This Chicago-based automation tool is helping their 150,000 customers send less e-mails while, at the same time, achieving much better results. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and July 2021 using its automated operations. That absolutely suggests good value for money, but considering it’s on the more expensive end of the range, how much bang for your buck do you actually obtain?
Flaunting lots of features as well as combinations, as well as pleasant and also fast support, they do sound like a powerhouse email marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer nearly whatever you require within a e-newsletter advertising and marketing device, plus their advanced automations are hard to beat. The entry-level plan starts at $15 per month (for as much as 500 subscribers, paid monthly), or if you want to accessibility professional functions such as the inbuilt CRM, lead racking up, touchdown web pages and SMS sending out, the Plus strategy begins at $70 monthly.
Among their essential features is marketing automation. Other than autoresponders, which can be based on myriad problems, you can automate list and also call management, in addition to bargains, if you determine to utilize their CRM software. This ‘Deals’ system (sales pipe) also permits you to include notes to contacts, established consultations, send out direct messages to them, and far more.
The ‘Conversations’ attribute is one more one to note. You can utilize it to send targeted messages right to your website site visitors in order to maximize the total customer experience as well as develop a kind of sales channel to aid you transform extra visitors.
Having all your details as well as activity in one place suggests that you can promptly obtain a all natural view of just how your sales and advertising and marketing efforts are doing. Not having to make use of a variety of suppliers for your different electronic marketing efforts will certainly likewise potentially conserve you money.
Let’s dive in and take a closer consider ActiveCampaign:
Pros and Cons
Extremely effective automation:
One of the most effective advertising automation devices out there. This essential feature of ActiveCampaign is not only extremely effective yet additionally easy to use. Integrated interaction allows you incorporate all the networks that can be used within an automation: advertising campaigns, sales follow-ups, message, as well as more. This function makes it a wonderful email marketing tool for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking as well as web page sees. Acquisition tracking is readily available on higher prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a good enhancement to aid you increase acquisitions, commitment, as well as involvement.
In our deliverability examinations, ActiveCampaign proves to be one of the very best devices in obtaining emails delivered.
ActiveCampaign provides to do the account movement for complimentary if you are coming from a various e-mail advertising software application.
Steeper discovering curve:
This may only be thought about a disadvantage if you’re after a quick and simple e-mail option. There are less complex e-mail e-newsletter solutions around, so you might want to look somewhere else if this is all you need.
No complimentary strategy:
There is no totally free strategy offered (only a cost-free test). If you’re looking for a basic device, there are
Charges for customer preview:
You can preview exactly how your newsletter looks on different e-mail clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, allowing you to establish virtually any type of automation you can consider– caused projects, sales follow-ups, automated segmentation, dynamic e-mail web content and so forth. You can currently immediately send one-to-one sales emails through your own inbox.
You require an integrated sales and also advertising and marketing platform for your company:
ActiveCampaign’s inbuilt CRM seamlessly links up to all your email advertising and marketing information, enabling sales groups to act rapidly. Features like lead scoring and also social data can likewise help to enhance your sales follow-up procedures.
You require a tool that executes multi-channel advertising:
Besides sending emails, ActiveCampaign additionally allows you to establish touchdown pages, send SMS and customized ‘Conversations’ to site visitors, established chatbot automations and also even handle just how Facebook ads are presented to get in touches with. It’s a excellent option if you ‘d such as to be able to streamline a great piece of your advertising and offer your consumers a better overall experience.
Not recommended if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and obtaining familiarized with it takes a whole lot more work than other tools. Not to mention the normal maintenance you’ll require to set up, display and optimize email campaigns.
You just require simple automations:
If you just want to set up standard e-mail series ( for instance, a welcome campaign), we ‘d suggest a lot more affordable options like MailerLite which is much less complicated to use. Otherwise, you’ll be spending for a tonne of extras (and complexity) that you just won’t require.
You’re not exactly sure:
There’s no totally free plan, and with a test period of just 14 days, they do not provide you much time to evaluate whether it’s appropriate for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward layout, with easily navigable food selections. The dashboard has a helpful ‘Getting Started’ slider to aid brand-new users, and it has actually demo data to provide you an concept of how ideal to make use of areas. A wonderful feature is the Content Manager, which stores all your possessions in a centralized center, making it easy to keep things organized.
With a lot capability, it may be a little challenging for absolute newbies at first.
Editor – 4 out of 5 stars
The drag as well as decrease e-mail contractor is fast and has a couple of handy features. One is that you can conserve customized ‘ obstructs’ to reuse, and the other that it allows you to see modifications other individuals have actually made, Google Docs-style. Locating your last action to reverse can be painstaking due to numerous auto-saves every min! Another concern we had remained in creating columns, though, in the case of products, this has been helped by the new item block. Surprisingy, there is no fast method to preview your newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else reasoning is available by means of ‘conditional web content’ which permits you to reveal certain consumers various web content based on specific conditions like rate of interests, links clicked in the past, and so on. You can now add individualized trademarks to your one-to-one emails with the brand-new trademark customization tag.
Email types – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B testing, RSS caused, progressed automation. ActiveCampaign don’t have a committed transactional email server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive themes to select from. You can easily sneak peek them in one more home window, both on mobile and also desktop. Various other devices offer somewhat more features/content blocks within the e-mail building contractor. They use users a complimentary tailored e-mail layout on the Plus strategy and also higher.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unbeatable. Otherwise, you can construct your very own automation from scrape.
Listing Management- 5 out of 5 stars
Compared to some other devices, handling checklists and calls is made much easier as a result of their automation features which permit you to arrange people right into lists. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own custom fields. Besides the basic forms, which are totally receptive, it additionally permits you to develop floating forms as well as modals. If you’re on Shopify, you can automatically embed a form on your website rather than needing to replicate and also paste it right into your shop’s code. This type can consist of a discount rate code to motivate users to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to rack up quite highly, landing e-mails generally inbox of one of the most preferred service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly regular, which is excellent news for email online marketers.
Records and Analysis – 4.5 out of 5 stars
Ecommerce records are additionally offered on specific strategies for Shopify, BigCommerce, WooCommerce, and also extra. Other records consist of contact fads, offer records, conversation conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their web site and assistance are both readily available in English, plus 5 various other languages. You can change your individual profile to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is readily available, also, yet at a rate of $1 per test/client, which appears a little bit high. You can currently send out a examination email for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this then puts them in an exclusion list.
Blocklist – Yes
This is the previously mentioned ‘ exemption list’. You can import get in touches with directly into this list, and also export too.
Storage readily available for images as well as information – Unlimited
Images over 1000px will be scaled down.
SPF and also DKIM are sustained.
Very Own Domain – Yes
It’s possible to utilize your own tracking domain to enhance your newsletter’s business branding.
Different levels of account gain access to – Yes
This is a really adaptable system, without specific degrees. You define the group names as well as additionally the specific gain access to for each and every of those teams by means of tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available also.
Combinations – Yes
ActiveCampaign offer plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally supports all sort of form and also survey devices like Typeform and also SurveyMonkey. You shouldn’t have a issue finding what you require as they also integrate with Zapier. Find all integrations below.
Landing Page Builder – Yes
On the Professional strategy and up, you can develop personalized web experiences by hiding or eliminating certain elements. You can additionally add unique buttons, which consist of calling a phone number, downloading and install a file or sending out an email.
Client Support – 5 out of 5 stars
Assistance is rapid and also pleasant , via all mediums and also readily available in numerous languages. Their knowledge base is conveniently searchable as well as particularly beneficial , I had really little difficulty discovering pertinent search results. They also have video clip tutorials available, webinars ( archived and online ) and individually training on the ‘Plus’ plan. Live conversation is additionally available on all plans, however no phone support.
Overall ranking – 4.5 out of 5 stars
ActiveCampaign is among the most powerful e-mail marketing services on the marketplace, rarely missing out on a point when it pertains to professional features. Small companies will certainly take advantage of superb sales automation, customer management via using automated process as well as the brand-new attributes they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great range of professional functions. Let’s break those down a little and also evaluate what jobs and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve examined the advertising and marketing automation abilities of lots of ESPs and haven’t yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, etc.
Advertising automation is consisted of on all plans, however, sales automation is reserved for users on the Plus strategy (from $70/mo) and also higher.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. You’ll have the ability to trigger automations straight via your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or greater and this isn’t inexpensive whatsoever.
We’ve been monitoring ActiveCampaign for many years, and also have actually seen them proactively include brand-new features regularly, especially around the area of automation. This is a excellent sign, as a few other ActiveCampaign rivals haven’t been quite so upcoming.
ActiveCampaign automation templates
We explored ActiveCampaign’s automation layouts, otherwise referred to as ‘recipes’ and found that they are both really well put together and easy to edit. There are tons to choose from (750 actually!), as well as the classifications make it very easy to find what you’re seeking.
activecampaign automation layouts
Various other tools have a tendency to give quite general layouts, whereas ActiveCampaign provides a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many templates, you can feel overloaded by the choices. It might show up that some dishes are duplicated, nevertheless, after revising the themes very closely, you can see there are tiny differences in between them. I can see just how this could be a little complex for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia as well as Twilio, and ActiveCampaign offers you with a range of automation layouts:
activecampaign sms templates
Be aware that SMS sending is only readily available on the Plus strategy and also greater, which begins at $70/month, so it’s not economical. If you want your very own custom-made SMS number for sending out, you’ll additionally need to be on the expensive Enterprise account.
As discussed above, ActiveCampaign includes a built-in CRM.
Local business owners looking for contact management software will locate this feature particularly helpful, to utilize along with the sophisticated e-mail marketing capabilities.
After comprehensive screening, we found that the software was rather easy to use. You can set up multiple deal pipelines, and also edit/add brand-new phases to mirror your unique sales procedure. The drag and drop software makes it easy to manually relocate bargains via the pipe.
The advanced customer can take advantage of this series of CRM automation themes, which covers whatever from lead racking up to task administration:
crm actions activecampaign
Prices starts at $70/month for this feature, as it is scheduled for those on the Plus strategy and higher. It’s not precisely inexpensive, however when you think about everything you’re obtaining (advanced sales as well as marketing get in touch with, automation & lead racking up, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When contrasted against the very best CRM software application for local business, we located that many service fee per user, whereas ActiveCampaign included 25 user accounts, which will truly aid keep expenses down.
We additionally carried out a in-depth contrast of ActiveCampaign vs HubSpot and also located that ActiveCampaign actually had a lot of advantages over the CRM giant. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive touchdown web page templates, and also you can also construct your own and save it as a customized page for future usage.
activecampaign landing page design templates
After assessing the styles and also editor, we ‘d state they are modern and appealing , the only thing is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. For example, you can not move an aspect up or down somewhat, instead, you can just relocate between the described sections. I think of ActiveCampaign has established it up such as this so that every element is straightened, however it suggests you have less innovative liberty than with various other internet site as well as landing web page building contractors like Wix.
I additionally couldn’t find a means to add a link to images, which isn’t perfect.
touchdown page home builder activecampaign
The cool ( and also distinct) thing about ActiveCampaign’s touchdown pages is that you can include dynamic content (web personalization) so that each user sees exactly what’s pertinent to them. This will aid you to target leads in an intelligent way, e.g. only showing users content that’s relevant to their geolocation or market or showing them items based upon their acquisition history. You can also enable monitoring on your web pages.
So do we suggest ActiveCampaign?
It’s truly difficult to fault ActiveCampaign, not just do they use almost every little thing you need within an email marketing system, however they do it extremely well.
The coverage uses you understanding right into mostly all facets, such as page visits, geo-tracking, openers, ecommerce and also more. One area that is slightly lacking is the email contractor, not providing an experience as slick as various other solutions available, with a few worrying functions that could be done better (like the modification background).
Email and chat support are excellent, with a individual feel to the interactions. With their ‘Plus’ prepare you even get access to individually training as well as useful webinars, which is a great enhancement.
If you’re looking for an all-in-one digital advertising and marketing device, I assume this ActiveCampaign review reveals that it is actually one of the finest selections you can make. Their advertising and marketing and also sales automation is the real bargain as well as makes other devices’ automated operations look light in contrast. (See why it makes an outstanding Mailchimp choice below.).
You’ll need to be prepared to place in a little time due to the a little steeper learning curve, and possibly invest a little bit even more cash, yet your organization will reap the benefits. If, on the other hand, you’re simply seeking a basic method to blow up out newsletters, a service like GetResponse or MailerLite could be a bit simpler to get your head around.
On a side note, ActiveCampaign uses a series of truly beneficial free tools, no matter whether you’re a customer or not. You can locate every little thing from content as well as social networks calendar templates to a subject line generator. Check out the free tools here.
Attempt ActiveCampaign currently free of cost for 14 days.
# 1 MailerLite.
MailerLite is among the most economical remedies, as a matter of fact, their free strategy is really generous. Their technique to email marketing style is exceptional, offering modern-looking themes. It’s likewise among the simplest devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their design and also screening tools are exceptional. Read the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most inexpensive all-in-one e-mail marketing tools on the marketplace. It’s available in 6 languages and includes innovative automation choices and a integrated CRM.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your contacts, bargains and also leads. There are plenty of automations to assist you streamline your processes. Figure out more here.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from e-newsletter development to call administration. Coming with a myriad of functions, this all-in-one advertising and marketing automation software is a wonderful choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of jobs, such as send email e-newsletters, monitor bargains as well as manage your contacts. Nevertheless, the most notable feature is the sales and also advertising and marketing automation capacities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s landing web page builder permits you to produce modern landing web pages with dynamic web content blocks, indicating you can personalize your content depending upon that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and also Android. You can see campaigns and also e-mail automation information, schedule and send campaigns, track e-mail efficiency metrics, take care of get in touches with, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing service for small companies. It safely shops your consumer data and supplies a secure way to handle your customers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability prices are amongst the top 5 lead to our bi-annual examinations. Rating in the early to mid-nineties, we ‘d state they have great deliverability.
We’ve reviewed the advertising and marketing automation capacities of loads of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate basically anything: projects, bargains, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is rather distinct to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with lots of professional choices (e.g. a webinar device) and excellent automations.