Activecampaign Survey Integration

This Chicago-based automation device is assisting their 150,000 customers send out fewer emails while, at the same time, attaining better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 and July 2021 using its automated operations. That definitely implies good value for cash, yet considering it’s on the costlier end of the spectrum, how much bang for your buck do you really get?

Boasting lots of functions and assimilations, along with friendly and fast assistance, they do seem like a powerhouse email advertising and marketing device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign testimonial to see if they come up to their strong cases.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign offer almost whatever you need within a newsletter marketing tool, plus their sophisticated automations are hard to defeat. The entry-level strategy starts at $15 each month (for approximately 500 customers, paid regular monthly), or if you want to access professional attributes such as the in-built CRM, lead scoring, landing pages as well as SMS sending out, the Plus plan begins at $70 per month.

One of their essential features is marketing automation. In addition to autoresponders, which can be based upon myriad conditions, you can automate checklist and contact monitoring, along with deals, if you make a decision to use their CRM software. This ‘Deals’ system (sales pipeline) additionally enables you to add notes to get in touches with, established appointments, send straight messages to them, and a lot more.

The ‘Conversations’ feature is one more one to note. You can utilize it to send targeted messages directly to your website visitors in order to enhance the overall client experience as well as produce a kind of sales funnel to help you transform extra visitors.

Having all your information and also activity in one location implies that you can rapidly obtain a holistic sight of just how your sales and also advertising efforts are doing. Not having to utilize a variety of companies for your numerous electronic marketing efforts will also possibly save you cash.

Allow’s dive in as well as take a closer take a look at ActiveCampaign:

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Cons as well as pros

PROS

Very powerful automation:

One of the ideal advertising and marketing automation tools out there. This essential function of ActiveCampaign is not only exceptionally effective yet likewise easy to make use of.

Complete coverage:

Deals reporting on all areas such as click-maps, geo-tracking and page visits. Acquisition tracking is readily available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a great addition to assist you boost purchases, loyalty, as well as involvement.

Fantastic deliverability:

In our deliverability examinations, ActiveCampaign proves to be one of the very best devices in obtaining emails supplied.

Free migrations:

ActiveCampaign supplies to do the account movement for cost-free if you are coming from a different e-mail advertising and marketing software program.

CONS

Steeper discovering contour:

If you’re after a quick as well as basic email remedy, this might only be thought about a con. There are less complex e-mail e-newsletter solutions available, so you might wish to look elsewhere if this is all you require.

No complimentary plan:

There is no totally free plan readily available ( just a complimentary trial). There are if you’re looking for a straightforward device

Costs for client preview:

You can sneak peek how your e-newsletter searches various e-mail customers, nevertheless, this is charged at $1 per test/client.

Is ActiveCampaign the right newsletter service for you?

Advised if:

You’re significant regarding marketing automation:

ActiveCampaign is hands-down the most powerful automation tool we’ve checked, enabling you to establish basically any type of automation you can think of– triggered campaigns, sales follow-ups, automated segmentation, vibrant e-mail material and so on. You can now instantly send out one-to-one sales emails by means of your very own inbox.

You need an incorporated sales and also advertising platform for your organization:

ActiveCampaign’s integrated CRM effortlessly connects to all your e-mail advertising information, permitting sales groups to act quickly. Features like lead racking up as well as social data can also aid to enhance your sales follow-up processes.

You need a device that carries out multi-channel advertising and marketing:

Aside from sending emails, ActiveCampaign likewise enables you to set up landing web pages, send SMS and also customized ‘Conversations’ to web site site visitors, established chatbot automations as well as even handle exactly how Facebook advertisements are presented to calls. It’s a excellent service if you would certainly like to be able to systematize a excellent portion of your marketing as well as provide your customers a much better overall experience.

Not recommended if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an sophisticated device, and obtaining acquainted with it takes a whole lot more work than various other tools. As well as the normal upkeep you’ll require to set up, screen and also optimize e-mail campaigns.

You only need simple automations:

If you only want to establish basic email series ( as an example, a welcome project), we would certainly recommend extra economical alternatives like MailerLite which is far less complicated to use. Or else, you’ll be paying for a tonne of additionals ( and also complexity) that you simply won’t need.

You’re not exactly sure:

Sadly, there’s no totally free strategy, as well as with a test period of just 14 days, they do not provide you much time to evaluate whether it’s ideal for you.

Rating details

Alleviate of Use – 4 out of 5 stars

ActiveCampaign have a very straightforward style, with easily accessible food selections. The dashboard has a useful ‘Getting Started’ slider to help new customers, as well as it has demo data to give you an suggestion of exactly how finest to use areas. A wonderful function is the Content Manager, which shops all your possessions in a central center, making it very easy to maintain things organized.

With a lot functionality, it might be a little challenging for outright newbies initially.

Newsletter Creation

Editor – 4 out of 5 stars

The drag and decline e-mail builder is fast as well as has a pair of handy functions. Surprisingy, there is no quick way to sneak peek your newsletter– you’ll need to go into the e-mail settings.

Customization- Yes

An easy to use If/Then/Else reasoning is available using ‘conditional content’ which permits you to reveal specific customers different material based upon specific conditions like rate of interests, web links clicked in the past, etc. You can now add personalized trademarks to your one-to-one emails with the new signature personalization tag.

Email types – 5 out of 5 stars

Classic e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a devoted transactional email server.

Selection and also Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 contemporary, receptive design templates to choose from. You can smoothly sneak peek them in another home window, both on mobile as well as desktop computer. Various other tools offer a little much more features/content blocks within the e-mail home builder. They offer users a totally free customized email style on the Plus plan as well as greater.

Email Marketing Automation – 5 out of 5 stars

Their marketing automation really is irresistible. It’s exceptionally effective, as well as really straightforward, enabling you to automate follow-up campaigns, modify multiple problems and also a lot more. This is all done through an simple flowchart-style automation building contractor. There are likewise pre-made ‘ dishes’ (templates) for you to make use of, or get concepts from. Otherwise, you can develop your own automation from scratch.

Listing Management- 5 out of 5 stars

Compared to a few other devices, handling lists and get in touches with is made much easier because of their automation functions which enable you to organize individuals into listings. Learn more here.

Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you develop your own customized fields. In addition to the typical forms, which are fully responsive, it also allows you to develop floating forms and modals. If you’re on Shopify, you can automatically install a form on your site instead of needing to replicate as well as paste it into your store’s code. This type can include a discount code to encourage users to purchase.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign often tends to rack up rather extremely, touchdown e-mails in the main inbox of one of the most popular suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather regular, which is excellent information for email marketing professionals.

Records and also Analysis – 4.5 out of 5 stars

Ecommerce records are additionally offered on particular strategies for Shopify, BigCommerce, WooCommerce, and extra. Other records include call fads, bargain records, chat conversion, automation records, etc.

Languages – 4 out of 5 stars

Their website and support are both available in English, plus 5 various other languages. You can transform your individual profile to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, etc).

Further Features

Spam and also Design-Testing – 3.5 out of 5 stars

These are both readily available. Spam screening is just a ‘pass’ or ‘fail’ that you obtain before you send out your campaign, yet there are no elements present to help understand the judgment. An e-mail client sneak peek is offered, too, but at a price of $1 per test/client, which appears a little bit steep. You can now send a test email for evaluation to as much as 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after 3 times, and this after that puts them in an exemption list.

Blocklist – Yes

This is the aforementioned ‘ exemption checklist’. You can import calls straight into this listing, as well as export as well.

Storage space available for photos and data – Unlimited

Pictures above 1000px will certainly be scaled down.

Pro Features

Authentication- Yes

SPF as well as DKIM are supported.

Own Domain – Yes

It’s possible to use your very own monitoring domain to improve your newsletter’s company branding.

Various levels of account gain access to – Yes

This is a extremely versatile system, without specific levels. You specify the group names as well as also the exact access for each of those groups via tick-boxes. 2-Factor Authentication for an additional safety and security layer is offered also.

Assimilations – Yes

ActiveCampaign deal lots of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all kinds of form and also survey tools like Typeform as well as SurveyMonkey.

Touchdown Page Builder – Yes

The design templates are easy and also different to modify. Landing pages are hosted on a customized domain or subdomain. On the Professional strategy and up, you can produce customized web experiences by concealing or getting rid of specific aspects. You can likewise add unique switches, which include calling a contact number, downloading and install a data or sending an e-mail.

Customer Support – 5 out of 5 stars

Assistance is friendly and also fast , via all tools and also available in numerous languages. Their knowledge base is particularly beneficial as well as easily searchable , I had really little problem finding relevant search engine result. They additionally have video clip tutorials available, webinars ( archived and real-time ) and also one-on-one training on the ‘Plus’ plan. Live conversation is additionally offered on all plans, yet no phone support.

Total ranking – 4.5 out of 5 stars

ActiveCampaign is just one of the most powerful e-mail advertising and marketing services on the marketplace, barely missing a point when it pertains to professional attributes. Small companies will certainly gain from excellent sales automation, subscriber administration with making use of automated process and also the new features they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign offers a good variety of professional features. Let’s damage those down a little and evaluate what works and also what could be enhanced:

ActiveCampaign Marketing Automation

We’ve assessed the marketing automation capacities of lots of ESPs and also haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, contact monitoring, and so on.

Advertising and marketing automation is consisted of on all plans, however, sales automation is booked for individuals on the Plus strategy (from $70/mo) and also higher.

One-to-one email automation is rather special to ActiveCampaign. You’ll have the ability to set off automations straight with your inbox communications with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t low-cost whatsoever.

We’ve been checking ActiveCampaign for many years, and have actually seen them proactively add brand-new functions continuously, specifically around the area of automation. This is a excellent indicator, as a few other ActiveCampaign rivals haven’t been rather so forthcoming.

ActiveCampaign automation design templates

We looked into ActiveCampaign’s automation design templates, or else known as ‘recipes’ and located that they are both truly well put together and easy to edit. There are lots to choose from (750 as a matter of fact!), as well as the classifications make it very easy to discover what you’re seeking.

activecampaign automation layouts

Various other devices often tend to provide fairly basic themes, whereas ActiveCampaign offers a entire host of integration-specific design templates, like these automation recipes for Shopify:

activecampaign shopify automations

The only downside is that, with a lot of themes, you can really feel overloaded by the options. It may appear that some dishes are duplicated, however, after revising the themes very closely, you can see there are little distinctions between them. I can see exactly how this could be a little complex for some, but, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the far better.

ActiveCampaign SMS automation

SMS automation is included on the Plus strategy and also higher. You can integrate with a number of devices, such as ClickSend, MessageMedia as well as Twilio, and ActiveCampaign offers you with a selection of automation themes:

activecampaign sms design templates

Be aware that SMS sending is only available on the Plus strategy and greater, which starts at $70/month, so it’s not affordable. You’ll likewise need to be on the expensive Enterprise account if you desire your own custom SMS number for sending out.

ActiveCampaign CRM

As stated above, ActiveCampaign includes a built-in CRM.

Small company proprietors searching for contact monitoring software will certainly locate this feature especially valuable, to use alongside the advanced email advertising capabilities.

After extensive testing, we found that the software was rather easy to use. You can establish several offer pipelines, and also edit/add new phases to mirror your unique sales process. The drag and decline software application makes it easy to manually relocate bargains with the pipeline.

The advanced user can take advantage of this series of CRM automation design templates, which covers whatever from lead scoring to job management:

crm activities activecampaign

Rates begins at $70/month for this attribute, as it is booked for those on the Plus strategy and higher. It’s not exactly cheap, yet when you think about whatever you’re getting ( innovative sales as well as advertising and marketing automation, call & lead racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s really not a bad deal.

When contrasted versus the best CRM software program for small companies, we located that the majority of service fee per user, whereas ActiveCampaign included 25 individual accounts, which will truly help maintain prices down.

We also performed a thorough contrast of ActiveCampaign vs HubSpot and also found that ActiveCampaign actually had a lot of advantages over the CRM titan. Most notably, it’s value for money.

ActiveCampaign Landing Pages

There are a total of 56 responsive touchdown web page themes, and also you can additionally develop your very own and also wait as a customized page for future usage.

activecampaign landing web page themes

After examining the styles as well as editor, we ‘d claim they are appealing as well as modern , the only point is that it isn’t so simple to relocate blocks around the page when modifying. You can’t relocate an aspect up or down slightly, rather, you can just move it in between the laid out sections. I think of ActiveCampaign has established it up similar to this to make sure that every component is aligned, however it means you have much less innovative flexibility than with other internet site as well as touchdown page home builders like Wix.

I likewise could not discover a method to include a link to pictures, which isn’t suitable.

landing page contractor activecampaign

The cool ( as well as distinct) thing about ActiveCampaign’s landing web pages is that you can consist of dynamic material (web personalization) so that each individual sees precisely what’s pertinent to them. This will certainly help you to target leads in an smart method, e.g. only revealing individuals material that’s relevant to their geolocation or industry or showing them products based upon their purchase history. You can additionally allow tracking on your pages.

Final thought

So do we advise ActiveCampaign?

It’s truly tough to fault ActiveCampaign, not only do they use virtually everything you need within an email advertising platform, yet they do it effectively.

The reporting offers you understanding into mostly all facets, such as web page sees, geo-tracking, openers, ecommerce as well as even more. One location that is slightly doing not have is the e-mail building contractor, not providing an experience as slick as other solutions around, with a few niggling attributes that could be done better (like the modification history).

The assistance is as marketed: pleasant, rapid and valuable . Chat as well as email support are wonderful, with a individual feel to the interactions. Their knowledge base is quickly searchable and in fact returns appropriate results a high percent of the time. With their ‘Plus’ intend you also get access to individually training as well as practical webinars, which is a good addition.

I believe this ActiveCampaign review reveals that it is really among the best selections you might make if you’re trying to find an all-in-one digital marketing tool. Their advertising and also sales automation is the genuine bargain and makes various other devices’ computerized workflows look pale in comparison. (See why it makes an outstanding Mailchimp alternative below.).

You’ll require to be prepared to put in a little time due to the somewhat steeper understanding contour, as well as maybe spend a little even more cash, however your business will gain the rewards. If, on the other hand, you’re simply seeking a easy way to blast out e-newsletters, a solution like GetResponse or MailerLite could be a bit less complicated to obtain your head around.

On a side note, ActiveCampaign offers a series of truly valuable cost-free devices, no matter whether you’re a client or not. You can find everything from content as well as social media sites calendar layouts to a subject line generator. Take a look at the cost-free tools below.

Try ActiveCampaign now completely free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among one of the most inexpensive remedies, as a matter of fact, their free plan is extremely charitable. Their approach to email marketing style is exceptional, using modern-looking themes. It’s likewise among the easiest tools we’ve ever before used.

# 2 GetResponse.

GetResponse is a effective choice to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and also great automations. Unlike ActiveCampaign, they provide their platform in greater than 20 languages, and also their style and testing devices are outstanding. Read the full comparison in our GetResponse vs ActiveCampaign overview.

# 3 Sendinblue.

Sendinblue is one of the most inexpensive all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and also comes with advanced automation alternatives and a built-in CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can make use of ActiveCampaign to handle your get in touches with, deals and leads. There are plenty of automations to assist you enhance your procedures.

What is ActiveCampaign used for?

ActiveCampaign can be used for anything from e-newsletter development to contact management. Featuring a myriad of features, this all-in-one advertising automation software application is a fantastic choice for all company dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a entire host of jobs, such as send out email newsletters, monitor deals as well as handle your calls. The most significant function is the sales and marketing automation abilities.

Does ActiveCampaign have touchdown web pages?

Yes! ActiveCampaign’s landing web page home builder permits you to produce modern touchdown web pages with dynamic material blocks, suggesting you can customize your content depending on who’s viewing it.

Does ActiveCampaign have a mobile app?

Yes, ActiveCampaign’s mobile application is available for iOS and Android. You can view projects as well as email automation information, timetable and also send projects, track email efficiency metrics, handle get in touches with, as well as a lot more.

Is ActiveCampaign legit?

ActiveCampaign is a official email marketing solution for small businesses. It safely shops your customer data and provides a safe and secure method to handle your clients.

ActiveCampaign deliverability – is it any type of great?

ActiveCampaign’s deliverability prices are amongst the leading 5 cause our bi-annual tests. Rating in the very early to mid-nineties, we would certainly say they have great deliverability.

We’ve reviewed the marketing automation capacities of lots of ESPs and haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has made this their focus, enabling you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, get in touch with administration, etc.

One-to-one e-mail automation is rather special to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) as well as good automations.

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