This Chicago-based automation device is aiding their 150,000 consumers send less emails while, at the same time, achieving far better outcomes. ActiveCampaign reported that their clients saved 38.4 million hours between July 2020 and also July 2021 using its automatic workflows. That certainly indicates good value for money, yet considering it’s on the costlier end of the spectrum, just how much value do you actually get?
Flaunting several functions and integrations, along with quick and friendly support, they do seem like a giant e-mail advertising and marketing tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign deal nearly whatever you need within a newsletter marketing tool, plus their sophisticated automations are tough to beat. The entry-level plan begins at $15 per month (for as much as 500 customers, paid regular monthly), or if you want to access professional functions such as the built-in CRM, lead scoring, landing pages and SMS sending out, the Plus strategy begins at $70 each month.
Among their vital functions is marketing automation. Other than autoresponders, which can be based on myriad problems, you can automate list and contact monitoring, along with deals, if you determine to utilize their CRM software application. This ‘Deals’ system (sales pipe) additionally allows you to include notes to calls, set up consultations, send out direct messages to them, and a lot more.
The ‘Conversations’ attribute is an additional one to keep in mind. You can use it to send targeted messages directly to your site site visitors in order to maximize the general customer experience as well as develop a kind of sales channel to assist you transform extra visitors.
Having all your details and also activity in one location means that you can swiftly obtain a holistic view of how your sales as well as advertising and marketing initiatives are doing. Not needing to use a variety of companies for your various digital advertising efforts will additionally potentially save you cash.
Let’s dive in and take a closer look at ActiveCampaign:
Pros and also Cons
Exceptionally powerful automation:
Among the most effective advertising and marketing automation tools out there. This vital function of ActiveCampaign is not just extremely powerful but likewise easy to use. Integrated interaction allows you incorporate all the channels that can be used within an automation: marketing campaigns, sales follow-ups, message, and also much more. This feature makes it a excellent email advertising and marketing tool for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also web page check outs. Acquisition monitoring is readily available on higher plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” section is a nice enhancement to aid you boost purchases, loyalty, as well as interaction.
In our deliverability tests, ActiveCampaign confirms to be among the best devices in getting emails provided.
If you are originating from a different email advertising and marketing software application, ActiveCampaign provides to do the account migration completely free.
Steeper understanding curve:
This could only be taken into consideration a con if you’re after a easy and fast e-mail service. There are easier e-mail newsletter services around, so you may intend to look in other places if this is all you need.
No totally free strategy:
However, there is no totally free strategy available ( just a free trial). If you’re seeking a straightforward tool, there are
Costs for customer sneak peek:
You can preview exactly how your newsletter looks on numerous e-mail clients, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re significant about marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve checked, allowing you to establish essentially any automation you can consider– set off projects, sales follow-ups, automated segmentation, vibrant email web content and so forth. You can currently automatically send one-to-one sales emails by means of your very own inbox.
You need an incorporated sales and also marketing system for your company:
ActiveCampaign’s built-in CRM flawlessly links up to all your email advertising and marketing data, allowing sales groups to act promptly. Functions like lead racking up and social information can also assist to improve your sales follow-up processes.
You need a device that performs multi-channel marketing:
Besides sending out e-mails, ActiveCampaign additionally enables you to establish touchdown web pages, send SMS and customized ‘Conversations’ to site site visitors, set up chatbot automations and also also manage how Facebook advertisements are displayed to get in touches with. If you ‘d like to be able to centralize a great chunk of your advertising and marketing and give your customers a much better all-round experience, it’s a great remedy.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced device, and getting familiarized with it takes a lot even more work than various other devices. As well as the regular upkeep you’ll need to set up, monitor and maximize e-mail campaigns.
You only need straightforward automations:
If you only wish to set up standard e-mail sequences ( for instance, a welcome campaign), we would certainly recommend a lot more affordable options like MailerLite which is far simpler to utilize. Or else, you’ll be paying for a tonne of extras ( and also intricacy) that you merely won’t need.
You’re not sure:
Regrettably, there’s no complimentary strategy, and also with a test period of just 14 days, they do not provide you much time to analyze whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with conveniently navigable food selections. The control panel has a valuable ‘Getting Started’ slider to assist new individuals, as well as it has demo information to provide you an suggestion of exactly how ideal to make use of sections. A wonderful attribute is the Content Manager, which stores all your assets in a centralized center, making it very easy to keep points organized.
With so much functionality, it might be a little difficult for absolute newbies at.
Editor – 4 out of 5 stars
The drag and also drop email building contractor is rapid and has a pair of helpful functions. Surprisingy, there is no fast way to sneak peek your newsletter– you’ll require to go into the e-mail setups.
An easy to use If/Then/Else logic is available via ‘conditional material’ which permits you to show certain customers various content based upon certain problems like rate of interests, links clicked in the past, and so on. You can currently add individualized trademarks to your one-to-one e-mails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign do not have a devoted transactional email server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive themes to pick from. You can conveniently sneak peek them in one more home window, both on mobile and also desktop computer. Other tools use slightly much more features/content blocks within the e-mail home builder. They provide customers a free personalized e-mail layout on the Plus strategy as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is unbeatable. It’s incredibly powerful, and extremely easy to use, enabling you to automate follow-up campaigns, edit numerous problems and far more. This is all done by means of an easy-to-use flowchart-style automation building contractor. There are likewise pre-made ‘ dishes’ (templates) for you to utilize, or obtain suggestions from. Otherwise, you can develop your very own automation from square one.
Listing Management- 5 out of 5 stars
Compared to some other tools, handling get in touches with as well as lists is made much easier as a result of their automation functions which permit you to organize people into listings. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you produce your very own customized fields. Apart from the basic forms, which are totally receptive, it likewise enables you to create floating forms as well as modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to score quite extremely, landing emails generally inbox of one of the most prominent companies like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather constant, which is great news for e-mail online marketers.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are also offered on certain strategies for Shopify, BigCommerce, WooCommerce, and a lot more. Other reports consist of contact trends, offer records, chat conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their site and assistance are both available in English, plus 5 other languages. You can transform your customer profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An email customer preview is readily available, as well, but at a price of $1 per test/client, which appears a little bit high. You can currently send out a examination e-mail for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after 3 times, and this then places them in an exclusion checklist.
Blocklist – Yes
This is the abovementioned ‘exclusion listing’. You can import calls straight right into this listing, and export as well.
Storage offered for information and also photos – Unlimited
Images above 1000px will be scaled down.
SPF and also DKIM are supported.
Own Domain – Yes
It’s possible to utilize your own tracking domain name to enhance your newsletter’s firm branding.
Various levels of account gain access to – Yes
This is a really versatile system, without particular levels. You define the team names as well as additionally the exact access for every of those teams through tick-boxes. 2-Factor Authentication for an extra safety layer is offered too.
Assimilations – Yes
ActiveCampaign deal plenty of combination choices, such as PayPal, Shopify, Google Analytics, and WordPress. It also supports all kinds of type and study tools like Typeform and SurveyMonkey.
Touchdown Page Builder – Yes
The layouts are varied as well as simple to edit. Touchdown web pages are hosted on a custom domain or subdomain. On the Professional plan and up, you can produce tailored internet experiences by hiding or getting rid of specific components. You can likewise add special buttons, that include calling a phone number, downloading and install a file or sending out an email.
Consumer Support – 5 out of 5 stars
Support is fast and also pleasant , through all mediums as well as readily available in several languages. Their knowledge base is specifically beneficial as well as conveniently searchable , I had really little problem discovering appropriate search engine result. They also have video clip tutorials readily available, webinars ( archived as well as online ) as well as one-on-one training on the ‘Plus’ plan. Live conversation is likewise available on all plans, however no phone support.
Overall rating – 4.5 out of 5 stars
ActiveCampaign is one of the most effective e-mail advertising solutions on the market, hardly missing out on a thing when it pertains to pro features. Small companies will gain from outstanding sales automation, client monitoring with using automated process and the brand-new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a excellent series of pro functions. Allow’s break those down a little and also evaluate what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation abilities of dozens of ESPs and also have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, call monitoring, and so on.
Advertising automation is consisted of on all strategies, nevertheless, sales automation is booked for customers on the Plus strategy (from $70/mo) and greater.
One-to-one e-mail automation is quite special to ActiveCampaign. You’ll be able to activate automations straight with your inbox interactions with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and this isn’t low-cost at all.
We’ve been keeping an eye on ActiveCampaign for years, and also have seen them proactively include brand-new attributes constantly, specifically around the location of automation. This is a great sign, as some other ActiveCampaign rivals have not been quite so honest.
ActiveCampaign automation templates
We checked into ActiveCampaign’s automation themes, otherwise referred to as ‘recipes’ as well as found that they are both actually well assembled and also easy to modify. There are tons to pick from (750 actually!), as well as the classifications make it very easy to find what you’re looking for.
activecampaign automation themes
Other tools often tend to provide rather general design templates, whereas ActiveCampaign supplies a entire host of integration-specific templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with numerous templates, you can feel overloaded by the choices. It might appear that some recipes are repeated, nonetheless, after changing the themes very closely, you can see there are little differences between them. I can see exactly how this could be a little complex for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and higher. You can incorporate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign gives you with a selection of automation layouts:
activecampaign sms templates
Be aware that SMS sending is just offered on the Plus strategy and also higher, which starts at $70/month, so it’s not cheap. You’ll likewise need to be on the costly Enterprise account if you want your very own custom-made SMS number for sending out.
As stated above, ActiveCampaign features a built-in CRM.
Small company owners searching for contact management software will certainly discover this function specifically useful, to use along with the sophisticated email advertising and marketing capabilities.
After extensive screening, we discovered that the software application was quite easy to use. You can set up numerous offer pipelines, and edit/add brand-new stages to show your special sales procedure. The drag as well as decline software application makes it very easy to manually move bargains via the pipeline.
The advanced customer can gain from this variety of CRM automation themes, which covers whatever from lead racking up to task management:
crm activities activecampaign
Rates starts at $70/month for this feature, as it is scheduled for those on the Plus strategy and higher. It’s not exactly cheap, however when you think about whatever you’re obtaining (advanced sales and advertising and marketing automation, lead & get in touch with racking up, email & SMS sending out, Facebook Custom Audience assimilation, and so on) it’s really not a bad deal.
When compared versus the very best CRM software application for small businesses, we found that most services charged per customer, whereas ActiveCampaign consisted of 25 customer accounts, which will truly assist keep costs down.
We additionally conducted a detailed comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a great deal of benefits over the CRM titan. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown page templates, and you can likewise construct your own and also wait as a custom-made web page for future usage.
activecampaign touchdown page layouts
After examining the layouts and also editor, we ‘d claim they are attractive and contemporary , the only thing is that it isn’t so simple to relocate blocks around the web page when editing. You can not move an component up or down a little, instead, you can just move it in between the laid out sections. I imagine ActiveCampaign has actually set it up like this to make sure that every element is lined up, however it suggests you have much less innovative liberty than with other site as well as touchdown page home builders like Wix.
I additionally couldn’t find a means to include a link to photos, which isn’t suitable.
touchdown web page building contractor activecampaign
The cool ( and also one-of-a-kind) aspect of ActiveCampaign’s landing web pages is that you can consist of vibrant material ( internet personalization) to ensure that each customer sees exactly what’s appropriate to them. This will aid you to target leads in an intelligent way, e.g. just showing users web content that’s pertinent to their geolocation or market or revealing them products based upon their acquisition history. You can also allow tracking on your pages.
Do we recommend ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not just do they supply virtually whatever you need within an email advertising system, however they do it extremely well.
The reporting provides you insight into nearly all facets, such as web page check outs, geo-tracking, openers, ecommerce and also more. One location that is slightly lacking is the e-mail building contractor, not using an experience as slick as various other services out there, with a few worrying features that could be done better (like the alteration history).
Chat and also email assistance are wonderful, with a personal feel to the communications. With their ‘Plus’ prepare you also get accessibility to individually training and also valuable webinars, which is a nice enhancement.
If you’re looking for an all-in-one digital advertising and marketing tool, I assume this ActiveCampaign testimonial reveals that it is truly one of the finest options you could make. Their advertising and also sales automation is the actual offer as well as makes various other devices’ automatic operations look pale in comparison. (See why it makes an excellent Mailchimp alternative here.).
You’ll need to be prepared to place in a little time due to the somewhat steeper discovering curve, and also probably invest a little more money, however your company will certainly enjoy the incentives. If, on the other hand, you’re just seeking a straightforward means to blow up out newsletters, a option like GetResponse or MailerLite might be a little bit easier to get your head around.
On a side note, ActiveCampaign offers a range of actually valuable free tools, regardless of whether you’re a consumer or not. You can locate everything from content and also social media calendar design templates to a subject line generator. Have a look at the complimentary tools right here.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most budget-friendly services, actually, their cost-free strategy is very charitable. Their strategy to email advertising and marketing style is praiseworthy, providing modern-looking themes. It’s likewise among the most convenient devices we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) and excellent automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, and their layout and also testing tools are excellent. Check out the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one e-mail advertising and marketing tools on the market. It’s available in 6 languages and features sophisticated automation alternatives as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to handle your calls, offers and also leads. There are plenty of automations to aid you simplify your processes. Find out even more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter creation to get in touch with monitoring. Including a myriad of features, this all-in-one marketing automation software is a excellent selection for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of tasks, such as send e-mail e-newsletters, display bargains as well as manage your calls. However, the most noteworthy function is the sales as well as marketing automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page contractor allows you to create contemporary touchdown web pages with dynamic content blocks, meaning you can individualize your material depending upon who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is offered for iphone and also Android. You can see projects and also e-mail automation details, routine and also send out projects, track email efficiency metrics, take care of contacts, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising solution for local business. It securely stores your client information and supplies a secure means to manage your clients.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability prices are among the top 5 cause our bi-annual examinations. Scoring in the early to mid-nineties, we would certainly claim they have very good deliverability.
We’ve evaluated the marketing automation capabilities of lots of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has actually made this their focus, permitting you to automate practically anything: projects, bargains, ecommerce automation, SMS, contact management, etc.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with loads of pro choices (e.g. a webinar device) as well as good automations.