This Chicago-based automation tool is helping their 150,000 consumers send out fewer emails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their clients saved 38.4 million hours between July 2020 as well as July 2021 utilizing its computerized workflows. That absolutely suggests good value for cash, but considering it’s on the pricier end of the spectrum, just how much value do you truly obtain?
Boasting lots of functions and combinations, as well as pleasant and also fast support, they do seem like a giant email advertising device. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer virtually every little thing you require within a e-newsletter advertising and marketing device, plus their sophisticated automations are tough to defeat. The entry-level strategy begins at $15 monthly (for up to 500 clients, paid regular monthly), or if you intend to accessibility pro features such as the built-in CRM, lead racking up, touchdown pages and SMS sending, the Plus plan starts at $70 monthly.
One of their crucial features is marketing automation. In addition to autoresponders, which can be based upon myriad problems, you can automate list and get in touch with administration, in addition to bargains, if you determine to use their CRM software program. This ‘Deals’ system (sales pipe) additionally enables you to add notes to get in touches with, established visits, send out straight messages to them, and far more.
The ‘Conversations’ function is an additional one to note. You can use it to send out targeted messages directly to your site visitors in order to optimize the overall consumer experience and produce a sort of sales funnel to help you convert extra site visitors.
Having all your info and activity in one location means that you can promptly obtain a all natural sight of exactly how your sales and also advertising and marketing efforts are performing. Not needing to use a variety of providers for your different electronic advertising initiatives will additionally potentially conserve you money.
Let’s dive in as well as take a more detailed take a look at ActiveCampaign:
Pros and Cons
Incredibly powerful automation:
Among the best advertising and marketing automation tools around. This key function of ActiveCampaign is not just very powerful yet likewise easy to use. Integrated involvement allows you integrate all the channels that can be used within an automation: advertising and marketing campaigns, sales follow-ups, text, and extra. This attribute makes it a terrific email advertising tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking as well as page visits. Acquisition monitoring is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” section is a nice addition to aid you enhance acquisitions, commitment, as well as engagement.
In our deliverability tests, ActiveCampaign confirms to be among the best tools in getting e-mails supplied.
ActiveCampaign provides to do the account movement for free if you are coming from a different e-mail marketing software program.
Steeper discovering curve:
If you’re after a straightforward as well as fast email remedy, this may just be thought about a con. There are easier email e-newsletter services available, so you might intend to look in other places if this is all you need.
No totally free plan:
There is no free strategy readily available (only a totally free trial). If you’re looking for a simple device, there are
Charges for client preview:
You can preview just how your e-newsletter looks on various e-mail clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the best newsletter solution for you?
You’re severe about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, allowing you to establish virtually any kind of automation you can consider– triggered projects, sales follow-ups, automated segmentation, dynamic email material and so forth. You can now automatically send one-to-one sales emails through your own inbox.
You need an incorporated sales and marketing system for your business:
ActiveCampaign’s integrated CRM effortlessly links to all your email advertising information, allowing sales teams to act swiftly. Features like lead racking up as well as social data can likewise assist to enhance your sales follow-up procedures.
You need a device that does multi-channel marketing:
Aside from sending out emails, ActiveCampaign additionally enables you to set up touchdown pages, send out SMS and also individualized ‘Conversations’ to web site site visitors, set up chatbot automations and even handle exactly how Facebook ads are shown to calls. It’s a great solution if you ‘d like to be able to centralize a great chunk of your advertising and offer your clients a much better overall experience.
Not recommended if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, and obtaining familiarized with it takes a lot more work than other devices. Not to mention the normal upkeep you’ll require to set up, monitor and also optimize email campaigns.
You just need straightforward automations:
If you just wish to establish standard e-mail series (for example, a welcome campaign), we would certainly suggest much more economical alternatives like MailerLite which is much easier to use. Otherwise, you’ll be spending for a tonne of bonus ( and also complexity) that you just will not need.
There’s no totally free strategy, and also with a test period of simply 14 days, they don’t provide you much time to examine whether it’s best for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly style, with quickly accessible menus. The control panel has a beneficial ‘Getting Started’ slider to help brand-new individuals, as well as it has demo information to offer you an idea of how best to utilize areas. A great attribute is the Content Manager, which stores all your possessions in a central center, making it very easy to maintain things arranged.
With a lot capability, it might be a little difficult for absolute beginners in the beginning.
Editor – 4 out of 5 stars
The drag as well as decline email contractor is quick and also has a number of handy features. One is that you can save personalized ‘blocks’ to reuse, and the other that it allows you to see changes other people have actually made, Google Docs-style. However, locating your last activity to reverse can be painstaking as a result of several auto-saves every minute! Another problem we had was in developing columns, however, when it comes to items, this has been assisted by the brand-new item block. Surprisingy, there is no quick way to preview your newsletter– you’ll need to enter into the email setups.
An easy to use If/Then/Else logic is available using ‘conditional web content’ which permits you to reveal specific clients different web content based upon particular problems like rate of interests, links clicked in the past, etc. You can now add individualized trademarks to your one-to-one emails with the new trademark customization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS triggered, advanced automation. ActiveCampaign don’t have a devoted transactional email web server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to select from. Various other devices use somewhat much more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unbeatable. It’s very powerful, as well as extremely easy to use, permitting you to automate follow-up campaigns, edit several conditions and also a lot more. This is all done using an easy-to-use flowchart-style automation home builder. There are additionally pre-made ‘recipes’ ( layouts) for you to make use of, or obtain concepts from. Otherwise, you can build your very own automation from square one.
List Management- 5 out of 5 stars
Contrasted to some other tools, taking care of calls as well as lists is made much easier as a result of their automation features which allow you to arrange people into lists. Find out more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, lets you produce your own personalized fields. Apart from the common forms, which are fully receptive, it likewise enables you to develop floating forms and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score quite highly, landing emails in the main inbox of the most prominent carriers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is relatively constant, which is good information for email marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Ecommerce records are also available on specific plans for Shopify, BigCommerce, WooCommerce, and much more. Other records include get in touch with trends, bargain reports, chat conversion, automation records, etc.
Languages – 4 out of 5 stars
Their website as well as assistance are both available in English, plus 5 other languages. You can transform your individual profile to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam screening is simply a ‘pass’ or ‘ stop working’ that you obtain prior to you send your campaign, yet there are no variables present to assist recognize the ruling. An e-mail client sneak peek is available, too, however at a rate of $1 per test/client, which appears a little bit high. You can now send a test e-mail for testimonial to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this then places them in an exemption checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption list’. You can import get in touches with directly into this listing, and export also.
Storage space offered for data and pictures – Unlimited
Photos above 1000px will certainly be scaled down.
SPF as well as DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own tracking domain to enhance your newsletter’s company branding.
Different degrees of account access – Yes
This is a very flexible system, without specific degrees. You specify the team names and likewise the exact accessibility for each and every of those teams through tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available as well.
Assimilations – Yes
ActiveCampaign offer lots of integration options, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally supports all kinds of type and also survey devices like Typeform and SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy and up, you can develop individualized web experiences by hiding or getting rid of certain aspects. You can likewise include special switches, which consist of calling a phone number, downloading a documents or sending an email.
Customer Support – 5 out of 5 stars
Support is quick and also friendly , via all tools and also readily available in numerous languages. Their knowledge base is specifically helpful as well as easily searchable , I had very little problem locating pertinent search engine result. They likewise have video clip tutorials offered, webinars ( live and also archived ) and one-on-one training on the ‘Plus’ plan. Live chat is also available on all strategies, but no phone assistance.
General ranking – 4.5 out of 5 stars
ActiveCampaign is one of one of the most effective email advertising and marketing services on the market, hardly missing a point when it comes to professional functions. Small businesses will certainly gain from excellent sales automation, subscriber monitoring with the use of automated process and the new features they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a great series of pro attributes. Let’s break those down a little as well as evaluate what jobs and what could be improved:
ActiveCampaign Marketing Automation
We’ve reviewed the marketing automation capabilities of dozens of ESPs as well as haven’t yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, get in touch with monitoring, etc.
Advertising automation is included on all strategies, nonetheless, sales automation is booked for individuals on the Plus strategy (from $70/mo) and higher.
One-to-one e-mail automation is fairly distinct to ActiveCampaign. You’ll be able to set off automations straight through your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t low-cost at all.
We’ve been monitoring ActiveCampaign for years, as well as have seen them proactively add brand-new functions frequently, especially around the location of automation. This is a excellent indication, as some other ActiveCampaign rivals have not been rather so honest.
ActiveCampaign automation themes
We checked into ActiveCampaign’s automation themes, otherwise called ‘recipes’ and also located that they are both truly well assembled and easy to edit. There are bunches to choose from (750 as a matter of fact!), as well as the categories make it easy to find what you’re seeking.
activecampaign automation templates
Various other tools have a tendency to give rather basic themes, whereas ActiveCampaign offers a entire host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of themes, you can really feel overloaded by the options. It may show up that some recipes are duplicated, nonetheless, after changing the design templates very closely, you can see there are small differences in between them. I can see exactly how this could be a little complex for some, yet, at the end of the day, our experience informs us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus plan and also greater. You can incorporate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign offers you with a selection of automation layouts:
activecampaign sms layouts
Realize that SMS sending is only available on the Plus strategy and also higher, which begins at $70/month, so it’s not economical. If you desire your own personalized SMS number for sending, you’ll likewise require to be on the costly Enterprise account.
As discussed above, ActiveCampaign includes a built-in CRM.
Small business owners looking for call management software program will discover this function specifically valuable, to use together with the advanced e-mail marketing capacities.
After comprehensive screening, we discovered that the software was rather easy to use. You can establish several deal pipelines, and edit/add brand-new phases to mirror your one-of-a-kind sales procedure. The drag as well as decrease software application makes it simple to manually relocate offers via the pipe.
The advanced customer can benefit from this series of CRM automation templates, which covers everything from lead scoring to task administration:
crm actions activecampaign
Pricing begins at $70/month for this feature, as it is reserved for those on the Plus plan as well as greater. It’s not precisely inexpensive, but when you consider whatever you’re obtaining (advanced sales as well as advertising and marketing lead, automation & call scoring, email & SMS sending, Facebook Custom Audience assimilation, etc) it’s really not a bad deal.
When contrasted against the best CRM software program for small businesses, we located that most services charged per individual, whereas ActiveCampaign included 25 individual accounts, which will actually assist keep costs down.
We additionally conducted a detailed comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign really had a lot of benefits over the CRM titan. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive touchdown page templates, and you can also build your own and also save it as a customized page for future use.
activecampaign touchdown page themes
After assessing the designs and editor, we ‘d say they are appealing and contemporary , the only point is that it isn’t so simple to relocate blocks around the page when modifying. You can not relocate an aspect up or down a little, instead, you can only move it in between the described sections. I imagine ActiveCampaign has actually established it up similar to this to make sure that every element is lined up, but it suggests you have less innovative liberty than with various other site and also touchdown page builders like Wix.
I additionally could not find a way to add a link to pictures, which isn’t optimal.
touchdown web page building contractor activecampaign
The cool ( as well as special) aspect of ActiveCampaign’s landing web pages is that you can include dynamic content ( internet customization) to make sure that each customer sees exactly what’s appropriate to them. This will aid you to target leads in an intelligent means, e.g. only showing customers web content that’s relevant to their geolocation or market or revealing them products based on their acquisition background. You can also allow monitoring on your pages.
So do we suggest ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not only do they provide nearly everything you require within an email advertising and marketing platform, yet they do it very well.
The reporting provides you insight right into almost all facets, such as web page visits, geo-tracking, openers, ecommerce as well as more. One area that is slightly lacking is the email builder, not supplying an experience as slick as other solutions out there, with a couple of worrying functions that could be done better (like the modification history).
The support is as promoted: friendly, valuable and also rapid . Chat as well as email support are terrific, with a personal feel to the interactions. Their knowledge base is conveniently searchable as well as actually returns pertinent results a high percent of the time. With their ‘Plus’ intend you even obtain access to one-on-one training and also useful webinars, which is a wonderful addition.
If you’re looking for an all-in-one electronic advertising and marketing tool, I assume this ActiveCampaign review shows that it is actually one of the best options you could make. Their marketing as well as sales automation is the genuine bargain and also makes various other tools’ computerized workflows look pale in comparison. (See why it makes an outstanding Mailchimp choice below.).
You’ll need to be prepared to put in a little time as a result of the slightly steeper understanding curve, and maybe invest a little bit more money, however your company will certainly reap the rewards. If, on the other hand, you’re simply trying to find a straightforward way to blast out newsletters, a solution like GetResponse or MailerLite might be a little bit easier to get your head around.
On a side note, ActiveCampaign provides a range of truly useful complimentary devices, no matter whether you’re a customer or not. You can locate every little thing from web content as well as social media schedule themes to a subject line generator. Take a look at the free tools right here.
Attempt ActiveCampaign now completely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most budget-friendly options, as a matter of fact, their free strategy is really generous. Their method to email advertising and marketing style is admirable, using modern-looking layouts. It’s likewise among the easiest tools we’ve ever utilized.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with loads of pro choices (e.g. a webinar device) and also great automations. Unlike ActiveCampaign, they offer their platform in greater than 20 languages, and their style as well as testing tools are superb. Check out the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the least expensive all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and also comes with innovative automation alternatives and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your get in touches with, deals and leads. There are lots of automations to help you improve your processes. Learn even more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from newsletter production to contact management. Including a myriad of features, this all-in-one marketing automation software program is a excellent choice for all organization dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of jobs, such as send email newsletters, monitor offers and also manage your get in touches with. The most notable feature is the sales as well as advertising automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown web page building contractor permits you to develop contemporary touchdown pages with dynamic content blocks, meaning you can individualize your web content relying on that’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS and Android. You can watch campaigns and also e-mail automation details, schedule as well as send out projects, track email performance metrics, take care of calls, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a official email advertising and marketing service for small businesses. It securely shops your client data and provides a protected method to handle your subscribers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are amongst the leading 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly claim they have great deliverability.
We’ve evaluated the advertising automation abilities of loads of ESPs and also haven’t yet found a suit for ActiveCampaign. ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, enabling you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, get in touch with administration, and so on.
One-to-one email automation is fairly special to ActiveCampaign. GetResponse is a effective choice to ActiveCampaign with tons of pro choices (e.g. a webinar device) as well as great automations.