Activecampaign Help Centre
This Chicago-based automation tool is assisting their 150,000 consumers send less emails while, at the same time, achieving better results. ActiveCampaign reported that their consumers conserved 38.4 million hours between July 2020 and also July 2021 utilizing its computerized workflows. That certainly suggests good value for cash, yet considering it’s on the more expensive end of the spectrum, just how much bang for your buck do you truly get?
Boasting lots of attributes and combinations, as well as friendly as well as fast assistance, they do sound like a giant email marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically everything you need within a e-newsletter advertising and marketing tool, plus their innovative automations are hard to beat. The entry-level plan begins at $15 each month (for up to 500 subscribers, paid month-to-month), or if you wish to gain access to professional features such as the inbuilt CRM, lead scoring, landing pages and SMS sending out, the Plus plan begins at $70 each month.
Among their essential features is marketing automation. Aside from autoresponders, which can be based upon myriad conditions, you can automate list and also call management, in addition to bargains, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipeline) likewise permits you to include notes to contacts, set up appointments, send out direct messages to them, and much more.
The ‘Conversations’ feature is an additional one to keep in mind. You can utilize it to send out targeted messages directly to your website site visitors in order to optimize the general consumer experience and produce a type of sales funnel to assist you transform more site visitors.
Having all your details and also task in one location suggests that you can quickly get a alternative sight of just how your sales as well as advertising and marketing efforts are carrying out. Not needing to use a number of suppliers for your various electronic marketing initiatives will likewise potentially conserve you money.
Let’s dive in and take a closer consider ActiveCampaign:
Attempt ActiveCampaign free of charge
Pros as well as Cons
Very powerful automation:
One of the most effective advertising automation devices out there. This essential feature of ActiveCampaign is not only incredibly effective however likewise easy to use. Integrated engagement allows you incorporate all the channels that can be made use of within an automation: advertising campaigns, sales follow-ups, message, and more. This function makes it a terrific e-mail advertising and marketing device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking as well as page gos to. Purchase tracking is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a good enhancement to help you enhance purchases, loyalty, and interaction.
In our deliverability tests, ActiveCampaign confirms to be among the very best devices in obtaining emails delivered.
ActiveCampaign offers to do the account migration for complimentary if you are coming from a different email advertising and marketing software application.
Steeper learning curve:
This may only be considered a con if you’re after a fast and also simple email service. There are simpler e-mail e-newsletter solutions available, so you might want to look in other places if this is all you require.
No complimentary plan:
There is no totally free plan available ( just a complimentary test). If you’re seeking a basic device, there are
Fees for client preview:
You can preview just how your newsletter views different e-mail customers, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter service for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve checked, enabling you to set up practically any type of automation you can think about– activated projects, sales follow-ups, automated segmentation, dynamic email material and so on. You can now immediately send one-to-one sales emails by means of your very own inbox.
You need an integrated sales as well as marketing platform for your company:
ActiveCampaign’s integrated CRM flawlessly links to all your e-mail advertising information, allowing sales teams to act quickly. Features like lead racking up and social data can also aid to streamline your sales follow-up procedures.
You require a device that executes multi-channel marketing:
In addition to sending out emails, ActiveCampaign also allows you to establish landing pages, send SMS and also personalized ‘Conversations’ to internet site site visitors, established chatbot automations and also also manage how Facebook advertisements are shown to get in touches with. If you would certainly like to be able to systematize a great chunk of your advertising as well as give your clients a far better all-round experience, it’s a fantastic option.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and getting acquainted with it takes a whole lot even more job than other tools. Not to mention the regular maintenance you’ll require to set up, display as well as enhance e-mail campaigns.
You only require basic automations:
If you only want to set up standard email sequences ( as an example, a welcome campaign), we would certainly recommend more affordable choices like MailerLite which is much less complicated to use. Otherwise, you’ll be paying for a tonne of additionals ( and also intricacy) that you simply won’t need.
Sadly, there’s no totally free plan, and with a test period of just 14 days, they don’t provide you much time to examine whether it’s appropriate for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly layout, with conveniently navigable food selections. The control panel has a valuable ‘Getting Started’ slider to aid new individuals, and it has actually demo information to offer you an suggestion of how best to make use of areas. A nice function is the Content Manager, which shops all your assets in a centralized center, making it easy to keep things organized.
With so much capability, it may be a little complex for absolute beginners at.
Editor – 4 out of 5 stars
The drag and also drop email home builder is quick and has a pair of helpful features. Surprisingy, there is no fast means to preview your newsletter– you’ll require to go right into the email settings.
An easy to use If/Then/Else reasoning is offered using ‘conditional web content’ which enables you to show certain customers different material based upon particular conditions like passions, links clicked in the past, etc. You can currently add customized signatures to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS set off, advanced automation. ActiveCampaign do not have a committed transactional e-mail web server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive layouts to choose from. Other tools provide slightly much more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unsurpassable. It’s exceptionally powerful, and also really easy to use, enabling you to automate follow-up projects, edit several conditions as well as much more. This is all done by means of an simple flowchart-style automation home builder. There are also pre-made ‘ dishes’ ( design templates) for you to use, or get concepts from. Or else, you can build your very own automation from the ground up.
Listing Management- 5 out of 5 stars
Compared to some other tools, handling checklists as well as contacts is made much easier because of their automation features which enable you to arrange people into lists. Discover more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your very own custom fields. Apart from the common forms, which are fully responsive, it additionally permits you to develop floating kinds and modals. If you’re on Shopify, you can automatically embed a form on your website instead of needing to duplicate as well as paste it into your shop’s code. This form can include a discount rate code to motivate individuals to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score pretty extremely, landing emails generally inbox of one of the most preferred service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively consistent, which is great news for email marketing professionals.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce records are additionally readily available on particular plans for Shopify, BigCommerce, WooCommerce, and more. Various other reports include call trends, offer reports, chat conversion, automation records, and so on.
Languages – 4 out of 5 stars
Their web site and also support are both offered in English, plus 5 various other languages. You can change your individual account to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is simply a ‘pass’ or ‘fail’ that you obtain prior to you send out your campaign, yet there are no factors present to assist recognize the judgment. An email customer sneak peek is available, also, however at a cost of $1 per test/client, which seems a bit high. You can now send out a examination e-mail for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, and also this then puts them in an exclusion listing.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import get in touches with straight right into this listing, as well as export too.
Storage available for pictures and data – Unlimited
Photos over 1000px will certainly be downsized.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s feasible to use your very own monitoring domain name to improve your e-newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a really versatile system, without certain degrees. You define the team names and also the exact access for each and every of those groups using tick-boxes. 2-Factor Authentication for an extra safety layer is offered too.
Integrations – Yes
ActiveCampaign deal plenty of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all kinds of kind as well as study tools like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can produce individualized web experiences by concealing or removing specific elements. You can also add special switches, which include calling a phone number, downloading and install a documents or sending out an email.
Client Support – 5 out of 5 stars
Support is quick and also friendly , by means of all mediums and readily available in numerous languages. Their knowledge base is especially beneficial and conveniently searchable , I had really little difficulty discovering pertinent search results page. They additionally have video clip tutorials readily available, webinars ( live and also archived ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is likewise offered on all plans, yet no phone support.
Total ranking – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising solutions on the marketplace, hardly missing out on a thing when it comes to pro attributes. Small businesses will certainly benefit from superb sales automation, customer management via making use of automated workflows and also the brand-new functions they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a excellent series of professional features. Allow’s break those down a little and examine what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capabilities of lots of ESPs and also have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate virtually anything: projects, offers, ecommerce automation, SMS, contact administration, and so on.
Marketing automation is included on all plans, however, sales automation is booked for customers on the Plus strategy (from $70/mo) and higher.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to trigger automations straight via your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t affordable in any way.
We’ve been keeping track of ActiveCampaign for several years, and have seen them proactively add new attributes constantly, specifically around the location of automation. This is a great indication, as a few other ActiveCampaign rivals haven’t been fairly so honest.
ActiveCampaign automation themes
We checked into ActiveCampaign’s automation themes, otherwise called ‘ dishes’ and also located that they are both truly well created and also easy to modify. There are heaps to select from (750 in fact!), and the categories make it easy to locate what you’re searching for.
activecampaign automation templates
Various other tools have a tendency to give rather general design templates, whereas ActiveCampaign supplies a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous design templates, you can really feel overloaded by the options. It might appear that some recipes are repeated, however, after changing the design templates very closely, you can see there are little differences in between them. I can see exactly how this could be a little complex for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as higher. You can incorporate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign offers you with a variety of automation design templates:
activecampaign sms themes
Know that SMS sending out is only readily available on the Plus strategy and also higher, which begins at $70/month, so it’s not inexpensive. If you desire your own customized SMS number for sending, you’ll also require to be on the expensive Enterprise account.
As pointed out above, ActiveCampaign features a built-in CRM.
Small company owners trying to find contact administration software program will certainly discover this feature particularly beneficial, to make use of alongside the sophisticated email marketing abilities.
After extensive testing, we discovered that the software was pretty easy to use. You can set up numerous offer pipes, as well as edit/add new phases to reflect your unique sales procedure. The drag as well as drop software makes it easy to by hand relocate bargains via the pipeline.
The advanced customer can gain from this range of CRM automation themes, which covers every little thing from lead scoring to job management:
crm actions activecampaign
Rates starts at $70/month for this function, as it is booked for those on the Plus plan and higher. It’s not precisely affordable, yet when you consider every little thing you’re obtaining ( innovative sales as well as marketing lead, automation & get in touch with racking up, email & SMS sending out, Facebook Custom Audience assimilation, and so on) it’s actually not a bad deal.
When contrasted against the best CRM software program for local business, we discovered that many services charged per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will actually aid keep costs down.
We also performed a in-depth contrast of ActiveCampaign vs HubSpot as well as found that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive landing web page templates, and also you can also build your own and also save it as a custom-made page for future use.
activecampaign touchdown page themes
After evaluating the layouts and also editor, we would certainly state they are attractive and also contemporary , the only thing is that it isn’t so simple to move blocks around the web page when editing. For instance, you can’t relocate an element up or down somewhat, instead, you can just move it in between the detailed areas. I envision ActiveCampaign has set it up similar to this to make sure that every component is straightened, yet it suggests you have much less imaginative liberty than with other internet site as well as landing page contractors like Wix.
I likewise couldn’t find a means to include a web link to images, which isn’t perfect.
touchdown page home builder activecampaign
The cool (and unique) thing about ActiveCampaign’s touchdown pages is that you can consist of vibrant material (web personalization) to make sure that each individual sees exactly what’s appropriate to them. This will assist you to target leads in an intelligent method, e.g. just showing customers material that’s pertinent to their geolocation or market or showing them products based on their purchase background. You can also allow tracking on your pages.
Do we recommend ActiveCampaign?
It’s actually challenging to fault ActiveCampaign, not only do they supply almost every little thing you require within an e-mail marketing platform, however they do it effectively.
The coverage provides you insight right into almost all aspects, such as web page visits, geo-tracking, openers, ecommerce as well as more. One area that is somewhat doing not have is the e-mail builder, not using an experience as slick as various other services around, with a few worrying functions that could be done better (like the revision history).
The assistance is as promoted: pleasant, helpful and quick . Chat as well as email assistance are excellent, with a individual feel to the interactions. Their knowledge base is quickly searchable and also really returns relevant results a high percentage of the moment. With their ‘Plus’ prepare you even get access to individually training and also valuable webinars, which is a wonderful addition.
If you’re looking for an all-in-one electronic advertising and marketing device, I assume this ActiveCampaign review reveals that it is truly one of the finest options you could make. Their advertising and marketing and also sales automation is the real deal as well as makes various other tools’ computerized operations look light in contrast. (See why it makes an exceptional Mailchimp choice below.).
You’ll require to be prepared to put in a little bit of time because of the somewhat steeper knowing contour, as well as possibly invest a bit even more money, yet your service will gain the benefits. If, on the other hand, you’re simply searching for a basic way to blast out newsletters, a option like GetResponse or MailerLite might be a bit less complicated to get your head around.
On a side note, ActiveCampaign offers a series of really useful totally free tools, despite whether you’re a customer or not. You can discover every little thing from web content and also social networks schedule layouts to a subject line generator. Take a look at the cost-free devices below.
Attempt ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is just one of the most budget-friendly services, in fact, their free plan is really generous. Their method to email advertising and marketing layout is exceptional, supplying modern-looking themes. It’s also among the simplest devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of professional alternatives (e.g. a webinar tool) as well as good automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, and also their layout and screening tools are outstanding. Review the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the most inexpensive all-in-one email marketing devices on the marketplace. It’s available in 6 languages and includes advanced automation alternatives and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to handle your contacts, bargains as well as leads. There are plenty of automations to help you streamline your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter production to call management. Including a myriad of attributes, this all-in-one advertising and marketing automation software application is a terrific option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send out email newsletters, display offers as well as handle your contacts. The most noteworthy feature is the sales and advertising and marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page building contractor allows you to produce contemporary landing pages with dynamic content blocks, suggesting you can customize your material depending upon who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iphone and Android. You can see campaigns and also email automation information, schedule as well as send out projects, track email efficiency metrics, take care of contacts, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official email advertising solution for local business. It safely stores your consumer information and supplies a safe and secure way to manage your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual tests. Rating in the very early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve assessed the advertising and marketing automation abilities of lots of ESPs and also have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate essentially anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, etc.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of professional options (e.g. a webinar device) as well as good automations.