This Chicago-based automation tool is assisting their 150,000 customers send fewer emails while, at the same time, accomplishing far better outcomes. ActiveCampaign reported that their customers saved 38.4 million hrs between July 2020 and also July 2021 using its computerized operations. That absolutely implies good value for money, yet considering it’s on the costlier end of the spectrum, just how much value do you truly get?
Flaunting many attributes and assimilations, in addition to quick and pleasant support, they do seem like a giant email advertising and marketing tool. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they measure up to their bold cases.
ActiveCampaign Review Summary
ActiveCampaign offer practically every little thing you require within a newsletter advertising and marketing tool, plus their advanced automations are difficult to beat. The entry-level plan begins at $15 monthly (for as much as 500 clients, paid month-to-month), or if you wish to accessibility pro features such as the inbuilt CRM, lead racking up, landing pages and SMS sending, the Plus strategy starts at $70 per month.
Among their vital attributes is marketing automation. Apart from autoresponders, which can be based upon myriad conditions, you can automate checklist and contact monitoring, as well as bargains, if you choose to utilize their CRM software. This ‘Deals’ system (sales pipeline) also permits you to include notes to contacts, established consultations, send straight messages to them, and also a lot more.
The ‘Conversations’ attribute is an additional one to keep in mind. You can utilize it to send out targeted messages right to your web site site visitors in order to maximize the general consumer experience and create a type of sales funnel to assist you convert more visitors.
Having all your information and task in one place indicates that you can swiftly obtain a all natural sight of how your sales and also advertising and marketing efforts are executing. Not having to make use of a variety of providers for your different electronic advertising initiatives will additionally potentially conserve you money.
Allow’s dive in as well as take a more detailed look at ActiveCampaign:
Cons as well as pros
Extremely effective automation:
One of the very best advertising and marketing automation devices available. This essential function of ActiveCampaign is not only very powerful but also easy to use. Integrated interaction allows you incorporate all the channels that can be used within an automation: advertising campaigns, sales follow-ups, text, and more. This attribute makes it a great e-mail advertising and marketing tool for Shopify.
Offers reporting on all locations such as click-maps, geo-tracking as well as page sees. Acquisition monitoring is readily available on greater prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” section is a wonderful enhancement to assist you raise acquisitions, loyalty, as well as interaction.
In our deliverability tests, ActiveCampaign confirms to be among the best devices in obtaining e-mails delivered.
If you are originating from a different e-mail marketing software, ActiveCampaign uses to do the account migration completely free.
Steeper knowing contour:
This might just be taken into consideration a disadvantage if you’re after a quick and simple email option. There are simpler e-mail newsletter solutions out there, so you might wish to look elsewhere if this is all you need.
No complimentary plan:
There is no cost-free plan offered (only a free test). If you’re trying to find a basic tool, there are
Charges for customer preview:
You can preview just how your newsletter views on numerous e-mail customers, nonetheless, this is billed at $1 per test/client.
Is ActiveCampaign the best e-newsletter solution for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, permitting you to establish basically any kind of automation you can think of– set off projects, sales follow-ups, automated segmentation, dynamic e-mail content and so forth. You can currently immediately send one-to-one sales e-mails via your very own inbox.
You need an incorporated sales as well as marketing platform for your company:
ActiveCampaign’s inbuilt CRM perfectly links up to all your email marketing data, allowing sales teams to act swiftly. Functions like lead racking up as well as social information can likewise assist to simplify your sales follow-up procedures.
You require a device that carries out multi-channel advertising:
Apart from sending emails, ActiveCampaign likewise allows you to establish landing web pages, send SMS and customized ‘Conversations’ to web site site visitors, set up chatbot automations and even take care of exactly how Facebook ads are shown to contacts. It’s a excellent solution if you would certainly such as to have the ability to streamline a good chunk of your advertising and marketing as well as give your clients a much better overall experience.
Not advised if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an innovative device, as well as getting familiarized with it takes a whole lot more job than other devices. As well as the routine upkeep you’ll require to set up, screen and also optimize e-mail campaigns.
You just require simple automations:
If you only want to establish fundamental email sequences (for example, a welcome campaign), we ‘d recommend extra affordable choices like MailerLite which is far much easier to use. Otherwise, you’ll be paying for a tonne of extras ( as well as intricacy) that you just will not need.
You’re not sure:
Unfortunately, there’s no complimentary strategy, and with a trial period of simply 14 days, they do not give you much time to evaluate whether it’s appropriate for you.
Alleviate of Use – 4 out of 5 stars
ActiveCampaign have a really easy to use style, with easily accessible menus. The dashboard has a valuable ‘Getting Started’ slider to aid brand-new individuals, and also it has actually demo data to provide you an concept of just how best to utilize areas. A good attribute is the Content Manager, which shops all your assets in a centralized center, making it easy to keep things organized.
With so much functionality, it may be a little complex for absolute newbies at.
Editor – 4 out of 5 stars
The drag and also decline e-mail building contractor is quick as well as has a couple of helpful attributes. One is that you can conserve personalized ‘ obstructs’ to reuse, as well as the various other that it allows you to see modifications other people have made, Google Docs-style. However, locating your last activity to undo can be painstaking because of several auto-saves every minute! One more problem we had remained in developing columns, however, when it comes to items, this has been assisted by the new product block. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else logic is readily available through ‘conditional content’ which enables you to show specific clients various web content based on specific problems like rate of interests, web links clicked in the past, etc. You can now add individualized trademarks to your one-to-one e-mails with the new signature personalization tag.
Email kinds – 5 out of 5 stars
Classic newsletters, SMS, autoresponders, A/B testing, RSS set off, progressed automation. ActiveCampaign don’t have a dedicated transactional email server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, receptive design templates to choose from. You can handily preview them in an additional home window, both on mobile as well as desktop. Other devices provide somewhat much more features/content blocks within the email builder. They provide users a totally free tailored email design on the Plus strategy and greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation really is unequalled. Otherwise, you can construct your own automation from scrape.
Listing Management- 5 out of 5 stars
Contrasted to a few other tools, handling lists as well as get in touches with is made a lot easier because of their automation functions which allow you to organize individuals right into checklists. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, allows you produce your own custom areas. Aside from the conventional kinds, which are totally receptive, it also enables you to create floating types and modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score rather very, touchdown emails generally inbox of one of the most preferred carriers like Gmail, Yahoo, Outlook and AOL. ActiveCampaign’s deliverability is rather constant, which is great information for e-mail online marketers.
Records as well as Analysis – 4.5 out of 5 stars
Ecommerce records are likewise available on specific strategies for Shopify, BigCommerce, WooCommerce, and more. Other reports include call fads, bargain reports, conversation conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their web site as well as support are both available in English, plus 5 various other languages. You can alter your user account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client preview is offered, as well, however at a cost of $1 per test/client, which appears a little bit steep. You can currently send a examination email for evaluation to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, as well as this then places them in an exemption listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption checklist’. You can import contacts directly into this list, as well as export also.
Storage readily available for data as well as photos – Unlimited
Images over 1000px will certainly be scaled down.
SPF and also DKIM are supported.
Own Domain – Yes
It’s feasible to use your very own tracking domain name to enhance your e-newsletter’s firm branding.
Different levels of account accessibility – Yes
This is a really adaptable system, without particular degrees. You define the team names and also the specific gain access to for every of those teams through tick-boxes. 2-Factor Authentication for an extra safety and security layer is readily available as well.
Integrations – Yes
ActiveCampaign deal lots of assimilation options, such as PayPal, Shopify, Google Analytics, and also WordPress. It additionally supports all type of kind as well as survey devices like Typeform as well as SurveyMonkey. You should not have a problem finding what you need as they also integrate with Zapier. Find all integrations right here.
Touchdown Page Builder – Yes
The themes are easy as well as different to edit. Touchdown pages are hosted on a custom domain or subdomain. On the Professional plan and also up, you can create personalized internet experiences by hiding or getting rid of certain aspects. You can also add unique buttons, which include calling a phone number, downloading a data or sending out an e-mail.
Client Support – 5 out of 5 stars
Assistance is pleasant and also rapid , by means of all tools and also available in a number of languages. Their knowledge base is easily searchable and specifically useful , I had extremely little difficulty discovering relevant search engine result. They likewise have video tutorials offered, webinars ( online and archived ) and individually training on the ‘Plus’ plan. Live chat is also readily available on all plans, however no phone assistance.
Total rating – 4.5 out of 5 stars
ActiveCampaign is among the most effective email advertising and marketing services on the marketplace, rarely missing out on a thing when it comes to pro features. Small businesses will benefit from excellent sales automation, customer administration with making use of automated workflows and the brand-new attributes they’re constantly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign offers a good range of pro features. Let’s break those down a little and analyze what works and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the marketing automation capacities of dozens of ESPs and also haven’t yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals include marketing automation as part of their product, it isn’t always at the center. ActiveCampaign, on the other hand, has made this their emphasis, permitting you to automate virtually anything: projects, bargains, ecommerce automation, SMS, call management, and so on.
Marketing automation is included on all strategies, nevertheless, sales automation is scheduled for individuals on the Plus plan (from $70/mo) and also greater.
One-to-one email automation is quite special to ActiveCampaign. You’ll be able to set off automations straight through your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher and this isn’t inexpensive at all.
We’ve been keeping track of ActiveCampaign for years, as well as have actually seen them proactively add new functions continuously, particularly around the location of automation. This is a excellent indication, as a few other ActiveCampaign competitors haven’t been quite so honest.
ActiveCampaign automation layouts
We considered ActiveCampaign’s automation templates, otherwise known as ‘recipes’ as well as located that they are both actually well assembled and also easy to edit. There are lots to select from (750 actually!), as well as the classifications make it simple to find what you’re searching for.
activecampaign automation layouts
Other devices often tend to offer quite general templates, whereas ActiveCampaign supplies a entire host of integration-specific themes, like these automation dishes for Shopify:
activecampaign shopify automations
The only downside is that, with numerous themes, you can feel overwhelmed by the choices. It may show up that some recipes are repeated, nevertheless, after revising the templates carefully, you can see there are small differences between them. I can see how this could be a little complex for some, but, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the far better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan as well as higher. You can integrate with a variety of tools, such as ClickSend, MessageMedia as well as Twilio, as well as ActiveCampaign supplies you with a range of automation templates:
activecampaign sms themes
Understand that SMS sending out is just available on the Plus strategy and also higher, which begins at $70/month, so it’s not inexpensive. You’ll likewise need to be on the costly Enterprise account if you want your own custom SMS number for sending.
As stated over, ActiveCampaign includes a built-in CRM.
Small business owners trying to find get in touch with administration software application will find this function especially beneficial, to use along with the sophisticated email advertising capabilities.
After comprehensive screening, we found that the software application was pretty easy to use. You can set up multiple deal pipelines, and edit/add new phases to show your one-of-a-kind sales process. The drag as well as decrease software program makes it easy to by hand move deals through the pipe.
The more advanced user can gain from this range of CRM automation layouts, which covers every little thing from lead racking up to job management:
crm activities activecampaign
Pricing starts at $70/month for this feature, as it is reserved for those on the Plus plan as well as greater. It’s not precisely low-cost, but when you consider everything you’re obtaining (advanced sales as well as advertising and marketing lead, contact & automation scoring, email & SMS sending out, Facebook Custom Audience integration, and so on) it’s actually not a bad deal.
When contrasted versus the most effective CRM software application for small companies, we found that many service fee per user, whereas ActiveCampaign consisted of 25 customer accounts, which will truly assist keep prices down.
We additionally conducted a in-depth comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign actually had a lot of advantages over the CRM titan. Most especially, it’s value for money.
ActiveCampaign Landing Pages
There are a total of 56 receptive touchdown page themes, as well as you can additionally construct your very own as well as wait as a custom page for future usage.
activecampaign touchdown web page templates
After assessing the designs and also editor, we ‘d claim they are modern as well as eye-catching , the only point is that it isn’t so simple to relocate blocks around the page when editing and enhancing. You can not move an aspect up or down slightly, rather, you can just move it between the described areas. I visualize ActiveCampaign has established it up similar to this to ensure that every aspect is aligned, however it suggests you have much less innovative freedom than with other website and landing page home builders like Wix.
I also couldn’t locate a way to include a link to images, which isn’t ideal.
touchdown page contractor activecampaign
The cool ( as well as one-of-a-kind) aspect of ActiveCampaign’s touchdown pages is that you can consist of vibrant material (web customization) to ensure that each user sees specifically what’s relevant to them. This will certainly assist you to target leads in an intelligent means, e.g. only showing customers material that’s appropriate to their geolocation or sector or showing them items based on their acquisition history. You can also make it possible for monitoring on your web pages.
Do we suggest ActiveCampaign?
It’s really hard to fault ActiveCampaign, not just do they use nearly whatever you require within an e-mail advertising platform, yet they do it extremely well.
The reporting uses you insight into mostly all facets, such as web page sees, geo-tracking, openers, ecommerce and even more. One area that is somewhat lacking is the e-mail home builder, not providing an experience as slick as other services out there, with a few worrying features that could be done better (like the modification background).
The assistance is as marketed: friendly, useful and also rapid . Email and chat support are fantastic, with a personal feeling to the communications. Their data base is conveniently searchable as well as actually returns pertinent results a high percent of the time. With their ‘Plus’ prepare you even obtain accessibility to individually training and helpful webinars, which is a great addition.
If you’re looking for an all-in-one digital advertising tool, I assume this ActiveCampaign testimonial reveals that it is truly one of the best selections you could make. Their marketing and sales automation is the actual deal and makes various other devices’ automated operations look light in comparison. (See why it makes an outstanding Mailchimp alternative here.).
You’ll need to be prepared to place in a bit of time as a result of the slightly steeper understanding contour, and perhaps invest a bit more money, but your service will certainly reap the benefits. If, on the other hand, you’re simply looking for a easy means to blast out newsletters, a option like GetResponse or MailerLite may be a little bit much easier to obtain your head around.
On a side note, ActiveCampaign offers a series of truly useful free tools, regardless of whether you’re a consumer or not. You can find every little thing from web content and also social media schedule design templates to a subject line generator. Look into the cost-free tools right here.
Attempt ActiveCampaign currently free of cost for 14 days.
# 1 MailerLite.
MailerLite is among the most inexpensive remedies, as a matter of fact, their complimentary strategy is very generous. Their strategy to email marketing design is exceptional, providing modern-looking design templates. It’s likewise among the simplest tools we’ve ever before used.
# 2 GetResponse.
GetResponse is a powerful alternative to ActiveCampaign with tons of pro choices (e.g. a webinar device) and good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their design and also testing tools are exceptional. Read the full contrast in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one e-mail advertising devices on the marketplace. It’s offered in 6 languages and also includes innovative automation alternatives and a built-in CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your contacts, offers and leads. There are lots of automations to help you streamline your processes. Discover even more below.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter production to get in touch with monitoring. Including a myriad of features, this all-in-one advertising automation software program is a great choice for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of jobs, such as send e-mail e-newsletters, screen deals and manage your get in touches with. Nevertheless, one of the most notable function is the sales and also marketing automation abilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page builder permits you to produce modern-day touchdown web pages with dynamic material blocks, meaning you can individualize your material relying on that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is readily available for iOS and Android. You can check out campaigns as well as email automation information, timetable and send projects, track e-mail efficiency metrics, manage get in touches with, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a official email advertising and marketing solution for small businesses. It safely shops your consumer information and also offers a secure method to handle your customers.
ActiveCampaign deliverability – is it any kind of excellent?
ActiveCampaign’s deliverability prices are among the leading 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we would certainly say they have very good deliverability.
We’ve assessed the marketing automation abilities of loads of ESPs and have not yet located a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising and marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate essentially anything: campaigns, deals, ecommerce automation, SMS, call management, and so on.
One-to-one email automation is fairly one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with tons of pro options (e.g. a webinar tool) and good automations.