This Chicago-based automation tool is helping their 150,000 clients send less e-mails while, at the same time, attaining far better results. ActiveCampaign reported that their customers conserved 38.4 million hours in between July 2020 as well as July 2021 using its automatic workflows. That absolutely suggests good value for cash, yet considering it’s on the more expensive end of the spectrum, how much value do you truly obtain?
Boasting many functions as well as integrations, along with pleasant and quick assistance, they do sound like a powerhouse email marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they measure up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually every little thing you need within a e-newsletter marketing tool, plus their innovative automations are hard to beat. The entry-level strategy starts at $15 per month (for approximately 500 subscribers, paid regular monthly), or if you wish to gain access to professional attributes such as the in-built CRM, lead scoring, touchdown web pages and also SMS sending, the Plus strategy starts at $70 each month.
Among their vital attributes is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate listing and also contact management, as well as deals, if you decide to use their CRM software application. This ‘Deals’ system (sales pipeline) additionally allows you to add notes to contacts, established visits, send out straight messages to them, and far more.
The ‘Conversations’ feature is another one to note. You can utilize it to send out targeted messages directly to your internet site site visitors in order to optimize the general customer experience and create a kind of sales funnel to aid you transform a lot more site visitors.
Having all your information as well as activity in one area indicates that you can swiftly obtain a alternative view of exactly how your sales and advertising and marketing efforts are doing. Not needing to use a number of carriers for your different digital advertising initiatives will certainly additionally possibly save you cash.
Allow’s dive in as well as take a better check out ActiveCampaign:
Cons and also pros
Incredibly effective automation:
One of the very best advertising automation devices around. This essential function of ActiveCampaign is not only extremely effective but likewise easy to use. Integrated interaction lets you integrate all the networks that can be used within an automation: advertising campaigns, sales follow-ups, message, and also more. This function makes it a excellent e-mail marketing tool for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also web page gos to. Purchase tracking is available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a good addition to help you raise purchases, commitment, and engagement.
In our deliverability examinations, ActiveCampaign proves to be one of the very best devices in getting emails delivered.
ActiveCampaign provides to do the account migration for free if you are coming from a various e-mail advertising and marketing software.
Steeper discovering curve:
This may only be thought about a disadvantage if you’re after a easy and quick e-mail solution. There are simpler email e-newsletter services around, so you might wish to look somewhere else if this is all you require.
No cost-free plan:
Sadly, there is no totally free plan readily available ( just a free test). There are if you’re looking for a straightforward tool
Fees for client preview:
You can sneak peek exactly how your e-newsletter views numerous e-mail customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve examined, allowing you to establish virtually any type of automation you can consider– set off projects, sales follow-ups, automated segmentation, dynamic email material and so forth. You can currently immediately send out one-to-one sales e-mails via your very own inbox.
You need an incorporated sales and also advertising and marketing system for your business:
ActiveCampaign’s inbuilt CRM seamlessly connects to all your email advertising data, permitting sales groups to act promptly. Functions like lead racking up and also social information can likewise aid to streamline your sales follow-up processes.
You need a tool that performs multi-channel advertising:
Besides sending e-mails, ActiveCampaign likewise enables you to establish landing web pages, send out SMS and customized ‘Conversations’ to website visitors, set up chatbot automations as well as also handle just how Facebook ads are presented to calls. If you ‘d like to be able to streamline a great chunk of your advertising and also give your consumers a better all-round experience, it’s a excellent solution.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, as well as obtaining familiarized with it takes a lot more work than various other tools. And also the regular maintenance you’ll require to set up, monitor and also optimize e-mail projects.
You only require easy automations:
If you only intend to establish basic email sequences (for example, a welcome campaign), we would certainly recommend a lot more budget-friendly alternatives like MailerLite which is much easier to use. Or else, you’ll be paying for a tonne of additionals ( and also intricacy) that you simply will not need.
Regrettably, there’s no free plan, and also with a trial period of just 14 days, they do not offer you much time to examine whether it’s appropriate for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward layout, with conveniently accessible menus. The dashboard has a useful ‘Getting Started’ slider to help brand-new individuals, as well as it has actually demo information to offer you an idea of how finest to make use of sections. A good feature is the Content Manager, which shops all your assets in a centralized hub, making it very easy to maintain things arranged.
With so much capability, it may be a little difficult for absolute newbies at.
Editor – 4 out of 5 stars
The drag and also decrease email contractor is quick as well as has a pair of convenient features. Surprisingy, there is no fast method to sneak peek your newsletter– you’ll need to go into the email settings.
An easy to use If/Then/Else logic is offered via ‘conditional content’ which permits you to reveal specific consumers different web content based on particular conditions like interests, web links clicked in the past, and so on. You can now add customized signatures to your one-to-one emails with the brand-new signature personalization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign don’t have a committed transactional email server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive design templates to choose from. You can easily preview them in an additional window, both on mobile and desktop computer. Other devices use a little extra features/content blocks within the email contractor. They supply customers a totally free personalized email style on the Plus plan as well as higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unsurpassable. Otherwise, you can build your own automation from scrape.
Listing Management- 5 out of 5 stars
Contrasted to a few other devices, taking care of lists as well as contacts is made much easier due to their automation features which allow you to arrange people right into checklists. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your own customized fields. In addition to the conventional forms, which are fully responsive, it additionally enables you to produce floating forms as well as modals. If you’re on Shopify, you can instantly embed a form on your website instead of needing to duplicate as well as paste it into your shop’s code. This type can consist of a discount code to encourage individuals to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to score rather highly, landing e-mails generally inbox of the most prominent service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively regular, which is great news for email marketing experts.
Reports as well as Analysis – 4.5 out of 5 stars
Enables reporting on generally whatever (opens, click-maps, page gos to, geo-tracking). Ecommerce reports are additionally readily available on certain plans for Shopify, BigCommerce, WooCommerce, and also a lot more. The “Recommendations for you” section supplies valuable tips on activities you can take. Various other records include call fads, offer records, conversation conversion, automation reports, etc. However, personalized reports are just offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their website as well as assistance are both readily available in English, plus 5 other languages. You can change your individual account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is available, also, however at a rate of $1 per test/client, which appears a bit high. You can now send out a examination email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, as well as this after that places them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import contacts directly right into this list, as well as export too.
Storage available for photos and information – Unlimited
Pictures above 1000px will certainly be downsized.
SPF as well as DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your very own monitoring domain name to improve your newsletter’s business branding.
Different levels of account access – Yes
This is a really versatile system, without particular degrees. You define the team names and also the specific accessibility for every of those teams through tick-boxes. 2-Factor Authentication for an extra safety and security layer is offered too.
Combinations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all kinds of form and also study tools like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
The layouts are simple and different to modify. Touchdown web pages are hosted on a personalized domain name or subdomain. On the Professional strategy as well as up, you can produce customized web experiences by hiding or removing certain aspects. You can also include special buttons, that include calling a phone number, downloading a documents or sending an email.
Consumer Support – 5 out of 5 stars
They also have video tutorials readily available, webinars ( real-time and also archived ) and also individually training on the ‘Plus’ plan. Live chat is additionally readily available on all plans, however no phone assistance.
General rating – 4.5 out of 5 stars
ActiveCampaign is one of the most effective email advertising and marketing solutions on the marketplace, rarely missing a point when it pertains to pro features. Small companies will certainly benefit from superb sales automation, subscriber monitoring via using automated process as well as the brand-new attributes they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good series of professional features. Let’s break those down a little as well as assess what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation abilities of loads of ESPs and haven’t yet located a match for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate basically anything: projects, offers, ecommerce automation, SMS, call administration, and so on.
Advertising and marketing automation is included on all plans, nonetheless, sales automation is scheduled for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to set off automations straight with your inbox interactions with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater as well as this isn’t cheap whatsoever.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have actually seen them proactively add brand-new features frequently, especially around the location of automation. This is a excellent indication, as some other ActiveCampaign rivals have not been fairly so forthcoming.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation templates, or else referred to as ‘recipes’ and found that they are both really well created and easy to modify. There are tons to pick from (750 in fact!), and also the categories make it very easy to find what you’re searching for.
activecampaign automation design templates
Various other tools often tend to provide quite basic templates, whereas ActiveCampaign supplies a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with so many design templates, you can feel overwhelmed by the choices. It may appear that some dishes are duplicated, nonetheless, after revising the templates very closely, you can see there are little distinctions between them. I can see exactly how this could be a little complicated for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign offers you with a variety of automation design templates:
activecampaign sms themes
Know that SMS sending is only readily available on the Plus plan and higher, which starts at $70/month, so it’s not cheap. If you want your very own customized SMS number for sending, you’ll additionally require to be on the pricey Enterprise account.
As stated above, ActiveCampaign includes a built-in CRM.
Small business owners searching for contact management software application will certainly find this feature specifically useful, to use along with the innovative e-mail advertising abilities.
After considerable screening, we found that the software application was pretty easy to use. You can establish multiple offer pipes, and edit/add new phases to show your one-of-a-kind sales process. The drag and decline software application makes it very easy to manually relocate bargains through the pipeline.
The more advanced customer can benefit from this range of CRM automation themes, which covers every little thing from lead racking up to job administration:
crm activities activecampaign
Prices starts at $70/month for this attribute, as it is booked for those on the Plus plan and higher. It’s not exactly cheap, but when you consider every little thing you’re getting (advanced sales as well as advertising lead, call & automation scoring, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s really not a bad deal.
When compared against the most effective CRM software program for local business, we located that many service fee per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will really aid keep prices down.
We additionally performed a in-depth comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign in fact had a great deal of benefits over the CRM titan. Most notably, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page design templates, and you can also construct your very own as well as wait as a personalized web page for future use.
activecampaign landing web page layouts
After examining the layouts and editor, we would certainly state they are contemporary and also appealing , the only point is that it isn’t so easy to move blocks around the web page when editing. You can’t relocate an element up or down a little, instead, you can only relocate it between the detailed sections. I imagine ActiveCampaign has established it up similar to this to ensure that every aspect is lined up, but it indicates you have much less creative liberty than with various other web site and also landing web page building contractors like Wix.
I likewise could not discover a means to add a link to photos, which isn’t optimal.
touchdown page home builder activecampaign
The cool (and unique) thing about ActiveCampaign’s landing web pages is that you can include dynamic content ( internet customization) to make sure that each individual sees precisely what’s relevant to them. This will help you to target leads in an intelligent way, e.g. only revealing customers web content that’s pertinent to their geolocation or sector or revealing them products based upon their acquisition history. You can additionally enable tracking on your web pages.
Do we suggest ActiveCampaign?
It’s really challenging to fault ActiveCampaign, not only do they offer nearly whatever you require within an email advertising and marketing platform, but they do it effectively.
The reporting supplies you understanding into mostly all aspects, such as page visits, geo-tracking, openers, ecommerce and also even more. One location that is somewhat lacking is the e-mail builder, not providing an experience as slick as various other services available, with a couple of niggling attributes that could be done better (like the modification background).
The support is as promoted: friendly, valuable and also rapid . Email and also chat support are wonderful, with a personal feel to the communications. Their knowledge base is easily searchable and in fact returns appropriate results a high portion of the moment. With their ‘Plus’ prepare you even obtain accessibility to individually training as well as handy webinars, which is a nice addition.
If you’re looking for an all-in-one electronic advertising and marketing device, I think this ActiveCampaign review shows that it is truly one of the best selections you can make. Their advertising and sales automation is the actual deal as well as makes other devices’ automatic workflows look light in contrast. (See why it makes an outstanding Mailchimp choice here.).
You’ll need to be prepared to place in a little time due to the slightly steeper knowing curve, as well as possibly invest a little bit even more money, but your business will gain the benefits. If, on the other hand, you’re just trying to find a simple way to blow up out e-newsletters, a remedy like GetResponse or MailerLite may be a bit much easier to get your head around.
On a side note, ActiveCampaign supplies a range of actually valuable cost-free devices, no matter whether you’re a customer or not. You can find every little thing from content and also social media sites schedule templates to a subject line generator. Check out the free devices here.
Attempt ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget-friendly remedies, in fact, their free strategy is extremely generous. Their approach to email marketing style is praiseworthy, offering modern-looking layouts. It’s additionally among the simplest tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with loads of professional choices (e.g. a webinar device) and great automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, as well as their design as well as screening tools are superb. Check out the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one email advertising tools on the marketplace. It’s available in 6 languages and also features advanced automation options as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your calls, bargains and also leads. There are a lot of automations to help you improve your procedures. Find out even more right here.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter creation to speak to monitoring. Featuring a myriad of features, this all-in-one marketing automation software application is a wonderful selection for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send e-mail newsletters, display deals and also handle your contacts. Nonetheless, the most noteworthy feature is the sales and advertising and marketing automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page building contractor permits you to develop modern-day landing pages with vibrant web content blocks, meaning you can personalize your material depending upon who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and Android. You can see campaigns and also e-mail automation details, routine and send out campaigns, track e-mail performance metrics, manage get in touches with, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising service for small companies. It safely stores your client information and provides a protected means to manage your clients.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability rates are amongst the top 5 results in our bi-annual tests. Rating in the very early to mid-nineties, we ‘d state they have great deliverability.
We’ve examined the advertising and marketing automation capabilities of dozens of ESPs and have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, call administration, etc.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) and also great automations.