This Chicago-based automation tool is aiding their 150,000 customers send fewer e-mails while, at the same time, accomplishing far better results. ActiveCampaign reported that their clients saved 38.4 million hours in between July 2020 and also July 2021 using its automated workflows. That absolutely suggests good value for cash, however considering it’s on the costlier end of the range, just how much bang for your buck do you truly obtain?
Boasting numerous features and also integrations, as well as pleasant and fast support, they do seem like a giant email advertising and marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal practically whatever you require within a newsletter marketing device, plus their sophisticated automations are difficult to defeat. The entry-level plan starts at $15 per month (for approximately 500 subscribers, paid month-to-month), or if you want to access professional functions such as the built-in CRM, lead scoring, landing pages as well as SMS sending out, the Plus strategy starts at $70 per month.
One of their essential features is marketing automation. Other than autoresponders, which can be based upon myriad problems, you can automate listing and get in touch with administration, along with offers, if you decide to utilize their CRM software program. This ‘Deals’ system (sales pipe) also enables you to add notes to calls, established visits, send direct messages to them, and also far more.
The ‘Conversations’ feature is another one to note. You can use it to send targeted messages directly to your web site visitors in order to enhance the overall consumer experience and develop a type of sales funnel to aid you convert much more visitors.
Having all your details and also activity in one location means that you can promptly obtain a all natural view of exactly how your sales as well as marketing efforts are carrying out. Not having to use a number of service providers for your numerous digital advertising efforts will also possibly conserve you cash.
Let’s dive in and also take a closer check out ActiveCampaign:
Cons as well as pros
Very powerful automation:
One of the best advertising and marketing automation devices out there. This crucial feature of ActiveCampaign is not just extremely powerful yet likewise easy to use.
Offers reporting on all locations such as click-maps, geo-tracking and also page check outs. Purchase monitoring is available on greater plans for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a good addition to assist you raise purchases, loyalty, as well as interaction.
In our deliverability tests, ActiveCampaign verifies to be among the most effective devices in obtaining emails supplied.
ActiveCampaign supplies to do the account migration for free if you are coming from a different e-mail marketing software program.
Steeper discovering curve:
If you’re after a simple and fast email remedy, this might only be thought about a disadvantage. There are less complex email newsletter services around, so you may intend to look in other places if this is all you require.
No totally free plan:
However, there is no free plan available (only a complimentary trial). If you’re searching for a easy tool, there are
Charges for client sneak peek:
You can sneak peek how your newsletter searches various e-mail clients, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the appropriate newsletter solution for you?
You’re major concerning marketing automation:
ActiveCampaign is hands-down the most effective automation tool we’ve examined, permitting you to set up basically any kind of automation you can think about– activated projects, sales follow-ups, automated division, vibrant e-mail web content and so on. You can now instantly send one-to-one sales e-mails using your very own inbox.
You need an incorporated sales as well as advertising and marketing system for your business:
ActiveCampaign’s inbuilt CRM perfectly links up to all your email marketing information, permitting sales teams to act promptly. Features like lead racking up as well as social data can also help to improve your sales follow-up procedures.
You require a tool that executes multi-channel advertising and marketing:
Besides sending emails, ActiveCampaign likewise enables you to set up landing pages, send out SMS as well as customized ‘Conversations’ to site visitors, established chatbot automations as well as even manage how Facebook advertisements are shown to contacts. If you would certainly like to be able to systematize a great piece of your marketing and offer your consumers a better all-round experience, it’s a wonderful remedy.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, as well as getting familiarized with it takes a whole lot more job than other devices. As well as the regular upkeep you’ll need to establish, screen as well as maximize email projects.
You only require basic automations:
If you just intend to establish standard e-mail sequences ( as an example, a welcome project), we would certainly recommend a lot more budget-friendly alternatives like MailerLite which is far simpler to make use of. Otherwise, you’ll be spending for a tonne of extras ( and also complexity) that you merely will not need.
However, there’s no totally free strategy, and also with a trial period of simply 14 days, they don’t provide you much time to evaluate whether it’s ideal for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use style, with easily accessible food selections. The control panel has a beneficial ‘Getting Started’ slider to help brand-new customers, and it has actually demo data to give you an idea of how ideal to make use of areas. A good feature is the Content Manager, which stores all your properties in a centralized hub, making it simple to maintain points arranged.
With so much functionality, it might be a little challenging for absolute beginners at.
Editor – 4 out of 5 stars
The drag and also decrease e-mail home builder is rapid and also has a pair of handy features. Surprisingy, there is no quick way to sneak peek your newsletter– you’ll need to go right into the e-mail setups.
An easy to use If/Then/Else logic is offered by means of ‘conditional web content’ which enables you to show certain customers different content based upon specific problems like interests, web links clicked in the past, and so on. You can currently add individualized signatures to your one-to-one emails with the brand-new trademark customization tag.
Email kinds – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS activated, progressed automation. ActiveCampaign don’t have a committed transactional email web server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive layouts to choose from. Various other tools supply a little extra features/content blocks within the e-mail home builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation actually is unsurpassable. It’s exceptionally powerful, and also extremely easy to use, permitting you to automate follow-up projects, edit several conditions and also much more. This is all done via an easy-to-use flowchart-style automation builder. There are likewise pre-made ‘recipes’ ( layouts) for you to use, or get ideas from. Or else, you can develop your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to some other tools, taking care of lists and contacts is made much easier as a result of their automation functions which allow you to organize individuals into listings. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your own customized fields. Other than the standard forms, which are completely responsive, it additionally enables you to produce floating types as well as modals. If you’re on Shopify, you can immediately embed a form on your site as opposed to having to copy and paste it right into your shop’s code. This kind can include a discount code to urge users to purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign often tends to rack up quite highly, landing e-mails generally inbox of the most preferred companies like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is excellent news for email marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Enables reporting on essentially everything ( opens up, click-maps, page brows through, geo-tracking). Ecommerce reports are also readily available on particular prepare for Shopify, BigCommerce, WooCommerce, and more. The “Recommendations for you” area provides helpful pointers on activities you can take. Other records include get in touch with trends, bargain reports, chat conversion, automation reports, etc. Unfortunately, customized records are just offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their web site and support are both readily available in English, plus 5 various other languages. You can change your individual account to among more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client preview is offered, as well, yet at a cost of $1 per test/client, which seems a bit steep. You can currently send out a examination e-mail for testimonial to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, as well as this after that places them in an exclusion checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import calls directly right into this listing, as well as export also.
Storage available for photos as well as information – Unlimited
Pictures over 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s possible to use your very own tracking domain to boost your newsletter’s business branding.
Different degrees of account accessibility – Yes
This is a really flexible system, without specific degrees. You specify the team names and additionally the precise access for each and every of those teams by means of tick-boxes. 2-Factor Authentication for an additional protection layer is available as well.
Assimilations – Yes
ActiveCampaign deal lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It also supports all kinds of type and also survey devices like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
The layouts are varied and very easy to modify. Landing pages are hosted on a personalized domain or subdomain. On the Professional strategy as well as up, you can create tailored internet experiences by hiding or getting rid of specific aspects. You can additionally add unique switches, which include calling a telephone number, downloading and install a data or sending an email.
Consumer Support – 5 out of 5 stars
They additionally have video tutorials readily available, webinars ( archived as well as real-time ) as well as individually training on the ‘Plus’ plan. Live chat is additionally available on all plans, however no phone support.
Total score – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective email advertising solutions on the marketplace, hardly missing a thing when it comes to pro functions. Small businesses will certainly benefit from superb sales automation, client management via the use of automated workflows as well as the brand-new features they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a great series of pro features. Allow’s break those down a little and also analyze what jobs and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation capabilities of lots of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate essentially anything: projects, bargains, ecommerce automation, SMS, call monitoring, and so on.
Advertising automation is consisted of on all plans, however, sales automation is scheduled for users on the Plus strategy (from $70/mo) and also greater.
One-to-one email automation is fairly special to ActiveCampaign. You’ll have the ability to set off automations directly with your inbox interactions with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or higher and this isn’t affordable at all.
We’ve been monitoring ActiveCampaign for several years, and have actually seen them proactively add new features regularly, especially around the area of automation. This is a very good indicator, as some other ActiveCampaign competitors have not been fairly so forthcoming.
ActiveCampaign automation design templates
We explored ActiveCampaign’s automation themes, or else referred to as ‘ dishes’ and also found that they are both really well assembled and easy to modify. There are loads to pick from (750 as a matter of fact!), and also the classifications make it easy to discover what you’re looking for.
activecampaign automation templates
Other tools have a tendency to supply rather general layouts, whereas ActiveCampaign offers a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only downside is that, with many templates, you can really feel overwhelmed by the choices. It might show up that some dishes are duplicated, however, after changing the themes very closely, you can see there are little differences between them. I can see just how this could be a little confusing for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and greater. You can incorporate with a number of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign supplies you with a range of automation themes:
activecampaign sms design templates
Understand that SMS sending is only offered on the Plus strategy and greater, which starts at $70/month, so it’s not cheap. If you desire your own custom SMS number for sending out, you’ll additionally require to be on the pricey Enterprise account.
As mentioned above, ActiveCampaign features a integrated CRM.
Small business owners searching for call management software application will certainly find this function especially useful, to utilize together with the advanced email advertising and marketing capabilities.
After substantial screening, we located that the software was pretty easy to use. You can establish multiple bargain pipes, as well as edit/add brand-new stages to mirror your special sales process. The drag and decline software makes it very easy to by hand move bargains via the pipe.
The more advanced individual can benefit from this range of CRM automation templates, which covers every little thing from lead racking up to job administration:
crm actions activecampaign
Pricing starts at $70/month for this attribute, as it is reserved for those on the Plus plan as well as higher. It’s not precisely affordable, however when you take into consideration whatever you’re getting ( innovative sales as well as marketing automation, get in touch with & lead racking up, email & SMS sending out, Facebook Custom Audience integration, etc) it’s really not a bad deal.
When compared against the best CRM software program for small businesses, we found that the majority of service fee per customer, whereas ActiveCampaign consisted of 25 user accounts, which will really assist keep prices down.
We additionally conducted a comprehensive contrast of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign in fact had a lot of advantages over the CRM titan. Most notably, it’s worth for money.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing page templates, as well as you can likewise build your very own as well as save it as a personalized web page for future use.
activecampaign landing web page layouts
After assessing the designs and editor, we would certainly say they are eye-catching and modern , the only point is that it isn’t so easy to relocate blocks around the web page when editing and enhancing. For instance, you can’t move an element up or down a little, rather, you can only move it between the described sections. I imagine ActiveCampaign has set it up similar to this so that every element is straightened, yet it indicates you have less innovative flexibility than with various other internet site as well as touchdown web page builders like Wix.
I also couldn’t discover a means to include a web link to photos, which isn’t perfect.
landing page builder activecampaign
The cool ( and also one-of-a-kind) thing about ActiveCampaign’s touchdown web pages is that you can consist of vibrant material (web personalization) to ensure that each customer sees specifically what’s appropriate to them. This will aid you to target leads in an smart means, e.g. just showing users content that’s appropriate to their geolocation or industry or showing them items based on their purchase background. You can additionally enable tracking on your web pages.
So do we advise ActiveCampaign?
It’s truly hard to fault ActiveCampaign, not only do they offer practically everything you need within an e-mail advertising platform, however they do it very well.
The reporting provides you insight right into almost all elements, such as web page brows through, geo-tracking, openers, ecommerce as well as even more. One location that is slightly doing not have is the email building contractor, not using an experience as slick as various other solutions out there, with a couple of worrying functions that could be done better (like the alteration background).
Chat and also email support are great, with a individual feeling to the interactions. With their ‘Plus’ plan you even get access to one-on-one training as well as useful webinars, which is a great addition.
I think this ActiveCampaign review reveals that it is actually among the best options you might make if you’re looking for an all-in-one electronic advertising and marketing tool. Their advertising and also sales automation is the real offer and also makes various other tools’ computerized workflows look pale in contrast. (See why it makes an superb Mailchimp choice right here.).
You’ll need to be prepared to put in a little bit of time because of the a little steeper learning contour, and probably spend a little bit even more cash, however your company will reap the rewards. If, on the other hand, you’re just trying to find a simple method to blow up out e-newsletters, a service like GetResponse or MailerLite could be a bit much easier to get your head around.
On a side note, ActiveCampaign provides a series of truly useful cost-free tools, despite whether you’re a client or not. You can discover whatever from web content and social networks calendar themes to a subject line generator. Check out the complimentary tools below.
Try ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most affordable services, as a matter of fact, their totally free strategy is extremely charitable. Their method to email marketing style is exceptional, providing modern-looking themes. It’s also among the easiest devices we’ve ever utilized.
# 2 GetResponse.
GetResponse is a effective option to ActiveCampaign with tons of professional options (e.g. a webinar device) and excellent automations. Unlike ActiveCampaign, they use their system in more than 20 languages, and also their layout and also screening tools are excellent. Review the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is just one of the most affordable all-in-one e-mail marketing devices on the market. It’s available in 6 languages and also features advanced automation alternatives and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can utilize ActiveCampaign to manage your get in touches with, deals as well as leads. There are plenty of automations to assist you improve your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from e-newsletter creation to call administration. Coming with a myriad of functions, this all-in-one advertising automation software program is a excellent selection for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send out email e-newsletters, monitor offers and also handle your calls. The most notable feature is the sales as well as advertising automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown web page building contractor permits you to create contemporary landing web pages with vibrant material blocks, implying you can customize your web content relying on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is available for iOS and also Android. You can watch projects and also email automation information, schedule and also send campaigns, track e-mail efficiency metrics, manage get in touches with, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising solution for local business. It safely shops your client data as well as supplies a protected method to manage your clients.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are among the top 5 cause our bi-annual tests. Scoring in the early to mid-nineties, we ‘d say they have excellent deliverability.
We’ve assessed the marketing automation capabilities of dozens of ESPs as well as haven’t yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, contact management, etc.
One-to-one email automation is quite special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with lots of professional options (e.g. a webinar device) and also good automations.