Does Optimonk Integrate With Activecampaign
This Chicago-based automation device is aiding their 150,000 consumers send less emails while, at the same time, achieving far better results. ActiveCampaign reported that their customers conserved 38.4 million hrs between July 2020 and also July 2021 using its automatic process. That certainly indicates good value for cash, yet considering it’s on the costlier end of the range, just how much value do you truly get?
Flaunting numerous functions and also combinations, along with fast as well as pleasant support, they do sound like a giant email advertising tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you need within a newsletter marketing device, plus their sophisticated automations are difficult to defeat. The entry-level strategy starts at $15 per month (for approximately 500 customers, paid month-to-month), or if you intend to accessibility pro features such as the in-built CRM, lead racking up, touchdown pages as well as SMS sending, the Plus strategy starts at $70 each month.
Among their essential features is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate checklist and also contact administration, in addition to offers, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) additionally allows you to include notes to contacts, established appointments, send direct messages to them, as well as a lot more.
The ‘Conversations’ feature is an additional one to note. You can utilize it to send targeted messages straight to your site visitors in order to maximize the total client experience as well as develop a type of sales channel to help you convert a lot more site visitors.
Having all your info and task in one location suggests that you can quickly get a alternative sight of exactly how your sales and also advertising efforts are executing. Not having to make use of a number of suppliers for your different digital advertising initiatives will likewise potentially conserve you money.
Let’s dive in and also take a more detailed take a look at ActiveCampaign:
Attempt ActiveCampaign completely free
Cons and also pros
PROS
Incredibly powerful automation:
One of the finest advertising automation devices out there. This crucial attribute of ActiveCampaign is not just exceptionally powerful but also very easy to use.
Complete reporting:
Deals reporting on all locations such as click-maps, geo-tracking as well as web page check outs. Acquisition monitoring is offered on greater plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a wonderful addition to help you enhance acquisitions, loyalty, and also involvement.
Terrific deliverability:
In our deliverability tests, ActiveCampaign verifies to be one of the most effective devices in obtaining emails provided.
Free movements:
ActiveCampaign supplies to do the account movement for cost-free if you are coming from a different email advertising software.
DISADVANTAGES
Steeper knowing contour:
If you’re after a fast as well as easy email service, this might just be thought about a disadvantage. There are easier email e-newsletter services available, so you may intend to look somewhere else if this is all you need.
No cost-free strategy:
There is no totally free strategy offered (only a free trial). There are if you’re looking for a basic device
Costs for client sneak peek:
You can sneak peek how your newsletter looks on numerous email customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter service for you?
Suggested if:
You’re major concerning marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve tested, enabling you to establish practically any automation you can consider– activated projects, sales follow-ups, automated segmentation, dynamic e-mail web content and so forth. You can now instantly send one-to-one sales e-mails via your very own inbox.
You need an integrated sales and also marketing platform for your company:
ActiveCampaign’s inbuilt CRM effortlessly links to all your e-mail advertising information, permitting sales groups to act swiftly. Functions like lead scoring and social data can also help to enhance your sales follow-up processes.
You need a device that performs multi-channel advertising:
Besides sending out emails, ActiveCampaign also allows you to set up landing web pages, send SMS and also personalized ‘Conversations’ to web site site visitors, set up chatbot automations and also even manage just how Facebook ads are presented to get in touches with. It’s a terrific remedy if you ‘d like to have the ability to centralize a excellent piece of your advertising and provide your consumers a better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and also obtaining familiarized with it takes a great deal more work than various other tools. As well as the normal upkeep you’ll need to establish, monitor and enhance e-mail campaigns.
You only need simple automations:
If you just want to set up standard e-mail sequences (for example, a welcome campaign), we would certainly recommend much more economical options like MailerLite which is much less complicated to utilize. Otherwise, you’ll be spending for a tonne of extras ( and also intricacy) that you just will not require.
You’re uncertain:
Regrettably, there’s no cost-free strategy, as well as with a test duration of just 14 days, they don’t offer you much time to examine whether it’s best for you.
Ranking information
Ease of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use design, with conveniently navigable food selections. The dashboard has a beneficial ‘Getting Started’ slider to assist brand-new customers, and also it has demo data to provide you an concept of just how ideal to use areas. A nice feature is the Content Manager, which stores all your properties in a centralized hub, making it very easy to maintain points arranged.
With a lot performance, it might be a little complex for absolute newbies initially.
E-newsletter Creation
Editor – 4 out of 5 stars
The drag and also decline e-mail contractor is quick and has a couple of helpful features. One is that you can save custom-made ‘blocks’ to recycle, and the other that it permits you to see modifications other individuals have made, Google Docs-style. Nevertheless, finding your last action to undo can be painstaking as a result of numerous auto-saves every min! Another concern we had remained in producing columns, however, when it comes to products, this has actually been helped by the new product block. Surprisingy, there is no fast way to preview your newsletter– you’ll need to enter into the e-mail settings.
Customization- Yes
An easy to use If/Then/Else logic is available using ‘conditional web content’ which enables you to show specific clients different content based on specific problems like passions, links clicked in the past, etc. You can currently add tailored trademarks to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign do not have a dedicated transactional e-mail server.
Option and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive layouts to select from. Various other tools offer slightly more features/content blocks within the email home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unbeatable. It’s extremely powerful, and also extremely easy to use, permitting you to automate follow-up campaigns, modify numerous problems as well as a lot more. This is all done using an simple flowchart-style automation contractor. There are additionally pre-made ‘recipes’ ( layouts) for you to utilize, or obtain ideas from. Otherwise, you can build your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Contrasted to some other tools, taking care of get in touches with as well as checklists is made much easier because of their automation features which permit you to organize people right into lists. Learn more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own custom-made fields. Aside from the standard kinds, which are fully receptive, it additionally permits you to create floating kinds and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to rack up rather highly, landing emails generally inbox of one of the most preferred service providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively regular, which is great information for e-mail marketers.
Records and Analysis – 4.5 out of 5 stars
Ecommerce records are also available on specific strategies for Shopify, BigCommerce, WooCommerce, as well as much more. Other records include call fads, offer reports, conversation conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their internet site and assistance are both available in English, plus 5 various other languages. You can transform your user account to among greater than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Further Features
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is merely a ‘pass’ or ‘fail’ that you obtain prior to you send out your project, yet there are no variables existing to aid recognize the ruling. An e-mail customer preview is offered, also, however at a cost of $1 per test/client, which seems a little bit steep. You can now send a examination e-mail for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this after that puts them in an exemption listing.
Blocklist – Yes
This is the aforementioned ‘exclusion list’. You can import contacts straight into this list, and also export also.
Storage readily available for information and also pictures – Unlimited
Images above 1000px will certainly be downsized.
Pro Features
Authentication- Yes
SPF and DKIM are sustained.
Own Domain – Yes
It’s feasible to use your very own monitoring domain to improve your e-newsletter’s business branding.
Various degrees of account gain access to – Yes
This is a really flexible system, without specific degrees. You define the group names as well as likewise the precise access for each of those teams through tick-boxes. 2-Factor Authentication for an additional protection layer is readily available also.
Integrations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all kinds of kind as well as study devices like Typeform and SurveyMonkey. You shouldn’t have a trouble discovering what you need as they additionally incorporate with Zapier. Locate all combinations here.
Touchdown Page Builder – Yes
On the Professional strategy and also up, you can develop personalized internet experiences by concealing or getting rid of certain elements. You can also add special switches, which consist of calling a phone number, downloading and install a data or sending an email.
Consumer Support – 5 out of 5 stars
Assistance is quick and friendly , using all tools and available in numerous languages. Their data base is particularly beneficial and easily searchable , I had really little difficulty finding relevant search results page. They additionally have video clip tutorials offered, webinars ( archived as well as online ) as well as one-on-one training on the ‘Plus’ plan. Live chat is additionally readily available on all plans, however no phone support.
General rating – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful e-mail marketing solutions on the marketplace, barely missing out on a point when it pertains to professional functions. Small businesses will take advantage of superb sales automation, customer administration with using automated workflows and the brand-new attributes they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good series of professional features. Allow’s damage those down a little as well as assess what jobs as well as what could be improved:
ActiveCampaign Marketing Automation
We’ve assessed the advertising and marketing automation capacities of lots of ESPs and also haven’t yet discovered a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their product, it isn’t necessarily at the center. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate virtually anything: projects, deals, ecommerce automation, SMS, get in touch with administration, and so on.
Advertising and marketing automation is consisted of on all strategies, nevertheless, sales automation is booked for customers on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is quite special to ActiveCampaign. You’ll have the ability to activate automations directly via your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t inexpensive whatsoever.
We’ve been monitoring ActiveCampaign for years, and have seen them proactively include new features constantly, specifically around the area of automation. This is a excellent sign, as a few other ActiveCampaign competitors have not been rather so honest.
ActiveCampaign automation layouts
We checked into ActiveCampaign’s automation design templates, otherwise referred to as ‘ dishes’ as well as located that they are both really well created and also easy to edit. There are bunches to pick from (750 as a matter of fact!), as well as the categories make it easy to find what you’re looking for.
activecampaign automation layouts
Various other tools often tend to offer fairly general templates, whereas ActiveCampaign gives a entire host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous layouts, you can feel overloaded by the choices. It might show up that some dishes are repeated, however, after changing the layouts carefully, you can see there are small distinctions between them. I can see exactly how this could be a little complicated for some, yet, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as higher. You can incorporate with a variety of devices, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign offers you with a range of automation themes:
activecampaign sms templates
Realize that SMS sending is only available on the Plus strategy as well as higher, which begins at $70/month, so it’s not affordable. You’ll additionally need to be on the costly Enterprise account if you desire your very own customized SMS number for sending out.
ActiveCampaign CRM
As discussed over, ActiveCampaign features a built-in CRM.
Local business proprietors trying to find call management software application will certainly discover this feature particularly useful, to use along with the innovative email marketing capabilities.
After extensive screening, we discovered that the software program was rather easy to use. You can establish several offer pipelines, and also edit/add new phases to reflect your special sales procedure. The drag and drop software makes it very easy to manually move offers with the pipe.
The more advanced individual can take advantage of this variety of CRM automation layouts, which covers everything from lead scoring to task management:
crm activities activecampaign
Pricing starts at $70/month for this feature, as it is scheduled for those on the Plus plan and higher. It’s not precisely low-cost, but when you think about every little thing you’re getting (advanced sales and advertising and marketing call, automation & lead racking up, email & SMS sending out, Facebook Custom Audience combination, etc) it’s actually not a bad deal.
When compared versus the best CRM software program for small businesses, we found that many services charged per individual, whereas ActiveCampaign included 25 customer accounts, which will really assist maintain prices down.
We likewise performed a comprehensive comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a lot of benefits over the CRM giant. Most notably, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total amount of 56 receptive touchdown web page layouts, and you can additionally build your own as well as save it as a personalized web page for future usage.
activecampaign landing web page design templates
After analyzing the layouts and also editor, we would certainly state they are modern as well as appealing , the only thing is that it isn’t so simple to relocate blocks around the page when modifying. As an example, you can’t move an component up or down slightly, rather, you can only move it between the outlined sections. I envision ActiveCampaign has established it up such as this to make sure that every element is lined up, but it indicates you have less creative freedom than with other web site and also landing page contractors like Wix.
I also couldn’t discover a method to include a link to images, which isn’t suitable.
landing page contractor activecampaign
The cool ( as well as one-of-a-kind) feature of ActiveCampaign’s landing pages is that you can include dynamic web content (web customization) to make sure that each individual sees specifically what’s relevant to them. This will certainly assist you to target leads in an intelligent means, e.g. only showing individuals web content that’s appropriate to their geolocation or market or showing them items based upon their acquisition history. You can additionally allow tracking on your web pages.
Conclusion
So do we recommend ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not only do they supply almost every little thing you need within an e-mail marketing system, however they do it very well.
The coverage offers you understanding right into nearly all aspects, such as page gos to, geo-tracking, openers, ecommerce and also even more. One area that is a little doing not have is the e-mail contractor, not offering an experience as slick as various other services available, with a few worrying features that could be done better (like the revision background).
Chat and email support are fantastic, with a individual feeling to the communications. With their ‘Plus’ intend you also get access to individually training and practical webinars, which is a nice enhancement.
If you’re looking for an all-in-one digital advertising tool, I assume this ActiveCampaign review reveals that it is actually one of the finest options you might make. Their marketing as well as sales automation is the genuine deal and makes other devices’ computerized operations look light in comparison. (See why it makes an exceptional Mailchimp option here.).
You’ll require to be prepared to place in a little bit of time as a result of the a little steeper learning contour, and perhaps spend a little bit even more money, however your business will reap the benefits. If, on the other hand, you’re simply searching for a easy method to blast out e-newsletters, a solution like GetResponse or MailerLite might be a bit much easier to get your head around.
On a side note, ActiveCampaign offers a variety of actually useful totally free devices, regardless of whether you’re a consumer or otherwise. You can locate whatever from web content and social networks calendar themes to a subject line generator. Look into the totally free devices right here.
Try ActiveCampaign currently absolutely free for 14 days.
ActiveCampaign Alternatives.
# 1 MailerLite.
MailerLite is just one of one of the most cost effective services, as a matter of fact, their cost-free strategy is extremely charitable. Their method to email marketing layout is admirable, supplying modern-looking design templates. It’s likewise one of the easiest devices we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with loads of pro options (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they supply their system in greater than 20 languages, and their style and also testing devices are superb. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most affordable all-in-one e-mail advertising and marketing devices on the market. It’s offered in 6 languages and also comes with advanced automation options and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can use ActiveCampaign to manage your calls, offers and also leads. There are lots of automations to aid you simplify your processes.
What is ActiveCampaign made use of for?
ActiveCampaign can be made use of for anything from e-newsletter creation to contact administration. Including a myriad of attributes, this all-in-one marketing automation software program is a great option for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a entire host of jobs, such as send email e-newsletters, monitor bargains and also handle your calls. However, the most significant function is the sales and advertising and marketing automation abilities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page builder allows you to develop contemporary touchdown web pages with dynamic web content blocks, suggesting you can individualize your material depending on who’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iOS and Android. You can check out campaigns and also email automation details, routine as well as send out campaigns, track email performance metrics, manage get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official e-mail advertising and marketing service for small businesses. It safely shops your client information as well as offers a secure way to handle your subscribers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual tests. Rating in the very early to mid-nineties, we ‘d claim they have very good deliverability.
We’ve evaluated the advertising automation capacities of dozens of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the various other hand, has made this their focus, allowing you to automate essentially anything: projects, deals, ecommerce automation, SMS, contact monitoring, etc.
One-to-one email automation is rather one-of-a-kind to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with tons of professional options (e.g. a webinar tool) and great automations.