This Chicago-based automation device is helping their 150,000 clients send less emails while, at the same time, accomplishing much better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 and also July 2021 utilizing its automated workflows. That definitely suggests good value for money, but considering it’s on the more expensive end of the range, how much value do you really obtain?
Boasting lots of functions and combinations, in addition to quick and also friendly assistance, they do seem like a powerhouse email advertising tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their strong cases.
ActiveCampaign Review Summary
ActiveCampaign offer practically everything you require within a newsletter advertising tool, plus their innovative automations are tough to defeat. The entry-level plan starts at $15 per month (for as much as 500 clients, paid monthly), or if you wish to access pro functions such as the inbuilt CRM, lead racking up, landing web pages and SMS sending, the Plus plan begins at $70 monthly.
Among their crucial attributes is marketing automation. Apart from autoresponders, which can be based on myriad conditions, you can automate checklist as well as call management, as well as deals, if you determine to use their CRM software. This ‘Deals’ system (sales pipeline) likewise allows you to include notes to calls, set up appointments, send straight messages to them, as well as much more.
The ‘Conversations’ function is one more one to keep in mind. You can utilize it to send out targeted messages straight to your website site visitors in order to optimize the overall client experience as well as produce a type of sales channel to assist you transform more visitors.
Having all your info and activity in one area suggests that you can swiftly get a holistic sight of exactly how your sales as well as advertising and marketing initiatives are carrying out. Not having to utilize a variety of carriers for your numerous electronic marketing efforts will certainly likewise possibly save you cash.
Allow’s dive in and also take a more detailed look at ActiveCampaign:
Pros and Cons
Very powerful automation:
One of the finest advertising automation devices out there. This essential function of ActiveCampaign is not only extremely powerful yet likewise easy to make use of.
Offers reporting on all areas such as click-maps, geo-tracking and also web page sees. Purchase monitoring is available on higher plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a nice enhancement to help you raise purchases, commitment, and involvement.
In our deliverability tests, ActiveCampaign verifies to be one of the best devices in getting e-mails supplied.
ActiveCampaign offers to do the account movement for free if you are coming from a different email marketing software.
Steeper understanding contour:
If you’re after a simple and quick e-mail option, this could just be taken into consideration a con. There are easier e-mail newsletter solutions out there, so you may wish to look elsewhere if this is all you require.
No totally free plan:
There is no free plan readily available (only a cost-free trial). There are if you’re looking for a simple device
Charges for client sneak peek:
You can preview how your newsletter searches various email clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the best newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve examined, enabling you to set up essentially any automation you can consider– caused campaigns, sales follow-ups, automated division, dynamic email web content and so on. You can currently instantly send out one-to-one sales e-mails via your very own inbox.
You need an incorporated sales and advertising platform for your organization:
ActiveCampaign’s inbuilt CRM flawlessly links to all your e-mail marketing data, permitting sales teams to act promptly. Functions like lead scoring and also social data can likewise help to enhance your sales follow-up processes.
You need a device that performs multi-channel marketing:
Apart from sending out emails, ActiveCampaign also enables you to establish touchdown web pages, send out SMS and also individualized ‘Conversations’ to web site visitors, established chatbot automations and also even manage just how Facebook advertisements are shown to calls. If you ‘d such as to be able to streamline a great portion of your advertising and also give your consumers a far better overall experience, it’s a terrific option.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced device, as well as obtaining acquainted with it takes a whole lot even more job than other devices. Not to mention the routine maintenance you’ll need to establish, monitor as well as maximize e-mail campaigns.
You only need simple automations:
If you just wish to set up basic email series (for example, a welcome project), we would certainly recommend extra affordable options like MailerLite which is much simpler to utilize. Otherwise, you’ll be paying for a tonne of bonus ( and also intricacy) that you just will not need.
You’re not exactly sure:
There’s no cost-free strategy, and also with a trial duration of just 14 days, they don’t give you much time to analyze whether it’s ideal for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use design, with conveniently accessible menus. The control panel has a beneficial ‘Getting Started’ slider to help new users, as well as it has demo information to offer you an idea of exactly how ideal to make use of sections. A wonderful feature is the Content Manager, which stores all your assets in a centralized hub, making it simple to maintain things organized.
With so much performance, it may be a little complicated for absolute novices in the beginning.
Editor – 4 out of 5 stars
The drag and also drop e-mail home builder is quick and also has a pair of useful functions. Surprisingy, there is no fast method to preview your newsletter– you’ll need to go right into the e-mail settings.
An easy to use If/Then/Else logic is available via ‘conditional web content’ which enables you to show specific clients different web content based on certain problems like rate of interests, web links clicked in the past, etc. You can currently include customized trademarks to your one-to-one e-mails with the new signature personalization tag.
Email types – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a specialized transactional email web server.
Choice and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive layouts to pick from. You can easily preview them in another home window, both on mobile and also desktop. Other tools use somewhat more features/content blocks within the e-mail building contractor. They use individuals a totally free personalized email style on the Plus plan as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unbeatable. It’s incredibly powerful, and also extremely easy to use, allowing you to automate follow-up projects, edit multiple problems as well as much more. This is all done through an easy-to-use flowchart-style automation home builder. There are additionally pre-made ‘recipes’ ( design templates) for you to utilize, or get ideas from. Otherwise, you can build your own automation from the ground up.
Listing Management- 5 out of 5 stars
Contrasted to some other tools, taking care of contacts and listings is made much easier because of their automation features which permit you to arrange individuals into listings. Discover more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your very own custom fields. Other than the conventional types, which are totally responsive, it additionally enables you to produce floating kinds and modals. You can immediately install a form on your site instead of having to duplicate and paste it into your store’s code if you’re on Shopify. This form can consist of a discount code to urge customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score quite highly, landing e-mails generally inbox of the most preferred service providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is good news for e-mail marketing professionals.
Records as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are likewise available on specific strategies for Shopify, BigCommerce, WooCommerce, and much more. Various other reports include call patterns, offer records, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website and support are both readily available in English, plus 5 other languages. You can change your individual account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email customer preview is offered, also, however at a rate of $1 per test/client, which appears a bit steep. You can now send out a test email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and also this after that places them in an exemption list.
Blocklist – Yes
This is the aforementioned ‘exclusion checklist’. You can import contacts straight into this list, and export also.
Storage offered for data and pictures – Unlimited
Images above 1000px will be scaled down.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s feasible to utilize your own tracking domain to improve your e-newsletter’s firm branding.
Various degrees of account access – Yes
This is a very versatile system, without certain degrees. You define the team names and also the exact accessibility for every of those groups by means of tick-boxes. 2-Factor Authentication for an added security layer is available as well.
Combinations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all kinds of form and survey devices like Typeform as well as SurveyMonkey.
Landing Page Builder – Yes
The templates are different and easy to modify. Landing pages are hosted on a customized domain or subdomain. On the Professional plan and also up, you can develop tailored web experiences by concealing or eliminating particular elements. You can likewise include unique buttons, which include calling a contact number, downloading a data or sending an e-mail.
Consumer Support – 5 out of 5 stars
They likewise have video clip tutorials readily available, webinars ( online and also archived ) and also one-on-one training on the ‘Plus’ strategy. Live chat is likewise available on all plans, yet no phone assistance.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most effective e-mail advertising services on the marketplace, barely missing out on a point when it involves professional attributes. Small companies will certainly gain from superb sales automation, client management via the use of automated workflows and the new functions they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent series of professional functions. Let’s damage those down a little and also assess what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation capabilities of dozens of ESPs as well as haven’t yet discovered a suit for ActiveCampaign. Though ActiveCampaign’s competitors consist of advertising and marketing automation as part of their item, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, get in touch with management, etc.
Advertising and marketing automation is consisted of on all plans, nevertheless, sales automation is reserved for individuals on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to set off automations straight via your inbox communications with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t cheap in any way.
We’ve been monitoring ActiveCampaign for many years, and have seen them proactively add new functions frequently, specifically around the area of automation. This is a great indicator, as some other ActiveCampaign competitors haven’t been quite so forthcoming.
ActiveCampaign automation themes
We explored ActiveCampaign’s automation design templates, or else called ‘recipes’ and located that they are both actually well assembled as well as easy to modify. There are lots to pick from (750 actually!), and the categories make it simple to discover what you’re looking for.
activecampaign automation layouts
Other devices often tend to give rather basic design templates, whereas ActiveCampaign supplies a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many layouts, you can really feel overloaded by the options. It might appear that some recipes are repeated, nonetheless, after changing the themes very closely, you can see there are little differences between them. I can see exactly how this could be a little complicated for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign gives you with a variety of automation templates:
activecampaign sms layouts
Realize that SMS sending is only readily available on the Plus strategy and higher, which begins at $70/month, so it’s not low-cost. You’ll likewise require to be on the expensive Enterprise account if you desire your very own custom-made SMS number for sending.
As stated above, ActiveCampaign includes a built-in CRM.
Local business owners seeking call administration software will find this feature particularly helpful, to utilize along with the advanced email marketing capabilities.
After comprehensive testing, we discovered that the software application was quite easy to use. You can establish numerous offer pipes, as well as edit/add brand-new phases to mirror your distinct sales procedure. The drag as well as decrease software application makes it simple to manually move offers through the pipe.
The advanced user can gain from this series of CRM automation design templates, which covers everything from lead scoring to job management:
crm actions activecampaign
Rates starts at $70/month for this feature, as it is reserved for those on the Plus plan as well as higher. It’s not specifically cheap, but when you think about every little thing you’re getting ( innovative sales and advertising automation, contact & lead scoring, email & SMS sending out, Facebook Custom Audience combination, etc) it’s really not a bad deal.
When contrasted versus the very best CRM software application for small businesses, we located that many services charged per individual, whereas ActiveCampaign included 25 individual accounts, which will actually help maintain prices down.
We likewise performed a thorough comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign actually had a lot of advantages over the CRM giant. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive landing page layouts, and also you can also develop your very own and also wait as a customized page for future usage.
activecampaign landing page themes
After evaluating the designs and editor, we would certainly claim they are contemporary as well as eye-catching , the only point is that it isn’t so easy to move blocks around the web page when modifying. You can not relocate an component up or down a little, instead, you can only move it between the laid out sections. I imagine ActiveCampaign has established it up like this to ensure that every component is straightened, yet it indicates you have much less imaginative freedom than with various other site and also landing web page contractors like Wix.
I likewise could not discover a way to include a web link to images, which isn’t perfect.
touchdown web page home builder activecampaign
The cool ( as well as one-of-a-kind) thing about ActiveCampaign’s touchdown pages is that you can include dynamic material (web personalization) to ensure that each customer sees specifically what’s pertinent to them. This will certainly assist you to target leads in an intelligent means, e.g. only revealing individuals content that’s appropriate to their geolocation or sector or revealing them items based upon their acquisition history. You can additionally enable monitoring on your web pages.
Do we recommend ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not only do they offer nearly whatever you require within an e-mail advertising and marketing platform, yet they do it extremely well.
The reporting supplies you understanding into nearly all elements, such as web page gos to, geo-tracking, openers, ecommerce and also even more. One location that is somewhat lacking is the e-mail contractor, not supplying an experience as slick as various other solutions out there, with a few niggling attributes that could be done better (like the alteration history).
The support is as promoted: friendly, valuable and quick . Chat and also email support are wonderful, with a personal feeling to the communications. Their knowledge base is quickly searchable and in fact returns pertinent results a high percentage of the time. With their ‘Plus’ plan you also obtain access to one-on-one training and also helpful webinars, which is a great addition.
If you’re looking for an all-in-one electronic marketing device, I think this ActiveCampaign review shows that it is really one of the finest choices you can make. Their advertising as well as sales automation is the real bargain and makes various other tools’ automatic operations look pale in comparison. (See why it makes an excellent Mailchimp choice right here.).
You’ll require to be prepared to put in a little time as a result of the a little steeper discovering contour, and perhaps invest a little bit even more money, but your business will gain the incentives. If, on the other hand, you’re just looking for a basic means to blast out newsletters, a service like GetResponse or MailerLite may be a bit easier to obtain your head around.
On a side note, ActiveCampaign supplies a series of actually helpful free tools, despite whether you’re a customer or not. You can find whatever from content and social media sites calendar themes to a subject line generator. Take a look at the cost-free devices here.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most affordable solutions, as a matter of fact, their totally free strategy is extremely generous. Their strategy to email advertising and marketing style is admirable, offering modern-looking design templates. It’s additionally among the simplest tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with tons of professional alternatives (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, as well as their layout and also testing tools are exceptional. Check out the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the most inexpensive all-in-one email advertising and marketing tools on the market. It’s available in 6 languages as well as comes with sophisticated automation alternatives and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your calls, deals as well as leads. There are lots of automations to assist you simplify your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter development to speak to administration. Including a myriad of functions, this all-in-one advertising and marketing automation software application is a great option for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send out email newsletters, monitor offers as well as manage your get in touches with. However, one of the most noteworthy attribute is the sales and advertising automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing web page builder permits you to produce modern-day touchdown web pages with vibrant content blocks, suggesting you can customize your material relying on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is readily available for iOS and Android. You can watch projects and also e-mail automation information, schedule as well as send out campaigns, track email performance metrics, handle get in touches with, and also much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing solution for small businesses. It safely stores your customer information and also uses a secure method to manage your subscribers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability prices are amongst the top 5 lead to our bi-annual tests. Scoring in the early to mid-nineties, we would certainly say they have excellent deliverability.
We’ve examined the marketing automation capacities of loads of ESPs and also haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one email automation is quite distinct to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of professional options (e.g. a webinar tool) as well as good automations.