Activecampaign Contact Api

This Chicago-based automation tool is assisting their 150,000 clients send out less emails while, at the same time, accomplishing better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hours in between July 2020 as well as July 2021 using its computerized workflows. That certainly implies good value for money, however considering it’s on the pricier end of the range, how much value do you really get?

Boasting numerous features and also integrations, in addition to friendly and fast assistance, they do seem like a powerhouse email advertising and marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they come up to their bold claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign deal nearly every little thing you require within a e-newsletter advertising and marketing tool, plus their sophisticated automations are tough to defeat. The entry-level strategy starts at $15 each month (for as much as 500 clients, paid regular monthly), or if you intend to access pro attributes such as the in-built CRM, lead scoring, touchdown pages as well as SMS sending out, the Plus plan starts at $70 monthly.

One of their key functions is marketing automation. In addition to autoresponders, which can be based upon myriad problems, you can automate checklist and also contact management, along with deals, if you make a decision to utilize their CRM software application. This ‘Deals’ system (sales pipe) also allows you to add notes to get in touches with, set up consultations, send straight messages to them, and much more.

The ‘Conversations’ function is an additional one to keep in mind. You can utilize it to send targeted messages directly to your web site site visitors in order to enhance the total consumer experience and produce a sort of sales channel to aid you transform a lot more visitors.

Having all your details and also activity in one area implies that you can swiftly get a alternative sight of just how your sales and also marketing efforts are performing. Not having to use a variety of suppliers for your different electronic advertising and marketing efforts will likewise potentially save you money.

Allow’s dive in as well as take a closer check out ActiveCampaign:

Attempt ActiveCampaign free of cost

Pros and also Cons

PROS

Extremely powerful automation:

One of the best marketing automation devices out there. This vital attribute of ActiveCampaign is not just incredibly effective yet additionally easy to use. Integrated engagement lets you incorporate all the networks that can be utilized within an automation: advertising and marketing projects, sales follow-ups, text, as well as much more. This function makes it a great e-mail advertising device for Shopify.

Detailed reporting:

Offers reporting on all locations such as click-maps, geo-tracking as well as page brows through. Purchase tracking is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a wonderful addition to help you raise acquisitions, loyalty, and also interaction.

Fantastic deliverability:

In our deliverability examinations, ActiveCampaign proves to be one of the very best tools in getting emails supplied.

Free movements:

ActiveCampaign offers to do the account migration for free if you are coming from a different e-mail advertising and marketing software program.

CONS

Steeper discovering contour:

This could just be taken into consideration a con if you’re after a straightforward as well as quick e-mail option. There are less complex email e-newsletter solutions out there, so you may intend to look somewhere else if this is all you require.

No complimentary plan:

There is no free strategy readily available (only a free test). If you’re looking for a easy tool, there are

Fees for customer preview:

You can sneak peek exactly how your e-newsletter views on different email customers, nevertheless, this is charged at $1 per test/client.

Is ActiveCampaign the ideal newsletter service for you?

Advised if:

You’re major regarding marketing automation:

ActiveCampaign is hands-down one of the most powerful automation tool we’ve examined, allowing you to establish virtually any type of automation you can think of– set off projects, sales follow-ups, automated division, vibrant email content and more. You can currently automatically send one-to-one sales e-mails through your own inbox.

You require an incorporated sales and also marketing system for your company:

ActiveCampaign’s integrated CRM effortlessly connects to all your e-mail advertising and marketing information, allowing sales teams to act quickly. Features like lead scoring and also social data can additionally assist to enhance your sales follow-up processes.

You need a device that executes multi-channel advertising and marketing:

Besides sending out e-mails, ActiveCampaign also permits you to establish touchdown web pages, send SMS and personalized ‘Conversations’ to site visitors, set up chatbot automations as well as even handle exactly how Facebook ads are displayed to contacts. If you would certainly such as to be able to centralize a good chunk of your advertising and marketing and also provide your consumers a better all-round experience, it’s a fantastic option.

Not recommended if:

You need a low-maintenance, beginner-friendly device:

ActiveCampaign is an advanced tool, and also getting familiarized with it takes a whole lot even more work than other devices. In addition to the regular maintenance you’ll need to set up, display as well as maximize e-mail projects.

You just require straightforward automations:

If you only wish to set up fundamental email series ( for instance, a welcome campaign), we ‘d recommend more economical choices like MailerLite which is much much easier to utilize. Otherwise, you’ll be spending for a tonne of extras (and intricacy) that you merely will not need.

You’re uncertain:

Unfortunately, there’s no cost-free strategy, as well as with a test duration of just 14 days, they do not provide you much time to analyze whether it’s appropriate for you.

Rating details

Ease of Use – 4 out of 5 stars

ActiveCampaign have a very easy to use design, with quickly accessible menus. The dashboard has a beneficial ‘Getting Started’ slider to aid brand-new users, and also it has demo information to give you an concept of just how finest to utilize areas. A good feature is the Content Manager, which stores all your assets in a centralized center, making it easy to maintain things arranged.

With so much capability, it may be a little complicated for outright beginners at.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag and also decline e-mail home builder is fast and also has a couple of helpful attributes. One is that you can conserve personalized ‘blocks’ to reuse, and also the other that it permits you to see adjustments other individuals have made, Google Docs-style. Finding your last activity to reverse can be painstaking due to numerous auto-saves every min! One more concern we had was in producing columns, however, when it comes to products, this has been helped by the new item block. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll need to go into the e-mail setups.

Personalization- Yes

An easy to use If/Then/Else logic is readily available via ‘conditional web content’ which enables you to reveal particular clients various material based on certain problems like passions, web links clicked in the past, etc. You can currently add customized trademarks to your one-to-one e-mails with the new signature customization tag.

Email kinds – 5 out of 5 stars

Classic e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign do not have a committed transactional email server.

Option and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, responsive themes to choose from. You can smoothly preview them in one more window, both on mobile and desktop. Various other tools use slightly a lot more features/content blocks within the email contractor. They use individuals a cost-free personalized email design on the Plus strategy as well as higher.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation actually is unsurpassable. It’s incredibly powerful, and also very straightforward, permitting you to automate follow-up projects, modify numerous conditions as well as far more. This is all done via an simple flowchart-style automation home builder. There are also pre-made ‘ dishes’ ( layouts) for you to utilize, or obtain concepts from. Otherwise, you can construct your very own automation from the ground up.

Listing Management- 5 out of 5 stars

Contrasted to some other devices, taking care of checklists as well as get in touches with is made much easier due to their automation functions which permit you to arrange individuals into checklists. Find out more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you develop your own custom-made fields. Aside from the standard kinds, which are completely responsive, it also enables you to create floating kinds and also modals.

Deliverability – 4.5 out of 5 stars

In our deliverability tests ActiveCampaign has a tendency to rack up pretty extremely, touchdown e-mails in the main inbox of the most popular carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly consistent, which is good news for email marketers.

Reports as well as Analysis – 4.5 out of 5 stars

Allows reporting on essentially whatever ( opens up, click-maps, page visits, geo-tracking). Ecommerce records are likewise readily available on particular plans for Shopify, BigCommerce, WooCommerce, as well as extra. The “Recommendations for you” area offers helpful suggestions on actions you can take. Various other records consist of call fads, deal records, conversation conversion, automation reports, etc. Sadly, customized reports are just offered on the Enterprise strategy.

Languages – 4 out of 5 stars

Their site and assistance are both available in English, plus 5 other languages. You can change your customer account to among greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).

Further Features

Spam and also Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam testing is merely a ‘pass’ or ‘ stop working’ that you get before you send your campaign, yet there are no aspects present to aid recognize the judgment. An e-mail customer preview is available, also, yet at a rate of $1 per test/client, which appears a little bit high. You can currently send out a examination e-mail for evaluation to approximately 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as hard bounces after 3 times, as well as this after that puts them in an exclusion listing.

Blocklist – Yes

This is the previously mentioned ‘exclusion listing’. You can import get in touches with directly into this listing, and also export too.

Storage space available for photos and also information – Unlimited

Pictures over 1000px will certainly be scaled down.

Pro Features

Authentication- Yes

SPF and DKIM are supported.

Own Domain – Yes

It’s feasible to utilize your own monitoring domain name to boost your e-newsletter’s company branding.

Various degrees of account accessibility – Yes

This is a really flexible system, without specific degrees. You define the group names and also the specific gain access to for every of those teams through tick-boxes. 2-Factor Authentication for an added safety and security layer is offered too.

Combinations – Yes

ActiveCampaign offer a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also sustains all type of form as well as study tools like Typeform and SurveyMonkey. You shouldn’t have a problem finding what you need as they also integrate with Zapier. Locate all combinations here.

Touchdown Page Builder – Yes

The themes are diverse and very easy to modify. Touchdown pages are hosted on a personalized domain or subdomain. On the Professional strategy and also up, you can create personalized internet experiences by concealing or getting rid of certain elements. You can additionally include special switches, that include calling a phone number, downloading a documents or sending out an e-mail.

Consumer Support – 5 out of 5 stars

Support is quick as well as friendly , through all tools as well as available in a number of languages. Their data base is specifically beneficial and also quickly searchable , I had really little difficulty finding appropriate search engine result. They additionally have video clip tutorials readily available, webinars ( archived and live ) as well as individually training on the ‘Plus’ strategy. Live chat is likewise readily available on all strategies, but no phone support.

Overall rating – 4.5 out of 5 stars

ActiveCampaign is just one of one of the most effective email advertising solutions on the market, barely missing a point when it pertains to pro attributes. Small businesses will certainly gain from outstanding sales automation, customer monitoring via using automated operations and the brand-new attributes they’re constantly adding

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign uses a great variety of pro functions. Allow’s damage those down a little as well as assess what works as well as what could be boosted:

ActiveCampaign Marketing Automation

We’ve examined the marketing automation capacities of lots of ESPs and haven’t yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate basically anything: campaigns, offers, ecommerce automation, SMS, get in touch with monitoring, and so on.

Advertising and marketing automation is consisted of on all strategies, however, sales automation is booked for users on the Plus plan (from $70/mo) and greater.

One-to-one e-mail automation is rather special to ActiveCampaign. You’ll have the ability to activate automations directly through your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and also this isn’t economical in all.

We’ve been keeping an eye on ActiveCampaign for many years, and have actually seen them proactively include new features constantly, specifically around the location of automation. This is a very good sign, as some other ActiveCampaign rivals haven’t been fairly so forthcoming.

ActiveCampaign automation themes

We looked into ActiveCampaign’s automation templates, or else referred to as ‘ dishes’ as well as located that they are both truly well assembled and easy to edit. There are lots to choose from (750 actually!), and the classifications make it easy to find what you’re searching for.

activecampaign automation themes

Other tools tend to supply quite general templates, whereas ActiveCampaign offers a entire host of integration-specific templates, like these automation recipes for Shopify:

activecampaign shopify automations

The only downside is that, with numerous design templates, you can feel overloaded by the alternatives. It might appear that some recipes are duplicated, however, after modifying the themes carefully, you can see there are small distinctions between them. I can see how this could be a little complex for some, however, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.

ActiveCampaign SMS automation

SMS automation is included on the Plus strategy and also greater. You can integrate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign supplies you with a selection of automation themes:

activecampaign sms templates

Be aware that SMS sending out is just available on the Plus strategy and greater, which starts at $70/month, so it’s not affordable. You’ll also require to be on the expensive Enterprise account if you want your very own personalized SMS number for sending out.

ActiveCampaign CRM

As stated over, ActiveCampaign features a integrated CRM.

Small company owners looking for get in touch with management software program will discover this function particularly beneficial, to make use of along with the advanced e-mail advertising capacities.

After considerable screening, we discovered that the software was rather easy to use. You can establish several offer pipes, and also edit/add new stages to mirror your one-of-a-kind sales process. The drag as well as drop software program makes it very easy to manually relocate deals through the pipe.

The advanced individual can take advantage of this range of CRM automation layouts, which covers every little thing from lead scoring to task monitoring:

crm activities activecampaign

Pricing begins at $70/month for this feature, as it is scheduled for those on the Plus plan and also higher. It’s not specifically cheap, however when you take into consideration whatever you’re obtaining ( innovative sales and marketing automation, call & lead scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.

When compared versus the very best CRM software for small companies, we located that most service fee per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will really help keep costs down.

We likewise carried out a comprehensive contrast of ActiveCampaign vs HubSpot and also located that ActiveCampaign in fact had a lot of advantages over the CRM titan. Most significantly, it’s worth for cash.

ActiveCampaign Landing Pages

There are a total amount of 56 responsive landing page themes, and you can additionally construct your very own as well as save it as a custom-made web page for future usage.

activecampaign landing web page design templates

After evaluating the designs and also editor, we ‘d say they are eye-catching and contemporary , the only thing is that it isn’t so simple to relocate blocks around the page when editing and enhancing. You can’t relocate an element up or down a little, rather, you can only move it in between the detailed areas. I think of ActiveCampaign has actually established it up like this so that every element is lined up, yet it implies you have less innovative liberty than with other site and landing page contractors like Wix.

I additionally could not discover a means to add a web link to photos, which isn’t ideal.

landing web page building contractor activecampaign

The cool ( and also one-of-a-kind) thing about ActiveCampaign’s touchdown pages is that you can consist of vibrant material ( internet personalization) to ensure that each user sees precisely what’s relevant to them. This will help you to target leads in an intelligent way, e.g. only revealing users material that’s pertinent to their geolocation or industry or revealing them items based on their purchase background. You can also allow monitoring on your web pages.

Verdict

Do we recommend ActiveCampaign?

It’s truly tough to fault ActiveCampaign, not just do they use virtually every little thing you need within an email advertising and marketing platform, yet they do it extremely well.

The reporting supplies you understanding right into almost all elements, such as web page visits, geo-tracking, openers, ecommerce and also even more. One location that is slightly doing not have is the e-mail contractor, not providing an experience as slick as other services available, with a couple of niggling attributes that could be done better (like the alteration history).

The assistance is as marketed: pleasant, useful as well as quick . Chat and also email support are excellent, with a personal feel to the interactions. Their data base is quickly searchable as well as in fact returns pertinent results a high percent of the moment. With their ‘Plus’ plan you even obtain accessibility to individually training and also helpful webinars, which is a good addition.

I think this ActiveCampaign evaluation shows that it is really among the very best options you might make if you’re searching for an all-in-one digital advertising device. Their advertising and marketing as well as sales automation is the real offer and makes other tools’ automatic operations look pale in contrast. (See why it makes an exceptional Mailchimp option right here.).

You’ll require to be prepared to place in a little time as a result of the slightly steeper knowing contour, and also possibly invest a little more money, yet your business will certainly enjoy the incentives. If, on the other hand, you’re simply seeking a easy means to blow up out newsletters, a remedy like GetResponse or MailerLite could be a little bit easier to obtain your head around.

On a side note, ActiveCampaign supplies a variety of actually beneficial free tools, despite whether you’re a customer or not. You can locate whatever from web content as well as social media schedule themes to a subject line generator. Take a look at the cost-free devices below.

Try ActiveCampaign currently free of cost for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is one of the most cost effective options, in fact, their cost-free strategy is very generous. Their strategy to email advertising style is admirable, offering modern-looking templates. It’s also among the easiest devices we’ve ever utilized.

# 2 GetResponse.

GetResponse is a powerful option to ActiveCampaign with tons of professional alternatives (e.g. a webinar tool) and also good automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, and also their design and testing tools are superb. Review the complete comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages and features advanced automation options and also a built-in CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

Yes! You can make use of ActiveCampaign to manage your calls, offers as well as leads. There are a lot of automations to aid you enhance your processes. Find out more below.

What is ActiveCampaign used for?

ActiveCampaign can be utilized for anything from e-newsletter development to contact management. Including a myriad of features, this all-in-one advertising and marketing automation software program is a excellent choice for all service sizes.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a entire host of jobs, such as send out e-mail e-newsletters, monitor bargains and also manage your contacts. Nevertheless, the most noteworthy attribute is the sales and also advertising and marketing automation capacities.

Does ActiveCampaign have touchdown pages?

Yes! ActiveCampaign’s landing web page home builder permits you to create modern-day touchdown pages with vibrant web content blocks, suggesting you can individualize your web content depending on who’s seeing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile app is offered for iOS and Android. You can check out projects and also e-mail automation information, schedule and send out projects, track email efficiency metrics, handle get in touches with, and also much more.

Is ActiveCampaign legit?

ActiveCampaign is a legitimate email advertising and marketing solution for small companies. It securely stores your consumer data and also supplies a protected way to manage your clients.

ActiveCampaign deliverability – is it any good?

ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual examinations. Rating in the early to mid-nineties, we ‘d say they have excellent deliverability.

We’ve reviewed the marketing automation capabilities of dozens of ESPs and haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, permitting you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, get in touch with monitoring, etc.

One-to-one email automation is quite special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar tool) and great automations.

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