This Chicago-based automation tool is assisting their 150,000 customers send less emails while, at the same time, attaining much better results. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 as well as July 2021 utilizing its automatic process. That definitely indicates good value for money, yet considering it’s on the more expensive end of the range, just how much value do you really obtain?
Boasting several functions and integrations, as well as fast as well as pleasant support, they do seem like a giant e-mail advertising and marketing device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer nearly every little thing you require within a e-newsletter marketing tool, plus their advanced automations are difficult to beat. The entry-level plan begins at $15 per month (for as much as 500 clients, paid month-to-month), or if you want to gain access to pro features such as the built-in CRM, lead scoring, landing web pages as well as SMS sending out, the Plus strategy starts at $70 per month.
Among their key features is marketing automation. In addition to autoresponders, which can be based on myriad conditions, you can automate checklist and get in touch with monitoring, as well as deals, if you determine to utilize their CRM software program. This ‘Deals’ system (sales pipe) additionally permits you to include notes to calls, established appointments, send direct messages to them, and a lot more.
The ‘Conversations’ function is an additional one to keep in mind. You can use it to send targeted messages right to your web site site visitors in order to maximize the overall client experience and also create a kind of sales funnel to help you transform extra site visitors.
Having all your info and also activity in one place indicates that you can quickly obtain a all natural view of exactly how your sales as well as advertising initiatives are performing. Not needing to utilize a variety of providers for your numerous electronic advertising initiatives will certainly likewise potentially save you cash.
Let’s dive in as well as take a better check out ActiveCampaign:
Pros and Cons
Exceptionally effective automation:
Among the most effective marketing automation tools out there. This essential attribute of ActiveCampaign is not only very effective yet also easy to use. Integrated interaction allows you combine all the channels that can be made use of within an automation: marketing projects, sales follow-ups, text, and extra. This function makes it a terrific e-mail advertising device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and page visits. Purchase tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, and the “Recommendations for you” section is a great enhancement to aid you boost acquisitions, commitment, and also involvement.
In our deliverability tests, ActiveCampaign confirms to be among the most effective tools in getting emails supplied.
ActiveCampaign supplies to do the account movement for free if you are coming from a various email marketing software.
Steeper discovering curve:
If you’re after a fast as well as simple e-mail option, this might just be considered a disadvantage. There are less complex e-mail e-newsletter solutions available, so you might want to look elsewhere if this is all you need.
No cost-free plan:
There is no cost-free plan readily available ( just a complimentary trial). There are if you’re looking for a easy device
Fees for customer sneak peek:
You can sneak peek just how your newsletter searches different e-mail clients, nonetheless, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re severe about marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve evaluated, permitting you to establish basically any type of automation you can think about– set off campaigns, sales follow-ups, automated segmentation, vibrant email web content and so on. You can currently automatically send one-to-one sales emails using your very own inbox.
You need an incorporated sales as well as advertising and marketing system for your business:
ActiveCampaign’s inbuilt CRM effortlessly links to all your e-mail advertising and marketing information, permitting sales groups to act promptly. Attributes like lead racking up and also social data can likewise help to improve your sales follow-up processes.
You need a tool that performs multi-channel marketing:
Aside from sending out emails, ActiveCampaign additionally allows you to set up touchdown pages, send out SMS as well as individualized ‘Conversations’ to website site visitors, established chatbot automations and also also handle exactly how Facebook advertisements are displayed to get in touches with. If you ‘d such as to be able to systematize a great portion of your marketing and also give your customers a better all-round experience, it’s a wonderful option.
Not advised if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an advanced tool, and also getting familiarized with it takes a whole lot more work than other devices. In addition to the routine maintenance you’ll require to set up, display and also maximize email projects.
You only need simple automations:
If you only wish to set up fundamental e-mail sequences ( for instance, a welcome campaign), we ‘d recommend more budget-friendly choices like MailerLite which is much much easier to use. Or else, you’ll be spending for a tonne of bonus (and intricacy) that you simply will not need.
You’re not sure:
Unfortunately, there’s no free plan, and with a trial period of just 14 days, they don’t provide you much time to evaluate whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward layout, with conveniently navigable menus. The dashboard has a valuable ‘Getting Started’ slider to aid brand-new individuals, and also it has actually demo data to offer you an suggestion of just how ideal to utilize sections. A good feature is the Content Manager, which shops all your possessions in a centralized center, making it simple to keep points organized.
With so much functionality, it may be a little difficult for outright newbies in the beginning.
Editor – 4 out of 5 stars
The drag as well as drop e-mail home builder is rapid and also has a couple of handy functions. One is that you can save custom-made ‘blocks’ to reuse, as well as the other that it permits you to see adjustments other people have actually made, Google Docs-style. Locating your last activity to reverse can be painstaking due to numerous auto-saves every minute! One more concern we had remained in creating columns, though, in the case of products, this has been aided by the new item block. Surprisingy, there is no quick means to preview your e-newsletter– you’ll require to enter into the e-mail settings.
An easy to use If/Then/Else reasoning is available through ‘conditional material’ which allows you to show certain customers different content based on certain conditions like rate of interests, links clicked in the past, etc. You can now add tailored trademarks to your one-to-one emails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a specialized transactional e-mail web server.
Selection and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive layouts to pick from. Various other devices supply somewhat much more features/content blocks within the email contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is unsurpassable. It’s exceptionally effective, as well as really user-friendly, allowing you to automate follow-up projects, modify numerous conditions as well as a lot more. This is all done via an easy-to-use flowchart-style automation contractor. There are additionally pre-made ‘recipes’ ( themes) for you to make use of, or get suggestions from. Or else, you can build your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to a few other devices, managing lists and get in touches with is made much easier because of their automation features which permit you to arrange individuals right into listings. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you develop your very own customized areas. Aside from the conventional types, which are fully receptive, it also allows you to develop floating forms and also modals. If you’re on Shopify, you can immediately embed a form on your website instead of having to copy and also paste it into your shop’s code. This type can consist of a price cut code to urge users to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score rather very, landing e-mails in the main inbox of one of the most preferred providers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is fairly constant, which is great information for email online marketers.
Reports and Analysis – 4.5 out of 5 stars
Ecommerce records are likewise available on specific plans for Shopify, BigCommerce, WooCommerce, and a lot more. Other records include call patterns, bargain records, chat conversion, automation reports, and so on.
Languages – 4 out of 5 stars
Their website and support are both readily available in English, plus 5 other languages. You can alter your customer account to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
These are both readily available. Spam testing is just a ‘pass’ or ‘fail’ that you obtain prior to you send out your campaign, yet there are no elements existing to assist recognize the judgment. An email customer sneak peek is available, too, yet at a price of $1 per test/client, which seems a little bit steep. You can now send out a test email for testimonial to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, as well as this then puts them in an exemption list.
Blocklist – Yes
This is the abovementioned ‘exclusion list’. You can import calls directly right into this checklist, as well as export also.
Storage space offered for photos as well as information – Unlimited
Photos above 1000px will certainly be downsized.
SPF as well as DKIM are sustained.
Very Own Domain – Yes
It’s feasible to use your very own tracking domain name to improve your newsletter’s firm branding.
Various levels of account access – Yes
This is a very versatile system, without certain levels. You specify the group names as well as likewise the precise access for each of those groups using tick-boxes. 2-Factor Authentication for an added protection layer is offered as well.
Integrations – Yes
ActiveCampaign deal lots of assimilation alternatives, such as PayPal, Shopify, Google Analytics, as well as WordPress. It additionally sustains all sort of type and study tools like Typeform as well as SurveyMonkey. You should not have a problem finding what you need as they also integrate with Zapier. Find all combinations here.
Landing Page Builder – Yes
The layouts are varied and also easy to edit. Touchdown pages are hosted on a personalized domain name or subdomain. On the Professional strategy and up, you can produce tailored web experiences by concealing or getting rid of particular components. You can additionally include special buttons, which include calling a phone number, downloading and install a data or sending an email.
Customer Support – 5 out of 5 stars
Support is rapid and pleasant , by means of all mediums and also offered in several languages. Their data base is quickly searchable as well as particularly helpful , I had extremely little trouble discovering relevant search results. They also have video tutorials offered, webinars ( archived as well as real-time ) as well as individually training on the ‘Plus’ strategy. Live conversation is additionally available on all plans, but no phone assistance.
General rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective email advertising and marketing solutions on the market, hardly missing a point when it pertains to pro functions. Small companies will certainly benefit from superb sales automation, client monitoring through using automated workflows and also the new features they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a excellent variety of pro features. Let’s damage those down a little as well as examine what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the advertising automation capacities of loads of ESPs and also haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, allowing you to automate practically anything: campaigns, offers, ecommerce automation, SMS, get in touch with management, etc.
Advertising and marketing automation is consisted of on all plans, however, sales automation is reserved for customers on the Plus plan (from $70/mo) and also greater.
One-to-one e-mail automation is fairly special to ActiveCampaign. You’ll be able to activate automations directly with your inbox communications with leads. The only downside is that you’ll require to be on the Professional strategy ($ 187/mo) or higher and also this isn’t inexpensive at all.
We’ve been monitoring ActiveCampaign for several years, and also have seen them proactively include new features continuously, especially around the location of automation. This is a very good indicator, as some other ActiveCampaign rivals haven’t been rather so forthcoming.
ActiveCampaign automation layouts
We checked out ActiveCampaign’s automation design templates, otherwise referred to as ‘recipes’ and also discovered that they are both actually well assembled as well as easy to modify. There are loads to choose from (750 actually!), and also the classifications make it very easy to find what you’re looking for.
activecampaign automation design templates
Other devices often tend to supply quite basic templates, whereas ActiveCampaign offers a whole host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many templates, you can feel overwhelmed by the options. It may show up that some dishes are duplicated, nevertheless, after revising the themes closely, you can see there are small distinctions between them. I can see how this could be a little confusing for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy as well as higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign supplies you with a variety of automation themes:
activecampaign sms layouts
Realize that SMS sending out is only readily available on the Plus plan and also greater, which begins at $70/month, so it’s not affordable. If you want your own personalized SMS number for sending, you’ll additionally need to be on the expensive Enterprise account.
As mentioned over, ActiveCampaign features a built-in CRM.
Local business owners searching for contact administration software program will certainly find this attribute particularly helpful, to use along with the advanced email advertising capabilities.
After extensive screening, we discovered that the software was pretty easy to use. You can establish multiple bargain pipelines, and edit/add new phases to reflect your unique sales procedure. The drag as well as drop software application makes it very easy to by hand move bargains via the pipeline.
The more advanced customer can gain from this variety of CRM automation themes, which covers whatever from lead scoring to task administration:
crm actions activecampaign
Prices begins at $70/month for this feature, as it is scheduled for those on the Plus strategy and higher. It’s not specifically affordable, but when you think about every little thing you’re getting ( sophisticated sales and also advertising call, automation & lead racking up, email & SMS sending, Facebook Custom Audience assimilation, and so on) it’s in fact not a bad deal.
When contrasted against the most effective CRM software program for small businesses, we discovered that most services charged per user, whereas ActiveCampaign included 25 individual accounts, which will truly aid maintain expenses down.
We also conducted a comprehensive contrast of ActiveCampaign vs HubSpot as well as located that ActiveCampaign in fact had a great deal of advantages over the CRM titan. Most significantly, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page layouts, as well as you can also develop your very own and wait as a personalized web page for future usage.
activecampaign touchdown web page themes
After evaluating the designs as well as editor, we would certainly say they are contemporary and also appealing , the only point is that it isn’t so simple to relocate blocks around the page when editing. You can not move an element up or down a little, rather, you can only move it in between the outlined areas. I think of ActiveCampaign has actually set it up similar to this to ensure that every element is lined up, yet it means you have less creative liberty than with other internet site and touchdown web page builders like Wix.
I also could not discover a method to add a link to images, which isn’t ideal.
touchdown page builder activecampaign
The cool ( and also unique) feature of ActiveCampaign’s landing pages is that you can consist of vibrant web content ( internet customization) to make sure that each customer sees precisely what’s pertinent to them. This will aid you to target leads in an smart method, e.g. only showing individuals material that’s pertinent to their geolocation or industry or revealing them items based upon their acquisition background. You can additionally enable tracking on your web pages.
Do we recommend ActiveCampaign?
It’s actually difficult to fault ActiveCampaign, not just do they provide practically every little thing you require within an email advertising and marketing platform, however they do it quite possibly.
The reporting provides you understanding right into almost all aspects, such as web page check outs, geo-tracking, openers, ecommerce and also more. One location that is somewhat lacking is the e-mail builder, not offering an experience as slick as various other solutions available, with a few niggling features that could be done better (like the modification background).
The support is as promoted: friendly, quick and valuable . Email and chat assistance are terrific, with a individual feeling to the communications. Their knowledge base is quickly searchable and actually returns pertinent results a high portion of the time. With their ‘Plus’ prepare you also get accessibility to individually training as well as helpful webinars, which is a nice addition.
I believe this ActiveCampaign review reveals that it is actually among the best selections you can make if you’re searching for an all-in-one digital advertising and marketing tool. Their advertising and marketing as well as sales automation is the genuine deal as well as makes various other devices’ computerized process look light in contrast. (See why it makes an excellent Mailchimp alternative below.).
You’ll require to be prepared to put in a bit of time because of the slightly steeper discovering curve, and also possibly invest a little bit even more cash, however your company will certainly reap the rewards. If, on the other hand, you’re simply trying to find a easy way to blow up out newsletters, a service like GetResponse or MailerLite may be a bit easier to get your head around.
On a side note, ActiveCampaign supplies a series of actually beneficial cost-free tools, regardless of whether you’re a consumer or otherwise. You can find everything from web content as well as social media calendar templates to a subject line generator. Take a look at the free tools here.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is one of the most affordable remedies, actually, their free strategy is extremely generous. Their approach to email marketing design is exceptional, offering modern-looking layouts. It’s additionally among the simplest tools we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with loads of pro choices (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, as well as their layout and testing devices are excellent. Check out the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one email marketing tools on the market. It’s offered in 6 languages and also comes with innovative automation options and also a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to handle your get in touches with, deals and leads. There are a lot of automations to assist you improve your procedures. Discover even more right here.
What is ActiveCampaign used for?
ActiveCampaign can be made use of for anything from newsletter creation to call administration. Featuring a myriad of attributes, this all-in-one marketing automation software program is a wonderful option for all company dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of jobs, such as send out email newsletters, monitor bargains as well as handle your contacts. The most notable feature is the sales and also advertising automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page contractor permits you to produce contemporary touchdown pages with vibrant material blocks, suggesting you can personalize your web content depending on who’s watching it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is offered for iphone as well as Android. You can see campaigns and e-mail automation information, timetable and also send out campaigns, track email performance metrics, handle get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a official email advertising and marketing service for small companies. It safely shops your client data as well as provides a secure means to handle your clients.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability rates are among the top 5 lead to our bi-annual examinations. Rating in the early to mid-nineties, we would certainly state they have excellent deliverability.
We’ve reviewed the advertising automation capacities of dozens of ESPs as well as have not yet found a match for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate practically anything: projects, offers, ecommerce automation, SMS, call management, and so on.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with tons of pro choices (e.g. a webinar device) and excellent automations.