Activecampaign Send Test Email

This Chicago-based automation tool is aiding their 150,000 consumers send out less e-mails while, at the same time, accomplishing much better outcomes. ActiveCampaign reported that their consumers conserved 38.4 million hours between July 2020 and also July 2021 using its computerized process. That definitely implies good value for money, but considering it’s on the pricier end of the spectrum, how much bang for your buck do you truly obtain?

Boasting numerous features and assimilations, as well as quick and also pleasant support, they do seem like a powerhouse email advertising and marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their vibrant cases.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign offer practically everything you need within a newsletter marketing tool, plus their advanced automations are difficult to defeat. The entry-level strategy starts at $15 per month (for up to 500 customers, paid monthly), or if you intend to access pro features such as the in-built CRM, lead racking up, touchdown web pages as well as SMS sending out, the Plus plan begins at $70 each month.

Among their key functions is marketing automation. Apart from autoresponders, which can be based on myriad problems, you can automate checklist as well as contact administration, along with offers, if you decide to use their CRM software application. This ‘Deals’ system (sales pipeline) additionally allows you to add notes to get in touches with, set up appointments, send out direct messages to them, as well as much more.

The ‘Conversations’ function is another one to keep in mind. You can utilize it to send targeted messages right to your website visitors in order to enhance the total customer experience as well as create a sort of sales funnel to help you convert a lot more visitors.

Having all your information and activity in one area indicates that you can quickly get a holistic sight of exactly how your sales and advertising efforts are doing. Not needing to utilize a number of providers for your different digital marketing initiatives will certainly also potentially save you money.

Allow’s dive in and also take a more detailed look at ActiveCampaign:

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Cons and also pros

PROS

Very powerful automation:

Among the most effective advertising and marketing automation devices out there. This vital attribute of ActiveCampaign is not only very effective yet also easy to use. Integrated interaction lets you integrate all the channels that can be made use of within an automation: advertising and marketing projects, sales follow-ups, text, as well as extra. This function makes it a great e-mail advertising and marketing device for Shopify.

Complete coverage:

Deals reporting on all locations such as click-maps, geo-tracking and page gos to. Acquisition monitoring is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a good addition to aid you increase acquisitions, loyalty, and interaction.

Terrific deliverability:

In our deliverability examinations, ActiveCampaign proves to be one of the very best devices in getting emails supplied.

Free movements:

If you are coming from a different e-mail marketing software, ActiveCampaign offers to do the account migration totally free.

CONS

Steeper understanding curve:

This may only be thought about a disadvantage if you’re after a easy and quick email service. There are less complex email e-newsletter services out there, so you might want to look somewhere else if this is all you require.

No cost-free plan:

Regrettably, there is no totally free strategy readily available ( just a complimentary trial). There are if you’re looking for a easy tool

Charges for client sneak peek:

You can preview just how your newsletter looks on numerous e-mail customers, nevertheless, this is charged at $1 per test/client.

Is ActiveCampaign the appropriate e-newsletter solution for you?

Recommended if:

You’re severe about marketing automation:

ActiveCampaign is hands-down one of the most effective automation device we’ve examined, permitting you to establish practically any type of automation you can think of– triggered projects, sales follow-ups, automated segmentation, vibrant e-mail material and so forth. You can currently automatically send out one-to-one sales e-mails via your very own inbox.

You require an integrated sales as well as advertising platform for your service:

ActiveCampaign’s inbuilt CRM effortlessly links to all your email marketing data, enabling sales groups to act rapidly. Features like lead scoring and social data can also aid to enhance your sales follow-up procedures.

You need a device that carries out multi-channel advertising and marketing:

Apart from sending e-mails, ActiveCampaign additionally allows you to establish touchdown pages, send out SMS and personalized ‘Conversations’ to website visitors, set up chatbot automations and also handle how Facebook ads are presented to contacts. It’s a terrific solution if you ‘d like to be able to centralize a good chunk of your advertising as well as provide your clients a much better overall experience.

Not suggested if:

You need a low-maintenance, beginner-friendly device:

ActiveCampaign is an advanced device, and also obtaining acquainted with it takes a great deal even more work than other tools. And also the normal upkeep you’ll require to establish, display as well as enhance email campaigns.

You just need simple automations:

If you just intend to set up standard e-mail series ( for instance, a welcome project), we would certainly suggest much more economical choices like MailerLite which is far much easier to utilize. Otherwise, you’ll be paying for a tonne of extras ( and also complexity) that you simply will not need.

You’re not exactly sure:

There’s no complimentary strategy, and with a test duration of simply 14 days, they don’t offer you much time to examine whether it’s appropriate for you.

Ranking information

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a very easy to use layout, with quickly accessible food selections. The control panel has a useful ‘Getting Started’ slider to help new customers, and it has demo information to provide you an concept of how best to use areas. A great function is the Content Manager, which stores all your assets in a central hub, making it very easy to keep things organized.

With so much functionality, it may be a little complex for outright beginners initially.

Newsletter Creation

Editor – 4 out of 5 stars

The drag as well as drop e-mail home builder is quick and also has a couple of helpful features. Surprisingy, there is no fast means to preview your e-newsletter– you’ll need to go right into the email setups.

Personalization- Yes

An easy to use If/Then/Else logic is offered by means of ‘conditional web content’ which enables you to reveal certain customers different web content based on specific problems like passions, links clicked in the past, etc. You can now include customized signatures to your one-to-one emails with the brand-new signature customization tag.

Email types – 5 out of 5 stars

Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS triggered, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail web server.

Option and also Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern, receptive themes to pick from. You can conveniently sneak peek them in another window, both on mobile as well as desktop. Other devices offer a little much more features/content blocks within the email building contractor. They supply individuals a complimentary tailored email layout on the Plus strategy and higher.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation truly is unequalled. Or else, you can build your own automation from scrape.

List Management- 5 out of 5 stars

Contrasted to some other tools, managing get in touches with and also checklists is made a lot easier due to their automation features which allow you to organize individuals into listings. Find out more right here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you develop your own customized areas. Aside from the conventional kinds, which are fully responsive, it likewise permits you to develop floating types and modals.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign often tends to rack up rather very, landing emails generally inbox of one of the most preferred providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is great news for email marketing professionals.

Records as well as Analysis – 4.5 out of 5 stars

Ecommerce reports are additionally offered on particular plans for Shopify, BigCommerce, WooCommerce, as well as a lot more. Other records include get in touch with fads, deal reports, chat conversion, automation reports, etc.

Languages – 4 out of 5 stars

Their website as well as support are both readily available in English, plus 5 other languages. You can change your customer account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).

Further Features

Spam and Design-Testing – 3.5 out of 5 stars

These are both available. Spam screening is merely a ‘pass’ or ‘fail’ that you get before you send your campaign, yet there are no variables present to help understand the judgment. An email customer preview is readily available, as well, however at a rate of $1 per test/client, which seems a little bit steep. You can now send out a examination email for testimonial to approximately 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after 3 times, and also this after that places them in an exemption checklist.

Blocklist – Yes

This is the aforementioned ‘ exemption list’. You can import contacts directly right into this listing, and also export also.

Storage space available for data as well as photos – Unlimited

Photos over 1000px will certainly be scaled down.

Pro Features

Verification- Yes

SPF and also DKIM are sustained.

Own Domain – Yes

It’s feasible to utilize your own tracking domain to enhance your e-newsletter’s company branding.

Various degrees of account gain access to – Yes

This is a extremely flexible system, without details levels. You specify the group names as well as additionally the exact gain access to for each of those groups by means of tick-boxes. 2-Factor Authentication for an extra protection layer is offered as well.

Combinations – Yes

ActiveCampaign deal a lot of assimilation options, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all sort of form and survey tools like Typeform as well as SurveyMonkey. You shouldn’t have a problem discovering what you require as they likewise integrate with Zapier. Discover all combinations here.

Landing Page Builder – Yes

On the Professional strategy and also up, you can produce individualized internet experiences by concealing or getting rid of particular aspects. You can also add special switches, which consist of calling a phone number, downloading a file or sending out an email.

Client Support – 5 out of 5 stars

They also have video tutorials available, webinars ( real-time as well as archived ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all plans, but no phone assistance.

Overall ranking – 4.5 out of 5 stars

ActiveCampaign is one of the most powerful email advertising solutions on the marketplace, barely missing out on a point when it pertains to pro attributes. Small companies will certainly benefit from excellent sales automation, subscriber administration via the use of automated workflows as well as the new features they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign provides a good series of professional features. Let’s break those down a little and also assess what jobs and also what could be boosted:

ActiveCampaign Marketing Automation

We’ve assessed the advertising automation capacities of loads of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, call management, etc.

Advertising and marketing automation is consisted of on all strategies, nevertheless, sales automation is scheduled for users on the Plus strategy (from $70/mo) as well as higher.

One-to-one email automation is fairly one-of-a-kind to ActiveCampaign. You’ll be able to set off automations straight through your inbox communications with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or greater and also this isn’t economical at all.

We’ve been keeping an eye on ActiveCampaign for several years, and have seen them proactively add brand-new functions frequently, specifically around the location of automation. This is a great indicator, as a few other ActiveCampaign competitors haven’t been rather so upcoming.

ActiveCampaign automation layouts

We explored ActiveCampaign’s automation design templates, or else known as ‘recipes’ and located that they are both actually well assembled and easy to modify. There are lots to pick from (750 actually!), and also the groups make it simple to discover what you’re trying to find.

activecampaign automation themes

Various other devices tend to supply rather basic templates, whereas ActiveCampaign gives a entire host of integration-specific layouts, like these automation dishes for Shopify:

activecampaign shopify automations

The only downside is that, with numerous layouts, you can really feel overloaded by the alternatives. It may appear that some dishes are duplicated, nonetheless, after revising the layouts closely, you can see there are small differences in between them. I can see just how this could be a little complex for some, but, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the much better.

ActiveCampaign SMS automation

SMS automation is included on the Plus strategy and also higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign gives you with a range of automation themes:

activecampaign sms layouts

Know that SMS sending out is only offered on the Plus strategy and also greater, which begins at $70/month, so it’s not inexpensive. If you desire your own personalized SMS number for sending out, you’ll additionally need to be on the expensive Enterprise account.

ActiveCampaign CRM

As mentioned above, ActiveCampaign includes a built-in CRM.

Local business proprietors seeking get in touch with management software program will certainly discover this feature particularly valuable, to make use of along with the innovative email marketing capacities.

After substantial screening, we found that the software program was quite easy to use. You can establish numerous offer pipelines, and edit/add new phases to reflect your one-of-a-kind sales process. The drag and decrease software program makes it very easy to manually relocate offers through the pipe.

The more advanced user can gain from this variety of CRM automation layouts, which covers whatever from lead scoring to task monitoring:

crm actions activecampaign

Prices starts at $70/month for this attribute, as it is scheduled for those on the Plus strategy as well as greater. It’s not specifically inexpensive, however when you think about every little thing you’re getting ( innovative sales as well as advertising and marketing get in touch with, automation & lead racking up, email & SMS sending, Facebook Custom Audience combination, and so on) it’s really not a bad deal.

When compared versus the very best CRM software program for local business, we located that a lot of service fee per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will actually help keep costs down.

We also carried out a thorough contrast of ActiveCampaign vs HubSpot and found that ActiveCampaign in fact had a lot of advantages over the CRM giant. Most notably, it’s value for money.

ActiveCampaign Landing Pages

There are a total of 56 receptive landing web page themes, as well as you can also develop your own as well as save it as a customized web page for future use.

activecampaign touchdown page themes

After analyzing the designs and also editor, we would certainly say they are contemporary and appealing , the only thing is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. You can not move an element up or down somewhat, rather, you can only move it between the laid out sections. I think of ActiveCampaign has set it up such as this so that every component is aligned, but it implies you have less innovative flexibility than with other website and touchdown web page contractors like Wix.

I also could not locate a method to add a link to photos, which isn’t perfect.

touchdown page building contractor activecampaign

The cool ( and also distinct) feature of ActiveCampaign’s landing pages is that you can consist of dynamic web content (web personalization) so that each user sees precisely what’s pertinent to them. This will certainly help you to target leads in an smart way, e.g. only revealing customers material that’s relevant to their geolocation or sector or showing them items based on their acquisition background. You can also make it possible for tracking on your pages.

Final thought

So do we advise ActiveCampaign?

It’s truly hard to fault ActiveCampaign, not only do they offer practically everything you need within an e-mail advertising platform, but they do it very well.

The reporting provides you understanding into mostly all facets, such as page check outs, geo-tracking, openers, ecommerce and more. One location that is slightly doing not have is the email building contractor, not offering an experience as slick as various other solutions out there, with a couple of worrying attributes that could be done better (like the alteration background).

Email and also chat assistance are fantastic, with a personal feel to the communications. With their ‘Plus’ intend you also obtain accessibility to one-on-one training as well as practical webinars, which is a wonderful enhancement.

If you’re looking for an all-in-one electronic advertising and marketing tool, I believe this ActiveCampaign testimonial shows that it is actually one of the finest options you could make. Their marketing and also sales automation is the genuine deal and also makes other devices’ automated workflows look pale in comparison. (See why it makes an superb Mailchimp choice right here.).

You’ll require to be prepared to place in a little time because of the somewhat steeper understanding contour, and also probably invest a bit even more money, but your company will gain the rewards. If, on the other hand, you’re simply looking for a straightforward method to blow up out newsletters, a remedy like GetResponse or MailerLite could be a bit much easier to obtain your head around.

On a side note, ActiveCampaign uses a series of really useful totally free tools, no matter whether you’re a customer or not. You can find everything from content and social networks calendar layouts to a subject line generator. Take a look at the totally free tools below.

Attempt ActiveCampaign now free of cost for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is one of one of the most affordable options, actually, their complimentary plan is really generous. Their approach to email marketing style is exceptional, supplying modern-looking templates. It’s likewise among the easiest devices we’ve ever utilized.

# 2 GetResponse.

GetResponse is a powerful choice to ActiveCampaign with lots of professional alternatives (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their style and screening tools are excellent. Read the full contrast in our GetResponse vs ActiveCampaign overview.

# 3 Sendinblue.

Sendinblue is one of the cheapest all-in-one email advertising devices on the marketplace. It’s offered in 6 languages and also comes with innovative automation choices as well as a integrated CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can use ActiveCampaign to manage your calls, offers as well as leads. There are lots of automations to help you simplify your processes.

What is ActiveCampaign used for?

ActiveCampaign can be used for anything from e-newsletter creation to get in touch with management. Including a myriad of attributes, this all-in-one advertising and marketing automation software program is a terrific selection for all organization dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can execute a entire host of tasks, such as send out email newsletters, screen deals and manage your calls. Nevertheless, one of the most remarkable function is the sales and marketing automation abilities.

Does ActiveCampaign have landing web pages?

Yes! ActiveCampaign’s landing page home builder allows you to produce modern-day landing web pages with vibrant web content blocks, indicating you can personalize your content depending upon that’s seeing it.

Does ActiveCampaign have a mobile application?

Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can check out campaigns and e-mail automation details, routine and also send out projects, track e-mail efficiency metrics, manage get in touches with, as well as much more.

Is ActiveCampaign legit?

ActiveCampaign is a official email marketing service for local business. It safely shops your client data and provides a safe and secure method to manage your customers.

ActiveCampaign deliverability – is it any type of excellent?

ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d say they have great deliverability.

We’ve examined the advertising automation capacities of dozens of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate virtually anything: projects, bargains, ecommerce automation, SMS, contact administration, and so on.

One-to-one e-mail automation is quite distinct to ActiveCampaign. GetResponse is a powerful option to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and great automations.

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