This Chicago-based automation tool is helping their 150,000 clients send fewer emails while, at the same time, achieving far better outcomes. ActiveCampaign reported that their consumers saved 38.4 million hrs between July 2020 and also July 2021 utilizing its automated process. That certainly suggests good value for money, yet considering it’s on the pricier end of the range, how much value do you actually get?
Boasting lots of functions and also integrations, as well as fast as well as pleasant support, they do seem like a powerhouse e-mail marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically whatever you require within a e-newsletter advertising and marketing tool, plus their innovative automations are hard to beat. The entry-level strategy starts at $15 monthly (for approximately 500 subscribers, paid monthly), or if you intend to access pro attributes such as the inbuilt CRM, lead racking up, landing web pages as well as SMS sending, the Plus strategy begins at $70 per month.
One of their key functions is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate listing and also contact monitoring, as well as offers, if you make a decision to utilize their CRM software application. This ‘Deals’ system (sales pipe) additionally allows you to include notes to contacts, set up appointments, send out direct messages to them, as well as far more.
The ‘Conversations’ feature is one more one to note. You can use it to send out targeted messages straight to your site visitors in order to enhance the overall consumer experience as well as produce a sort of sales channel to help you transform more site visitors.
Having all your info and activity in one area means that you can rapidly get a holistic view of just how your sales and also advertising initiatives are executing. Not needing to make use of a variety of companies for your various electronic marketing efforts will certainly also potentially save you money.
Allow’s dive in as well as take a more detailed consider ActiveCampaign:
Cons and also pros
Very effective automation:
One of the ideal marketing automation tools out there. This key attribute of ActiveCampaign is not just very effective yet also very easy to utilize.
Deals reporting on all areas such as click-maps, geo-tracking and also page sees. Purchase tracking is readily available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” area is a wonderful enhancement to aid you raise purchases, loyalty, as well as involvement.
In our deliverability tests, ActiveCampaign proves to be one of the most effective tools in obtaining emails delivered.
If you are coming from a various email marketing software program, ActiveCampaign supplies to do the account migration completely free.
Steeper learning curve:
This may only be considered a disadvantage if you’re after a easy and also quick email solution. There are easier email newsletter solutions out there, so you may intend to look somewhere else if this is all you need.
No complimentary strategy:
Unfortunately, there is no totally free plan readily available ( just a cost-free trial). There are if you’re looking for a easy tool
Costs for customer sneak peek:
You can preview how your newsletter views on various email clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, allowing you to establish essentially any type of automation you can think of– set off projects, sales follow-ups, automated division, dynamic email content and so on. You can now instantly send one-to-one sales emails through your own inbox.
You need an integrated sales as well as marketing platform for your service:
ActiveCampaign’s built-in CRM seamlessly links to all your e-mail advertising and marketing information, permitting sales teams to act rapidly. Functions like lead scoring and social data can likewise help to enhance your sales follow-up procedures.
You need a tool that performs multi-channel advertising:
Aside from sending emails, ActiveCampaign additionally allows you to establish landing web pages, send SMS and personalized ‘Conversations’ to site visitors, set up chatbot automations as well as also take care of how Facebook advertisements are shown to calls. It’s a terrific solution if you would certainly like to have the ability to streamline a good portion of your marketing as well as offer your clients a better overall experience.
Not recommended if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, as well as obtaining familiarized with it takes a lot more work than other devices. And also the normal upkeep you’ll require to set up, monitor and also maximize email projects.
You only require simple automations:
If you just wish to set up fundamental e-mail sequences ( for instance, a welcome campaign), we ‘d suggest extra economical choices like MailerLite which is much much easier to use. Or else, you’ll be paying for a tonne of additionals ( as well as complexity) that you just won’t need.
You’re not exactly sure:
However, there’s no free strategy, and with a test duration of simply 14 days, they do not give you much time to evaluate whether it’s best for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly style, with conveniently navigable food selections. The control panel has a helpful ‘Getting Started’ slider to aid new users, as well as it has actually demo information to offer you an suggestion of exactly how ideal to use sections. A good attribute is the Content Manager, which stores all your possessions in a central center, making it easy to keep points organized.
With a lot capability, it may be a little challenging for outright beginners initially.
Editor – 4 out of 5 stars
The drag as well as drop e-mail builder is rapid and also has a couple of convenient features. One is that you can save custom-made ‘ obstructs’ to recycle, and also the other that it enables you to see adjustments other individuals have actually made, Google Docs-style. Discovering your last action to undo can be painstaking due to numerous auto-saves every min! One more issue we had remained in creating columns, though, in the case of items, this has been assisted by the new item block. Surprisingy, there is no fast way to preview your newsletter– you’ll require to enter into the e-mail settings.
An easy to use If/Then/Else reasoning is readily available by means of ‘conditional content’ which allows you to reveal particular clients various web content based upon specific problems like rate of interests, web links clicked in the past, etc. You can now include personalized signatures to your one-to-one emails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B screening, RSS set off, advanced automation. ActiveCampaign don’t have a dedicated transactional email web server.
Choice and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, receptive design templates to choose from. Various other devices offer slightly a lot more features/content blocks within the email contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unbeatable. It’s exceptionally effective, and extremely easy to use, permitting you to automate follow-up campaigns, modify several problems and far more. This is all done through an user friendly flowchart-style automation contractor. There are additionally pre-made ‘recipes’ ( themes) for you to utilize, or obtain ideas from. Or else, you can develop your own automation from the ground up.
List Management- 5 out of 5 stars
Contrasted to some other devices, taking care of checklists and also get in touches with is made much easier as a result of their automation features which enable you to organize people right into listings. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your own custom fields. Aside from the common kinds, which are fully receptive, it also permits you to create floating types and also modals. If you’re on Shopify, you can immediately install a form on your site rather than having to replicate and also paste it into your store’s code. This kind can consist of a price cut code to encourage users to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score pretty extremely, landing e-mails in the main inbox of one of the most prominent companies like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly consistent, which is great news for e-mail marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Ecommerce reports are also offered on particular strategies for Shopify, BigCommerce, WooCommerce, as well as more. Other reports include contact patterns, offer reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website and assistance are both offered in English, plus 5 other languages. You can change your individual account to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
An e-mail client sneak peek is readily available, also, yet at a rate of $1 per test/client, which seems a bit high. You can now send a test e-mail for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, as well as this after that places them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘ exemption listing’. You can import contacts directly into this list, as well as export too.
Storage readily available for information and also photos – Unlimited
Photos above 1000px will certainly be downsized.
SPF and DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own tracking domain to improve your e-newsletter’s company branding.
Various levels of account accessibility – Yes
This is a really adaptable system, without certain levels. You define the group names and likewise the specific access for each and every of those groups via tick-boxes. 2-Factor Authentication for an added protection layer is available also.
Integrations – Yes
ActiveCampaign deal a lot of combination choices, such as PayPal, Shopify, Google Analytics, and WordPress. It also sustains all type of type as well as survey devices like Typeform and also SurveyMonkey. You shouldn’t have a issue locating what you require as they additionally integrate with Zapier. Discover all integrations here.
Landing Page Builder – Yes
On the Professional plan and up, you can produce tailored internet experiences by hiding or removing particular components. You can additionally add special buttons, which include calling a phone number, downloading and install a data or sending an e-mail.
Client Support – 5 out of 5 stars
Assistance is rapid and also pleasant , by means of all mediums as well as available in several languages. Their knowledge base is easily searchable and also particularly valuable , I had very little trouble finding relevant search results. They likewise have video clip tutorials available, webinars ( online and also archived ) and individually training on the ‘Plus’ plan. Live chat is also offered on all plans, yet no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is among one of the most powerful email advertising and marketing services on the market, barely missing out on a point when it involves pro features. Small companies will certainly benefit from exceptional sales automation, subscriber administration through the use of automated operations as well as the new functions they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great series of professional functions. Let’s break those down a little as well as assess what jobs as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation capabilities of dozens of ESPs as well as haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, get in touch with administration, etc.
Advertising and marketing automation is included on all strategies, nevertheless, sales automation is booked for users on the Plus strategy (from $70/mo) as well as greater.
One-to-one e-mail automation is quite unique to ActiveCampaign. You’ll be able to cause automations straight with your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t cheap in any way.
We’ve been monitoring ActiveCampaign for many years, and also have actually seen them proactively include new functions frequently, specifically around the location of automation. This is a very good indicator, as some other ActiveCampaign rivals have not been fairly so honest.
ActiveCampaign automation design templates
We considered ActiveCampaign’s automation themes, or else known as ‘recipes’ and also found that they are both really well assembled and easy to edit. There are bunches to pick from (750 actually!), and also the categories make it very easy to find what you’re trying to find.
activecampaign automation templates
Other tools tend to give quite general themes, whereas ActiveCampaign provides a entire host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with so many templates, you can really feel overwhelmed by the alternatives. It may appear that some dishes are duplicated, however, after revising the templates very closely, you can see there are little distinctions between them. I can see exactly how this could be a little complicated for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign provides you with a selection of automation layouts:
activecampaign sms themes
Know that SMS sending is just readily available on the Plus strategy as well as higher, which begins at $70/month, so it’s not low-cost. If you want your very own customized SMS number for sending, you’ll likewise need to be on the pricey Enterprise account.
As pointed out over, ActiveCampaign features a built-in CRM.
Local business proprietors searching for contact management software application will certainly find this feature especially beneficial, to utilize along with the innovative e-mail marketing capabilities.
After considerable screening, we found that the software program was pretty easy to use. You can set up numerous offer pipelines, and also edit/add brand-new phases to reflect your special sales process. The drag and decrease software makes it easy to by hand relocate offers with the pipeline.
The more advanced customer can gain from this variety of CRM automation themes, which covers whatever from lead racking up to job monitoring:
crm activities activecampaign
Pricing begins at $70/month for this attribute, as it is scheduled for those on the Plus strategy and also higher. It’s not precisely inexpensive, however when you consider every little thing you’re getting ( sophisticated sales and also marketing lead, get in touch with & automation scoring, email & SMS sending, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When compared versus the best CRM software program for small businesses, we located that the majority of service fee per user, whereas ActiveCampaign consisted of 25 user accounts, which will really assist maintain costs down.
We additionally carried out a thorough contrast of ActiveCampaign vs HubSpot and located that ActiveCampaign in fact had a lot of benefits over the CRM giant. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive landing page templates, as well as you can also construct your own and also wait as a personalized web page for future usage.
activecampaign landing web page templates
After analyzing the layouts and editor, we ‘d state they are modern-day and also eye-catching , the only thing is that it isn’t so simple to move blocks around the page when modifying. You can’t relocate an component up or down somewhat, rather, you can just relocate it in between the outlined areas. I envision ActiveCampaign has established it up like this to ensure that every aspect is straightened, yet it indicates you have much less imaginative flexibility than with various other website as well as landing web page builders like Wix.
I likewise could not find a means to add a web link to images, which isn’t optimal.
landing page building contractor activecampaign
The cool ( as well as unique) feature of ActiveCampaign’s touchdown pages is that you can consist of vibrant content (web personalization) so that each individual sees precisely what’s pertinent to them. This will certainly help you to target leads in an intelligent method, e.g. only showing customers material that’s relevant to their geolocation or industry or revealing them products based upon their purchase background. You can likewise make it possible for tracking on your pages.
Do we suggest ActiveCampaign?
It’s actually challenging to fault ActiveCampaign, not just do they supply almost every little thing you require within an e-mail marketing platform, but they do it effectively.
The coverage uses you insight into mostly all facets, such as page gos to, geo-tracking, openers, ecommerce and more. One area that is somewhat lacking is the e-mail building contractor, not supplying an experience as slick as various other solutions out there, with a few niggling attributes that could be done better (like the alteration background).
The assistance is as promoted: pleasant, useful and also rapid . Email and talk support are fantastic, with a individual feel to the communications. Their data base is conveniently searchable and really returns relevant results a high portion of the time. With their ‘Plus’ intend you also get accessibility to one-on-one training as well as practical webinars, which is a nice addition.
I think this ActiveCampaign evaluation reveals that it is actually among the best options you can make if you’re looking for an all-in-one digital advertising and marketing tool. Their marketing as well as sales automation is the real deal and also makes other devices’ automatic process look light in comparison. (See why it makes an outstanding Mailchimp choice right here.).
You’ll need to be prepared to put in a little time due to the a little steeper understanding curve, and also possibly spend a little more money, but your service will certainly gain the benefits. If, on the other hand, you’re simply seeking a basic method to blast out newsletters, a remedy like GetResponse or MailerLite might be a bit less complicated to obtain your head around.
On a side note, ActiveCampaign uses a variety of truly helpful totally free devices, no matter whether you’re a client or not. You can discover everything from content and also social media sites schedule layouts to a subject line generator. Have a look at the free devices here.
Try ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is one of the most economical remedies, in fact, their free plan is very generous. Their technique to email advertising design is remarkable, providing modern-looking themes. It’s also among the most convenient tools we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with lots of pro options (e.g. a webinar tool) and also good automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, as well as their style and also screening tools are excellent. Review the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the least expensive all-in-one e-mail marketing devices on the market. It’s available in 6 languages and also features innovative automation options and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your calls, offers as well as leads. There are lots of automations to help you simplify your procedures. Find out more below.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from newsletter development to call management. Including a myriad of features, this all-in-one advertising and marketing automation software program is a terrific option for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send out email newsletters, monitor bargains as well as manage your get in touches with. The most significant attribute is the sales and marketing automation capacities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing page contractor allows you to create contemporary landing web pages with dynamic material blocks, suggesting you can customize your content depending upon that’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is available for iOS and Android. You can view projects and e-mail automation details, routine as well as send projects, track e-mail performance metrics, handle calls, as well as far more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising and marketing solution for small businesses. It safely stores your consumer data and uses a safe way to manage your customers.
ActiveCampaign deliverability – is it any kind of great?
ActiveCampaign’s deliverability prices are among the top 5 results in our bi-annual tests. Scoring in the very early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve evaluated the advertising and marketing automation capacities of loads of ESPs and have not yet found a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, contact administration, etc.
One-to-one email automation is quite distinct to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with tons of professional choices (e.g. a webinar tool) and great automations.