This Chicago-based automation tool is assisting their 150,000 customers send less e-mails while, at the same time, attaining better results. ActiveCampaign reported that their clients saved 38.4 million hrs in between July 2020 and July 2021 using its automatic operations. That definitely implies good value for money, however considering it’s on the costlier end of the range, how much value do you truly obtain?
Boasting lots of functions and combinations, along with fast and also pleasant support, they do seem like a powerhouse email advertising and marketing device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost everything you need within a newsletter advertising and marketing tool, plus their innovative automations are tough to beat. The entry-level strategy begins at $15 per month (for approximately 500 subscribers, paid regular monthly), or if you wish to access professional features such as the inbuilt CRM, lead scoring, landing web pages and also SMS sending, the Plus plan begins at $70 monthly.
Among their essential features is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate checklist and also contact administration, in addition to deals, if you determine to utilize their CRM software. This ‘Deals’ system (sales pipe) additionally allows you to add notes to contacts, established appointments, send straight messages to them, as well as much more.
The ‘Conversations’ function is an additional one to note. You can utilize it to send targeted messages directly to your website visitors in order to enhance the overall client experience and develop a type of sales funnel to assist you transform more site visitors.
Having all your info and activity in one area suggests that you can promptly obtain a holistic sight of how your sales as well as advertising and marketing initiatives are carrying out. Not needing to utilize a number of suppliers for your different digital advertising and marketing initiatives will certainly also potentially conserve you cash.
Let’s dive in and take a better check out ActiveCampaign:
Cons and pros
Very powerful automation:
One of the ideal advertising and marketing automation tools out there. This crucial function of ActiveCampaign is not only very powerful however additionally very easy to use.
Offers reporting on all locations such as click-maps, geo-tracking and also web page gos to. Acquisition tracking is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a wonderful enhancement to help you raise purchases, loyalty, and interaction.
In our deliverability tests, ActiveCampaign confirms to be one of the very best tools in getting emails supplied.
If you are coming from a various e-mail advertising software program, ActiveCampaign uses to do the account migration absolutely free.
Steeper learning contour:
This could just be considered a disadvantage if you’re after a fast and basic e-mail service. There are easier e-mail newsletter solutions out there, so you might wish to look in other places if this is all you need.
No totally free strategy:
Unfortunately, there is no free strategy readily available ( just a cost-free test). There are if you’re looking for a simple tool
Charges for customer preview:
You can sneak peek just how your e-newsletter looks on different e-mail customers, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, enabling you to set up practically any kind of automation you can think about– set off campaigns, sales follow-ups, automated segmentation, vibrant e-mail content and more. You can currently automatically send one-to-one sales emails via your very own inbox.
You require an integrated sales and also marketing platform for your service:
ActiveCampaign’s inbuilt CRM seamlessly connects to all your email advertising and marketing data, allowing sales teams to act rapidly. Functions like lead scoring and social data can also aid to improve your sales follow-up procedures.
You need a tool that executes multi-channel advertising and marketing:
Aside from sending out e-mails, ActiveCampaign likewise allows you to establish touchdown pages, send SMS and customized ‘Conversations’ to website site visitors, established chatbot automations and even handle how Facebook advertisements are shown to calls. If you would certainly such as to be able to systematize a good chunk of your marketing and provide your consumers a far better all-round experience, it’s a fantastic option.
Not suggested if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, and also getting acquainted with it takes a lot even more job than various other tools. Not to mention the regular maintenance you’ll require to set up, screen as well as optimize e-mail projects.
You only require straightforward automations:
If you only wish to set up basic e-mail sequences ( for instance, a welcome campaign), we ‘d suggest more economical options like MailerLite which is far simpler to utilize. Or else, you’ll be paying for a tonne of additionals ( as well as complexity) that you simply will not need.
However, there’s no free plan, as well as with a trial duration of simply 14 days, they don’t offer you much time to analyze whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use design, with easily navigable food selections. The control panel has a helpful ‘Getting Started’ slider to aid new users, and also it has demo information to give you an suggestion of just how best to utilize areas. A nice feature is the Content Manager, which shops all your possessions in a central hub, making it simple to keep points arranged.
With so much performance, it might be a little complex for outright novices in the beginning.
Editor – 4 out of 5 stars
The drag and decrease email contractor is fast and has a couple of useful features. Surprisingy, there is no fast means to sneak peek your e-newsletter– you’ll need to go right into the e-mail settings.
An easy to use If/Then/Else reasoning is offered through ‘conditional web content’ which enables you to reveal particular consumers various content based on particular problems like rate of interests, web links clicked in the past, and so on. You can now include personalized trademarks to your one-to-one e-mails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign don’t have a dedicated transactional e-mail web server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive templates to choose from. Various other devices provide slightly much more features/content blocks within the email building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is irresistible. Or else, you can construct your own automation from scratch.
Checklist Management- 5 out of 5 stars
Contrasted to a few other tools, handling lists and calls is made much easier due to their automation features which enable you to organize people into lists. Discover more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your very own custom-made fields. In addition to the common types, which are fully responsive, it also enables you to create floating forms and also modals. You can automatically install a form on your site instead of having to copy as well as paste it into your shop’s code if you’re on Shopify. This form can consist of a discount code to urge users to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score rather very, touchdown emails in the main inbox of the most popular companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively regular, which is excellent news for email marketing professionals.
Reports and also Analysis – 4.5 out of 5 stars
Ecommerce records are likewise readily available on certain strategies for Shopify, BigCommerce, WooCommerce, and a lot more. Various other reports include call trends, bargain records, chat conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their web site as well as support are both readily available in English, plus 5 other languages. You can alter your user profile to one of greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An email client sneak peek is available, too, but at a rate of $1 per test/client, which seems a little bit steep. You can currently send out a test e-mail for review to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this then places them in an exclusion list.
Blocklist – Yes
This is the previously mentioned ‘ exemption list’. You can import contacts straight right into this listing, and also export also.
Storage space readily available for data as well as images – Unlimited
Images over 1000px will be scaled down.
SPF and DKIM are supported.
Own Domain – Yes
It’s feasible to utilize your very own tracking domain name to boost your newsletter’s company branding.
Various levels of account access – Yes
This is a really versatile system, without certain degrees. You define the team names as well as additionally the exact accessibility for each of those groups by means of tick-boxes. 2-Factor Authentication for an added safety and security layer is readily available too.
Combinations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all kinds of kind and study tools like Typeform as well as SurveyMonkey.
Touchdown Page Builder – Yes
The templates are varied as well as easy to edit. Touchdown pages are hosted on a custom-made domain name or subdomain. On the Professional plan and also up, you can create tailored web experiences by hiding or removing particular components. You can additionally include unique buttons, that include calling a telephone number, downloading and install a file or sending out an email.
Customer Support – 5 out of 5 stars
They also have video clip tutorials readily available, webinars ( archived and live ) and also one-on-one training on the ‘Plus’ plan. Live chat is additionally available on all strategies, but no phone assistance.
Overall score – 4.5 out of 5 stars
ActiveCampaign is one of the most powerful e-mail advertising solutions on the market, rarely missing a point when it involves professional features. Small companies will benefit from exceptional sales automation, customer management via the use of automated workflows and also the new attributes they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a good range of pro functions. Let’s damage those down a little and evaluate what jobs and what could be improved:
ActiveCampaign Marketing Automation
We’ve examined the advertising automation capacities of loads of ESPs and also have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate basically anything: projects, offers, ecommerce automation, SMS, contact administration, and so on.
Marketing automation is included on all strategies, nevertheless, sales automation is booked for users on the Plus strategy (from $70/mo) as well as higher.
One-to-one e-mail automation is rather special to ActiveCampaign. You’ll be able to set off automations straight through your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater as well as this isn’t economical in all.
We’ve been keeping track of ActiveCampaign for several years, and have actually seen them proactively add brand-new features frequently, especially around the area of automation. This is a very good indicator, as some other ActiveCampaign rivals have not been rather so forthcoming.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation layouts, otherwise called ‘recipes’ as well as located that they are both truly well created and also easy to modify. There are loads to select from (750 as a matter of fact!), and the groups make it simple to find what you’re seeking.
activecampaign automation themes
Various other devices have a tendency to provide rather general templates, whereas ActiveCampaign gives a whole host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with so many templates, you can really feel overwhelmed by the choices. It may appear that some recipes are duplicated, nevertheless, after revising the themes very closely, you can see there are little distinctions in between them. I can see how this could be a little complex for some, however, at the end of the day, our experience tells us that the more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and greater. You can integrate with a variety of devices, such as ClickSend, MessageMedia and also Twilio, as well as ActiveCampaign offers you with a variety of automation templates:
activecampaign sms design templates
Know that SMS sending is just readily available on the Plus plan and greater, which starts at $70/month, so it’s not inexpensive. If you want your very own custom SMS number for sending, you’ll also need to be on the expensive Enterprise account.
As stated above, ActiveCampaign includes a built-in CRM.
Small business proprietors trying to find call monitoring software program will certainly discover this attribute specifically useful, to make use of together with the sophisticated email advertising capacities.
After considerable testing, we found that the software application was pretty easy to use. You can establish numerous deal pipelines, and edit/add new stages to reflect your one-of-a-kind sales procedure. The drag and decrease software makes it very easy to by hand relocate deals through the pipe.
The more advanced customer can gain from this variety of CRM automation layouts, which covers every little thing from lead racking up to job monitoring:
crm actions activecampaign
Pricing begins at $70/month for this attribute, as it is scheduled for those on the Plus plan as well as greater. It’s not exactly economical, yet when you consider every little thing you’re obtaining (advanced sales and marketing automation, contact & lead racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s actually not a bad deal.
When contrasted versus the best CRM software for small companies, we found that a lot of service fee per customer, whereas ActiveCampaign included 25 individual accounts, which will really aid maintain prices down.
We also conducted a in-depth comparison of ActiveCampaign vs HubSpot and also located that ActiveCampaign in fact had a great deal of advantages over the CRM titan. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive landing page design templates, as well as you can also develop your very own as well as wait as a custom web page for future use.
activecampaign landing page design templates
After examining the styles as well as editor, we ‘d say they are appealing as well as modern-day , the only point is that it isn’t so easy to move blocks around the page when editing. For example, you can’t move an element up or down somewhat, instead, you can just move it between the detailed areas. I imagine ActiveCampaign has established it up like this to make sure that every aspect is straightened, yet it means you have much less creative liberty than with other site and also touchdown page building contractors like Wix.
I likewise could not find a method to add a link to images, which isn’t excellent.
landing web page contractor activecampaign
The cool (and special) feature of ActiveCampaign’s landing web pages is that you can consist of dynamic web content ( internet personalization) to make sure that each individual sees exactly what’s pertinent to them. This will help you to target leads in an intelligent means, e.g. just showing customers material that’s pertinent to their geolocation or industry or showing them items based upon their acquisition background. You can also allow tracking on your web pages.
So do we suggest ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they provide virtually every little thing you need within an e-mail marketing system, yet they do it effectively.
The reporting offers you insight right into nearly all aspects, such as web page sees, geo-tracking, openers, ecommerce as well as even more. One area that is a little lacking is the e-mail home builder, not offering an experience as slick as other services available, with a few niggling functions that could be done better (like the modification background).
The support is as marketed: friendly, fast as well as handy . Email as well as talk assistance are great, with a personal feeling to the communications. Their data base is conveniently searchable as well as in fact returns relevant results a high portion of the moment. With their ‘Plus’ plan you even obtain access to individually training and valuable webinars, which is a good addition.
If you’re looking for an all-in-one electronic advertising tool, I assume this ActiveCampaign review reveals that it is really one of the best selections you could make. Their marketing and sales automation is the actual deal and also makes other devices’ automated workflows look pale in comparison. (See why it makes an excellent Mailchimp option right here.).
You’ll require to be prepared to put in a little time due to the slightly steeper understanding contour, and maybe spend a bit more cash, however your business will certainly enjoy the incentives. If, on the other hand, you’re simply trying to find a straightforward means to blow up out newsletters, a option like GetResponse or MailerLite might be a little bit less complicated to get your head around.
On a side note, ActiveCampaign supplies a variety of actually valuable free tools, despite whether you’re a client or otherwise. You can find everything from content and also social media sites schedule design templates to a subject line generator. Look into the totally free devices below.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is among the most affordable services, as a matter of fact, their free plan is very charitable. Their technique to email advertising and marketing style is admirable, using modern-looking templates. It’s additionally among the simplest devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with lots of professional choices (e.g. a webinar device) as well as excellent automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, as well as their style and also testing tools are superb. Check out the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most inexpensive all-in-one email advertising and marketing devices on the market. It’s available in 6 languages as well as comes with advanced automation choices and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your contacts, offers as well as leads. There are plenty of automations to assist you simplify your processes. Find out even more here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from e-newsletter creation to speak to management. Coming with a myriad of attributes, this all-in-one marketing automation software program is a wonderful option for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of tasks, such as send email newsletters, screen bargains and also handle your calls. Nonetheless, one of the most noteworthy attribute is the sales and advertising automation capabilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s landing page building contractor permits you to produce modern touchdown web pages with vibrant content blocks, meaning you can customize your web content depending upon who’s watching it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iphone and Android. You can check out projects and e-mail automation details, timetable as well as send projects, track email efficiency metrics, handle get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email marketing service for small companies. It securely stores your consumer information as well as provides a secure means to manage your clients.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability prices are amongst the top 5 cause our bi-annual examinations. Rating in the early to mid-nineties, we would certainly state they have excellent deliverability.
We’ve reviewed the marketing automation capabilities of loads of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as component of their item, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, enabling you to automate basically anything: campaigns, deals, ecommerce automation, SMS, contact administration, etc.
One-to-one e-mail automation is rather distinct to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar tool) and excellent automations.