This Chicago-based automation tool is assisting their 150,000 customers send out less e-mails while, at the same time, attaining better results. ActiveCampaign reported that their customers conserved 38.4 million hrs between July 2020 as well as July 2021 utilizing its automated process. That certainly implies good value for money, yet considering it’s on the more expensive end of the range, how much bang for your buck do you actually get?
Flaunting lots of features and integrations, as well as pleasant and also fast support, they do seem like a giant e-mail advertising tool. We’ll place ActiveCampaign under the microscope in this ActiveCampaign review to see if they measure up to their vibrant insurance claims.
ActiveCampaign Review Summary
ActiveCampaign deal nearly everything you require within a e-newsletter advertising and marketing tool, plus their advanced automations are tough to beat. The entry-level strategy starts at $15 each month (for as much as 500 customers, paid regular monthly), or if you wish to gain access to professional functions such as the built-in CRM, lead racking up, touchdown web pages and SMS sending out, the Plus plan begins at $70 monthly.
One of their key features is marketing automation. Apart from autoresponders, which can be based upon myriad problems, you can automate checklist and also call monitoring, in addition to deals, if you choose to utilize their CRM software application. This ‘Deals’ system (sales pipe) additionally enables you to add notes to contacts, established consultations, send out direct messages to them, as well as a lot more.
The ‘Conversations’ function is one more one to note. You can utilize it to send out targeted messages right to your web site visitors in order to enhance the overall customer experience as well as produce a kind of sales funnel to aid you transform extra visitors.
Having all your information as well as activity in one place indicates that you can rapidly obtain a all natural view of exactly how your sales and also advertising initiatives are doing. Not needing to use a number of providers for your various electronic advertising efforts will certainly additionally potentially conserve you money.
Allow’s dive in as well as take a closer consider ActiveCampaign:
Cons and also pros
Exceptionally powerful automation:
One of the best advertising automation tools out there. This essential feature of ActiveCampaign is not just incredibly powerful but likewise easy to use. Integrated engagement allows you integrate all the networks that can be utilized within an automation: marketing campaigns, sales follow-ups, text, and also a lot more. This attribute makes it a fantastic email advertising tool for Shopify.
Offers reporting on all areas such as click-maps, geo-tracking and also page sees. Acquisition monitoring is available on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and the “Recommendations for you” area is a great addition to aid you increase purchases, commitment, as well as interaction.
In our deliverability tests, ActiveCampaign confirms to be among the best devices in getting emails provided.
If you are originating from a various e-mail advertising software program, ActiveCampaign provides to do the account movement free of charge.
Steeper learning curve:
This could only be thought about a con if you’re after a simple and quick email service. There are simpler email e-newsletter services available, so you may wish to look somewhere else if this is all you need.
No cost-free plan:
However, there is no cost-free plan readily available (only a cost-free trial). There are if you’re looking for a easy device
Costs for client preview:
You can preview just how your e-newsletter looks on various email customers, however, this is charged at $1 per test/client.
Is ActiveCampaign the best e-newsletter service for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down one of the most powerful automation tool we’ve evaluated, permitting you to establish essentially any type of automation you can think of– set off projects, sales follow-ups, automated segmentation, vibrant e-mail content and more. You can now instantly send out one-to-one sales e-mails via your very own inbox.
You need an incorporated sales as well as advertising platform for your business:
ActiveCampaign’s built-in CRM seamlessly connects to all your e-mail advertising and marketing data, enabling sales teams to act promptly. Attributes like lead racking up and also social data can likewise help to improve your sales follow-up processes.
You require a tool that does multi-channel advertising:
Besides sending emails, ActiveCampaign also permits you to establish landing web pages, send out SMS as well as personalized ‘Conversations’ to web site site visitors, set up chatbot automations and even handle just how Facebook ads are displayed to calls. It’s a great remedy if you would certainly like to have the ability to streamline a good chunk of your advertising as well as provide your customers a better all-round experience.
Not advised if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative tool, and also obtaining familiarized with it takes a great deal even more job than various other tools. As well as the routine maintenance you’ll need to establish, display and optimize email campaigns.
You just require straightforward automations:
If you only wish to set up basic e-mail series ( for instance, a welcome project), we ‘d recommend much more affordable alternatives like MailerLite which is much much easier to make use of. Or else, you’ll be paying for a tonne of extras (and complexity) that you merely won’t require.
Unfortunately, there’s no cost-free plan, and also with a test duration of just 14 days, they don’t offer you much time to analyze whether it’s right for you.
Ease of Use – 4 out of 5 stars
ActiveCampaign have a very user-friendly style, with conveniently accessible food selections. The dashboard has a helpful ‘Getting Started’ slider to help brand-new customers, as well as it has actually demo data to offer you an suggestion of exactly how ideal to use sections. A great attribute is the Content Manager, which stores all your properties in a central hub, making it simple to keep things arranged.
With so much functionality, it might be a little complicated for outright novices at.
Editor – 4 out of 5 stars
The drag and drop e-mail builder is quick as well as has a couple of handy attributes. Surprisingy, there is no fast method to sneak peek your e-newsletter– you’ll need to go right into the e-mail settings.
An easy to use If/Then/Else logic is readily available via ‘conditional web content’ which allows you to show specific customers different content based on particular conditions like passions, links clicked in the past, etc. You can currently include customized signatures to your one-to-one e-mails with the brand-new trademark personalization tag.
Email kinds – 5 out of 5 stars
Timeless e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail web server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to choose from. Other devices supply somewhat more features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is unequalled. It’s incredibly effective, and also really user-friendly, permitting you to automate follow-up campaigns, modify numerous problems as well as much more. This is all done using an user friendly flowchart-style automation home builder. There are likewise pre-made ‘recipes’ ( themes) for you to use, or obtain ideas from. Otherwise, you can build your very own automation from the ground up.
Listing Management- 5 out of 5 stars
Compared to a few other devices, taking care of checklists and contacts is made much easier as a result of their automation functions which enable you to arrange individuals into listings. Find out more below.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, allows you create your very own customized areas. In addition to the typical types, which are completely receptive, it also permits you to create floating forms and also modals. If you’re on Shopify, you can instantly embed a form on your website rather than having to replicate and also paste it into your store’s code. This kind can include a discount code to motivate individuals to buy.
Deliverability – 4.5 out of 5 stars
In our deliverability tests ActiveCampaign often tends to score rather extremely, landing e-mails generally inbox of one of the most popular service providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather regular, which is excellent information for e-mail online marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Enables reporting on generally every little thing (opens, click-maps, page check outs, geo-tracking). Ecommerce reports are likewise readily available on specific plans for Shopify, BigCommerce, WooCommerce, and also more. The “Recommendations for you” area provides practical tips on activities you can take. Various other reports consist of get in touch with patterns, deal reports, conversation conversion, automation reports, and so on. However, customized reports are just offered on the Enterprise plan.
Languages – 4 out of 5 stars
Their site as well as assistance are both available in English, plus 5 various other languages. You can transform your individual account to among more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
These are both offered. Spam testing is simply a ‘pass’ or ‘ stop working’ that you obtain before you send out your project, yet there are no elements present to aid comprehend the judgment. An email client sneak peek is readily available, as well, however at a cost of $1 per test/client, which appears a little bit high. You can currently send out a test e-mail for review to approximately 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after three times, and also this after that places them in an exclusion list.
Blocklist – Yes
This is the previously mentioned ‘ exemption checklist’. You can import get in touches with straight into this list, and export as well.
Storage readily available for data and pictures – Unlimited
Photos over 1000px will certainly be scaled down.
SPF and also DKIM are supported.
Very Own Domain – Yes
It’s possible to utilize your very own tracking domain to enhance your newsletter’s firm branding.
Various levels of account access – Yes
This is a extremely versatile system, without specific levels. You specify the group names as well as likewise the exact access for each of those groups by means of tick-boxes. 2-Factor Authentication for an additional security layer is offered as well.
Assimilations – Yes
ActiveCampaign offer lots of combination options, such as PayPal, Shopify, Google Analytics, and also WordPress. It also supports all kinds of kind and also study tools like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
The themes are diverse and easy to modify. Touchdown pages are hosted on a custom domain or subdomain. On the Professional plan as well as up, you can create individualized internet experiences by concealing or eliminating particular elements. You can additionally include special buttons, which include calling a phone number, downloading and install a data or sending an email.
Consumer Support – 5 out of 5 stars
They additionally have video tutorials offered, webinars ( real-time and archived ) and one-on-one training on the ‘Plus’ strategy. Live chat is additionally offered on all strategies, however no phone assistance.
Total rating – 4.5 out of 5 stars
ActiveCampaign is just one of the most powerful e-mail marketing solutions on the market, rarely missing a thing when it involves professional functions. Local business will take advantage of excellent sales automation, customer administration via the use of automated process and also the new features they’re constantly including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a good range of pro functions. Let’s break those down a little and also analyze what jobs and what could be boosted:
ActiveCampaign Marketing Automation
We’ve reviewed the marketing automation abilities of dozens of ESPs and have not yet discovered a match for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: projects, offers, ecommerce automation, SMS, call monitoring, and so on.
Advertising automation is included on all strategies, however, sales automation is reserved for users on the Plus plan (from $70/mo) and also greater.
One-to-one e-mail automation is fairly one-of-a-kind to ActiveCampaign. You’ll be able to cause automations straight through your inbox communications with leads. The only downside is that you’ll require to be on the Professional plan ($ 187/mo) or higher and this isn’t inexpensive whatsoever.
We’ve been monitoring ActiveCampaign for years, and also have seen them proactively include new features regularly, especially around the location of automation. This is a excellent indication, as a few other ActiveCampaign competitors have not been rather so forthcoming.
ActiveCampaign automation design templates
We explored ActiveCampaign’s automation layouts, or else known as ‘ dishes’ as well as located that they are both truly well created and also easy to modify. There are bunches to choose from (750 as a matter of fact!), and the groups make it easy to discover what you’re looking for.
activecampaign automation templates
Other devices have a tendency to supply quite general templates, whereas ActiveCampaign gives a entire host of integration-specific layouts, like these automation dishes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with a lot of templates, you can really feel overwhelmed by the choices. It may show up that some recipes are duplicated, however, after modifying the templates carefully, you can see there are tiny distinctions in between them. I can see how this could be a little confusing for some, but, at the end of the day, our experience informs us that the even more targeted you can be with your campaigns the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus plan and greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign supplies you with a selection of automation themes:
activecampaign sms templates
Know that SMS sending out is just available on the Plus plan and also higher, which starts at $70/month, so it’s not affordable. You’ll additionally require to be on the expensive Enterprise account if you want your own personalized SMS number for sending out.
As pointed out above, ActiveCampaign features a built-in CRM.
Local business owners trying to find call management software application will locate this attribute specifically useful, to use together with the sophisticated email advertising and marketing capabilities.
After substantial screening, we found that the software was pretty easy to use. You can establish several deal pipelines, as well as edit/add brand-new phases to show your unique sales procedure. The drag as well as decrease software program makes it easy to by hand move deals with the pipe.
The advanced customer can benefit from this range of CRM automation layouts, which covers every little thing from lead racking up to job administration:
crm activities activecampaign
Prices begins at $70/month for this function, as it is reserved for those on the Plus strategy as well as greater. It’s not specifically economical, however when you take into consideration everything you’re getting ( sophisticated sales as well as advertising lead, call & automation scoring, email & SMS sending out, Facebook Custom Audience combination, and so on) it’s actually not a bad deal.
When compared against the very best CRM software application for small businesses, we located that a lot of services charged per individual, whereas ActiveCampaign included 25 individual accounts, which will really assist maintain expenses down.
We likewise performed a thorough contrast of ActiveCampaign vs HubSpot and also discovered that ActiveCampaign in fact had a lot of benefits over the CRM titan. Most especially, it’s worth for money.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown web page templates, and you can additionally build your very own and also save it as a customized page for future usage.
activecampaign touchdown page layouts
After evaluating the designs as well as editor, we ‘d say they are appealing as well as modern-day , the only point is that it isn’t so very easy to relocate blocks around the page when editing and enhancing. For example, you can not relocate an element up or down somewhat, rather, you can just move it in between the described sections. I imagine ActiveCampaign has actually set it up such as this to ensure that every element is lined up, but it means you have much less creative flexibility than with other internet site as well as touchdown page home builders like Wix.
I also couldn’t discover a method to add a link to photos, which isn’t suitable.
landing web page home builder activecampaign
The cool ( as well as unique) aspect of ActiveCampaign’s landing web pages is that you can include vibrant material ( internet personalization) so that each individual sees precisely what’s relevant to them. This will help you to target leads in an smart method, e.g. just showing users content that’s pertinent to their geolocation or sector or showing them products based on their acquisition background. You can likewise allow tracking on your pages.
So do we recommend ActiveCampaign?
It’s actually tough to fault ActiveCampaign, not only do they offer almost every little thing you require within an email advertising system, but they do it extremely well.
The coverage uses you insight right into mostly all aspects, such as web page sees, geo-tracking, openers, ecommerce and also even more. One area that is somewhat lacking is the email home builder, not supplying an experience as slick as other services around, with a couple of niggling functions that could be done better (like the alteration background).
The assistance is as marketed: pleasant, handy and also rapid . Email and chat assistance are excellent, with a personal feel to the interactions. Their knowledge base is quickly searchable and also really returns relevant results a high portion of the moment. With their ‘Plus’ prepare you also get access to individually training and valuable webinars, which is a nice enhancement.
If you’re looking for an all-in-one electronic advertising and marketing device, I think this ActiveCampaign evaluation shows that it is really one of the ideal choices you might make. Their advertising and also sales automation is the actual bargain as well as makes other tools’ automatic operations look light in contrast. (See why it makes an outstanding Mailchimp alternative here.).
You’ll require to be prepared to put in a little bit of time as a result of the somewhat steeper discovering curve, and probably spend a bit more money, however your service will certainly enjoy the incentives. If, on the other hand, you’re simply searching for a simple means to blast out e-newsletters, a solution like GetResponse or MailerLite may be a bit easier to get your head around.
On a side note, ActiveCampaign uses a series of truly valuable free tools, regardless of whether you’re a consumer or not. You can discover everything from content and social media schedule themes to a subject line generator. Take a look at the totally free tools right here.
Try ActiveCampaign now for free for 14 days.
# 1 MailerLite.
MailerLite is among the most affordable remedies, as a matter of fact, their complimentary plan is very generous. Their approach to email advertising and marketing style is exceptional, providing modern-looking templates. It’s likewise among the simplest devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with tons of professional alternatives (e.g. a webinar tool) as well as excellent automations. Unlike ActiveCampaign, they offer their system in more than 20 languages, and also their style and also testing devices are superb. Read the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the most inexpensive all-in-one email advertising tools on the market. It’s available in 6 languages and also features advanced automation alternatives as well as a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to handle your get in touches with, deals and also leads. There are plenty of automations to aid you enhance your processes.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from e-newsletter development to speak to management. Featuring a myriad of features, this all-in-one advertising automation software is a excellent selection for all business dimensions.
What can ActiveCampaign do?
With ActiveCampaign, you can perform a whole host of jobs, such as send out email newsletters, display bargains as well as manage your calls. The most noteworthy attribute is the sales as well as marketing automation abilities.
Does ActiveCampaign have landing web pages?
Yes! ActiveCampaign’s touchdown page building contractor permits you to develop modern touchdown web pages with dynamic web content blocks, suggesting you can customize your web content relying on who’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iphone and also Android. You can check out campaigns and also email automation details, timetable and send out projects, track email efficiency metrics, manage calls, and much more.
Is ActiveCampaign legit?
ActiveCampaign is a legit e-mail advertising and marketing service for small businesses. It safely stores your consumer information and provides a safe method to handle your customers.
ActiveCampaign deliverability – is it any kind of good?
ActiveCampaign’s deliverability prices are among the top 5 lead to our bi-annual tests. Rating in the early to mid-nineties, we would certainly state they have great deliverability.
We’ve examined the advertising and marketing automation abilities of loads of ESPs and have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s rivals include marketing automation as component of their product, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate virtually anything: campaigns, offers, ecommerce automation, SMS, contact management, and so on.
One-to-one email automation is fairly distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of pro alternatives (e.g. a webinar device) and also great automations.