Activecampaign Italiano

This Chicago-based automation device is helping their 150,000 clients send out less emails while, at the same time, attaining far better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs in between July 2020 and July 2021 using its automatic operations. That definitely suggests good value for money, but considering it’s on the pricier end of the range, just how much value do you actually obtain?

Boasting many features as well as combinations, along with friendly and quick support, they do sound like a giant e-mail advertising device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their vibrant cases.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign deal nearly everything you require within a e-newsletter advertising and marketing device, plus their sophisticated automations are hard to defeat. The entry-level strategy begins at $15 each month (for as much as 500 clients, paid monthly), or if you want to accessibility professional functions such as the in-built CRM, lead racking up, touchdown web pages and SMS sending out, the Plus strategy begins at $70 per month.

Among their essential attributes is marketing automation. Apart from autoresponders, which can be based on myriad conditions, you can automate checklist as well as get in touch with management, in addition to offers, if you choose to use their CRM software. This ‘Deals’ system (sales pipe) also permits you to include notes to get in touches with, established consultations, send out direct messages to them, and a lot more.

The ‘Conversations’ feature is another one to keep in mind. You can utilize it to send targeted messages straight to your internet site site visitors in order to enhance the overall consumer experience and also create a sort of sales channel to help you transform a lot more visitors.

Having all your details and activity in one place indicates that you can rapidly obtain a holistic sight of just how your sales and also advertising and marketing efforts are carrying out. Not needing to make use of a number of providers for your different electronic marketing efforts will certainly likewise possibly conserve you cash.

Let’s dive in as well as take a closer consider ActiveCampaign:

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Cons and also pros

PROS

Exceptionally effective automation:

Among the most effective advertising automation devices around. This vital attribute of ActiveCampaign is not just exceptionally powerful yet also easy to use. Integrated involvement allows you integrate all the channels that can be used within an automation: advertising campaigns, sales follow-ups, message, and a lot more. This feature makes it a great email marketing tool for Shopify.

Complete coverage:

Deals reporting on all locations such as click-maps, geo-tracking and also web page visits. Acquisition monitoring is readily available on greater plans for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a wonderful addition to help you boost acquisitions, commitment, and also involvement.

Terrific deliverability:

In our deliverability tests, ActiveCampaign verifies to be one of the best tools in getting emails supplied.

Free movements:

ActiveCampaign supplies to do the account movement for free if you are coming from a various email advertising software application.

DISADVANTAGES

Steeper learning curve:

This may only be thought about a disadvantage if you’re after a fast as well as easy e-mail remedy. There are simpler e-mail e-newsletter services available, so you might intend to look in other places if this is all you require.

No cost-free strategy:

Sadly, there is no complimentary strategy readily available (only a cost-free test). There are if you’re looking for a basic device

Charges for client sneak peek:

You can sneak peek how your newsletter looks on various e-mail customers, however, this is charged at $1 per test/client.

Is ActiveCampaign the ideal e-newsletter solution for you?

Recommended if:

You’re major regarding marketing automation:

ActiveCampaign is hands-down the most powerful automation device we’ve tested, enabling you to set up practically any automation you can think of– set off campaigns, sales follow-ups, automated division, vibrant email material and so forth. You can now automatically send out one-to-one sales emails through your own inbox.

You require an integrated sales as well as marketing system for your service:

ActiveCampaign’s integrated CRM effortlessly links up to all your email marketing information, enabling sales teams to act quickly. Attributes like lead racking up and also social data can likewise help to enhance your sales follow-up procedures.

You need a tool that does multi-channel marketing:

Apart from sending out e-mails, ActiveCampaign also permits you to set up landing web pages, send out SMS and personalized ‘Conversations’ to internet site site visitors, set up chatbot automations and also manage just how Facebook advertisements are presented to calls. It’s a excellent option if you ‘d such as to have the ability to streamline a great portion of your marketing and offer your customers a much better all-round experience.

Not advised if:

You need a low-maintenance, beginner-friendly tool:

ActiveCampaign is an sophisticated tool, and obtaining acquainted with it takes a lot even more work than various other devices. Not to mention the routine maintenance you’ll require to set up, monitor and also enhance e-mail campaigns.

You only need simple automations:

If you just wish to set up basic e-mail series ( for instance, a welcome project), we ‘d advise much more budget-friendly options like MailerLite which is far easier to utilize. Or else, you’ll be paying for a tonne of additionals (and intricacy) that you simply won’t require.

You’re unsure:

There’s no totally free strategy, and also with a trial period of simply 14 days, they don’t give you much time to assess whether it’s best for you.

Score details

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a really straightforward layout, with easily navigable menus. The dashboard has a valuable ‘Getting Started’ slider to assist new individuals, as well as it has demo information to offer you an idea of just how finest to use sections. A good attribute is the Content Manager, which shops all your possessions in a centralized center, making it simple to keep things organized.

With so much capability, it might be a little difficult for outright novices at first.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag as well as decline email builder is quick as well as has a couple of convenient functions. One is that you can save customized ‘blocks’ to recycle, as well as the other that it allows you to see changes other individuals have actually made, Google Docs-style. Nevertheless, locating your last activity to undo can be painstaking because of several auto-saves every min! Another concern we had was in developing columns, however, in the case of products, this has actually been aided by the new item block. Surprisingy, there is no fast way to sneak peek your newsletter– you’ll require to go into the email settings.

Personalization- Yes

An easy to use If/Then/Else reasoning is available using ‘conditional material’ which permits you to show particular clients various web content based upon particular problems like passions, web links clicked in the past, etc. You can currently include personalized trademarks to your one-to-one e-mails with the brand-new signature customization tag.

Email kinds – 5 out of 5 stars

Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS set off, advanced automation. ActiveCampaign do not have a committed transactional e-mail server.

Choice as well as Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, receptive themes to pick from. Other devices offer somewhat much more features/content blocks within the e-mail contractor.

Email Marketing Automation – 5 out of 5 stars

Their advertising and marketing automation really is unbeatable. It’s extremely effective, and also really user-friendly, enabling you to automate follow-up campaigns, modify multiple conditions and also a lot more. This is all done via an simple flowchart-style automation building contractor. There are also pre-made ‘ dishes’ ( themes) for you to utilize, or get suggestions from. Or else, you can build your own automation from the ground up.

Listing Management- 5 out of 5 stars

Contrasted to some other devices, managing get in touches with and lists is made a lot easier because of their automation functions which enable you to arrange individuals into listings. Discover more right here.

Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, lets you create your very own custom-made fields. Other than the conventional kinds, which are totally responsive, it additionally allows you to produce floating kinds and also modals. If you’re on Shopify, you can immediately install a form on your site instead of needing to replicate and paste it right into your shop’s code. This form can consist of a discount code to urge individuals to purchase.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign has a tendency to rack up pretty very, landing e-mails generally inbox of the most preferred carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively regular, which is great news for email marketers.

Reports and Analysis – 4.5 out of 5 stars

Ecommerce records are additionally available on particular plans for Shopify, BigCommerce, WooCommerce, as well as more. Various other records consist of get in touch with trends, bargain records, chat conversion, automation reports, and so on.

Languages – 4 out of 5 stars

Their site and also support are both offered in English, plus 5 various other languages. You can alter your user profile to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).

Additional Features

Spam as well as Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam screening is simply a ‘pass’ or ‘fail’ that you get prior to you send your campaign, yet there are no factors present to assist understand the ruling. An email customer preview is available, as well, yet at a cost of $1 per test/client, which appears a bit high. You can now send out a test email for testimonial to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as hard bounces after three times, as well as this after that places them in an exclusion listing.

Blocklist – Yes

This is the previously mentioned ‘exclusion list’. You can import contacts straight right into this checklist, and export as well.

Storage offered for pictures and information – Unlimited

Images above 1000px will be downsized.

Pro Features

Authentication- Yes

SPF as well as DKIM are sustained.

Own Domain – Yes

It’s possible to use your own monitoring domain name to enhance your e-newsletter’s company branding.

Various degrees of account access – Yes

This is a extremely flexible system, without certain degrees. You specify the group names as well as also the exact gain access to for each of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is readily available too.

Combinations – Yes

ActiveCampaign deal a lot of integration choices, such as PayPal, Shopify, Google Analytics, and WordPress. It likewise supports all sort of kind and study devices like Typeform and also SurveyMonkey. You shouldn’t have a problem locating what you need as they additionally incorporate with Zapier. Locate all integrations below.

Landing Page Builder – Yes

On the Professional strategy and up, you can produce tailored internet experiences by hiding or removing certain elements. You can also add unique switches, which include calling a phone number, downloading a file or sending out an email.

Customer Support – 5 out of 5 stars

Assistance is pleasant as well as rapid , by means of all mediums as well as offered in a number of languages. Their knowledge base is conveniently searchable as well as particularly valuable , I had very little problem locating appropriate search results. They likewise have video tutorials available, webinars ( archived and online ) as well as individually training on the ‘Plus’ plan. Live conversation is additionally offered on all strategies, however no phone support.

Overall rating – 4.5 out of 5 stars

ActiveCampaign is among the most effective email advertising solutions on the marketplace, barely missing a thing when it concerns pro attributes. Local business will take advantage of exceptional sales automation, subscriber administration through using automated process and also the brand-new attributes they’re regularly adding

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign supplies a excellent series of pro features. Let’s break those down a little as well as assess what works as well as what could be improved:

ActiveCampaign Marketing Automation

We’ve examined the advertising automation capacities of loads of ESPs and also have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, call monitoring, etc.

Advertising and marketing automation is included on all strategies, nevertheless, sales automation is reserved for customers on the Plus strategy (from $70/mo) and higher.

One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. You’ll have the ability to trigger automations directly with your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t inexpensive in any way.

We’ve been checking ActiveCampaign for several years, as well as have actually seen them proactively add new functions constantly, particularly around the location of automation. This is a excellent sign, as a few other ActiveCampaign rivals have not been quite so forthcoming.

ActiveCampaign automation layouts

We explored ActiveCampaign’s automation design templates, or else referred to as ‘ dishes’ and located that they are both truly well assembled and easy to modify. There are tons to pick from (750 as a matter of fact!), and also the groups make it easy to locate what you’re seeking.

activecampaign automation layouts

Other devices have a tendency to provide rather general templates, whereas ActiveCampaign gives a whole host of integration-specific themes, like these automation recipes for Shopify:

activecampaign shopify automations

The only drawback is that, with many layouts, you can feel overwhelmed by the alternatives. It may appear that some recipes are repeated, however, after revising the themes very closely, you can see there are tiny differences between them. I can see how this could be a little complicated for some, yet, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the much better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus strategy and also higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign gives you with a selection of automation themes:

activecampaign sms design templates

Realize that SMS sending out is just offered on the Plus plan as well as greater, which starts at $70/month, so it’s not cheap. If you want your very own custom-made SMS number for sending out, you’ll additionally need to be on the costly Enterprise account.

ActiveCampaign CRM

As mentioned over, ActiveCampaign features a built-in CRM.

Local business owners seeking contact monitoring software program will certainly locate this function specifically valuable, to make use of alongside the sophisticated email advertising abilities.

After considerable screening, we located that the software application was quite easy to use. You can set up multiple offer pipelines, and also edit/add brand-new stages to show your one-of-a-kind sales procedure. The drag and also drop software program makes it simple to manually move deals through the pipe.

The more advanced customer can take advantage of this series of CRM automation layouts, which covers everything from lead scoring to task management:

crm activities activecampaign

Prices begins at $70/month for this feature, as it is scheduled for those on the Plus plan as well as greater. It’s not specifically cheap, however when you consider every little thing you’re getting ( innovative sales and also marketing lead, automation & call racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.

When contrasted against the most effective CRM software application for local business, we discovered that a lot of services charged per customer, whereas ActiveCampaign included 25 user accounts, which will truly help maintain prices down.

We additionally carried out a comprehensive comparison of ActiveCampaign vs HubSpot and found that ActiveCampaign really had a great deal of advantages over the CRM giant. Most notably, it’s worth for money.

ActiveCampaign Landing Pages

There are a overall of 56 receptive landing page themes, and also you can likewise construct your very own as well as wait as a customized page for future use.

activecampaign landing web page themes

After analyzing the styles and editor, we would certainly claim they are modern and eye-catching , the only thing is that it isn’t so easy to relocate blocks around the web page when modifying. You can not relocate an element up or down somewhat, instead, you can only move it in between the detailed areas. I visualize ActiveCampaign has set it up similar to this to make sure that every aspect is straightened, however it suggests you have less creative liberty than with various other website and touchdown web page contractors like Wix.

I additionally couldn’t discover a means to include a web link to photos, which isn’t ideal.

touchdown page building contractor activecampaign

The cool (and distinct) feature of ActiveCampaign’s landing pages is that you can consist of dynamic web content (web personalization) so that each customer sees precisely what’s relevant to them. This will assist you to target leads in an smart method, e.g. only showing individuals content that’s pertinent to their geolocation or market or revealing them products based upon their acquisition background. You can likewise allow monitoring on your web pages.

Final thought

Do we recommend ActiveCampaign?

It’s really challenging to fault ActiveCampaign, not only do they supply virtually everything you need within an e-mail marketing platform, however they do it quite possibly.

The reporting uses you insight right into nearly all facets, such as page gos to, geo-tracking, openers, ecommerce and also even more. One location that is a little lacking is the e-mail builder, not offering an experience as slick as other services available, with a few worrying features that could be done better (like the alteration background).

The support is as promoted: pleasant, valuable and also quick . Email as well as talk assistance are wonderful, with a personal feeling to the interactions. Their knowledge base is easily searchable as well as actually returns appropriate results a high percentage of the moment. With their ‘Plus’ prepare you even get accessibility to individually training and handy webinars, which is a great enhancement.

I assume this ActiveCampaign review reveals that it is truly among the most effective choices you might make if you’re trying to find an all-in-one digital advertising device. Their marketing as well as sales automation is the real deal and also makes various other tools’ computerized operations look pale in comparison. (See why it makes an exceptional Mailchimp option here.).

You’ll require to be prepared to put in a little bit of time because of the slightly steeper learning curve, as well as perhaps invest a little bit even more money, yet your organization will certainly gain the rewards. If, on the other hand, you’re just trying to find a easy means to blast out newsletters, a service like GetResponse or MailerLite may be a bit much easier to get your head around.

On a side note, ActiveCampaign uses a series of actually helpful totally free tools, regardless of whether you’re a consumer or not. You can locate every little thing from material and also social networks schedule layouts to a subject line generator. Check out the complimentary tools below.

Attempt ActiveCampaign now completely free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among the most cost effective services, as a matter of fact, their cost-free plan is extremely generous. Their strategy to email advertising and marketing design is exceptional, providing modern-looking templates. It’s also among the simplest tools we’ve ever made use of.

# 2 GetResponse.

GetResponse is a powerful option to ActiveCampaign with loads of pro choices (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, as well as their style and testing devices are outstanding. Review the full comparison in our GetResponse vs ActiveCampaign guide.

# 3 Sendinblue.

Sendinblue is one of the most affordable all-in-one e-mail advertising tools on the market. It’s offered in 6 languages as well as comes with sophisticated automation alternatives and also a built-in CRM.

FAQ.

Is ActiveCampaign a CRM?

You can make use of ActiveCampaign to manage your calls, deals and also leads. There are plenty of automations to assist you enhance your procedures.

What is ActiveCampaign made use of for?

ActiveCampaign can be utilized for anything from newsletter creation to speak to monitoring. Featuring a myriad of functions, this all-in-one advertising automation software is a excellent option for all organization dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can perform a entire host of jobs, such as send email newsletters, display deals and handle your contacts. Nonetheless, the most remarkable function is the sales and advertising and marketing automation capabilities.

Does ActiveCampaign have landing web pages?

Yes! ActiveCampaign’s landing web page builder permits you to produce modern-day touchdown web pages with vibrant content blocks, indicating you can individualize your material relying on who’s seeing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is readily available for iphone and also Android. You can view campaigns and email automation details, timetable and also send out campaigns, track email efficiency metrics, manage get in touches with, as well as much more.

Is ActiveCampaign legit?

ActiveCampaign is a official e-mail advertising and marketing solution for small companies. It securely shops your consumer data and also provides a safe and secure method to manage your customers.

ActiveCampaign deliverability – is it any type of good?

ActiveCampaign’s deliverability rates are among the leading 5 results in our bi-annual examinations. Rating in the very early to mid-nineties, we would certainly claim they have excellent deliverability.

We’ve assessed the advertising and marketing automation abilities of lots of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, allowing you to automate basically anything: projects, offers, ecommerce automation, SMS, call management, etc.

One-to-one email automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with tons of professional options (e.g. a webinar device) and also great automations.

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