This Chicago-based automation device is assisting their 150,000 customers send out less e-mails while, at the same time, accomplishing far better results. ActiveCampaign reported that their customers saved 38.4 million hours between July 2020 and July 2021 utilizing its automatic workflows. That definitely suggests good value for money, however considering it’s on the pricier end of the range, just how much bang for your buck do you truly get?
Boasting many features and assimilations, as well as pleasant and fast assistance, they do sound like a powerhouse email advertising and marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their vibrant cases.
ActiveCampaign Review Summary
ActiveCampaign deal nearly every little thing you need within a newsletter advertising and marketing device, plus their innovative automations are difficult to beat. The entry-level plan begins at $15 each month (for up to 500 customers, paid monthly), or if you wish to access professional features such as the in-built CRM, lead scoring, landing pages and also SMS sending, the Plus plan begins at $70 monthly.
Among their vital features is marketing automation. Besides autoresponders, which can be based upon myriad problems, you can automate checklist and also get in touch with administration, as well as bargains, if you decide to use their CRM software program. This ‘Deals’ system (sales pipeline) likewise enables you to add notes to get in touches with, established appointments, send out straight messages to them, as well as a lot more.
The ‘Conversations’ feature is one more one to note. You can utilize it to send out targeted messages directly to your web site visitors in order to maximize the total customer experience and also produce a kind of sales channel to assist you transform much more visitors.
Having all your info and activity in one area means that you can quickly obtain a all natural view of just how your sales and also marketing initiatives are executing. Not having to make use of a variety of providers for your different digital advertising efforts will certainly additionally possibly conserve you money.
Allow’s dive in as well as take a better take a look at ActiveCampaign:
Cons and also pros
Incredibly effective automation:
One of the best marketing automation tools out there. This key feature of ActiveCampaign is not only exceptionally effective however also easy to utilize.
Offers reporting on all locations such as click-maps, geo-tracking as well as page check outs. Purchase monitoring is available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” area is a great addition to aid you enhance acquisitions, commitment, and interaction.
In our deliverability tests, ActiveCampaign shows to be among the most effective tools in getting emails delivered.
If you are originating from a different email advertising and marketing software program, ActiveCampaign supplies to do the account movement free of charge.
Steeper understanding curve:
This could just be thought about a con if you’re after a quick and easy email option. There are less complex e-mail newsletter solutions around, so you might wish to look in other places if this is all you need.
No cost-free plan:
However, there is no totally free strategy available (only a free trial). There are if you’re looking for a simple tool
Charges for client sneak peek:
You can preview just how your newsletter looks on numerous email clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal newsletter solution for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve evaluated, enabling you to set up essentially any automation you can think about– triggered campaigns, sales follow-ups, automated division, vibrant email web content and so forth. You can now instantly send out one-to-one sales e-mails through your very own inbox.
You need an integrated sales and also advertising system for your organization:
ActiveCampaign’s built-in CRM effortlessly links to all your email advertising data, permitting sales groups to act swiftly. Features like lead scoring and also social information can also assist to streamline your sales follow-up procedures.
You require a device that executes multi-channel advertising and marketing:
Aside from sending out e-mails, ActiveCampaign additionally allows you to set up touchdown pages, send out SMS and personalized ‘Conversations’ to internet site site visitors, set up chatbot automations and also even manage exactly how Facebook advertisements are shown to calls. If you would certainly like to be able to centralize a good piece of your marketing and offer your consumers a far better all-round experience, it’s a excellent solution.
Not advised if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated device, as well as obtaining familiarized with it takes a whole lot more work than other devices. And also the normal maintenance you’ll require to establish, monitor as well as optimize e-mail projects.
You just need easy automations:
If you only wish to set up basic e-mail sequences ( as an example, a welcome campaign), we would certainly recommend extra economical alternatives like MailerLite which is far much easier to make use of. Or else, you’ll be paying for a tonne of extras ( as well as intricacy) that you just will not require.
You’re not exactly sure:
However, there’s no free plan, as well as with a trial period of just 14 days, they don’t give you much time to assess whether it’s ideal for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really user-friendly layout, with quickly navigable food selections. The dashboard has a helpful ‘Getting Started’ slider to help new customers, and it has demo data to offer you an idea of how finest to make use of areas. A great feature is the Content Manager, which shops all your assets in a centralized hub, making it very easy to maintain points organized.
With so much performance, it might be a little complicated for absolute novices at.
Editor – 4 out of 5 stars
The drag as well as decline e-mail contractor is fast and has a number of convenient features. One is that you can conserve custom ‘blocks’ to recycle, and also the various other that it permits you to see modifications other individuals have made, Google Docs-style. However, discovering your last activity to reverse can be painstaking due to several auto-saves every minute! An additional concern we had was in developing columns, however, in the case of items, this has been aided by the new product block. Surprisingy, there is no fast means to sneak peek your newsletter– you’ll require to go into the email settings.
An easy to use If/Then/Else logic is readily available using ‘conditional web content’ which enables you to reveal certain consumers various material based upon particular problems like interests, web links clicked in the past, etc. You can now include individualized trademarks to your one-to-one emails with the brand-new trademark personalization tag.
Email kinds – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B testing, RSS caused, progressed automation. ActiveCampaign do not have a committed transactional email server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive templates to choose from. You can easily preview them in an additional window, both on mobile and also desktop computer. Various other devices use somewhat much more features/content blocks within the email home builder. They supply customers a free customized e-mail layout on the Plus plan as well as higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unequalled. It’s very effective, as well as really easy to use, enabling you to automate follow-up campaigns, edit numerous problems as well as much more. This is all done by means of an user friendly flowchart-style automation builder. There are also pre-made ‘ dishes’ (templates) for you to utilize, or obtain suggestions from. Otherwise, you can build your own automation from scratch.
List Management- 5 out of 5 stars
Compared to some other devices, handling get in touches with as well as checklists is made a lot easier because of their automation functions which allow you to organize individuals right into listings. Learn more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your own custom-made fields. Aside from the typical forms, which are totally responsive, it additionally allows you to develop floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up pretty extremely, landing emails in the main inbox of one of the most popular service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is fairly regular, which is great information for e-mail online marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are likewise available on specific strategies for Shopify, BigCommerce, WooCommerce, and also more. Various other records include get in touch with patterns, deal records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their website and also assistance are both offered in English, plus 5 various other languages. You can alter your individual account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both offered. Spam screening is just a ‘pass’ or ‘ fall short’ that you obtain before you send your campaign, yet there are no aspects existing to aid comprehend the ruling. An email client sneak peek is offered, too, yet at a price of $1 per test/client, which appears a bit steep. You can now send out a examination email for testimonial to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this then places them in an exemption list.
Blocklist – Yes
This is the abovementioned ‘exclusion listing’. You can import get in touches with straight into this list, and also export also.
Storage space available for data and also photos – Unlimited
Photos above 1000px will certainly be downsized.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s possible to use your own monitoring domain to enhance your e-newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a extremely versatile system, without details levels. You define the group names and also the specific accessibility for every of those teams through tick-boxes. 2-Factor Authentication for an additional security layer is offered too.
Integrations – Yes
ActiveCampaign deal a lot of assimilation choices, such as PayPal, Shopify, Google Analytics, and WordPress. It also sustains all type of form and also survey devices like Typeform as well as SurveyMonkey. You should not have a trouble locating what you require as they likewise incorporate with Zapier. Discover all integrations here.
Touchdown Page Builder – Yes
On the Professional strategy and up, you can develop individualized internet experiences by hiding or removing specific components. You can likewise include special switches, which consist of calling a phone number, downloading a file or sending out an email.
Consumer Support – 5 out of 5 stars
Assistance is fast and also pleasant , using all mediums and also offered in numerous languages. Their data base is easily searchable and also especially beneficial , I had very little problem locating pertinent search results. They additionally have video tutorials offered, webinars ( real-time as well as archived ) and one-on-one training on the ‘Plus’ strategy. Live chat is also available on all plans, yet no phone assistance.
Overall score – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail marketing services on the market, hardly missing a point when it comes to pro functions. Local business will gain from superb sales automation, customer management with using automated workflows and the new features they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great series of pro functions. Allow’s damage those down a little and also assess what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation abilities of loads of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: campaigns, offers, ecommerce automation, SMS, call monitoring, and so on.
Advertising and marketing automation is included on all plans, nevertheless, sales automation is booked for individuals on the Plus plan (from $70/mo) and greater.
One-to-one email automation is fairly special to ActiveCampaign. You’ll be able to trigger automations straight via your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional plan ($ 187/mo) or greater and this isn’t cheap at all.
We’ve been keeping an eye on ActiveCampaign for several years, and have seen them proactively add brand-new features regularly, specifically around the area of automation. This is a very good indication, as a few other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation design templates
We looked into ActiveCampaign’s automation templates, otherwise known as ‘recipes’ and also found that they are both truly well assembled as well as easy to modify. There are bunches to choose from (750 as a matter of fact!), and also the groups make it easy to discover what you’re searching for.
activecampaign automation layouts
Various other tools tend to give rather basic templates, whereas ActiveCampaign offers a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many templates, you can feel overwhelmed by the alternatives. It might show up that some dishes are duplicated, however, after revising the themes carefully, you can see there are small distinctions between them. I can see exactly how this could be a little complex for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy as well as higher. You can incorporate with a number of devices, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign offers you with a range of automation design templates:
activecampaign sms design templates
Be aware that SMS sending out is just offered on the Plus plan and greater, which begins at $70/month, so it’s not economical. If you want your own personalized SMS number for sending, you’ll also require to be on the costly Enterprise account.
As stated above, ActiveCampaign features a built-in CRM.
Local business owners searching for get in touch with administration software program will locate this attribute specifically helpful, to make use of together with the sophisticated e-mail advertising and marketing abilities.
After extensive screening, we located that the software program was pretty easy to use. You can establish multiple bargain pipes, and also edit/add brand-new stages to reflect your unique sales procedure. The drag as well as decline software program makes it easy to by hand relocate deals via the pipe.
The more advanced customer can benefit from this range of CRM automation templates, which covers everything from lead racking up to job management:
crm activities activecampaign
Prices begins at $70/month for this attribute, as it is reserved for those on the Plus plan and greater. It’s not precisely low-cost, but when you think about whatever you’re getting ( sophisticated sales as well as advertising and marketing automation, lead & call racking up, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s in fact not a bad deal.
When contrasted against the best CRM software program for small businesses, we discovered that the majority of service fee per individual, whereas ActiveCampaign consisted of 25 user accounts, which will really aid keep costs down.
We additionally performed a in-depth comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive landing page templates, and you can likewise build your very own and also wait as a custom page for future use.
activecampaign touchdown page themes
After examining the layouts and also editor, we ‘d claim they are eye-catching and contemporary , the only point is that it isn’t so easy to move blocks around the web page when modifying. You can’t relocate an component up or down slightly, rather, you can just relocate it in between the laid out areas. I think of ActiveCampaign has actually established it up similar to this so that every component is lined up, yet it indicates you have less imaginative flexibility than with various other website and touchdown page contractors like Wix.
I additionally couldn’t find a method to include a link to pictures, which isn’t perfect.
landing page builder activecampaign
The cool ( and also one-of-a-kind) thing about ActiveCampaign’s landing web pages is that you can include vibrant content (web customization) so that each individual sees specifically what’s appropriate to them. This will certainly help you to target leads in an smart method, e.g. only revealing individuals web content that’s pertinent to their geolocation or industry or showing them products based on their acquisition background. You can additionally enable tracking on your pages.
So do we recommend ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not only do they offer virtually everything you need within an e-mail advertising platform, but they do it very well.
The reporting supplies you understanding into nearly all elements, such as page brows through, geo-tracking, openers, ecommerce and more. One area that is somewhat doing not have is the email building contractor, not offering an experience as slick as various other services around, with a couple of niggling features that could be done better (like the revision history).
Chat as well as email support are terrific, with a individual feeling to the communications. With their ‘Plus’ prepare you even get accessibility to one-on-one training as well as helpful webinars, which is a wonderful enhancement.
I believe this ActiveCampaign evaluation reveals that it is actually among the best options you can make if you’re looking for an all-in-one digital marketing device. Their marketing and also sales automation is the genuine offer and also makes various other tools’ automatic operations look pale in comparison. (See why it makes an exceptional Mailchimp option below.).
You’ll need to be prepared to place in a little time because of the a little steeper understanding contour, and also probably spend a bit more cash, but your organization will enjoy the rewards. If, on the other hand, you’re simply trying to find a easy means to blow up out newsletters, a solution like GetResponse or MailerLite might be a little bit easier to get your head around.
On a side note, ActiveCampaign supplies a series of really helpful free tools, despite whether you’re a customer or otherwise. You can find whatever from web content and social networks calendar themes to a subject line generator. Look into the free tools right here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is among the most inexpensive solutions, in fact, their complimentary strategy is really charitable. Their approach to email marketing design is remarkable, providing modern-looking themes. It’s also among the easiest devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with lots of pro options (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and their design and testing tools are superb. Check out the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the cheapest all-in-one email advertising tools on the marketplace. It’s available in 6 languages and includes advanced automation options and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to handle your get in touches with, bargains and leads. There are a lot of automations to help you improve your procedures. Find out more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter development to contact monitoring. Coming with a myriad of attributes, this all-in-one marketing automation software program is a great choice for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send email newsletters, monitor bargains and handle your contacts. The most notable function is the sales and also advertising automation capabilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing page builder enables you to produce modern touchdown pages with vibrant material blocks, indicating you can personalize your web content relying on that’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is available for iOS and also Android. You can watch projects and also email automation details, schedule and send projects, track email efficiency metrics, handle get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing service for small companies. It safely shops your customer data and supplies a safe method to manage your subscribers.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve evaluated the advertising and marketing automation abilities of loads of ESPs as well as have not yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their focus, enabling you to automate practically anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, etc.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of pro options (e.g. a webinar device) and great automations.