This Chicago-based automation tool is helping their 150,000 consumers send less e-mails while, at the same time, achieving much better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs in between July 2020 and July 2021 utilizing its automated workflows. That definitely suggests good value for money, but considering it’s on the more expensive end of the range, just how much bang for your buck do you really obtain?
Boasting numerous functions as well as assimilations, along with quick and friendly support, they do sound like a giant email advertising and marketing device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically whatever you need within a newsletter advertising and marketing device, plus their advanced automations are hard to defeat. The entry-level plan starts at $15 monthly (for approximately 500 clients, paid regular monthly), or if you want to access professional features such as the built-in CRM, lead racking up, touchdown pages and SMS sending out, the Plus strategy starts at $70 monthly.
Among their essential attributes is marketing automation. Other than autoresponders, which can be based upon myriad conditions, you can automate listing and also call monitoring, as well as bargains, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipeline) additionally permits you to add notes to calls, set up appointments, send out direct messages to them, and much more.
The ‘Conversations’ attribute is another one to keep in mind. You can use it to send targeted messages directly to your web site visitors in order to optimize the overall client experience and develop a sort of sales funnel to help you convert extra visitors.
Having all your info as well as task in one area implies that you can rapidly obtain a holistic sight of how your sales and advertising and marketing initiatives are executing. Not having to use a number of carriers for your different electronic marketing efforts will certainly additionally potentially conserve you money.
Let’s dive in and take a closer check out ActiveCampaign:
Pros and also Cons
Exceptionally powerful automation:
One of the best advertising and marketing automation tools out there. This crucial function of ActiveCampaign is not just extremely effective however likewise easy to make use of.
Deals reporting on all areas such as click-maps, geo-tracking as well as web page gos to. Acquisition monitoring is readily available on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a wonderful addition to aid you enhance acquisitions, loyalty, as well as engagement.
In our deliverability examinations, ActiveCampaign proves to be among the very best tools in getting emails provided.
If you are coming from a various email advertising software program, ActiveCampaign offers to do the account movement absolutely free.
Steeper learning contour:
This could just be considered a con if you’re after a simple and fast email service. There are less complex email e-newsletter services around, so you might wish to look elsewhere if this is all you require.
No free plan:
There is no totally free strategy available (only a free trial). There are if you’re looking for a basic device
Fees for customer preview:
You can preview just how your newsletter searches different email customers, however, this is billed at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, enabling you to set up basically any automation you can consider– caused projects, sales follow-ups, automated segmentation, dynamic email web content and more. You can now instantly send out one-to-one sales e-mails via your own inbox.
You require an integrated sales and advertising and marketing system for your organization:
ActiveCampaign’s built-in CRM effortlessly connects to all your e-mail advertising and marketing information, allowing sales groups to act promptly. Functions like lead scoring and also social data can likewise assist to streamline your sales follow-up processes.
You need a tool that carries out multi-channel advertising:
In addition to sending out emails, ActiveCampaign also enables you to establish touchdown pages, send SMS and also customized ‘Conversations’ to web site visitors, established chatbot automations as well as even take care of how Facebook advertisements are shown to contacts. If you ‘d such as to be able to centralize a great piece of your advertising and give your customers a much better all-round experience, it’s a terrific service.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative tool, and obtaining familiarized with it takes a whole lot even more job than other devices. Not to mention the regular maintenance you’ll need to establish, screen as well as optimize email campaigns.
You only require easy automations:
If you only want to establish standard email series ( as an example, a welcome campaign), we would certainly suggest a lot more budget-friendly options like MailerLite which is much easier to make use of. Otherwise, you’ll be paying for a tonne of extras ( as well as complexity) that you merely won’t need.
You’re not exactly sure:
Regrettably, there’s no complimentary strategy, and also with a test period of just 14 days, they don’t offer you much time to evaluate whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly design, with easily accessible menus. The control panel has a beneficial ‘Getting Started’ slider to assist brand-new users, and also it has demo information to give you an suggestion of just how best to make use of sections. A wonderful attribute is the Content Manager, which stores all your properties in a central center, making it easy to maintain things organized.
With so much performance, it may be a little challenging for absolute beginners at.
Editor – 4 out of 5 stars
The drag and decline e-mail contractor is quick and also has a pair of convenient functions. Surprisingy, there is no quick means to preview your e-newsletter– you’ll require to go into the e-mail setups.
An easy to use If/Then/Else reasoning is available by means of ‘conditional web content’ which enables you to show particular clients various material based on certain conditions like passions, links clicked in the past, etc. You can now add individualized trademarks to your one-to-one e-mails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS triggered, progressed automation. ActiveCampaign don’t have a dedicated transactional email web server.
Option as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive templates to choose from. Other devices provide slightly a lot more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is unequalled. It’s very powerful, and very user-friendly, enabling you to automate follow-up campaigns, modify several problems as well as a lot more. This is all done using an user friendly flowchart-style automation contractor. There are additionally pre-made ‘ dishes’ ( design templates) for you to make use of, or obtain suggestions from. Or else, you can construct your very own automation from the ground up.
List Management- 5 out of 5 stars
Compared to a few other tools, managing lists and also get in touches with is made a lot easier due to their automation functions which permit you to arrange people into lists. Discover more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your own custom areas. Aside from the typical kinds, which are totally responsive, it also permits you to produce floating types and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score rather highly, touchdown e-mails generally inbox of one of the most popular suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly constant, which is good news for email marketing experts.
Records and also Analysis – 4.5 out of 5 stars
Enables reporting on generally every little thing (opens, click-maps, page gos to, geo-tracking). Ecommerce records are additionally readily available on certain plans for Shopify, BigCommerce, WooCommerce, and also a lot more. The “Recommendations for you” area offers valuable recommendations on activities you can take. Other records consist of contact trends, deal records, conversation conversion, automation records, etc. Unfortunately, customized reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and also support are both offered in English, plus 5 various other languages. You can transform your individual account to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is just a ‘pass’ or ‘ fall short’ that you obtain prior to you send your campaign, yet there are no aspects existing to help understand the judgment. An email client preview is available, as well, but at a rate of $1 per test/client, which seems a little bit high. You can now send a test email for review to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, and this after that puts them in an exclusion checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption listing’. You can import get in touches with directly right into this listing, as well as export as well.
Storage space offered for pictures and data – Unlimited
Images above 1000px will certainly be scaled down.
SPF and DKIM are sustained.
Own Domain – Yes
It’s possible to use your own tracking domain to enhance your e-newsletter’s business branding.
Various levels of account accessibility – Yes
This is a really flexible system, without particular degrees. You define the group names and likewise the exact access for each of those teams using tick-boxes. 2-Factor Authentication for an extra protection layer is readily available as well.
Integrations – Yes
ActiveCampaign offer a lot of integration options, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise supports all type of kind and also survey devices like Typeform as well as SurveyMonkey. You should not have a trouble locating what you need as they additionally integrate with Zapier. Discover all assimilations here.
Landing Page Builder – Yes
The templates are different as well as easy to modify. Touchdown web pages are hosted on a custom-made domain name or subdomain. On the Professional plan and also up, you can develop customized web experiences by hiding or eliminating specific aspects. You can additionally include unique switches, which include calling a contact number, downloading and install a file or sending an email.
Customer Support – 5 out of 5 stars
Support is quick and also friendly , through all tools and also available in several languages. Their data base is specifically helpful and also conveniently searchable , I had really little difficulty finding appropriate search engine result. They also have video tutorials readily available, webinars ( archived and live ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all strategies, however no phone support.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful email advertising and marketing services on the marketplace, rarely missing out on a point when it concerns professional attributes. Small companies will take advantage of exceptional sales automation, subscriber monitoring with making use of automated operations as well as the brand-new functions they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a good series of professional attributes. Allow’s damage those down a little and evaluate what works and what could be improved:
ActiveCampaign Marketing Automation
We’ve assessed the advertising and marketing automation abilities of loads of ESPs as well as have not yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising and marketing automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate practically anything: projects, deals, ecommerce automation, SMS, call monitoring, and so on.
Marketing automation is consisted of on all strategies, however, sales automation is booked for individuals on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is rather special to ActiveCampaign. You’ll have the ability to cause automations directly via your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and this isn’t inexpensive whatsoever.
We’ve been keeping track of ActiveCampaign for years, and have seen them proactively add new features continuously, especially around the area of automation. This is a excellent sign, as a few other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation layouts
We looked into ActiveCampaign’s automation templates, or else called ‘ dishes’ and discovered that they are both really well assembled and also easy to modify. There are loads to select from (750 actually!), and also the classifications make it very easy to discover what you’re looking for.
activecampaign automation design templates
Various other devices have a tendency to give rather general templates, whereas ActiveCampaign gives a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of themes, you can feel overloaded by the alternatives. It might appear that some recipes are duplicated, nonetheless, after revising the layouts closely, you can see there are tiny differences between them. I can see how this could be a little confusing for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign supplies you with a selection of automation layouts:
activecampaign sms themes
Understand that SMS sending is just readily available on the Plus plan and higher, which begins at $70/month, so it’s not low-cost. If you want your own customized SMS number for sending out, you’ll also need to be on the expensive Enterprise account.
As stated over, ActiveCampaign features a integrated CRM.
Small business owners seeking get in touch with management software program will find this attribute particularly valuable, to use together with the sophisticated email advertising and marketing capabilities.
After considerable testing, we found that the software program was pretty easy to use. You can set up multiple bargain pipes, as well as edit/add brand-new phases to reflect your unique sales process. The drag and drop software program makes it very easy to manually relocate bargains via the pipe.
The more advanced user can take advantage of this series of CRM automation themes, which covers every little thing from lead racking up to task monitoring:
crm actions activecampaign
Rates starts at $70/month for this feature, as it is booked for those on the Plus strategy and higher. It’s not precisely affordable, but when you take into consideration every little thing you’re obtaining ( sophisticated sales and also advertising and marketing call, automation & lead racking up, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s really not a bad deal.
When contrasted versus the best CRM software program for small businesses, we located that most services charged per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will really help keep prices down.
We also carried out a in-depth contrast of ActiveCampaign vs HubSpot and also found that ActiveCampaign in fact had a lot of advantages over the CRM titan. Most significantly, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown web page layouts, and also you can also develop your own and save it as a personalized page for future usage.
activecampaign touchdown page themes
After examining the designs as well as editor, we ‘d state they are modern-day and also attractive , the only thing is that it isn’t so very easy to move blocks around the web page when modifying. For example, you can’t move an component up or down a little, rather, you can just move it in between the laid out sections. I picture ActiveCampaign has actually established it up such as this to make sure that every aspect is straightened, but it implies you have less imaginative flexibility than with other website as well as landing web page contractors like Wix.
I likewise could not locate a means to add a link to photos, which isn’t suitable.
touchdown web page contractor activecampaign
The cool ( and also special) thing about ActiveCampaign’s landing pages is that you can consist of vibrant material (web customization) to make sure that each customer sees specifically what’s pertinent to them. This will certainly help you to target leads in an smart means, e.g. only revealing individuals web content that’s relevant to their geolocation or market or revealing them products based upon their acquisition history. You can additionally make it possible for monitoring on your pages.
Do we advise ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not only do they use virtually whatever you require within an e-mail advertising and marketing platform, but they do it quite possibly.
The coverage uses you insight into mostly all elements, such as page brows through, geo-tracking, openers, ecommerce and also more. One area that is somewhat lacking is the e-mail builder, not providing an experience as slick as various other solutions out there, with a few worrying features that could be done better (like the alteration background).
The support is as advertised: pleasant, rapid and also handy . Chat and email assistance are great, with a personal feeling to the interactions. Their knowledge base is quickly searchable as well as really returns relevant results a high percentage of the moment. With their ‘Plus’ prepare you even obtain accessibility to individually training and useful webinars, which is a nice addition.
I believe this ActiveCampaign review shows that it is really one of the most effective selections you could make if you’re trying to find an all-in-one electronic marketing tool. Their advertising as well as sales automation is the actual offer and makes various other tools’ computerized process look light in comparison. (See why it makes an exceptional Mailchimp choice here.).
You’ll require to be prepared to place in a little time due to the somewhat steeper understanding curve, and maybe spend a little even more cash, but your service will gain the incentives. If, on the other hand, you’re just seeking a basic way to blast out e-newsletters, a option like GetResponse or MailerLite might be a bit much easier to get your head around.
On a side note, ActiveCampaign uses a range of really useful cost-free devices, no matter whether you’re a customer or otherwise. You can find everything from material and also social media schedule templates to a subject line generator. Have a look at the complimentary devices right here.
Try ActiveCampaign currently totally free for 14 days.
# 1 MailerLite.
MailerLite is among one of the most inexpensive services, as a matter of fact, their free strategy is very charitable. Their strategy to email advertising style is exceptional, using modern-looking themes. It’s likewise among the easiest tools we’ve ever used.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with tons of professional choices (e.g. a webinar device) and great automations. Unlike ActiveCampaign, they provide their system in greater than 20 languages, and their design as well as screening tools are outstanding. Check out the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one e-mail marketing tools on the marketplace. It’s offered in 6 languages as well as comes with sophisticated automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to handle your contacts, bargains and also leads. There are lots of automations to help you streamline your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from newsletter creation to get in touch with monitoring. Coming with a myriad of functions, this all-in-one marketing automation software program is a fantastic option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of tasks, such as send out email newsletters, screen bargains and manage your contacts. Nevertheless, one of the most significant function is the sales and also marketing automation capacities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page building contractor allows you to create contemporary landing pages with dynamic web content blocks, implying you can personalize your content depending on that’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iphone and Android. You can watch projects and also email automation details, routine and send campaigns, track e-mail performance metrics, take care of contacts, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing service for small companies. It safely stores your client information and offers a protected method to handle your subscribers.
ActiveCampaign deliverability – is it any good?
ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly say they have excellent deliverability.
We’ve evaluated the marketing automation capacities of dozens of ESPs as well as have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact administration, and so on.
One-to-one email automation is rather special to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with lots of pro options (e.g. a webinar tool) as well as good automations.