Integrating Contact Form 7 With Activecampaign
This Chicago-based automation tool is helping their 150,000 customers send less emails while, at the same time, achieving much better results. ActiveCampaign reported that their clients saved 38.4 million hours in between July 2020 as well as July 2021 utilizing its automatic operations. That absolutely implies good value for money, however considering it’s on the more expensive end of the range, just how much bang for your buck do you actually get?
Flaunting many functions and combinations, along with pleasant and quick support, they do sound like a giant email advertising and marketing device. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you need within a newsletter advertising and marketing device, plus their advanced automations are hard to defeat. The entry-level plan starts at $15 each month (for up to 500 subscribers, paid month-to-month), or if you want to gain access to professional functions such as the inbuilt CRM, lead scoring, landing web pages and also SMS sending out, the Plus strategy starts at $70 each month.
Among their key functions is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate checklist and get in touch with management, along with bargains, if you determine to utilize their CRM software program. This ‘Deals’ system (sales pipeline) additionally enables you to include notes to calls, established consultations, send out direct messages to them, as well as far more.
The ‘Conversations’ function is one more one to keep in mind. You can use it to send targeted messages directly to your web site site visitors in order to optimize the overall customer experience and develop a kind of sales funnel to help you transform more visitors.
Having all your info as well as activity in one area means that you can quickly get a holistic sight of just how your sales and also advertising efforts are performing. Not having to make use of a number of carriers for your various electronic marketing initiatives will likewise possibly save you cash.
Allow’s dive in as well as take a better look at ActiveCampaign:
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Cons and also pros
Very powerful automation:
One of the finest marketing automation devices out there. This vital attribute of ActiveCampaign is not only incredibly powerful but additionally easy to use.
Deals reporting on all locations such as click-maps, geo-tracking as well as web page gos to. Acquisition tracking is available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a great enhancement to assist you boost purchases, loyalty, and involvement.
In our deliverability tests, ActiveCampaign verifies to be among the very best devices in obtaining e-mails delivered.
If you are coming from a various e-mail advertising software, ActiveCampaign offers to do the account movement totally free.
Steeper discovering contour:
If you’re after a basic and also quick e-mail service, this could just be taken into consideration a disadvantage. There are simpler e-mail e-newsletter solutions available, so you may wish to look elsewhere if this is all you need.
No totally free strategy:
Unfortunately, there is no complimentary strategy readily available ( just a free test). There are if you’re looking for a easy tool
Costs for client preview:
You can sneak peek exactly how your e-newsletter views various e-mail customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the ideal newsletter service for you?
You’re serious regarding marketing automation:
ActiveCampaign is hands-down the most effective automation device we’ve evaluated, enabling you to establish essentially any type of automation you can consider– set off campaigns, sales follow-ups, automated segmentation, dynamic email web content and more. You can now instantly send out one-to-one sales emails via your own inbox.
You require an incorporated sales and also advertising system for your business:
ActiveCampaign’s inbuilt CRM seamlessly connects to all your email advertising and marketing data, enabling sales teams to act quickly. Functions like lead scoring and social data can likewise help to enhance your sales follow-up processes.
You need a tool that does multi-channel marketing:
Aside from sending emails, ActiveCampaign also allows you to set up landing web pages, send SMS as well as personalized ‘Conversations’ to internet site site visitors, set up chatbot automations and also even handle just how Facebook advertisements are presented to calls. If you would certainly such as to be able to streamline a great portion of your advertising as well as give your consumers a better all-round experience, it’s a terrific solution.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and getting familiarized with it takes a great deal even more job than various other devices. As well as the regular maintenance you’ll require to set up, display as well as enhance email projects.
You only require straightforward automations:
If you only intend to establish standard e-mail sequences ( for instance, a welcome campaign), we would certainly suggest a lot more budget-friendly options like MailerLite which is far simpler to use. Otherwise, you’ll be paying for a tonne of bonus (and complexity) that you simply won’t require.
There’s no cost-free strategy, and also with a trial period of simply 14 days, they do not give you much time to assess whether it’s appropriate for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a extremely straightforward layout, with easily navigable menus. The control panel has a valuable ‘Getting Started’ slider to help brand-new individuals, and it has actually demo information to give you an concept of how finest to make use of areas. A nice function is the Content Manager, which shops all your possessions in a centralized hub, making it simple to maintain points arranged.
With so much functionality, it might be a little challenging for outright beginners in the beginning.
Editor – 4 out of 5 stars
The drag as well as decrease email contractor is rapid as well as has a pair of convenient attributes. Surprisingy, there is no fast method to preview your newsletter– you’ll require to go into the email setups.
An easy to use If/Then/Else reasoning is readily available via ‘conditional web content’ which allows you to show specific consumers various web content based upon specific problems like interests, web links clicked in the past, etc. You can now include individualized trademarks to your one-to-one e-mails with the brand-new signature customization tag.
Email types – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign do not have a specialized transactional email server.
Selection as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive design templates to pick from. Various other devices use slightly much more features/content blocks within the e-mail building contractor.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation really is irresistible. Otherwise, you can develop your own automation from scratch.
List Management- 5 out of 5 stars
Compared to some other tools, handling calls and also checklists is made much easier because of their automation functions which enable you to arrange people into lists. Learn more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you create your own custom areas. Apart from the conventional kinds, which are fully receptive, it likewise enables you to create floating types and also modals. You can immediately embed a type on your website rather of having to copy and paste it right into your store’s code if you’re on Shopify. This kind can include a discount rate code to encourage customers to make a purchase.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign tends to score pretty highly, landing e-mails generally inbox of one of the most popular companies like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly consistent, which is good information for e-mail online marketers.
Records and also Analysis – 4.5 out of 5 stars
Enables reporting on generally whatever (opens, click-maps, page brows through, geo-tracking). Ecommerce reports are additionally readily available on specific plans for Shopify, BigCommerce, WooCommerce, and also more. The “Recommendations for you” section uses valuable suggestions on activities you can take. Various other reports include contact trends, bargain records, conversation conversion, automation records, and so on. Unfortunately, custom records are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their site and support are both readily available in English, plus 5 other languages. You can change your customer account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, etc).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both offered. Spam testing is just a ‘pass’ or ‘fail’ that you obtain prior to you send out your project, yet there are no factors existing to assist recognize the ruling. An e-mail customer preview is readily available, too, however at a cost of $1 per test/client, which appears a little bit steep. You can now send out a test email for evaluation to as much as 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this after that places them in an exclusion checklist.
Blocklist – Yes
This is the aforementioned ‘exclusion listing’. You can import get in touches with straight right into this listing, and also export too.
Storage space offered for information and images – Unlimited
Photos above 1000px will be scaled down.
SPF as well as DKIM are sustained.
Own Domain – Yes
It’s feasible to use your very own tracking domain to enhance your e-newsletter’s firm branding.
Various levels of account accessibility – Yes
This is a very versatile system, without certain degrees. You define the group names and also the precise accessibility for every of those teams by means of tick-boxes. 2-Factor Authentication for an extra safety and security layer is available as well.
Integrations – Yes
ActiveCampaign offer plenty of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also sustains all kinds of form and also survey tools like Typeform and also SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can create personalized web experiences by concealing or getting rid of specific elements. You can also include special switches, which include calling a phone number, downloading and install a file or sending out an email.
Customer Support – 5 out of 5 stars
They additionally have video tutorials available, webinars ( live and archived ) and also individually training on the ‘Plus’ strategy. Live chat is also readily available on all strategies, but no phone support.
General score – 4.5 out of 5 stars
ActiveCampaign is just one of one of the most effective e-mail marketing solutions on the market, hardly missing a point when it comes to professional attributes. Small companies will benefit from superb sales automation, client administration through using automated workflows and the new functions they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great series of professional functions. Let’s damage those down a little and assess what jobs as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve evaluated the marketing automation capacities of dozens of ESPs and also have not yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, get in touch with monitoring, and so on.
Advertising automation is included on all plans, nonetheless, sales automation is reserved for individuals on the Plus strategy (from $70/mo) and also higher.
One-to-one e-mail automation is quite one-of-a-kind to ActiveCampaign. You’ll be able to trigger automations straight with your inbox interactions with leads. The only disadvantage is that you’ll need to be on the Professional strategy ($ 187/mo) or greater as well as this isn’t economical in any way.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have seen them proactively include new features continuously, especially around the location of automation. This is a excellent indication, as some other ActiveCampaign competitors have not been fairly so honest.
ActiveCampaign automation design templates
We checked into ActiveCampaign’s automation themes, or else called ‘ dishes’ and also discovered that they are both really well created and easy to edit. There are heaps to choose from (750 actually!), as well as the categories make it simple to locate what you’re seeking.
activecampaign automation templates
Various other tools often tend to give fairly basic layouts, whereas ActiveCampaign gives a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with numerous layouts, you can feel overloaded by the alternatives. It may show up that some dishes are repeated, nevertheless, after revising the themes very closely, you can see there are little distinctions between them. I can see how this could be a little confusing for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and also higher. You can integrate with a variety of devices, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign supplies you with a selection of automation themes:
activecampaign sms themes
Understand that SMS sending out is just available on the Plus plan and greater, which starts at $70/month, so it’s not cheap. If you desire your very own personalized SMS number for sending, you’ll additionally need to be on the pricey Enterprise account.
As discussed above, ActiveCampaign includes a integrated CRM.
Small business proprietors searching for contact administration software program will find this function specifically helpful, to utilize alongside the sophisticated e-mail advertising abilities.
After comprehensive testing, we found that the software application was rather easy to use. You can establish multiple deal pipes, as well as edit/add brand-new stages to reflect your unique sales process. The drag and decline software makes it very easy to manually move offers through the pipe.
The more advanced user can benefit from this variety of CRM automation templates, which covers whatever from lead racking up to job administration:
crm activities activecampaign
Rates starts at $70/month for this feature, as it is scheduled for those on the Plus plan and higher. It’s not exactly inexpensive, but when you take into consideration everything you’re obtaining ( sophisticated sales and also advertising get in touch with, automation & lead racking up, email & SMS sending, Facebook Custom Audience integration, etc) it’s in fact not a bad deal.
When contrasted against the best CRM software program for small businesses, we located that the majority of services charged per individual, whereas ActiveCampaign consisted of 25 customer accounts, which will actually assist keep expenses down.
We also carried out a comprehensive comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a great deal of advantages over the CRM giant. Most especially, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 responsive landing web page templates, and also you can likewise build your very own and also save it as a personalized web page for future usage.
activecampaign touchdown page themes
After assessing the designs and editor, we ‘d say they are modern-day as well as attractive , the only thing is that it isn’t so simple to relocate blocks around the page when modifying. You can’t move an aspect up or down a little, rather, you can only relocate it in between the laid out areas. I think of ActiveCampaign has established it up similar to this so that every aspect is aligned, yet it means you have less innovative liberty than with other web site as well as landing page home builders like Wix.
I also couldn’t locate a method to include a web link to images, which isn’t excellent.
landing page builder activecampaign
The cool ( as well as special) thing about ActiveCampaign’s touchdown pages is that you can include dynamic content (web customization) to make sure that each customer sees exactly what’s appropriate to them. This will aid you to target leads in an intelligent means, e.g. only revealing customers material that’s relevant to their geolocation or industry or showing them items based on their purchase history. You can additionally allow tracking on your web pages.
So do we suggest ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not only do they use nearly every little thing you need within an e-mail marketing system, but they do it extremely well.
The coverage offers you understanding right into nearly all elements, such as web page gos to, geo-tracking, openers, ecommerce as well as more. One area that is somewhat lacking is the email building contractor, not using an experience as slick as various other services around, with a couple of worrying features that could be done better (like the revision history).
Email as well as talk assistance are wonderful, with a personal feel to the communications. With their ‘Plus’ prepare you also obtain access to one-on-one training and also helpful webinars, which is a good addition.
I assume this ActiveCampaign evaluation reveals that it is actually one of the most effective selections you could make if you’re trying to find an all-in-one electronic marketing tool. Their advertising and marketing and sales automation is the genuine offer as well as makes other devices’ automatic process look light in contrast. (See why it makes an exceptional Mailchimp choice here.).
You’ll require to be prepared to put in a little bit of time because of the slightly steeper learning curve, and also perhaps spend a bit even more money, but your service will gain the rewards. If, on the other hand, you’re just trying to find a straightforward method to blast out e-newsletters, a solution like GetResponse or MailerLite might be a bit less complicated to obtain your head around.
On a side note, ActiveCampaign offers a variety of actually helpful complimentary devices, no matter whether you’re a consumer or not. You can locate whatever from web content and social media schedule themes to a subject line generator. Have a look at the cost-free tools right here.
Try ActiveCampaign currently totally free for 14 days.
# 1 MailerLite.
MailerLite is one of the most affordable services, in fact, their cost-free strategy is extremely generous. Their method to email marketing layout is exceptional, supplying modern-looking design templates. It’s additionally one of the easiest tools we’ve ever made use of.
# 2 GetResponse.
GetResponse is a effective alternative to ActiveCampaign with loads of pro options (e.g. a webinar device) as well as good automations. Unlike ActiveCampaign, they supply their platform in more than 20 languages, as well as their layout and screening devices are superb. Review the complete comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the most affordable all-in-one e-mail advertising devices on the marketplace. It’s available in 6 languages and features innovative automation options as well as a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your contacts, bargains and also leads. There are lots of automations to assist you streamline your processes. Figure out more here.
What is ActiveCampaign utilized for?
ActiveCampaign can be made use of for anything from newsletter development to call administration. Coming with a myriad of features, this all-in-one advertising and marketing automation software application is a terrific option for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can execute a whole host of jobs, such as send e-mail e-newsletters, screen deals and also manage your contacts. Nonetheless, the most noteworthy feature is the sales as well as marketing automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing web page home builder permits you to develop modern touchdown web pages with dynamic content blocks, meaning you can individualize your web content depending upon that’s viewing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iOS and also Android. You can see campaigns as well as email automation details, routine as well as send campaigns, track e-mail performance metrics, handle get in touches with, and also far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email marketing service for small businesses. It safely stores your consumer data and also uses a safe means to handle your customers.
ActiveCampaign deliverability – is it any type of good?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual tests. Rating in the very early to mid-nineties, we would certainly claim they have very good deliverability.
We’ve assessed the advertising automation capacities of lots of ESPs as well as have not yet located a suit for ActiveCampaign. ActiveCampaign’s rivals consist of marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate virtually anything: campaigns, deals, ecommerce automation, SMS, get in touch with management, and so on.
One-to-one email automation is rather unique to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with loads of professional alternatives (e.g. a webinar device) and good automations.