Send An Email In Activecampaign Through Podio

This Chicago-based automation tool is helping their 150,000 clients send fewer emails while, at the same time, achieving better outcomes. ActiveCampaign reported that their customers saved 38.4 million hours in between July 2020 and July 2021 utilizing its automatic operations. That absolutely indicates good value for cash, but considering it’s on the more expensive end of the range, just how much bang for your buck do you actually obtain?

Flaunting several features and also integrations, in addition to pleasant as well as quick assistance, they do seem like a giant email advertising device. We’ll place ActiveCampaign under the microscopic lense in this ActiveCampaign review to see if they measure up to their bold insurance claims.

ActiveCamapign - Email Marketing CRM Automation

ActiveCampaign Review Summary

ActiveCampaign deal nearly every little thing you need within a e-newsletter marketing tool, plus their advanced automations are difficult to defeat. The entry-level plan begins at $15 monthly (for as much as 500 subscribers, paid regular monthly), or if you want to gain access to professional functions such as the built-in CRM, lead racking up, touchdown pages and also SMS sending, the Plus strategy starts at $70 each month.

One of their key functions is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate checklist and get in touch with monitoring, along with offers, if you choose to utilize their CRM software program. This ‘Deals’ system (sales pipeline) also enables you to add notes to calls, set up visits, send out straight messages to them, as well as much more.

The ‘Conversations’ function is one more one to keep in mind. You can utilize it to send targeted messages straight to your website site visitors in order to maximize the overall customer experience and produce a type of sales channel to aid you transform a lot more site visitors.

Having all your information and task in one area means that you can swiftly obtain a alternative sight of how your sales as well as marketing efforts are executing. Not needing to make use of a variety of suppliers for your various digital marketing initiatives will certainly likewise possibly save you money.

Allow’s dive in and also take a closer consider ActiveCampaign:

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Cons and also pros

PROS

Incredibly effective automation:

One of the ideal marketing automation devices out there. This crucial feature of ActiveCampaign is not only extremely effective but likewise easy to use.

Thorough reporting:

Deals reporting on all areas such as click-maps, geo-tracking and also web page brows through. Purchase tracking is offered on higher prepare for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” section is a nice addition to aid you enhance acquisitions, commitment, as well as involvement.

Excellent deliverability:

In our deliverability examinations, ActiveCampaign confirms to be one of the most effective tools in obtaining e-mails supplied.

Free movements:

ActiveCampaign supplies to do the account movement for complimentary if you are coming from a different e-mail advertising and marketing software program.

DISADVANTAGES

Steeper understanding curve:

This may only be considered a con if you’re after a easy and also quick e-mail option. There are simpler email newsletter services available, so you may intend to look in other places if this is all you need.

No free strategy:

Regrettably, there is no complimentary plan offered (only a cost-free trial). If you’re trying to find a simple device, there are

Costs for customer preview:

You can sneak peek just how your newsletter looks on different e-mail clients, nonetheless, this is charged at $1 per test/client.

Is ActiveCampaign the right newsletter solution for you?

Recommended if:

You’re severe regarding marketing automation:

ActiveCampaign is hands-down the most effective automation device we’ve tested, allowing you to establish basically any kind of automation you can think about– activated campaigns, sales follow-ups, automated segmentation, dynamic email material and so on. You can currently automatically send out one-to-one sales e-mails through your own inbox.

You require an integrated sales and also advertising and marketing platform for your organization:

ActiveCampaign’s inbuilt CRM flawlessly connects to all your email advertising data, permitting sales teams to act rapidly. Features like lead racking up and social data can additionally assist to simplify your sales follow-up procedures.

You require a device that executes multi-channel advertising:

Besides sending out e-mails, ActiveCampaign likewise enables you to establish landing pages, send out SMS and also personalized ‘Conversations’ to web site site visitors, set up chatbot automations and also also handle how Facebook ads are presented to get in touches with. If you would certainly like to be able to centralize a good chunk of your advertising and also give your customers a better overall experience, it’s a excellent service.

Not advised if:

You require a low-maintenance, beginner-friendly device:

ActiveCampaign is an advanced device, as well as obtaining acquainted with it takes a great deal more job than other devices. In addition to the regular upkeep you’ll need to establish, display and also optimize e-mail projects.

You only require basic automations:

If you only want to set up basic email series (for example, a welcome project), we would certainly advise extra economical choices like MailerLite which is far much easier to make use of. Otherwise, you’ll be paying for a tonne of bonus (and intricacy) that you just will not require.

You’re not sure:

There’s no free strategy, as well as with a trial period of just 14 days, they don’t provide you much time to examine whether it’s best for you.

Ranking details

Ease of Use – 4 out of 5 stars

ActiveCampaign have a really user-friendly style, with conveniently navigable menus. The control panel has a valuable ‘Getting Started’ slider to assist brand-new individuals, and it has actually demo data to provide you an concept of just how ideal to make use of areas. A nice function is the Content Manager, which stores all your possessions in a central center, making it simple to keep points arranged.

With so much functionality, it might be a little complicated for outright novices at.

E-newsletter Creation

Editor – 4 out of 5 stars

The drag and drop email builder is quick as well as has a couple of helpful functions. One is that you can save personalized ‘ obstructs’ to reuse, and also the other that it allows you to see adjustments other people have made, Google Docs-style. Nevertheless, discovering your last activity to reverse can be painstaking due to numerous auto-saves every min! Another issue we had remained in creating columns, however, in the case of items, this has actually been aided by the brand-new product block. Surprisingy, there is no quick means to sneak peek your newsletter– you’ll need to enter into the e-mail setups.

Customization- Yes

An easy to use If/Then/Else logic is offered through ‘conditional content’ which allows you to show certain clients different web content based upon particular problems like passions, web links clicked in the past, and so on. You can now include personalized signatures to your one-to-one e-mails with the new signature customization tag.

Email types – 5 out of 5 stars

Classic e-newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign do not have a committed transactional email server.

Option and Flexibility of Template Designs – 4 out of 5 stars

ActiveCampaign have around 125 modern-day, responsive themes to pick from. You can easily sneak peek them in another home window, both on mobile and desktop computer. Other tools provide a little a lot more features/content blocks within the e-mail building contractor. They use individuals a free customized e-mail style on the Plus strategy and greater.

Email Marketing Automation – 5 out of 5 stars

Their advertising automation truly is irresistible. It’s incredibly powerful, as well as extremely user-friendly, allowing you to automate follow-up projects, edit numerous conditions as well as far more. This is all done through an user friendly flowchart-style automation home builder. There are additionally pre-made ‘ dishes’ ( design templates) for you to use, or obtain concepts from. Or else, you can build your very own automation from square one.

Checklist Management- 5 out of 5 stars

Compared to a few other tools, taking care of contacts as well as checklists is made a lot easier as a result of their automation functions which enable you to arrange people into listings. Learn more below.

Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars

Easy to use, allows you develop your very own personalized areas. Aside from the standard kinds, which are totally receptive, it likewise enables you to produce floating kinds and modals.

Deliverability – 4.5 out of 5 stars

In our deliverability examinations ActiveCampaign tends to score quite extremely, touchdown emails in the main inbox of one of the most popular providers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly consistent, which is great news for e-mail online marketers.

Reports and also Analysis – 4.5 out of 5 stars

Ecommerce records are also available on certain strategies for Shopify, BigCommerce, WooCommerce, as well as extra. Other reports consist of call trends, offer records, chat conversion, automation records, etc.

Languages – 4 out of 5 stars

Their web site as well as assistance are both available in English, plus 5 various other languages. You can change your individual account to one of greater than 20 languages (including Spanish, French, German, Italian, Russian, and so on).

Further Features

Spam and Design-Testing – 3.5 out of 5 stars

An email customer sneak peek is offered, as well, however at a rate of $1 per test/client, which seems a bit steep. You can now send a test e-mail for evaluation to up to 5 email addresses.

Bounce Management – Yes

Soft bounces are counted as tough bounces after 3 times, and this after that places them in an exclusion listing.

Blocklist – Yes

This is the abovementioned ‘ exemption listing’. You can import get in touches with straight right into this listing, and also export as well.

Storage available for data as well as photos – Unlimited

Photos above 1000px will certainly be scaled down.

Pro Features

Authentication- Yes

SPF and also DKIM are supported.

Very Own Domain – Yes

It’s possible to use your very own tracking domain to enhance your newsletter’s business branding.

Various levels of account gain access to – Yes

This is a extremely flexible system, without specific levels. You specify the team names as well as also the exact access for each and every of those groups through tick-boxes. 2-Factor Authentication for an additional protection layer is readily available too.

Assimilations – Yes

ActiveCampaign deal lots of assimilation choices, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also sustains all kinds of type as well as survey devices like Typeform as well as SurveyMonkey.

Touchdown Page Builder – Yes

The templates are very easy and also different to edit. Landing web pages are hosted on a personalized domain name or subdomain. On the Professional plan as well as up, you can create personalized web experiences by hiding or getting rid of certain components. You can additionally add unique switches, that include calling a phone number, downloading a data or sending out an e-mail.

Consumer Support – 5 out of 5 stars

Support is pleasant as well as quick , via all tools and also readily available in a number of languages. Their knowledge base is especially useful and also conveniently searchable , I had extremely little problem discovering relevant search engine result. They additionally have video clip tutorials readily available, webinars ( archived and online ) and also one-on-one training on the ‘Plus’ plan. Live conversation is additionally available on all strategies, yet no phone support.

Total rating – 4.5 out of 5 stars

ActiveCampaign is one of the most powerful e-mail advertising solutions on the market, barely missing a thing when it involves professional features. Local business will benefit from exceptional sales automation, subscriber management through making use of automated operations and also the new attributes they’re constantly including

A More Detailed Look at ActiveCampaign’s Top Features

As you can see, ActiveCampaign offers a excellent series of pro attributes. Allow’s damage those down a little and evaluate what jobs and also what could be improved:

ActiveCampaign Marketing Automation

We’ve reviewed the marketing automation capabilities of loads of ESPs and also have not yet found a match for ActiveCampaign. ActiveCampaign’s competitors consist of marketing automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has actually made this their focus, enabling you to automate essentially anything: projects, offers, ecommerce automation, SMS, contact management, and so on.

Advertising automation is included on all strategies, nevertheless, sales automation is booked for customers on the Plus plan (from $70/mo) and also higher.

One-to-one email automation is rather unique to ActiveCampaign. You’ll have the ability to cause automations directly with your inbox interactions with leads. The only downside is that you’ll need to be on the Professional plan ($ 187/mo) or higher and this isn’t cheap whatsoever.

We’ve been monitoring ActiveCampaign for many years, as well as have seen them proactively include brand-new attributes regularly, especially around the area of automation. This is a excellent indication, as a few other ActiveCampaign competitors have not been fairly so forthcoming.

ActiveCampaign automation templates

We checked into ActiveCampaign’s automation themes, or else called ‘recipes’ and discovered that they are both truly well created and easy to modify. There are tons to choose from (750 in fact!), and the groups make it very easy to locate what you’re trying to find.

activecampaign automation templates

Various other tools often tend to supply fairly general templates, whereas ActiveCampaign supplies a whole host of integration-specific layouts, like these automation dishes for Shopify:

activecampaign shopify automations

The only disadvantage is that, with so many themes, you can really feel overwhelmed by the alternatives. It might appear that some dishes are repeated, however, after revising the templates very closely, you can see there are small differences in between them. I can see just how this could be a little complicated for some, however, at the end of the day, our experience informs us that the more targeted you can be with your campaigns the better.

ActiveCampaign SMS automation

SMS automation is consisted of on the Plus strategy and also higher. You can incorporate with a number of devices, such as ClickSend, MessageMedia and Twilio, and ActiveCampaign gives you with a range of automation themes:

activecampaign sms layouts

Be aware that SMS sending out is only available on the Plus plan as well as greater, which starts at $70/month, so it’s not inexpensive. You’ll additionally require to be on the pricey Enterprise account if you desire your own custom SMS number for sending.

ActiveCampaign CRM

As stated over, ActiveCampaign includes a built-in CRM.

Small business proprietors searching for call monitoring software program will certainly locate this feature specifically beneficial, to make use of alongside the sophisticated email advertising and marketing abilities.

After considerable screening, we located that the software was rather easy to use. You can set up multiple deal pipelines, as well as edit/add new stages to reflect your one-of-a-kind sales process. The drag and decrease software program makes it simple to manually relocate offers via the pipeline.

The more advanced individual can gain from this range of CRM automation layouts, which covers whatever from lead scoring to job monitoring:

crm activities activecampaign

Pricing starts at $70/month for this attribute, as it is scheduled for those on the Plus plan and also higher. It’s not specifically economical, but when you consider every little thing you’re getting ( innovative sales and advertising lead, get in touch with & automation scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s in fact not a bad deal.

When compared against the very best CRM software application for local business, we found that the majority of service fee per user, whereas ActiveCampaign included 25 user accounts, which will truly help keep prices down.

We likewise carried out a comprehensive comparison of ActiveCampaign vs HubSpot and also found that ActiveCampaign in fact had a lot of benefits over the CRM giant. Most especially, it’s worth for cash.

ActiveCampaign Landing Pages

There are a total of 56 responsive touchdown page layouts, and you can also develop your own as well as save it as a custom web page for future use.

activecampaign touchdown page templates

After analyzing the styles and also editor, we ‘d say they are modern and eye-catching , the only point is that it isn’t so very easy to move blocks around the web page when modifying. You can not relocate an component up or down slightly, rather, you can just move it between the outlined sections. I imagine ActiveCampaign has established it up similar to this to ensure that every element is lined up, but it indicates you have much less creative liberty than with various other internet site as well as landing page contractors like Wix.

I also couldn’t locate a way to include a link to pictures, which isn’t optimal.

touchdown page builder activecampaign

The cool ( as well as distinct) thing about ActiveCampaign’s landing pages is that you can consist of dynamic web content (web customization) to ensure that each user sees exactly what’s appropriate to them. This will aid you to target leads in an smart means, e.g. just revealing users material that’s relevant to their geolocation or sector or revealing them products based upon their acquisition history. You can additionally enable tracking on your web pages.

Final thought

Do we recommend ActiveCampaign?

It’s truly tough to fault ActiveCampaign, not only do they provide nearly everything you need within an email marketing system, but they do it very well.

The reporting offers you understanding into almost all aspects, such as web page visits, geo-tracking, openers, ecommerce and more. One location that is slightly doing not have is the e-mail home builder, not supplying an experience as slick as other solutions out there, with a couple of niggling attributes that could be done better (like the alteration background).

The support is as marketed: friendly, rapid and practical . Email as well as talk support are terrific, with a personal feeling to the interactions. Their data base is quickly searchable and in fact returns appropriate results a high percentage of the time. With their ‘Plus’ prepare you even get accessibility to one-on-one training and also handy webinars, which is a nice enhancement.

I believe this ActiveCampaign testimonial reveals that it is truly one of the best selections you might make if you’re seeking an all-in-one digital advertising and marketing tool. Their marketing and sales automation is the actual bargain and also makes various other devices’ automated workflows look pale in comparison. (See why it makes an superb Mailchimp option below.).

You’ll require to be prepared to put in a little time due to the a little steeper knowing contour, and also maybe invest a little more money, yet your company will certainly reap the incentives. If, on the other hand, you’re simply trying to find a simple means to blast out newsletters, a option like GetResponse or MailerLite could be a bit simpler to obtain your head around.

On a side note, ActiveCampaign supplies a series of actually useful free devices, regardless of whether you’re a consumer or not. You can locate every little thing from web content and also social networks schedule templates to a subject line generator. Check out the complimentary devices here.

Attempt ActiveCampaign currently totally free for 14 days.

ActiveCampaign Alternatives.

# 1 MailerLite.

MailerLite is among the most affordable options, in fact, their totally free plan is really charitable. Their approach to email advertising design is praiseworthy, offering modern-looking layouts. It’s also among the simplest devices we’ve ever before made use of.

# 2 GetResponse.

GetResponse is a effective alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and also excellent automations. Unlike ActiveCampaign, they offer their system in greater than 20 languages, and their style and also screening tools are outstanding. Read the complete comparison in our GetResponse vs ActiveCampaign overview.

# 3 Sendinblue.

Sendinblue is among the most affordable all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages and also includes advanced automation options and also a integrated CRM.

FREQUENTLY ASKED QUESTION.

Is ActiveCampaign a CRM?

You can use ActiveCampaign to handle your contacts, bargains as well as leads. There are lots of automations to assist you enhance your procedures.

What is ActiveCampaign used for?

ActiveCampaign can be utilized for anything from newsletter creation to speak to administration. Including a myriad of functions, this all-in-one advertising and marketing automation software program is a great choice for all organization dimensions.

What can ActiveCampaign do?

With ActiveCampaign, you can carry out a whole host of jobs, such as send email e-newsletters, monitor bargains as well as handle your calls. The most notable function is the sales and advertising automation abilities.

Does ActiveCampaign have touchdown pages?

Yes! ActiveCampaign’s touchdown web page building contractor permits you to create modern landing web pages with dynamic web content blocks, suggesting you can customize your web content depending upon that’s watching it.

Does ActiveCampaign have a mobile application?

Yes, ActiveCampaign’s mobile application is offered for iphone and Android. You can view campaigns and email automation information, timetable and send out campaigns, track e-mail performance metrics, handle contacts, and also far more.

Is ActiveCampaign legit?

ActiveCampaign is a official e-mail advertising and marketing solution for small businesses. It securely shops your customer information and also supplies a safe and secure way to handle your clients.

ActiveCampaign deliverability – is it any type of good?

ActiveCampaign’s deliverability rates are among the top 5 cause our bi-annual examinations. Scoring in the early to mid-nineties, we ‘d claim they have great deliverability.

We’ve assessed the advertising automation capabilities of loads of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has made this their focus, enabling you to automate basically anything: campaigns, bargains, ecommerce automation, SMS, contact management, etc.

One-to-one e-mail automation is fairly special to ActiveCampaign. GetResponse is a powerful choice to ActiveCampaign with tons of pro options (e.g. a webinar tool) and also great automations.

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