This Chicago-based automation tool is assisting their 150,000 customers send fewer e-mails while, at the same time, achieving better results. ActiveCampaign reported that their consumers saved 38.4 million hours between July 2020 and also July 2021 utilizing its computerized process. That absolutely indicates good value for money, but considering it’s on the more expensive end of the range, how much value do you really get?
Boasting numerous features and assimilations, in addition to quick as well as pleasant support, they do sound like a giant email advertising tool. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal nearly every little thing you need within a newsletter advertising tool, plus their advanced automations are hard to defeat. The entry-level plan begins at $15 monthly (for as much as 500 subscribers, paid month-to-month), or if you wish to accessibility pro features such as the in-built CRM, lead scoring, touchdown web pages and SMS sending out, the Plus strategy begins at $70 per month.
Among their vital features is marketing automation. Besides autoresponders, which can be based upon myriad conditions, you can automate listing and call management, as well as deals, if you determine to utilize their CRM software program. This ‘Deals’ system (sales pipeline) also permits you to include notes to contacts, established appointments, send straight messages to them, and also far more.
The ‘Conversations’ attribute is one more one to keep in mind. You can use it to send out targeted messages straight to your website site visitors in order to enhance the general consumer experience and develop a type of sales funnel to assist you transform much more visitors.
Having all your details and activity in one place means that you can swiftly get a alternative view of just how your sales and marketing efforts are executing. Not needing to use a number of suppliers for your various digital advertising efforts will also potentially conserve you cash.
Let’s dive in as well as take a closer consider ActiveCampaign:
Cons and pros
Exceptionally effective automation:
Among the very best advertising and marketing automation tools out there. This essential feature of ActiveCampaign is not only incredibly effective yet also easy to use. Integrated involvement allows you incorporate all the channels that can be utilized within an automation: advertising projects, sales follow-ups, message, and also more. This attribute makes it a excellent e-mail marketing tool for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking and also page gos to. Purchase tracking is offered on higher plans for Shopify, BigCommerce, WooCommerce, etc, as well as the “Recommendations for you” area is a nice enhancement to aid you enhance acquisitions, loyalty, and also engagement.
In our deliverability examinations, ActiveCampaign verifies to be one of the best devices in getting emails delivered.
ActiveCampaign offers to do the account movement for free if you are coming from a different email advertising software application.
Steeper knowing curve:
This might only be taken into consideration a con if you’re after a basic and also quick e-mail solution. There are simpler email newsletter solutions out there, so you may intend to look somewhere else if this is all you need.
No free strategy:
There is no totally free plan available (only a free test). If you’re seeking a easy tool, there are
Costs for customer sneak peek:
You can preview exactly how your e-newsletter views on numerous email clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right e-newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve tested, permitting you to establish practically any kind of automation you can think of– set off projects, sales follow-ups, automated segmentation, vibrant email web content and more. You can currently instantly send out one-to-one sales e-mails using your very own inbox.
You require an incorporated sales and advertising platform for your organization:
ActiveCampaign’s integrated CRM flawlessly connects to all your email advertising information, allowing sales groups to act quickly. Features like lead scoring and also social data can additionally aid to enhance your sales follow-up procedures.
You require a device that performs multi-channel advertising:
Apart from sending e-mails, ActiveCampaign additionally allows you to establish touchdown pages, send SMS as well as individualized ‘Conversations’ to site visitors, established chatbot automations as well as also handle how Facebook ads are displayed to contacts. It’s a fantastic option if you ‘d like to be able to centralize a great portion of your advertising and marketing as well as provide your clients a better all-round experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated device, and obtaining familiarized with it takes a great deal more work than other devices. Not to mention the routine upkeep you’ll require to establish, screen and enhance email projects.
You only need simple automations:
If you just want to set up basic e-mail series (for example, a welcome campaign), we ‘d suggest extra economical alternatives like MailerLite which is much much easier to use. Otherwise, you’ll be spending for a tonne of extras ( and also intricacy) that you just will not need.
You’re not exactly sure:
There’s no cost-free strategy, and with a trial duration of simply 14 days, they don’t offer you much time to evaluate whether it’s right for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use layout, with easily accessible menus. The dashboard has a beneficial ‘Getting Started’ slider to aid brand-new individuals, and it has actually demo data to offer you an idea of exactly how finest to utilize sections. A great attribute is the Content Manager, which stores all your properties in a central center, making it easy to keep points arranged.
With so much performance, it might be a little complex for outright novices at.
Editor – 4 out of 5 stars
The drag as well as decrease e-mail contractor is quick and also has a number of convenient attributes. One is that you can save customized ‘blocks’ to recycle, and the other that it permits you to see changes other people have made, Google Docs-style. However, finding your last action to reverse can be painstaking because of several auto-saves every min! One more issue we had was in creating columns, though, when it comes to products, this has been assisted by the brand-new item block. Surprisingy, there is no fast method to preview your newsletter– you’ll need to enter into the e-mail settings.
An easy to use If/Then/Else reasoning is offered through ‘conditional material’ which permits you to show specific customers different content based on specific problems like interests, links clicked in the past, and so on. You can now include personalized trademarks to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS activated, advanced automation. ActiveCampaign don’t have a committed transactional email web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, receptive themes to select from. You can smoothly preview them in another home window, both on mobile and also desktop. Various other tools use a little more features/content blocks within the email contractor. They provide individuals a cost-free personalized e-mail design on the Plus plan and also higher.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation really is unequalled. Or else, you can construct your own automation from scrape.
List Management- 5 out of 5 stars
Compared to some other tools, taking care of lists as well as get in touches with is made a lot easier due to their automation features which permit you to organize people into lists. Discover more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your own custom fields. Aside from the basic forms, which are fully responsive, it additionally enables you to develop floating forms and modals. You can immediately embed a kind on your website rather of having to replicate as well as paste it right into your shop’s code if you’re on Shopify. This form can consist of a discount rate code to motivate users to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to rack up rather extremely, touchdown emails in the main inbox of one of the most prominent suppliers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is relatively constant, which is great information for email marketing experts.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are also offered on certain strategies for Shopify, BigCommerce, WooCommerce, and a lot more. Various other records include contact fads, bargain reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their web site and also assistance are both available in English, plus 5 other languages. You can change your customer profile to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is merely a ‘pass’ or ‘ fall short’ that you get before you send your campaign, yet there are no factors present to help comprehend the judgment. An email client preview is readily available, as well, yet at a cost of $1 per test/client, which appears a little bit steep. You can now send out a examination e-mail for testimonial to approximately 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and also this then puts them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘exclusion listing’. You can import calls straight into this listing, as well as export also.
Storage space readily available for data as well as images – Unlimited
Photos above 1000px will certainly be scaled down.
SPF and DKIM are supported.
Own Domain – Yes
It’s possible to use your very own tracking domain to boost your e-newsletter’s company branding.
Different levels of account gain access to – Yes
This is a very flexible system, without details levels. You specify the group names as well as also the precise access for each and every of those teams using tick-boxes. 2-Factor Authentication for an additional protection layer is offered also.
Assimilations – Yes
ActiveCampaign deal lots of combination choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise sustains all kinds of kind as well as study devices like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional strategy as well as up, you can produce customized web experiences by concealing or removing particular components. You can likewise add unique buttons, which include calling a phone number, downloading a data or sending out an email.
Client Support – 5 out of 5 stars
They additionally have video clip tutorials offered, webinars ( live as well as archived ) and also one-on-one training on the ‘Plus’ strategy. Live conversation is additionally offered on all strategies, however no phone support.
General ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail advertising solutions on the market, rarely missing a thing when it involves professional features. Small businesses will take advantage of outstanding sales automation, customer monitoring with making use of automated workflows and also the new functions they’re frequently adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a good range of pro attributes. Allow’s break those down a little and analyze what works and what could be improved:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation abilities of lots of ESPs as well as have not yet located a suit for ActiveCampaign. Though ActiveCampaign’s competitors consist of advertising automation as part of their item, it isn’t always at the center. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate practically anything: projects, offers, ecommerce automation, SMS, contact management, etc.
Advertising and marketing automation is consisted of on all plans, nevertheless, sales automation is booked for customers on the Plus plan (from $70/mo) and greater.
One-to-one e-mail automation is fairly special to ActiveCampaign. You’ll have the ability to activate automations straight through your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional plan ($ 187/mo) or higher as well as this isn’t cheap at all.
We’ve been checking ActiveCampaign for several years, and have actually seen them proactively include brand-new features constantly, especially around the location of automation. This is a great sign, as some other ActiveCampaign rivals have not been rather so upcoming.
ActiveCampaign automation layouts
We explored ActiveCampaign’s automation layouts, or else called ‘ dishes’ and also found that they are both actually well put together and also easy to modify. There are tons to pick from (750 as a matter of fact!), and the groups make it very easy to discover what you’re seeking.
activecampaign automation templates
Various other devices tend to provide rather basic design templates, whereas ActiveCampaign supplies a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many themes, you can really feel overwhelmed by the choices. It might appear that some dishes are repeated, nevertheless, after revising the design templates closely, you can see there are tiny distinctions between them. I can see just how this could be a little complex for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan as well as higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, and also ActiveCampaign supplies you with a range of automation themes:
activecampaign sms layouts
Know that SMS sending out is just available on the Plus plan and also higher, which begins at $70/month, so it’s not inexpensive. You’ll additionally require to be on the pricey Enterprise account if you desire your own custom-made SMS number for sending out.
As discussed over, ActiveCampaign includes a built-in CRM.
Local business owners trying to find call administration software will discover this attribute specifically useful, to make use of together with the sophisticated e-mail advertising and marketing capabilities.
After substantial screening, we found that the software application was pretty easy to use. You can set up multiple bargain pipelines, as well as edit/add new phases to mirror your one-of-a-kind sales process. The drag as well as drop software program makes it very easy to manually relocate deals via the pipe.
The advanced individual can benefit from this variety of CRM automation design templates, which covers everything from lead racking up to job administration:
crm actions activecampaign
Pricing starts at $70/month for this function, as it is scheduled for those on the Plus plan as well as higher. It’s not exactly inexpensive, but when you take into consideration whatever you’re obtaining ( sophisticated sales and also advertising and marketing automation, lead & get in touch with racking up, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s really not a bad deal.
When contrasted against the most effective CRM software application for local business, we discovered that the majority of services charged per individual, whereas ActiveCampaign included 25 user accounts, which will really aid keep costs down.
We also conducted a detailed comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign in fact had a lot of advantages over the CRM titan. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown web page design templates, and also you can additionally develop your own and wait as a custom web page for future usage.
activecampaign touchdown web page themes
After analyzing the layouts as well as editor, we would certainly say they are modern and also attractive , the only thing is that it isn’t so simple to move blocks around the web page when modifying. For example, you can not move an element up or down somewhat, instead, you can just relocate in between the described sections. I picture ActiveCampaign has actually set it up like this so that every component is aligned, but it means you have less creative liberty than with various other internet site and also touchdown page home builders like Wix.
I also could not find a means to add a web link to images, which isn’t excellent.
landing page contractor activecampaign
The cool ( and also distinct) aspect of ActiveCampaign’s touchdown web pages is that you can consist of vibrant content ( internet customization) to make sure that each individual sees precisely what’s pertinent to them. This will certainly aid you to target leads in an smart way, e.g. only showing individuals content that’s relevant to their geolocation or industry or showing them items based upon their acquisition history. You can also make it possible for tracking on your pages.
So do we recommend ActiveCampaign?
It’s really tough to fault ActiveCampaign, not only do they offer practically whatever you require within an email advertising and marketing platform, but they do it quite possibly.
The coverage offers you understanding right into nearly all aspects, such as page brows through, geo-tracking, openers, ecommerce and also more. One area that is slightly lacking is the e-mail builder, not offering an experience as slick as various other solutions out there, with a couple of niggling features that could be done better (like the alteration history).
The support is as marketed: friendly, handy and quick . Chat and also email support are terrific, with a individual feeling to the interactions. Their data base is quickly searchable and also in fact returns appropriate results a high percent of the moment. With their ‘Plus’ plan you even get accessibility to individually training and also handy webinars, which is a wonderful addition.
I think this ActiveCampaign review shows that it is actually one of the best options you might make if you’re looking for an all-in-one electronic advertising and marketing tool. Their marketing and sales automation is the real deal as well as makes various other tools’ automated process look light in contrast. (See why it makes an superb Mailchimp option here.).
You’ll require to be prepared to put in a little time as a result of the a little steeper discovering contour, and perhaps spend a little more money, yet your service will reap the incentives. If, on the other hand, you’re just looking for a easy method to blow up out newsletters, a service like GetResponse or MailerLite might be a bit easier to get your head around.
On a side note, ActiveCampaign supplies a series of truly valuable free tools, despite whether you’re a consumer or not. You can discover every little thing from material as well as social media calendar templates to a subject line generator. Check out the cost-free devices right here.
Attempt ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most economical services, as a matter of fact, their totally free strategy is very generous. Their strategy to email advertising and marketing layout is exceptional, using modern-looking templates. It’s additionally one of the most convenient devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they use their platform in greater than 20 languages, and also their design as well as screening tools are excellent. Check out the complete comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the cheapest all-in-one email marketing tools on the market. It’s available in 6 languages and features advanced automation choices and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your get in touches with, offers as well as leads. There are a lot of automations to help you improve your procedures. Discover even more here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter production to call monitoring. Coming with a myriad of attributes, this all-in-one marketing automation software application is a excellent option for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a entire host of jobs, such as send e-mail e-newsletters, screen offers and also handle your get in touches with. Nonetheless, one of the most noteworthy feature is the sales as well as marketing automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page contractor allows you to create modern landing web pages with vibrant web content blocks, suggesting you can customize your content depending on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and Android. You can see campaigns and also e-mail automation information, routine and also send campaigns, track e-mail efficiency metrics, handle contacts, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising and marketing service for small companies. It securely stores your client data and also provides a safe and secure method to handle your subscribers.
ActiveCampaign deliverability – is it any great?
ActiveCampaign’s deliverability rates are amongst the top 5 lead to our bi-annual tests. Rating in the very early to mid-nineties, we ‘d state they have great deliverability.
We’ve evaluated the advertising and marketing automation capabilities of loads of ESPs as well as have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, call monitoring, and so on.
One-to-one e-mail automation is fairly special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with lots of pro options (e.g. a webinar tool) as well as excellent automations.