organization will gain the rewards. If, on the other hand, you’re simply searching for a basic means to blow up out e-newsletters, a solution like GetResponse or MailerLite could be a bit simpler to get your head around.
On a side note, ActiveCampaign offers a range of really helpful cost-free tools, regardless of whether you’re a consumer or not. You can find everything from content and social media sites calendar design templates to a subject line generator. Take a look at the cost-free tools here.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most affordable options, actually, their cost-free strategy is very generous. Their strategy to email advertising layout is exceptional, offering modern-looking design templates. It’s also among the most convenient devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of pro options (e.g. a webinar device) and excellent automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, and also their layout as well as testing tools are exceptional. Check out the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages and also includes sophisticated automation alternatives as well as a built-in CRM.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to handle your get in touches with, bargains and leads. There are lots of automations to help you streamline your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from newsletter creation to contact monitoring. Featuring a myriad of features, this all-in-one advertising and marketing automation software program is a wonderful choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send e-mail e-newsletters, screen bargains as well as manage your get in touches with. Nonetheless, the most significant feature is the sales and marketing automation abilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page contractor allows you to create modern landing pages with dynamic web content blocks, implying you can individualize your material relying on that’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is readily available for iOS as well as Android. You can check out projects as well as email automation details, schedule as well as send campaigns, track email performance metrics, handle get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail marketing solution for small companies. It securely stores your customer data and also supplies a secure way to manage your subscribers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual tests. Scoring in the early to mid-nineties, we ‘d state they have great deliverability.
We’ve evaluated the advertising and marketing automation abilities of loads of ESPs and have not yet found a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate basically anything: campaigns, deals, ecommerce automation, SMS, contact administration, and so on.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and good automations.