This Chicago-based automation device is helping their 150,000 customers send less emails while, at the same time, achieving far better results. ActiveCampaign reported that their customers saved 38.4 million hrs in between July 2020 as well as July 2021 utilizing its automatic process. That absolutely indicates good value for cash, but considering it’s on the more expensive end of the range, just how much bang for your buck do you really get?
Flaunting many features and combinations, along with quick as well as pleasant support, they do seem like a powerhouse email marketing tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign evaluation to see if they come up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually whatever you require within a newsletter advertising and marketing device, plus their sophisticated automations are hard to defeat. The entry-level strategy begins at $15 per month (for up to 500 subscribers, paid month-to-month), or if you wish to accessibility pro features such as the inbuilt CRM, lead racking up, touchdown web pages and also SMS sending out, the Plus plan begins at $70 each month.
One of their crucial features is marketing automation. Apart from autoresponders, which can be based on myriad problems, you can automate checklist and get in touch with monitoring, in addition to bargains, if you choose to use their CRM software application. This ‘Deals’ system (sales pipeline) additionally allows you to include notes to get in touches with, set up visits, send direct messages to them, as well as a lot more.
The ‘Conversations’ attribute is another one to keep in mind. You can use it to send out targeted messages straight to your internet site site visitors in order to optimize the overall consumer experience and produce a type of sales funnel to help you transform extra visitors.
Having all your details and task in one area means that you can swiftly obtain a alternative view of just how your sales and marketing efforts are executing. Not having to make use of a number of carriers for your various electronic marketing efforts will certainly additionally possibly save you money.
Allow’s dive in and take a more detailed look at ActiveCampaign:
Pros and also Cons
Very effective automation:
One of the ideal advertising automation tools out there. This key feature of ActiveCampaign is not just incredibly effective but additionally very easy to make use of.
Offers reporting on all locations such as click-maps, geo-tracking and web page check outs. Purchase tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a good addition to aid you raise purchases, loyalty, and involvement.
In our deliverability tests, ActiveCampaign confirms to be one of the very best devices in getting emails supplied.
ActiveCampaign offers to do the account migration for free if you are coming from a various e-mail advertising and marketing software application.
Steeper discovering contour:
If you’re after a fast as well as basic e-mail service, this may just be taken into consideration a con. There are easier e-mail newsletter solutions around, so you might intend to look somewhere else if this is all you need.
No complimentary strategy:
Unfortunately, there is no totally free strategy offered (only a cost-free test). There are if you’re looking for a simple tool
Fees for customer sneak peek:
You can preview how your e-newsletter views various email customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the right newsletter solution for you?
You’re major regarding marketing automation:
ActiveCampaign is hands-down one of the most effective automation tool we’ve tested, allowing you to establish practically any type of automation you can consider– caused projects, sales follow-ups, automated segmentation, dynamic e-mail material and so on. You can now automatically send out one-to-one sales e-mails through your own inbox.
You require an incorporated sales as well as advertising system for your organization:
ActiveCampaign’s integrated CRM seamlessly links up to all your e-mail advertising and marketing data, allowing sales teams to act promptly. Functions like lead scoring as well as social data can also assist to enhance your sales follow-up processes.
You need a device that carries out multi-channel advertising and marketing:
Aside from sending emails, ActiveCampaign likewise permits you to establish touchdown pages, send SMS and also personalized ‘Conversations’ to web site site visitors, set up chatbot automations and also also manage exactly how Facebook advertisements are displayed to get in touches with. If you ‘d such as to be able to centralize a good chunk of your advertising and marketing as well as offer your clients a much better all-round experience, it’s a great remedy.
Not recommended if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an sophisticated tool, and getting acquainted with it takes a lot more job than other tools. Not to mention the regular upkeep you’ll require to establish, screen and also maximize e-mail projects.
You only need simple automations:
If you just intend to set up basic email series ( as an example, a welcome campaign), we ‘d suggest more affordable options like MailerLite which is much simpler to use. Otherwise, you’ll be spending for a tonne of bonus ( as well as complexity) that you merely will not require.
You’re not sure:
There’s no totally free plan, as well as with a test period of just 14 days, they don’t provide you much time to evaluate whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a very easy to use design, with easily accessible food selections. The dashboard has a valuable ‘Getting Started’ slider to aid new customers, and also it has actually demo data to give you an concept of exactly how finest to utilize sections. A nice attribute is the Content Manager, which shops all your assets in a centralized hub, making it simple to maintain things arranged.
With so much capability, it might be a little difficult for outright newbies at first.
Editor – 4 out of 5 stars
The drag and also decrease email contractor is rapid and also has a couple of convenient features. Surprisingy, there is no quick means to preview your e-newsletter– you’ll need to go into the email setups.
An easy to use If/Then/Else reasoning is offered using ‘conditional content’ which permits you to reveal specific customers various content based upon certain problems like passions, links clicked in the past, etc. You can currently add personalized trademarks to your one-to-one e-mails with the new trademark personalization tag.
Email kinds – 5 out of 5 stars
Classic e-newsletters, SMS, autoresponders, A/B screening, RSS activated, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive themes to pick from. You can smoothly sneak peek them in another window, both on mobile as well as desktop computer. Other devices supply somewhat more features/content blocks within the e-mail builder. They offer customers a complimentary customized email design on the Plus strategy as well as greater.
Email Marketing Automation – 5 out of 5 stars
Their marketing automation truly is irresistible. It’s very powerful, and very easy to use, enabling you to automate follow-up projects, edit multiple conditions and far more. This is all done by means of an user friendly flowchart-style automation contractor. There are also pre-made ‘recipes’ ( themes) for you to utilize, or obtain suggestions from. Or else, you can build your very own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other tools, managing checklists and also contacts is made much easier because of their automation features which enable you to arrange individuals into lists. Find out more here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to make use of, lets you create your own custom fields. Apart from the standard forms, which are fully responsive, it additionally permits you to produce floating kinds and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign has a tendency to score quite very, touchdown e-mails generally inbox of one of the most preferred carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is good information for email marketing experts.
Reports and also Analysis – 4.5 out of 5 stars
Permits reporting on generally whatever ( opens up, click-maps, web page sees, geo-tracking). Ecommerce records are additionally available on certain plans for Shopify, BigCommerce, WooCommerce, and also extra. The “Recommendations for you” section provides practical ideas on activities you can take. Other reports include get in touch with patterns, bargain records, chat conversion, automation reports, etc. Custom reports are just readily available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their website and assistance are both offered in English, plus 5 other languages. You can change your user profile to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam and Design-Testing – 3.5 out of 5 stars
An email customer sneak peek is readily available, too, however at a price of $1 per test/client, which seems a bit steep. You can now send out a test e-mail for testimonial to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, and this after that puts them in an exclusion checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption listing’. You can import calls straight into this checklist, and export also.
Storage space readily available for pictures and information – Unlimited
Images above 1000px will certainly be downsized.
SPF as well as DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your own monitoring domain name to enhance your newsletter’s firm branding.
Different levels of account accessibility – Yes
This is a extremely versatile system, without certain levels. You specify the group names as well as likewise the exact access for each of those groups through tick-boxes. 2-Factor Authentication for an extra protection layer is available too.
Integrations – Yes
ActiveCampaign offer a lot of combination alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It also sustains all type of form and also study devices like Typeform as well as SurveyMonkey. You should not have a problem locating what you need as they also integrate with Zapier. Find all assimilations right here.
Landing Page Builder – Yes
The design templates are different and simple to modify. Landing web pages are hosted on a custom-made domain name or subdomain. On the Professional plan and also up, you can produce personalized internet experiences by concealing or getting rid of particular elements. You can also include special buttons, which include calling a telephone number, downloading and install a data or sending an e-mail.
Consumer Support – 5 out of 5 stars
Assistance is rapid and also pleasant , via all mediums as well as readily available in several languages. Their knowledge base is particularly useful and conveniently searchable , I had really little difficulty discovering pertinent search engine result. They also have video clip tutorials offered, webinars ( archived and also live ) as well as individually training on the ‘Plus’ strategy. Live conversation is additionally available on all plans, however no phone assistance.
General ranking – 4.5 out of 5 stars
ActiveCampaign is among the most effective e-mail marketing solutions on the market, rarely missing a thing when it pertains to professional features. Small companies will benefit from excellent sales automation, subscriber management via making use of automated workflows and also the brand-new features they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign provides a good series of professional features. Let’s break those down a little and analyze what works and what could be enhanced:
ActiveCampaign Marketing Automation
We’ve reviewed the advertising automation capabilities of loads of ESPs and also have not yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their product, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has actually made this their focus, permitting you to automate virtually anything: projects, bargains, ecommerce automation, SMS, get in touch with management, etc.
Advertising automation is consisted of on all plans, nevertheless, sales automation is booked for individuals on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is quite unique to ActiveCampaign. You’ll have the ability to trigger automations directly through your inbox interactions with leads. The only drawback is that you’ll need to be on the Professional strategy ($ 187/mo) or higher as well as this isn’t economical at all.
We’ve been keeping an eye on ActiveCampaign for several years, and have seen them proactively add new functions regularly, particularly around the area of automation. This is a very good indication, as some other ActiveCampaign competitors have not been quite so upcoming.
ActiveCampaign automation templates
We checked into ActiveCampaign’s automation themes, otherwise referred to as ‘ dishes’ as well as discovered that they are both actually well put together and easy to edit. There are lots to pick from (750 in fact!), and the categories make it very easy to discover what you’re searching for.
activecampaign automation design templates
Other devices often tend to give rather basic templates, whereas ActiveCampaign provides a whole host of integration-specific design templates, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with so many themes, you can feel overloaded by the choices. It may appear that some dishes are repeated, however, after modifying the layouts carefully, you can see there are tiny distinctions between them. I can see exactly how this could be a little confusing for some, but, at the end of the day, our experience informs us that the more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy and also greater. You can integrate with a variety of tools, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign provides you with a range of automation layouts:
activecampaign sms themes
Realize that SMS sending out is only available on the Plus strategy as well as greater, which starts at $70/month, so it’s not economical. If you desire your own customized SMS number for sending, you’ll also need to be on the costly Enterprise account.
As pointed out over, ActiveCampaign features a integrated CRM.
Small company owners looking for call monitoring software application will certainly locate this feature specifically valuable, to utilize together with the innovative e-mail marketing capacities.
After substantial screening, we discovered that the software application was pretty easy to use. You can set up several deal pipelines, and also edit/add new stages to reflect your one-of-a-kind sales process. The drag and also decrease software program makes it simple to by hand relocate deals with the pipe.
The advanced individual can take advantage of this range of CRM automation design templates, which covers everything from lead racking up to job monitoring:
crm actions activecampaign
Rates begins at $70/month for this attribute, as it is booked for those on the Plus plan and higher. It’s not exactly inexpensive, but when you consider every little thing you’re getting ( sophisticated sales and marketing lead, automation & call racking up, email & SMS sending out, Facebook Custom Audience assimilation, etc) it’s in fact not a bad deal.
When compared against the very best CRM software for small businesses, we found that the majority of services charged per individual, whereas ActiveCampaign included 25 individual accounts, which will truly assist keep prices down.
We likewise conducted a in-depth comparison of ActiveCampaign vs HubSpot and discovered that ActiveCampaign really had a lot of advantages over the CRM giant. Most significantly, it’s worth for cash.
ActiveCampaign Landing Pages
There are a overall of 56 receptive landing web page layouts, and you can additionally build your own and also save it as a customized web page for future usage.
activecampaign landing web page themes
After examining the layouts and also editor, we would certainly state they are appealing and contemporary , the only point is that it isn’t so simple to move blocks around the web page when editing. For example, you can’t relocate an component up or down slightly, instead, you can only relocate in between the outlined sections. I imagine ActiveCampaign has actually established it up such as this to make sure that every aspect is straightened, yet it suggests you have much less creative flexibility than with other internet site and landing page builders like Wix.
I also couldn’t locate a way to add a link to pictures, which isn’t optimal.
touchdown web page builder activecampaign
The cool ( as well as unique) aspect of ActiveCampaign’s landing web pages is that you can consist of dynamic material (web personalization) to ensure that each customer sees exactly what’s appropriate to them. This will certainly assist you to target leads in an smart way, e.g. only showing individuals web content that’s pertinent to their geolocation or industry or revealing them items based on their acquisition background. You can also allow tracking on your pages.
Do we recommend ActiveCampaign?
It’s actually challenging to fault ActiveCampaign, not only do they supply practically whatever you need within an e-mail advertising system, however they do it extremely well.
The coverage uses you insight right into mostly all aspects, such as web page visits, geo-tracking, openers, ecommerce and also more. One area that is slightly doing not have is the email building contractor, not offering an experience as slick as other services out there, with a couple of niggling attributes that could be done better (like the modification background).
Email as well as chat support are fantastic, with a personal feeling to the communications. With their ‘Plus’ intend you even obtain access to individually training and handy webinars, which is a nice enhancement.
I assume this ActiveCampaign evaluation shows that it is truly among the very best choices you might make if you’re seeking an all-in-one digital marketing device. Their advertising and also sales automation is the genuine offer as well as makes various other devices’ automatic operations look light in contrast. (See why it makes an outstanding Mailchimp alternative below.).
You’ll require to be prepared to place in a little bit of time as a result of the slightly steeper understanding curve, and perhaps invest a bit more money, but your company will certainly enjoy the rewards. If, on the other hand, you’re simply seeking a straightforward method to blast out e-newsletters, a option like GetResponse or MailerLite might be a little bit easier to get your head around.
On a side note, ActiveCampaign offers a series of really valuable free tools, despite whether you’re a client or not. You can discover whatever from material and social media sites schedule design templates to a subject line generator. Take a look at the totally free tools here.
Attempt ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is just one of the most cost effective options, in fact, their free plan is extremely charitable. Their strategy to email advertising and marketing layout is exceptional, using modern-looking design templates. It’s also one of the simplest devices we’ve ever before utilized.
# 2 GetResponse.
GetResponse is a powerful option to ActiveCampaign with tons of professional choices (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, as well as their design and testing tools are superb. Read the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the marketplace. It’s available in 6 languages and includes sophisticated automation choices as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your get in touches with, bargains as well as leads. There are plenty of automations to aid you simplify your procedures.
What is ActiveCampaign made use of for?
ActiveCampaign can be used for anything from e-newsletter development to contact management. Featuring a myriad of functions, this all-in-one advertising automation software is a wonderful option for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of jobs, such as send email newsletters, screen deals and handle your contacts. Nevertheless, one of the most notable attribute is the sales and also advertising automation capabilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s touchdown page home builder permits you to produce contemporary landing web pages with vibrant content blocks, suggesting you can personalize your material depending upon who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile app is readily available for iOS and Android. You can see campaigns as well as email automation details, timetable and also send out campaigns, track e-mail performance metrics, manage get in touches with, as well as a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising service for small companies. It securely shops your client information as well as provides a secure method to handle your customers.
ActiveCampaign deliverability – is it any excellent?
ActiveCampaign’s deliverability rates are among the top 5 results in our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d state they have excellent deliverability.
We’ve evaluated the advertising and marketing automation capabilities of lots of ESPs and also have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, permitting you to automate practically anything: campaigns, offers, ecommerce automation, SMS, contact management, etc.
One-to-one email automation is quite one-of-a-kind to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with tons of pro alternatives (e.g. a webinar tool) as well as good automations.