This Chicago-based automation tool is helping their 150,000 clients send out less emails while, at the same time, accomplishing better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 and July 2021 using its automatic operations. That absolutely suggests good value for money, but considering it’s on the costlier end of the range, just how much bang for your buck do you truly get?
Flaunting several features and integrations, as well as quick and also friendly support, they do seem like a powerhouse e-mail marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their bold insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer almost whatever you require within a newsletter advertising device, plus their sophisticated automations are hard to beat. The entry-level plan begins at $15 per month (for approximately 500 customers, paid regular monthly), or if you intend to access pro functions such as the in-built CRM, lead racking up, landing web pages and also SMS sending out, the Plus plan starts at $70 monthly.
Among their key features is marketing automation. Besides autoresponders, which can be based on myriad conditions, you can automate checklist as well as call administration, along with offers, if you decide to use their CRM software program. This ‘Deals’ system (sales pipeline) likewise enables you to include notes to get in touches with, set up consultations, send straight messages to them, and also much more.
The ‘Conversations’ feature is an additional one to keep in mind. You can use it to send out targeted messages straight to your site visitors in order to optimize the general client experience as well as produce a kind of sales channel to help you transform much more site visitors.
Having all your information and also task in one location implies that you can quickly obtain a alternative view of how your sales and advertising and marketing initiatives are executing. Not needing to use a number of providers for your various electronic marketing initiatives will certainly also possibly save you money.
Allow’s dive in as well as take a better check out ActiveCampaign:
Pros and Cons
Very powerful automation:
One of the very best advertising automation tools available. This vital attribute of ActiveCampaign is not only incredibly powerful however additionally easy to use. Integrated interaction lets you incorporate all the channels that can be utilized within an automation: marketing campaigns, sales follow-ups, message, and much more. This function makes it a excellent e-mail marketing device for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and web page sees. Purchase tracking is available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a good enhancement to help you increase acquisitions, commitment, and interaction.
In our deliverability tests, ActiveCampaign shows to be one of the best devices in getting emails supplied.
ActiveCampaign provides to do the account movement for totally free if you are coming from a various email marketing software program.
Steeper understanding contour:
This might only be considered a con if you’re after a simple and quick e-mail option. There are easier email newsletter solutions available, so you may wish to look in other places if this is all you require.
No cost-free strategy:
There is no free strategy available ( just a totally free trial). There are if you’re looking for a straightforward device
Costs for customer sneak peek:
You can sneak peek how your e-newsletter views on numerous email clients, however, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve examined, enabling you to establish essentially any type of automation you can think of– set off projects, sales follow-ups, automated division, vibrant email material and so forth. You can now automatically send out one-to-one sales emails using your very own inbox.
You need an incorporated sales and also marketing platform for your company:
ActiveCampaign’s built-in CRM perfectly links up to all your e-mail advertising and marketing information, allowing sales teams to act rapidly. Attributes like lead scoring and also social information can additionally aid to enhance your sales follow-up processes.
You need a device that executes multi-channel advertising and marketing:
Apart from sending e-mails, ActiveCampaign additionally permits you to set up touchdown pages, send SMS and individualized ‘Conversations’ to website visitors, established chatbot automations and even handle just how Facebook advertisements are presented to calls. It’s a excellent service if you would certainly like to have the ability to streamline a great piece of your advertising and offer your clients a far better overall experience.
Not recommended if:
You need a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, and also obtaining familiarized with it takes a lot more work than various other devices. As well as the regular upkeep you’ll require to establish, display as well as optimize e-mail projects.
You just require simple automations:
If you only wish to set up fundamental e-mail sequences ( as an example, a welcome campaign), we would certainly advise more economical choices like MailerLite which is much easier to make use of. Or else, you’ll be spending for a tonne of additionals ( as well as complexity) that you simply will not need.
You’re not exactly sure:
However, there’s no totally free plan, and also with a test period of simply 14 days, they do not give you much time to evaluate whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely easy to use layout, with conveniently accessible food selections. The control panel has a valuable ‘Getting Started’ slider to aid new customers, as well as it has demo data to give you an suggestion of just how finest to use sections. A wonderful function is the Content Manager, which shops all your possessions in a centralized hub, making it easy to keep things arranged.
With so much capability, it may be a little complex for outright newbies initially.
Editor – 4 out of 5 stars
The drag as well as drop e-mail home builder is fast and has a couple of useful features. One is that you can save customized ‘ obstructs’ to recycle, and also the various other that it permits you to see modifications other people have made, Google Docs-style. Finding your last action to undo can be painstaking due to several auto-saves every min! Another problem we had remained in producing columns, though, when it comes to products, this has actually been aided by the brand-new product block. Surprisingy, there is no fast means to preview your e-newsletter– you’ll need to go into the email settings.
An easy to use If/Then/Else reasoning is available through ‘conditional web content’ which allows you to show particular consumers different content based upon particular problems like interests, links clicked in the past, and so on. You can now add personalized signatures to your one-to-one emails with the new trademark customization tag.
Email types – 5 out of 5 stars
Traditional e-newsletters, SMS, autoresponders, A/B testing, RSS set off, advanced automation. ActiveCampaign don’t have a specialized transactional email server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 contemporary, responsive design templates to select from. Other devices provide a little extra features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unequalled. It’s extremely effective, and really easy to use, enabling you to automate follow-up campaigns, modify several problems as well as a lot more. This is all done via an simple flowchart-style automation builder. There are likewise pre-made ‘ dishes’ ( layouts) for you to utilize, or get concepts from. Otherwise, you can develop your own automation from square one.
Listing Management- 5 out of 5 stars
Compared to some other tools, managing get in touches with and also checklists is made a lot easier as a result of their automation features which enable you to organize people right into listings. Discover more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your own personalized areas. In addition to the common kinds, which are fully receptive, it also permits you to develop floating forms and also modals. You can immediately install a form on your site instead of having to replicate and paste it right into your shop’s code if you’re on Shopify. This kind can include a discount rate code to motivate customers to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to score quite highly, landing emails generally inbox of the most prominent providers like Gmail, Yahoo, Outlook as well as AOL. ActiveCampaign’s deliverability is rather consistent, which is good news for email marketing professionals.
Records as well as Analysis – 4.5 out of 5 stars
Permits reporting on primarily every little thing (opens, click-maps, page visits, geo-tracking). Ecommerce reports are likewise offered on certain plans for Shopify, BigCommerce, WooCommerce, and also extra. The “Recommendations for you” area supplies valuable recommendations on actions you can take. Other records include call patterns, offer records, conversation conversion, automation records, etc. Regrettably, custom records are only offered on the Enterprise strategy.
Languages – 4 out of 5 stars
Their internet site as well as assistance are both readily available in English, plus 5 various other languages. You can alter your individual profile to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
These are both available. Spam testing is merely a ‘pass’ or ‘ stop working’ that you get before you send your campaign, yet there are no aspects present to aid recognize the judgment. An e-mail customer preview is readily available, as well, however at a cost of $1 per test/client, which seems a little bit steep. You can currently send out a examination email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as difficult bounces after three times, and this then puts them in an exemption list.
Blocklist – Yes
This is the previously mentioned ‘ exemption list’. You can import contacts straight right into this list, and export too.
Storage space readily available for photos as well as data – Unlimited
Photos above 1000px will certainly be downsized.
SPF and also DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your very own tracking domain to enhance your e-newsletter’s business branding.
Different levels of account access – Yes
This is a very flexible system, without specific degrees. You specify the group names as well as likewise the specific gain access to for each and every of those teams using tick-boxes. 2-Factor Authentication for an added security layer is readily available too.
Integrations – Yes
ActiveCampaign offer a lot of integration choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It likewise sustains all sort of form and also survey devices like Typeform and also SurveyMonkey. You shouldn’t have a trouble locating what you need as they likewise integrate with Zapier. Find all integrations here.
Touchdown Page Builder – Yes
The layouts are varied and also very easy to modify. Touchdown web pages are hosted on a personalized domain name or subdomain. On the Professional strategy and also up, you can develop customized web experiences by hiding or eliminating certain aspects. You can additionally include unique switches, which include calling a telephone number, downloading a file or sending out an e-mail.
Customer Support – 5 out of 5 stars
Assistance is fast and also pleasant , using all mediums as well as offered in numerous languages. Their data base is particularly useful and quickly searchable , I had really little problem finding pertinent search results page. They likewise have video tutorials available, webinars ( live and archived ) and also individually training on the ‘Plus’ plan. Live chat is likewise available on all strategies, yet no phone assistance.
Overall score – 4.5 out of 5 stars
ActiveCampaign is just one of the most effective email marketing services on the marketplace, barely missing out on a thing when it involves pro features. Local business will certainly benefit from superb sales automation, subscriber management through the use of automated workflows as well as the new functions they’re continuously adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a good series of pro attributes. Let’s damage those down a little as well as assess what works and also what could be boosted:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capacities of loads of ESPs as well as have not yet located a match for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising and marketing automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate virtually anything: projects, bargains, ecommerce automation, SMS, call administration, etc.
Advertising automation is consisted of on all strategies, nonetheless, sales automation is reserved for users on the Plus plan (from $70/mo) and higher.
One-to-one e-mail automation is rather one-of-a-kind to ActiveCampaign. You’ll have the ability to activate automations directly through your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher as well as this isn’t economical whatsoever.
We’ve been monitoring ActiveCampaign for years, as well as have actually seen them proactively add brand-new functions frequently, especially around the area of automation. This is a great sign, as a few other ActiveCampaign rivals have not been quite so upcoming.
ActiveCampaign automation themes
We considered ActiveCampaign’s automation templates, or else known as ‘recipes’ and discovered that they are both truly well put together and easy to edit. There are lots to pick from (750 actually!), as well as the groups make it very easy to locate what you’re seeking.
activecampaign automation templates
Various other tools often tend to give rather general design templates, whereas ActiveCampaign supplies a entire host of integration-specific templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of templates, you can feel overloaded by the options. It might show up that some dishes are repeated, nonetheless, after changing the layouts closely, you can see there are tiny differences between them. I can see just how this could be a little complex for some, however, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy as well as higher. You can incorporate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign supplies you with a selection of automation design templates:
activecampaign sms design templates
Know that SMS sending is just offered on the Plus plan as well as higher, which begins at $70/month, so it’s not inexpensive. You’ll also need to be on the pricey Enterprise account if you desire your own customized SMS number for sending out.
As discussed over, ActiveCampaign features a integrated CRM.
Small business proprietors looking for call administration software application will certainly discover this feature especially useful, to make use of alongside the sophisticated e-mail marketing abilities.
After considerable screening, we discovered that the software application was rather easy to use. You can set up numerous bargain pipes, and also edit/add new phases to show your unique sales procedure. The drag and decrease software application makes it easy to manually move offers through the pipe.
The more advanced user can take advantage of this range of CRM automation templates, which covers everything from lead scoring to job administration:
crm activities activecampaign
Prices begins at $70/month for this feature, as it is scheduled for those on the Plus plan and also higher. It’s not specifically low-cost, yet when you take into consideration everything you’re getting ( sophisticated sales and also advertising get in touch with, automation & lead racking up, email & SMS sending out, Facebook Custom Audience combination, etc) it’s in fact not a bad deal.
When compared against the very best CRM software application for small businesses, we found that a lot of service fee per customer, whereas ActiveCampaign consisted of 25 user accounts, which will truly assist keep costs down.
We likewise carried out a detailed contrast of ActiveCampaign vs HubSpot as well as discovered that ActiveCampaign in fact had a lot of benefits over the CRM titan. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total amount of 56 responsive touchdown page themes, as well as you can likewise build your very own and also save it as a customized web page for future usage.
activecampaign touchdown web page design templates
After examining the designs and also editor, we would certainly say they are modern-day and appealing , the only point is that it isn’t so very easy to move blocks around the page when modifying. You can not move an aspect up or down a little, rather, you can only relocate it in between the laid out sections. I envision ActiveCampaign has actually established it up like this to make sure that every component is straightened, but it implies you have less innovative freedom than with other web site and also touchdown page builders like Wix.
I likewise couldn’t find a way to include a web link to pictures, which isn’t suitable.
landing web page builder activecampaign
The cool ( and also distinct) thing about ActiveCampaign’s landing pages is that you can consist of vibrant web content (web customization) to make sure that each customer sees precisely what’s relevant to them. This will certainly help you to target leads in an smart way, e.g. just showing users web content that’s appropriate to their geolocation or market or showing them items based on their purchase background. You can additionally enable monitoring on your pages.
Do we suggest ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not just do they provide practically every little thing you need within an e-mail marketing system, however they do it quite possibly.
The coverage supplies you understanding right into mostly all facets, such as page check outs, geo-tracking, openers, ecommerce and even more. One location that is somewhat doing not have is the email building contractor, not using an experience as slick as various other services around, with a few niggling attributes that could be done better (like the revision background).
The assistance is as advertised: pleasant, rapid and also valuable . Email as well as chat support are terrific, with a individual feeling to the communications. Their knowledge base is conveniently searchable as well as actually returns pertinent results a high percentage of the time. With their ‘Plus’ plan you even obtain accessibility to individually training as well as valuable webinars, which is a wonderful enhancement.
If you’re looking for an all-in-one digital marketing device, I believe this ActiveCampaign review reveals that it is truly one of the best choices you might make. Their advertising and marketing and sales automation is the real offer and makes various other tools’ automated process look pale in contrast. (See why it makes an excellent Mailchimp choice here.).
You’ll require to be prepared to place in a bit of time as a result of the slightly steeper learning curve, as well as maybe spend a bit more cash, but your organization will gain the rewards. If, on the other hand, you’re simply looking for a simple way to blow up out e-newsletters, a remedy like GetResponse or MailerLite might be a bit easier to get your head around.
On a side note, ActiveCampaign offers a series of truly useful free tools, despite whether you’re a customer or not. You can find whatever from material and also social media schedule design templates to a subject line generator. Have a look at the totally free devices here.
Try ActiveCampaign now totally free for 14 days.
# 1 MailerLite.
MailerLite is just one of the most cost effective remedies, in fact, their totally free plan is really generous. Their strategy to email advertising layout is exceptional, supplying modern-looking layouts. It’s likewise among the easiest devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with lots of pro options (e.g. a webinar device) as well as great automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, as well as their layout and also screening tools are superb. Review the complete contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the cheapest all-in-one e-mail advertising and marketing tools on the market. It’s offered in 6 languages as well as includes advanced automation choices and a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can utilize ActiveCampaign to manage your get in touches with, deals and also leads. There are plenty of automations to assist you enhance your processes. Figure out even more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter development to speak to management. Coming with a myriad of functions, this all-in-one marketing automation software program is a excellent choice for all company sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a entire host of jobs, such as send email e-newsletters, display offers and also manage your get in touches with. The most noteworthy feature is the sales and marketing automation abilities.
Does ActiveCampaign have touchdown web pages?
Yes! ActiveCampaign’s touchdown page builder enables you to create modern-day touchdown web pages with vibrant material blocks, implying you can customize your material depending upon who’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is available for iphone and Android. You can see projects and also email automation information, schedule and also send campaigns, track email efficiency metrics, manage get in touches with, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising and marketing solution for small companies. It safely stores your consumer information and also uses a safe method to manage your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability rates are amongst the leading 5 results in our bi-annual tests. Scoring in the early to mid-nineties, we ‘d claim they have very good deliverability.
We’ve examined the advertising automation abilities of dozens of ESPs and also have not yet found a suit for ActiveCampaign. ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate essentially anything: campaigns, bargains, ecommerce automation, SMS, call monitoring, etc.
One-to-one email automation is rather one-of-a-kind to ActiveCampaign. GetResponse is a effective alternative to ActiveCampaign with tons of professional options (e.g. a webinar tool) as well as good automations.