This Chicago-based automation tool is helping their 150,000 consumers send fewer e-mails while, at the same time, accomplishing better results. ActiveCampaign reported that their consumers saved 38.4 million hours between July 2020 as well as July 2021 using its automated operations. That definitely implies good value for money, yet considering it’s on the pricier end of the spectrum, just how much value do you actually obtain?
Boasting many functions and combinations, as well as quick and pleasant assistance, they do sound like a giant email advertising and marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they come up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically every little thing you require within a e-newsletter marketing device, plus their innovative automations are difficult to beat. The entry-level plan starts at $15 monthly (for up to 500 customers, paid regular monthly), or if you wish to accessibility professional features such as the inbuilt CRM, lead racking up, touchdown pages and also SMS sending, the Plus plan begins at $70 per month.
One of their crucial features is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate checklist and also contact management, along with offers, if you decide to utilize their CRM software application. This ‘Deals’ system (sales pipeline) likewise allows you to add notes to calls, set up appointments, send direct messages to them, and a lot more.
The ‘Conversations’ attribute is one more one to note. You can use it to send targeted messages right to your internet site site visitors in order to maximize the overall customer experience and develop a sort of sales funnel to aid you convert more site visitors.
Having all your info and activity in one location indicates that you can quickly get a holistic sight of just how your sales as well as advertising efforts are performing. Not needing to make use of a variety of companies for your different electronic advertising and marketing efforts will certainly likewise potentially save you cash.
Let’s dive in and take a better take a look at ActiveCampaign:
Pros and Cons
Incredibly powerful automation:
Among the most effective advertising automation tools out there. This vital function of ActiveCampaign is not just extremely powerful but additionally easy to use. Integrated interaction allows you incorporate all the networks that can be utilized within an automation: advertising campaigns, sales follow-ups, message, as well as extra. This feature makes it a great e-mail advertising and marketing device for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking as well as page check outs. Acquisition tracking is readily available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a great enhancement to help you enhance acquisitions, commitment, as well as engagement.
In our deliverability examinations, ActiveCampaign proves to be one of the very best devices in getting emails provided.
ActiveCampaign supplies to do the account migration for cost-free if you are coming from a various email marketing software application.
Steeper discovering curve:
This could only be taken into consideration a con if you’re after a simple as well as quick e-mail option. There are less complex email newsletter services out there, so you may want to look somewhere else if this is all you need.
No cost-free plan:
There is no totally free plan readily available (only a cost-free test). There are if you’re looking for a simple tool
Charges for client preview:
You can sneak peek exactly how your newsletter looks on different email customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter solution for you?
You’re significant about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve evaluated, permitting you to establish basically any kind of automation you can consider– set off campaigns, sales follow-ups, automated division, dynamic e-mail web content and so on. You can currently instantly send out one-to-one sales emails via your very own inbox.
You need an incorporated sales and also advertising and marketing platform for your organization:
ActiveCampaign’s built-in CRM perfectly links up to all your email advertising data, permitting sales teams to act rapidly. Features like lead racking up and social information can likewise aid to improve your sales follow-up processes.
You require a tool that does multi-channel marketing:
Besides sending out emails, ActiveCampaign likewise enables you to set up landing web pages, send SMS as well as personalized ‘Conversations’ to internet site site visitors, set up chatbot automations and even take care of just how Facebook ads are displayed to calls. If you ‘d like to be able to centralize a excellent chunk of your marketing and give your consumers a far better overall experience, it’s a fantastic solution.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, as well as obtaining acquainted with it takes a great deal more work than other tools. And also the routine upkeep you’ll require to set up, screen and maximize e-mail campaigns.
You only need simple automations:
If you just want to set up standard e-mail sequences (for example, a welcome project), we ‘d recommend more economical choices like MailerLite which is much less complicated to make use of. Or else, you’ll be spending for a tonne of additionals (and complexity) that you just won’t require.
You’re not sure:
Unfortunately, there’s no complimentary strategy, and also with a test period of simply 14 days, they don’t provide you much time to assess whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with easily navigable food selections. The control panel has a useful ‘Getting Started’ slider to help new users, as well as it has actually demo data to give you an suggestion of how finest to make use of areas. A wonderful attribute is the Content Manager, which shops all your properties in a centralized center, making it simple to maintain points organized.
With a lot capability, it may be a little challenging for absolute newbies in the beginning.
Editor – 4 out of 5 stars
The drag and decrease e-mail builder is quick and has a couple of useful attributes. One is that you can save customized ‘ obstructs’ to reuse, and also the various other that it permits you to see modifications other individuals have actually made, Google Docs-style. Nonetheless, locating your last activity to undo can be painstaking because of several auto-saves every minute! An additional problem we had remained in producing columns, though, in the case of items, this has actually been helped by the new product block. Surprisingy, there is no quick method to sneak peek your newsletter– you’ll need to go into the e-mail setups.
An easy to use If/Then/Else reasoning is offered using ‘conditional material’ which allows you to show certain consumers various material based on certain conditions like interests, web links clicked in the past, and so on. You can currently include personalized signatures to your one-to-one e-mails with the new signature customization tag.
Email types – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS set off, progressed automation. ActiveCampaign do not have a dedicated transactional e-mail server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive layouts to select from. Various other devices offer slightly a lot more features/content blocks within the e-mail contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unbeatable. Otherwise, you can construct your own automation from scrape.
Listing Management- 5 out of 5 stars
Compared to a few other devices, managing listings and also calls is made much easier due to their automation features which allow you to arrange individuals right into checklists. Learn more below.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your own customized fields. Other than the conventional forms, which are completely receptive, it also permits you to create floating kinds and also modals. If you’re on Shopify, you can immediately install a form on your website rather than needing to copy and also paste it right into your store’s code. This type can include a discount code to motivate customers to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up pretty highly, landing emails generally inbox of one of the most preferred carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather regular, which is good news for email online marketers.
Records and Analysis – 4.5 out of 5 stars
Allows reporting on essentially every little thing ( opens up, click-maps, page visits, geo-tracking). Ecommerce reports are also available on specific plans for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” section offers practical tips on activities you can take. Various other records include contact trends, offer reports, conversation conversion, automation records, etc. Customized records are only offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their internet site and support are both offered in English, plus 5 various other languages. You can transform your user account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is simply a ‘pass’ or ‘ fall short’ that you get prior to you send your project, yet there are no aspects present to assist understand the judgment. An email customer preview is available, also, but at a cost of $1 per test/client, which seems a little bit steep. You can now send a test e-mail for review to as much as 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this after that puts them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘exclusion checklist’. You can import calls straight right into this list, and export as well.
Storage offered for data and images – Unlimited
Images over 1000px will certainly be scaled down.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to use your own tracking domain name to improve your newsletter’s firm branding.
Various degrees of account access – Yes
This is a really flexible system, without particular degrees. You specify the team names and also the precise access for every of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is available also.
Integrations – Yes
ActiveCampaign deal plenty of combination choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise sustains all sort of kind as well as survey devices like Typeform and also SurveyMonkey. You should not have a problem locating what you need as they additionally integrate with Zapier. Discover all combinations right here.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can develop personalized web experiences by hiding or getting rid of certain components. You can also include special switches, which consist of calling a phone number, downloading and install a file or sending out an email.
Customer Support – 5 out of 5 stars
They likewise have video tutorials offered, webinars ( archived and real-time ) as well as individually training on the ‘Plus’ strategy. Live conversation is also readily available on all strategies, but no phone support.
General rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful email marketing services on the marketplace, barely missing a point when it involves pro functions. Small companies will benefit from excellent sales automation, client monitoring with making use of automated operations and the brand-new features they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent range of pro functions. Let’s break those down a little as well as analyze what works and also what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the advertising and marketing automation abilities of dozens of ESPs and haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate virtually anything: campaigns, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
Marketing automation is consisted of on all strategies, nevertheless, sales automation is booked for individuals on the Plus strategy (from $70/mo) as well as higher.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. You’ll have the ability to trigger automations straight with your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater as well as this isn’t affordable in any way.
We’ve been monitoring ActiveCampaign for years, as well as have actually seen them proactively include brand-new attributes constantly, particularly around the area of automation. This is a very good indicator, as some other ActiveCampaign rivals haven’t been fairly so upcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation themes, or else known as ‘ dishes’ and located that they are both really well created and easy to edit. There are bunches to select from (750 actually!), and also the categories make it easy to locate what you’re searching for.
activecampaign automation templates
Other tools have a tendency to provide rather basic templates, whereas ActiveCampaign supplies a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with many design templates, you can really feel overwhelmed by the choices. It may show up that some dishes are duplicated, nonetheless, after revising the themes closely, you can see there are little differences between them. I can see how this could be a little complicated for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign offers you with a range of automation themes:
activecampaign sms themes
Understand that SMS sending is only offered on the Plus strategy and also higher, which begins at $70/month, so it’s not affordable. You’ll additionally require to be on the expensive Enterprise account if you want your very own custom SMS number for sending out.
As discussed over, ActiveCampaign includes a built-in CRM.
Small business owners trying to find get in touch with monitoring software will certainly discover this feature particularly beneficial, to make use of alongside the advanced email advertising and marketing abilities.
After comprehensive testing, we discovered that the software program was quite easy to use. You can set up several offer pipelines, as well as edit/add new phases to reflect your unique sales process. The drag and decline software makes it very easy to by hand relocate deals through the pipe.
The advanced individual can benefit from this range of CRM automation themes, which covers everything from lead racking up to job management:
crm activities activecampaign
Pricing begins at $70/month for this function, as it is scheduled for those on the Plus strategy as well as higher. It’s not precisely inexpensive, yet when you take into consideration whatever you’re getting ( innovative sales as well as advertising and marketing automation, contact & lead racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s actually not a bad deal.
When contrasted against the best CRM software for local business, we discovered that many service fee per user, whereas ActiveCampaign included 25 individual accounts, which will really help maintain prices down.
We also conducted a detailed contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign actually had a lot of benefits over the CRM titan. Most especially, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page templates, as well as you can likewise build your own as well as save it as a custom-made web page for future use.
activecampaign landing web page layouts
After assessing the layouts as well as editor, we ‘d claim they are contemporary and also attractive , the only thing is that it isn’t so very easy to move blocks around the web page when editing. You can not relocate an component up or down slightly, rather, you can just move it in between the described sections. I think of ActiveCampaign has established it up such as this to make sure that every aspect is aligned, but it indicates you have less innovative flexibility than with various other website as well as touchdown page contractors like Wix.
I additionally couldn’t find a method to include a web link to images, which isn’t optimal.
touchdown web page home builder activecampaign
The cool ( as well as distinct) feature of ActiveCampaign’s touchdown pages is that you can include dynamic material ( internet personalization) to ensure that each customer sees exactly what’s pertinent to them. This will certainly help you to target leads in an smart method, e.g. just showing customers material that’s relevant to their geolocation or sector or revealing them products based on their purchase history. You can also allow tracking on your web pages.
So do we suggest ActiveCampaign?
It’s actually hard to fault ActiveCampaign, not just do they use virtually everything you require within an email marketing platform, but they do it extremely well.
The reporting provides you understanding into nearly all elements, such as web page sees, geo-tracking, openers, ecommerce and also even more. One area that is slightly lacking is the e-mail contractor, not offering an experience as slick as other solutions available, with a couple of niggling features that could be done better (like the modification history).
The assistance is as advertised: pleasant, useful and also fast . Email and talk assistance are wonderful, with a personal feeling to the interactions. Their knowledge base is quickly searchable and also in fact returns relevant results a high percentage of the time. With their ‘Plus’ prepare you also obtain access to individually training and also practical webinars, which is a great enhancement.
If you’re looking for an all-in-one digital advertising device, I think this ActiveCampaign evaluation shows that it is really one of the finest choices you could make. Their advertising and also sales automation is the real offer and makes various other devices’ automatic workflows look pale in comparison. (See why it makes an excellent Mailchimp alternative below.).
You’ll need to be prepared to place in a little bit of time because of the slightly steeper knowing contour, as well as maybe invest a little bit more money, yet your company will enjoy the incentives. If, on the other hand, you’re simply searching for a simple way to blast out newsletters, a solution like GetResponse or MailerLite could be a bit much easier to get your head around.
On a side note, ActiveCampaign offers a range of actually valuable cost-free devices, despite whether you’re a consumer or otherwise. You can discover every little thing from web content and also social media sites calendar templates to a subject line generator. Look into the cost-free devices right here.
Attempt ActiveCampaign currently totally free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most budget-friendly solutions, actually, their cost-free plan is extremely charitable. Their approach to email marketing layout is admirable, providing modern-looking themes. It’s additionally among the most convenient devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with tons of pro choices (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, as well as their layout and screening devices are exceptional. Read the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages and comes with advanced automation choices and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to manage your contacts, offers as well as leads. There are lots of automations to aid you simplify your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter development to contact management. Including a myriad of functions, this all-in-one advertising automation software application is a fantastic option for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send e-mail e-newsletters, screen bargains and also handle your calls. Nevertheless, one of the most noteworthy function is the sales and marketing automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s touchdown page home builder allows you to create contemporary touchdown pages with vibrant material blocks, meaning you can customize your material depending upon who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is readily available for iphone and Android. You can check out projects and also e-mail automation details, routine and also send out projects, track e-mail efficiency metrics, manage calls, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising and marketing service for small businesses. It securely stores your consumer information and also uses a safe method to handle your customers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability prices are amongst the top 5 results in our bi-annual tests. Scoring in the very early to mid-nineties, we would certainly state they have great deliverability.
We’ve examined the marketing automation abilities of dozens of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their focus, permitting you to automate practically anything: projects, deals, ecommerce automation, SMS, get in touch with monitoring, and so on.
One-to-one email automation is fairly distinct to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) and also good automations.