This Chicago-based automation tool is aiding their 150,000 customers send out less emails while, at the same time, achieving better results. ActiveCampaign reported that their clients saved 38.4 million hrs between July 2020 as well as July 2021 using its computerized operations. That absolutely suggests good value for money, but considering it’s on the pricier end of the range, how much value do you actually get?
Flaunting several features and integrations, as well as friendly and fast support, they do sound like a powerhouse email advertising tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually everything you require within a newsletter advertising device, plus their innovative automations are difficult to beat. The entry-level strategy starts at $15 per month (for as much as 500 subscribers, paid regular monthly), or if you want to access pro attributes such as the in-built CRM, lead scoring, touchdown pages as well as SMS sending out, the Plus strategy starts at $70 each month.
One of their vital features is marketing automation. Besides autoresponders, which can be based on myriad problems, you can automate checklist as well as call administration, in addition to bargains, if you make a decision to use their CRM software application. This ‘Deals’ system (sales pipeline) likewise allows you to add notes to contacts, established appointments, send direct messages to them, and far more.
The ‘Conversations’ function is another one to note. You can utilize it to send out targeted messages right to your internet site site visitors in order to enhance the general consumer experience and create a type of sales funnel to assist you convert extra visitors.
Having all your information and also activity in one place means that you can quickly get a alternative sight of just how your sales as well as marketing efforts are doing. Not needing to utilize a variety of suppliers for your different electronic advertising and marketing efforts will certainly likewise potentially conserve you cash.
Allow’s dive in and also take a more detailed take a look at ActiveCampaign:
Cons as well as pros
Very powerful automation:
One of the best marketing automation devices out there. This vital feature of ActiveCampaign is not just extremely powerful yet also easy to make use of.
Offers reporting on all areas such as click-maps, geo-tracking and page visits. Purchase tracking is available on higher plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a nice enhancement to help you boost acquisitions, commitment, and also engagement.
In our deliverability examinations, ActiveCampaign confirms to be among the very best tools in getting emails supplied.
If you are originating from a different email marketing software application, ActiveCampaign provides to do the account migration totally free.
Steeper knowing contour:
This may just be considered a disadvantage if you’re after a quick as well as easy email option. There are less complex e-mail newsletter services available, so you may wish to look somewhere else if this is all you need.
No complimentary plan:
There is no totally free plan offered (only a complimentary trial). If you’re seeking a easy device, there are
Fees for customer sneak peek:
You can preview exactly how your newsletter views different e-mail customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the ideal e-newsletter solution for you?
You’re significant regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation device we’ve evaluated, allowing you to set up virtually any type of automation you can think of– caused campaigns, sales follow-ups, automated segmentation, vibrant email material and more. You can currently immediately send one-to-one sales emails through your own inbox.
You require an incorporated sales and advertising and marketing system for your company:
ActiveCampaign’s inbuilt CRM flawlessly links up to all your email marketing information, allowing sales teams to act quickly. Features like lead racking up as well as social data can also help to simplify your sales follow-up procedures.
You need a device that carries out multi-channel advertising:
Besides sending out e-mails, ActiveCampaign also allows you to establish landing web pages, send SMS and individualized ‘Conversations’ to internet site visitors, set up chatbot automations and also also handle just how Facebook advertisements are shown to calls. If you would certainly like to be able to streamline a excellent piece of your marketing as well as give your clients a better all-round experience, it’s a terrific option.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and also obtaining acquainted with it takes a great deal more job than other tools. As well as the routine maintenance you’ll need to establish, screen as well as optimize email campaigns.
You just need simple automations:
If you only want to set up standard email series (for example, a welcome project), we ‘d recommend much more affordable alternatives like MailerLite which is much simpler to utilize. Otherwise, you’ll be spending for a tonne of additionals ( as well as intricacy) that you merely won’t require.
You’re not exactly sure:
There’s no complimentary strategy, and also with a trial duration of simply 14 days, they do not give you much time to assess whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a really straightforward style, with quickly navigable food selections. The dashboard has a helpful ‘Getting Started’ slider to aid brand-new customers, as well as it has demo information to give you an idea of just how finest to make use of areas. A wonderful attribute is the Content Manager, which shops all your properties in a central center, making it easy to keep things organized.
With a lot functionality, it might be a little difficult for absolute newbies initially.
Editor – 4 out of 5 stars
The drag as well as decline email contractor is fast and also has a number of handy attributes. One is that you can conserve customized ‘ obstructs’ to reuse, and the other that it allows you to see modifications other people have made, Google Docs-style. Discovering your last action to undo can be painstaking due to multiple auto-saves every minute! Another issue we had remained in producing columns, though, in the case of products, this has been helped by the new item block. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll require to enter into the e-mail settings.
An easy to use If/Then/Else logic is readily available through ‘conditional web content’ which permits you to reveal specific customers different web content based upon certain conditions like passions, links clicked in the past, etc. You can currently include tailored trademarks to your one-to-one emails with the new trademark personalization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign do not have a devoted transactional e-mail web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive design templates to choose from. Various other tools provide slightly a lot more features/content blocks within the email contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is irresistible. It’s exceptionally powerful, and also really easy to use, enabling you to automate follow-up campaigns, modify several conditions and much more. This is all done through an user friendly flowchart-style automation builder. There are also pre-made ‘recipes’ ( design templates) for you to make use of, or get suggestions from. Or else, you can construct your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to a few other tools, managing listings as well as calls is made much easier due to their automation functions which allow you to arrange people into checklists. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you produce your very own customized fields. Apart from the basic types, which are completely receptive, it also permits you to create floating types as well as modals. If you’re on Shopify, you can automatically install a form on your site rather than needing to replicate and also paste it right into your shop’s code. This kind can consist of a price cut code to encourage individuals to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to rack up pretty extremely, landing e-mails generally inbox of the most preferred companies like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather regular, which is great news for e-mail marketers.
Reports and also Analysis – 4.5 out of 5 stars
Permits reporting on generally whatever (opens, click-maps, web page gos to, geo-tracking). Ecommerce records are also available on particular prepare for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area provides useful ideas on activities you can take. Other records consist of contact patterns, bargain reports, chat conversion, automation reports, etc. Regrettably, personalized reports are just offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their web site and assistance are both readily available in English, plus 5 other languages. You can transform your customer account to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is simply a ‘pass’ or ‘ stop working’ that you obtain before you send out your campaign, yet there are no factors existing to assist recognize the judgment. An email customer sneak peek is readily available, also, yet at a price of $1 per test/client, which seems a bit high. You can currently send out a test email for evaluation to approximately 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after 3 times, as well as this then puts them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘ exemption checklist’. You can import get in touches with directly into this listing, and also export too.
Storage offered for photos as well as data – Unlimited
Pictures above 1000px will be downsized.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own monitoring domain to enhance your newsletter’s business branding.
Different degrees of account accessibility – Yes
This is a extremely adaptable system, without certain degrees. You specify the team names as well as additionally the exact accessibility for every of those groups by means of tick-boxes. 2-Factor Authentication for an additional security layer is available too.
Integrations – Yes
ActiveCampaign offer plenty of assimilation options, such as PayPal, Shopify, Google Analytics, and WordPress. It also sustains all kinds of type and also survey devices like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
The design templates are simple as well as different to edit. Landing web pages are hosted on a customized domain name or subdomain. On the Professional plan and up, you can develop personalized web experiences by hiding or eliminating specific components. You can also include unique buttons, which include calling a contact number, downloading and install a documents or sending an e-mail.
Client Support – 5 out of 5 stars
They also have video tutorials readily available, webinars ( live and archived ) and also one-on-one training on the ‘Plus’ strategy. Live chat is also available on all strategies, however no phone assistance.
General rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective email advertising services on the marketplace, barely missing out on a thing when it comes to professional functions. Small companies will benefit from exceptional sales automation, customer administration with using automated process as well as the brand-new functions they’re regularly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a good variety of pro attributes. Allow’s damage those down a little and evaluate what works and also what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising and marketing automation capabilities of loads of ESPs as well as haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, get in touch with management, etc.
Advertising and marketing automation is consisted of on all plans, however, sales automation is booked for individuals on the Plus strategy (from $70/mo) as well as higher.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. You’ll have the ability to activate automations directly via your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater and this isn’t cheap in any way.
We’ve been keeping track of ActiveCampaign for many years, as well as have seen them proactively include new functions frequently, specifically around the area of automation. This is a excellent indicator, as a few other ActiveCampaign rivals haven’t been quite so honest.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation design templates, or else referred to as ‘ dishes’ as well as discovered that they are both really well put together and also easy to modify. There are tons to pick from (750 actually!), and also the groups make it very easy to locate what you’re trying to find.
activecampaign automation templates
Other tools often tend to provide fairly basic templates, whereas ActiveCampaign provides a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only drawback is that, with so many layouts, you can feel overloaded by the options. It might appear that some dishes are duplicated, however, after changing the design templates carefully, you can see there are tiny distinctions in between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience tells us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign offers you with a range of automation layouts:
activecampaign sms templates
Know that SMS sending is only offered on the Plus plan and higher, which starts at $70/month, so it’s not inexpensive. You’ll also require to be on the costly Enterprise account if you want your own personalized SMS number for sending out.
As stated above, ActiveCampaign includes a built-in CRM.
Small business proprietors seeking call monitoring software program will certainly discover this function especially valuable, to use along with the sophisticated email advertising capabilities.
After extensive testing, we found that the software was quite easy to use. You can set up multiple offer pipes, as well as edit/add brand-new phases to reflect your special sales process. The drag and decline software program makes it very easy to manually relocate deals via the pipe.
The more advanced user can gain from this variety of CRM automation templates, which covers whatever from lead racking up to job administration:
crm actions activecampaign
Prices starts at $70/month for this function, as it is booked for those on the Plus plan as well as higher. It’s not precisely low-cost, but when you think about whatever you’re getting (advanced sales and advertising and marketing lead, automation & call racking up, email & SMS sending, Facebook Custom Audience combination, and so on) it’s really not a bad deal.
When compared against the very best CRM software program for small businesses, we discovered that many services charged per user, whereas ActiveCampaign consisted of 25 customer accounts, which will truly assist keep costs down.
We also performed a in-depth comparison of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign really had a great deal of advantages over the CRM titan. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive touchdown web page layouts, as well as you can also construct your very own as well as save it as a customized web page for future use.
activecampaign touchdown page templates
After analyzing the designs and editor, we ‘d say they are eye-catching and also modern-day , the only point is that it isn’t so simple to move blocks around the web page when editing and enhancing. You can not relocate an element up or down somewhat, instead, you can only relocate it in between the detailed sections. I think of ActiveCampaign has actually set it up like this to make sure that every aspect is straightened, yet it implies you have less creative freedom than with various other website as well as landing web page home builders like Wix.
I additionally could not locate a means to add a link to images, which isn’t ideal.
touchdown web page building contractor activecampaign
The cool ( and also one-of-a-kind) thing about ActiveCampaign’s touchdown pages is that you can consist of dynamic content (web personalization) to make sure that each customer sees precisely what’s appropriate to them. This will certainly assist you to target leads in an smart way, e.g. only revealing customers content that’s appropriate to their geolocation or sector or showing them items based upon their acquisition history. You can likewise make it possible for tracking on your pages.
So do we suggest ActiveCampaign?
It’s really tough to fault ActiveCampaign, not only do they provide virtually whatever you need within an email advertising and marketing platform, however they do it effectively.
The coverage supplies you insight into nearly all facets, such as web page visits, geo-tracking, openers, ecommerce as well as even more. One area that is a little lacking is the e-mail contractor, not supplying an experience as slick as various other solutions available, with a few worrying features that could be done better (like the revision background).
Chat and email assistance are excellent, with a individual feeling to the interactions. With their ‘Plus’ plan you also get access to one-on-one training and also practical webinars, which is a wonderful enhancement.
If you’re looking for an all-in-one electronic advertising tool, I think this ActiveCampaign testimonial shows that it is actually one of the best choices you could make. Their advertising as well as sales automation is the genuine offer as well as makes various other devices’ automated process look light in comparison. (See why it makes an superb Mailchimp choice here.).
You’ll require to be prepared to place in a little bit of time because of the somewhat steeper learning curve, and also possibly invest a little more cash, however your service will certainly gain the rewards. If, on the other hand, you’re simply trying to find a basic means to blast out e-newsletters, a service like GetResponse or MailerLite may be a little bit easier to obtain your head around.
On a side note, ActiveCampaign offers a series of really helpful cost-free tools, no matter whether you’re a customer or not. You can locate everything from material and also social networks schedule layouts to a subject line generator. Take a look at the complimentary tools below.
Attempt ActiveCampaign currently free of charge for 14 days.
# 1 MailerLite.
MailerLite is just one of the most budget-friendly services, in fact, their free strategy is really generous. Their technique to email marketing style is praiseworthy, using modern-looking templates. It’s likewise among the simplest tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with lots of pro options (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they use their system in more than 20 languages, as well as their layout and also screening devices are outstanding. Check out the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages and also features sophisticated automation alternatives as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your contacts, deals and also leads. There are plenty of automations to assist you simplify your processes. Learn more right here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from e-newsletter creation to speak to administration. Including a myriad of functions, this all-in-one advertising automation software application is a wonderful choice for all service dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of tasks, such as send out e-mail newsletters, display offers as well as handle your get in touches with. However, one of the most noteworthy attribute is the sales as well as marketing automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing web page contractor allows you to develop modern touchdown web pages with dynamic material blocks, indicating you can individualize your content depending upon who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is readily available for iphone and also Android. You can view campaigns as well as email automation information, schedule and also send campaigns, track e-mail efficiency metrics, take care of contacts, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail marketing solution for small companies. It safely stores your client information and also offers a protected means to handle your customers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability prices are among the top 5 cause our bi-annual tests. Scoring in the early to mid-nineties, we ‘d claim they have excellent deliverability.
We’ve examined the advertising automation capacities of dozens of ESPs as well as have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate essentially anything: projects, deals, ecommerce automation, SMS, contact administration, etc.
One-to-one e-mail automation is quite special to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with tons of pro choices (e.g. a webinar tool) as well as great automations.