This Chicago-based automation tool is assisting their 150,000 customers send fewer emails while, at the same time, achieving far better results. ActiveCampaign reported that their clients saved 38.4 million hrs between July 2020 as well as July 2021 utilizing its computerized process. That definitely indicates good value for cash, yet considering it’s on the costlier end of the range, just how much bang for your buck do you actually obtain?
Boasting lots of features and also integrations, as well as quick as well as pleasant support, they do seem like a giant email advertising and marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually everything you need within a e-newsletter marketing tool, plus their innovative automations are tough to defeat. The entry-level strategy starts at $15 monthly (for up to 500 subscribers, paid regular monthly), or if you want to accessibility pro attributes such as the built-in CRM, lead scoring, landing pages and SMS sending, the Plus strategy starts at $70 per month.
Among their crucial functions is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate list and also call management, along with offers, if you decide to utilize their CRM software. This ‘Deals’ system (sales pipeline) additionally enables you to add notes to get in touches with, established appointments, send direct messages to them, and also a lot more.
The ‘Conversations’ attribute is an additional one to note. You can utilize it to send targeted messages right to your internet site site visitors in order to maximize the total client experience and also create a sort of sales funnel to aid you transform a lot more visitors.
Having all your details and also activity in one location indicates that you can swiftly get a all natural sight of how your sales and also advertising initiatives are performing. Not having to make use of a number of companies for your different digital advertising efforts will additionally potentially conserve you cash.
Let’s dive in as well as take a more detailed look at ActiveCampaign:
Pros and Cons
Extremely effective automation:
Among the best advertising automation devices out there. This crucial feature of ActiveCampaign is not only exceptionally effective yet additionally easy to use. Integrated engagement lets you combine all the networks that can be used within an automation: advertising and marketing projects, sales follow-ups, text, as well as more. This function makes it a wonderful email advertising and marketing tool for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also page visits. Purchase tracking is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a wonderful addition to aid you boost acquisitions, loyalty, and engagement.
In our deliverability tests, ActiveCampaign proves to be one of the very best tools in getting emails delivered.
ActiveCampaign provides to do the account movement for totally free if you are coming from a different email advertising software application.
Steeper understanding curve:
If you’re after a easy and also quick email solution, this might only be considered a disadvantage. There are less complex e-mail e-newsletter services available, so you may want to look somewhere else if this is all you need.
No totally free strategy:
Sadly, there is no cost-free strategy offered ( just a cost-free trial). If you’re trying to find a easy device, there are
Costs for client preview:
You can preview how your e-newsletter views different e-mail customers, however, this is billed at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve checked, permitting you to establish virtually any automation you can think about– set off projects, sales follow-ups, automated segmentation, dynamic email content and more. You can now immediately send one-to-one sales emails by means of your very own inbox.
You require an integrated sales as well as marketing system for your business:
ActiveCampaign’s inbuilt CRM perfectly connects to all your e-mail advertising data, enabling sales teams to act promptly. Features like lead scoring and also social information can likewise aid to improve your sales follow-up processes.
You need a tool that does multi-channel marketing:
Apart from sending emails, ActiveCampaign likewise permits you to set up landing pages, send SMS and also personalized ‘Conversations’ to web site visitors, established chatbot automations and also also manage how Facebook advertisements are shown to get in touches with. It’s a excellent service if you would certainly such as to have the ability to systematize a great piece of your advertising and marketing and provide your consumers a much better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, as well as obtaining familiarized with it takes a lot even more work than other tools. As well as the normal maintenance you’ll need to set up, monitor and maximize e-mail projects.
You only require straightforward automations:
If you just intend to set up standard email sequences (for example, a welcome project), we ‘d suggest extra economical choices like MailerLite which is much simpler to use. Otherwise, you’ll be paying for a tonne of bonus ( and also intricacy) that you merely won’t need.
You’re not sure:
There’s no free plan, and also with a test duration of simply 14 days, they don’t offer you much time to examine whether it’s right for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use design, with quickly accessible menus. The dashboard has a helpful ‘Getting Started’ slider to aid new individuals, and it has demo data to provide you an suggestion of exactly how best to use areas. A good attribute is the Content Manager, which shops all your properties in a central center, making it very easy to keep things organized.
With so much functionality, it may be a little difficult for outright beginners at.
Editor – 4 out of 5 stars
The drag as well as decline e-mail builder is fast and has a pair of convenient functions. Surprisingy, there is no quick method to preview your newsletter– you’ll need to go right into the e-mail setups.
An easy to use If/Then/Else logic is offered using ‘conditional material’ which enables you to show particular clients various material based on specific conditions like passions, web links clicked in the past, and so on. You can currently add personalized trademarks to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign do not have a specialized transactional email server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive layouts to choose from. Various other devices provide slightly much more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation actually is unequalled. Otherwise, you can construct your very own automation from scrape.
List Management- 5 out of 5 stars
Compared to some other devices, taking care of get in touches with as well as lists is made much easier due to their automation functions which enable you to organize individuals right into lists. Learn more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you develop your own custom areas. Apart from the basic kinds, which are fully responsive, it also permits you to develop floating types and also modals. You can automatically install a type on your site rather of having to copy as well as paste it into your shop’s code if you’re on Shopify. This kind can consist of a discount code to encourage customers to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score quite highly, landing e-mails in the main inbox of one of the most prominent carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is great information for e-mail marketers.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are likewise readily available on particular plans for Shopify, BigCommerce, WooCommerce, as well as much more. Various other records include contact trends, deal reports, conversation conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website and also support are both available in English, plus 5 other languages. You can alter your user profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both offered. Spam testing is simply a ‘pass’ or ‘ stop working’ that you obtain before you send your campaign, yet there are no factors present to help understand the judgment. An email client sneak peek is available, too, yet at a price of $1 per test/client, which seems a little bit high. You can now send a examination e-mail for evaluation to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, as well as this then puts them in an exclusion list.
Blocklist – Yes
This is the abovementioned ‘exclusion list’. You can import calls directly into this list, and export also.
Storage space available for information and pictures – Unlimited
Photos above 1000px will be scaled down.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to use your very own monitoring domain to improve your e-newsletter’s business branding.
Various levels of account gain access to – Yes
This is a really flexible system, without certain degrees. You specify the group names as well as also the specific gain access to for each and every of those teams through tick-boxes. 2-Factor Authentication for an extra safety layer is available too.
Combinations – Yes
ActiveCampaign offer plenty of combination options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise supports all kinds of kind and survey devices like Typeform and also SurveyMonkey. You should not have a trouble locating what you require as they additionally incorporate with Zapier. Find all integrations below.
Landing Page Builder – Yes
On the Professional plan and up, you can develop individualized web experiences by hiding or eliminating particular aspects. You can also include unique switches, which include calling a phone number, downloading a documents or sending an email.
Consumer Support – 5 out of 5 stars
They additionally have video clip tutorials offered, webinars ( archived and live ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is likewise readily available on all plans, but no phone support.
General rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective e-mail marketing solutions on the market, rarely missing a point when it comes to professional functions. Local business will certainly take advantage of exceptional sales automation, subscriber management with making use of automated workflows and also the brand-new attributes they’re continuously including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great range of pro functions. Allow’s break those down a little and also evaluate what works and also what could be improved:
ActiveCampaign Marketing Automation
We’ve examined the advertising and marketing automation capabilities of loads of ESPs and also haven’t yet found a match for ActiveCampaign. Though ActiveCampaign’s competitors include advertising automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate basically anything: projects, deals, ecommerce automation, SMS, contact administration, and so on.
Advertising and marketing automation is included on all strategies, however, sales automation is scheduled for users on the Plus strategy (from $70/mo) and also greater.
One-to-one e-mail automation is rather unique to ActiveCampaign. You’ll have the ability to trigger automations directly through your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t affordable in all.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have seen them proactively add new attributes continuously, specifically around the area of automation. This is a very good indicator, as some other ActiveCampaign competitors have not been rather so honest.
ActiveCampaign automation design templates
We considered ActiveCampaign’s automation templates, or else known as ‘ dishes’ and also found that they are both truly well created and also easy to edit. There are bunches to choose from (750 in fact!), and the classifications make it very easy to discover what you’re searching for.
activecampaign automation themes
Other tools have a tendency to provide fairly general layouts, whereas ActiveCampaign gives a entire host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous layouts, you can really feel overloaded by the options. It might appear that some dishes are duplicated, however, after modifying the templates closely, you can see there are small differences in between them. I can see how this could be a little complicated for some, yet, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign offers you with a variety of automation themes:
activecampaign sms layouts
Be aware that SMS sending is only offered on the Plus plan as well as higher, which begins at $70/month, so it’s not economical. If you desire your very own personalized SMS number for sending out, you’ll likewise require to be on the costly Enterprise account.
As stated above, ActiveCampaign includes a integrated CRM.
Small business owners seeking get in touch with administration software will find this attribute especially valuable, to use together with the advanced e-mail marketing abilities.
After comprehensive screening, we located that the software was pretty easy to use. You can establish several offer pipelines, and edit/add brand-new phases to show your distinct sales procedure. The drag and decline software application makes it very easy to manually move bargains with the pipeline.
The more advanced user can take advantage of this range of CRM automation design templates, which covers everything from lead scoring to job administration:
crm activities activecampaign
Pricing begins at $70/month for this feature, as it is scheduled for those on the Plus plan and greater. It’s not exactly low-cost, but when you take into consideration whatever you’re getting ( innovative sales and also advertising automation, get in touch with & lead racking up, email & SMS sending out, Facebook Custom Audience assimilation, and so on) it’s actually not a bad deal.
When compared versus the most effective CRM software program for small companies, we located that most service fee per customer, whereas ActiveCampaign included 25 individual accounts, which will actually assist maintain prices down.
We likewise carried out a thorough comparison of ActiveCampaign vs HubSpot and found that ActiveCampaign really had a lot of benefits over the CRM giant. Most notably, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing web page layouts, as well as you can likewise construct your own and also wait as a customized web page for future usage.
activecampaign touchdown page themes
After analyzing the styles and editor, we ‘d state they are appealing and modern-day , the only thing is that it isn’t so easy to relocate blocks around the page when editing. For instance, you can’t move an component up or down somewhat, rather, you can just move it in between the described sections. I imagine ActiveCampaign has set it up like this to make sure that every aspect is straightened, however it implies you have less creative liberty than with various other site as well as landing page building contractors like Wix.
I also couldn’t locate a method to include a link to pictures, which isn’t suitable.
touchdown page builder activecampaign
The cool ( and also unique) thing about ActiveCampaign’s touchdown pages is that you can include vibrant web content (web customization) to ensure that each customer sees precisely what’s pertinent to them. This will certainly help you to target leads in an intelligent way, e.g. just revealing users content that’s appropriate to their geolocation or market or revealing them products based on their purchase history. You can likewise make it possible for tracking on your web pages.
So do we suggest ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not only do they supply nearly every little thing you require within an e-mail marketing system, yet they do it quite possibly.
The reporting offers you understanding right into almost all elements, such as web page gos to, geo-tracking, openers, ecommerce and also even more. One area that is slightly lacking is the e-mail builder, not offering an experience as slick as other solutions around, with a few worrying attributes that could be done better (like the alteration history).
Email and chat assistance are terrific, with a individual feeling to the interactions. With their ‘Plus’ prepare you also get accessibility to one-on-one training as well as valuable webinars, which is a nice addition.
If you’re looking for an all-in-one electronic advertising tool, I assume this ActiveCampaign evaluation shows that it is really one of the ideal choices you can make. Their advertising and also sales automation is the real deal and makes various other devices’ automatic workflows look pale in contrast. (See why it makes an outstanding Mailchimp option here.).
You’ll need to be prepared to put in a bit of time due to the a little steeper learning curve, and probably invest a little bit more cash, yet your organization will certainly enjoy the rewards. If, on the other hand, you’re simply looking for a basic way to blow up out e-newsletters, a service like GetResponse or MailerLite might be a bit easier to get your head around.
On a side note, ActiveCampaign offers a range of really valuable cost-free tools, despite whether you’re a consumer or not. You can find everything from material and social networks schedule layouts to a subject line generator. Check out the complimentary devices right here.
Attempt ActiveCampaign now free of cost for 14 days.
# 1 MailerLite.
MailerLite is among the most budget-friendly options, actually, their complimentary strategy is very generous. Their technique to email marketing style is praiseworthy, supplying modern-looking templates. It’s likewise among the easiest devices we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of professional choices (e.g. a webinar device) and excellent automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, and also their layout as well as screening tools are exceptional. Review the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most affordable all-in-one e-mail advertising and marketing devices on the marketplace. It’s readily available in 6 languages and comes with innovative automation alternatives and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your contacts, bargains and leads. There are plenty of automations to assist you enhance your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter development to get in touch with administration. Including a myriad of functions, this all-in-one advertising and marketing automation software application is a excellent selection for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of tasks, such as send email newsletters, monitor offers and also handle your calls. The most notable attribute is the sales and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page builder allows you to produce modern touchdown web pages with vibrant material blocks, implying you can individualize your material depending on who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS and also Android. You can check out campaigns as well as e-mail automation information, timetable and send campaigns, track e-mail performance metrics, take care of calls, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising service for small companies. It safely stores your customer data as well as offers a secure means to manage your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are among the top 5 cause our bi-annual examinations. Scoring in the very early to mid-nineties, we ‘d state they have very good deliverability.
We’ve reviewed the advertising and marketing automation capabilities of lots of ESPs and have not yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, permitting you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, call administration, etc.
One-to-one email automation is fairly special to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with tons of pro alternatives (e.g. a webinar tool) and also good automations.