This Chicago-based automation tool is assisting their 150,000 customers send fewer e-mails while, at the same time, achieving much better outcomes. ActiveCampaign reported that their customers saved 38.4 million hours between July 2020 and also July 2021 using its automatic workflows. That certainly suggests good value for money, however considering it’s on the more expensive end of the range, how much value do you actually obtain?
Flaunting lots of attributes and also assimilations, as well as quick and pleasant assistance, they do seem like a powerhouse email marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically everything you need within a newsletter advertising tool, plus their advanced automations are tough to defeat. The entry-level strategy begins at $15 each month (for as much as 500 subscribers, paid regular monthly), or if you want to accessibility pro features such as the built-in CRM, lead scoring, touchdown web pages as well as SMS sending out, the Plus plan begins at $70 monthly.
One of their crucial features is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate listing and also contact administration, in addition to bargains, if you decide to use their CRM software program. This ‘Deals’ system (sales pipeline) likewise allows you to include notes to contacts, established appointments, send straight messages to them, and far more.
The ‘Conversations’ feature is one more one to keep in mind. You can utilize it to send targeted messages right to your website site visitors in order to enhance the general client experience and also produce a type of sales funnel to help you convert extra site visitors.
Having all your information and task in one location indicates that you can quickly obtain a holistic view of exactly how your sales and advertising initiatives are carrying out. Not having to utilize a number of providers for your numerous digital advertising and marketing efforts will certainly additionally potentially save you money.
Let’s dive in as well as take a closer consider ActiveCampaign:
Pros as well as Cons
Exceptionally powerful automation:
One of the finest advertising and marketing automation devices out there. This key feature of ActiveCampaign is not just extremely powerful yet likewise simple to use.
Deals reporting on all locations such as click-maps, geo-tracking and also page visits. Acquisition tracking is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a wonderful enhancement to help you increase acquisitions, commitment, as well as involvement.
In our deliverability tests, ActiveCampaign proves to be among the very best tools in getting emails delivered.
ActiveCampaign offers to do the account migration for free if you are coming from a different email advertising software.
Steeper understanding contour:
This might only be considered a con if you’re after a quick and easy email option. There are easier email e-newsletter solutions out there, so you might intend to look elsewhere if this is all you need.
No free strategy:
Unfortunately, there is no free strategy readily available (only a cost-free trial). There are if you’re looking for a basic device
Charges for client sneak peek:
You can sneak peek how your e-newsletter views on different email clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve checked, enabling you to set up essentially any kind of automation you can consider– triggered projects, sales follow-ups, automated division, dynamic email web content and so on. You can now immediately send one-to-one sales e-mails by means of your very own inbox.
You require an incorporated sales as well as advertising system for your organization:
ActiveCampaign’s inbuilt CRM effortlessly links to all your email advertising information, enabling sales groups to act rapidly. Features like lead scoring and social information can also aid to enhance your sales follow-up procedures.
You need a tool that does multi-channel advertising:
Apart from sending out e-mails, ActiveCampaign also permits you to set up touchdown web pages, send out SMS as well as individualized ‘Conversations’ to internet site site visitors, established chatbot automations and also even manage just how Facebook ads are displayed to calls. If you would certainly such as to be able to systematize a great portion of your marketing and give your consumers a much better all-round experience, it’s a terrific option.
Not recommended if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, as well as getting familiarized with it takes a whole lot more job than various other tools. Not to mention the normal maintenance you’ll need to set up, monitor and enhance email campaigns.
You only need basic automations:
If you only intend to establish fundamental e-mail sequences ( for instance, a welcome campaign), we would certainly advise much more affordable alternatives like MailerLite which is far much easier to utilize. Otherwise, you’ll be paying for a tonne of extras (and complexity) that you simply won’t require.
You’re not sure:
Sadly, there’s no free strategy, and also with a test period of just 14 days, they do not offer you much time to evaluate whether it’s appropriate for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use layout, with easily accessible menus. The control panel has a valuable ‘Getting Started’ slider to help brand-new users, and it has demo data to provide you an concept of how ideal to utilize areas. A good function is the Content Manager, which stores all your possessions in a centralized center, making it simple to maintain things organized.
With so much performance, it may be a little complicated for outright novices initially.
Editor – 4 out of 5 stars
The drag and drop e-mail home builder is rapid and also has a couple of helpful attributes. One is that you can save custom-made ‘ obstructs’ to recycle, as well as the various other that it enables you to see changes other people have actually made, Google Docs-style. Locating your last activity to reverse can be painstaking due to several auto-saves every min! An additional problem we had was in creating columns, however, in the case of products, this has been aided by the brand-new item block. Surprisingy, there is no quick means to sneak peek your newsletter– you’ll need to go into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available via ‘conditional web content’ which enables you to reveal certain customers different web content based on particular problems like rate of interests, web links clicked in the past, etc. You can currently include individualized signatures to your one-to-one emails with the brand-new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS caused, progressed automation. ActiveCampaign do not have a dedicated transactional email server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive themes to select from. Various other devices use somewhat much more features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unbeatable. Or else, you can construct your own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other tools, taking care of listings as well as get in touches with is made a lot easier as a result of their automation features which permit you to arrange people right into checklists. Learn more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you create your own custom-made fields. Apart from the conventional forms, which are fully responsive, it also permits you to create floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up pretty extremely, touchdown emails in the main inbox of the most preferred providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent information for e-mail marketers.
Reports and Analysis – 4.5 out of 5 stars
Permits reporting on primarily every little thing (opens, click-maps, page gos to, geo-tracking). Ecommerce reports are likewise available on certain plans for Shopify, BigCommerce, WooCommerce, and extra. The “Recommendations for you” section uses practical recommendations on activities you can take. Other reports consist of call patterns, deal reports, chat conversion, automation records, etc. Customized reports are only readily available on the Enterprise plan.
Languages – 4 out of 5 stars
Their site as well as assistance are both offered in English, plus 5 other languages. You can change your user account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both offered. Spam screening is just a ‘pass’ or ‘fail’ that you get prior to you send out your campaign, yet there are no factors present to help recognize the judgment. An email customer sneak peek is readily available, too, but at a price of $1 per test/client, which appears a little bit high. You can currently send a test email for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, as well as this then puts them in an exemption checklist.
Blocklist – Yes
This is the previously mentioned ‘exclusion checklist’. You can import contacts straight right into this list, and export too.
Storage space readily available for pictures as well as data – Unlimited
Photos above 1000px will certainly be downsized.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s possible to use your very own tracking domain to boost your newsletter’s business branding.
Various degrees of account gain access to – Yes
This is a really versatile system, without details levels. You specify the team names and additionally the exact gain access to for each of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is readily available also.
Combinations – Yes
ActiveCampaign offer lots of combination choices, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise sustains all sort of form and survey devices like Typeform and SurveyMonkey. You shouldn’t have a problem locating what you need as they likewise incorporate with Zapier. Find all integrations right here.
Landing Page Builder – Yes
The design templates are diverse as well as simple to modify. Touchdown pages are hosted on a custom-made domain or subdomain. On the Professional plan and up, you can produce individualized internet experiences by concealing or removing specific components. You can additionally add unique switches, that include calling a contact number, downloading and install a data or sending out an e-mail.
Consumer Support – 5 out of 5 stars
They likewise have video tutorials available, webinars ( live as well as archived ) and also one-on-one training on the ‘Plus’ plan. Live conversation is also available on all strategies, yet no phone assistance.
General score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising services on the market, rarely missing a thing when it pertains to professional features. Small businesses will take advantage of outstanding sales automation, customer management through using automated operations and also the new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great series of pro attributes. Allow’s break those down a little and assess what jobs and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation abilities of loads of ESPs as well as haven’t yet located a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate essentially anything: projects, bargains, ecommerce automation, SMS, get in touch with management, etc.
Advertising automation is included on all plans, nevertheless, sales automation is booked for individuals on the Plus plan (from $70/mo) and also greater.
One-to-one email automation is quite special to ActiveCampaign. You’ll be able to set off automations directly with your inbox interactions with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t affordable at all.
We’ve been monitoring ActiveCampaign for years, and also have seen them proactively add brand-new functions constantly, especially around the area of automation. This is a great indication, as a few other ActiveCampaign rivals haven’t been fairly so upcoming.
ActiveCampaign automation themes
We looked into ActiveCampaign’s automation themes, otherwise referred to as ‘ dishes’ and also found that they are both really well assembled as well as easy to edit. There are heaps to choose from (750 in fact!), and also the classifications make it very easy to discover what you’re looking for.
activecampaign automation templates
Other tools often tend to offer quite general themes, whereas ActiveCampaign provides a entire host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many layouts, you can really feel overloaded by the alternatives. It may appear that some recipes are repeated, nevertheless, after modifying the layouts closely, you can see there are little differences in between them. I can see exactly how this could be a little confusing for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy as well as higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign provides you with a selection of automation layouts:
activecampaign sms design templates
Understand that SMS sending out is just offered on the Plus plan and also higher, which starts at $70/month, so it’s not affordable. You’ll likewise need to be on the costly Enterprise account if you desire your own personalized SMS number for sending.
As mentioned above, ActiveCampaign includes a built-in CRM.
Small company proprietors looking for call administration software application will locate this attribute especially beneficial, to make use of alongside the sophisticated email advertising capacities.
After extensive testing, we located that the software application was quite easy to use. You can establish numerous offer pipelines, as well as edit/add brand-new stages to show your special sales procedure. The drag and decline software application makes it very easy to by hand relocate offers through the pipeline.
The more advanced user can gain from this variety of CRM automation layouts, which covers whatever from lead racking up to task monitoring:
crm actions activecampaign
Rates starts at $70/month for this attribute, as it is reserved for those on the Plus plan and also higher. It’s not exactly economical, yet when you consider whatever you’re obtaining ( sophisticated sales as well as marketing lead, automation & contact racking up, email & SMS sending out, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.
When compared versus the best CRM software program for small businesses, we discovered that most services charged per customer, whereas ActiveCampaign included 25 user accounts, which will really assist keep costs down.
We additionally performed a thorough comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign really had a lot of benefits over the CRM titan. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page themes, and you can also develop your very own and wait as a custom-made web page for future use.
activecampaign touchdown page design templates
After assessing the layouts and also editor, we ‘d say they are appealing and also contemporary , the only thing is that it isn’t so simple to move blocks around the page when editing. You can’t relocate an component up or down slightly, rather, you can just move it in between the described areas. I imagine ActiveCampaign has set it up such as this to make sure that every element is lined up, yet it means you have much less imaginative flexibility than with other website and landing page contractors like Wix.
I also could not find a method to add a web link to pictures, which isn’t optimal.
landing web page builder activecampaign
The cool ( and also distinct) feature of ActiveCampaign’s landing web pages is that you can include dynamic web content ( internet customization) so that each customer sees precisely what’s pertinent to them. This will aid you to target leads in an intelligent way, e.g. only showing users content that’s appropriate to their geolocation or sector or showing them items based on their purchase background. You can also enable tracking on your pages.
So do we suggest ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not just do they offer almost every little thing you require within an e-mail marketing platform, yet they do it quite possibly.
The coverage provides you understanding right into mostly all aspects, such as page sees, geo-tracking, openers, ecommerce and more. One area that is somewhat doing not have is the e-mail contractor, not offering an experience as slick as other services available, with a couple of niggling features that could be done better (like the alteration background).
Email and also chat support are terrific, with a individual feel to the communications. With their ‘Plus’ prepare you also obtain access to one-on-one training and also handy webinars, which is a nice addition.
I assume this ActiveCampaign review shows that it is actually one of the best options you can make if you’re looking for an all-in-one electronic advertising and marketing device. Their advertising and marketing and also sales automation is the genuine deal and also makes various other tools’ automated process look light in comparison. (See why it makes an superb Mailchimp alternative below.).
You’ll need to be prepared to place in a little bit of time because of the a little steeper knowing contour, and perhaps spend a little bit even more cash, however your business will gain the benefits. If, on the other hand, you’re just seeking a simple method to blast out newsletters, a remedy like GetResponse or MailerLite could be a bit simpler to get your head around.
On a side note, ActiveCampaign provides a variety of actually beneficial free devices, despite whether you’re a consumer or otherwise. You can locate every little thing from web content and social media schedule themes to a subject line generator. Take a look at the complimentary devices below.
Try ActiveCampaign currently absolutely free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most cost effective solutions, in fact, their complimentary strategy is really charitable. Their approach to email marketing design is remarkable, offering modern-looking design templates. It’s also one of the easiest devices we’ve ever utilized.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with tons of pro alternatives (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and also their layout and screening tools are outstanding. Check out the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one email advertising and marketing devices on the marketplace. It’s available in 6 languages and features advanced automation options and a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your contacts, deals as well as leads. There are a lot of automations to help you simplify your procedures. Discover more right here.
What is ActiveCampaign used for?
ActiveCampaign can be utilized for anything from e-newsletter development to contact management. Coming with a myriad of attributes, this all-in-one marketing automation software application is a excellent choice for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of jobs, such as send out email newsletters, display deals as well as manage your calls. The most notable feature is the sales and marketing automation abilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page contractor enables you to produce contemporary landing pages with vibrant material blocks, implying you can customize your material depending on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iphone and also Android. You can watch campaigns and also email automation information, routine as well as send projects, track email performance metrics, take care of get in touches with, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising and marketing service for small businesses. It safely stores your consumer information and uses a secure way to handle your customers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability prices are among the leading 5 results in our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly state they have great deliverability.
We’ve evaluated the advertising automation abilities of dozens of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their emphasis, allowing you to automate basically anything: campaigns, offers, ecommerce automation, SMS, contact administration, and so on.
One-to-one e-mail automation is rather distinct to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of pro alternatives (e.g. a webinar device) and good automations.