This Chicago-based automation device is assisting their 150,000 consumers send out fewer emails while, at the same time, achieving better results. ActiveCampaign reported that their consumers conserved 38.4 million hrs between July 2020 and also July 2021 using its computerized workflows. That certainly indicates good value for money, yet considering it’s on the pricier end of the range, how much value do you actually get?
Boasting many attributes and also combinations, along with friendly and also quick support, they do seem like a giant email marketing device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign testimonial to see if they come up to their strong insurance claims.
ActiveCampaign Review Summary
ActiveCampaign offer practically every little thing you need within a e-newsletter marketing device, plus their innovative automations are hard to beat. The entry-level plan starts at $15 each month (for as much as 500 customers, paid regular monthly), or if you want to gain access to pro functions such as the in-built CRM, lead scoring, landing pages and also SMS sending, the Plus plan starts at $70 each month.
One of their key features is marketing automation. In addition to autoresponders, which can be based on myriad problems, you can automate listing and also get in touch with administration, in addition to bargains, if you make a decision to utilize their CRM software application. This ‘Deals’ system (sales pipe) also permits you to add notes to calls, set up consultations, send direct messages to them, and much more.
The ‘Conversations’ attribute is another one to keep in mind. You can use it to send targeted messages right to your site site visitors in order to optimize the total customer experience and also develop a kind of sales funnel to aid you transform much more visitors.
Having all your details as well as activity in one area suggests that you can rapidly get a alternative sight of exactly how your sales as well as marketing efforts are doing. Not needing to use a number of companies for your different electronic advertising initiatives will certainly also potentially conserve you money.
Let’s dive in and take a better check out ActiveCampaign:
Pros and Cons
Exceptionally effective automation:
One of the best advertising automation devices out there. This vital function of ActiveCampaign is not just very effective yet also very easy to use.
Deals reporting on all locations such as click-maps, geo-tracking and also web page visits. Acquisition tracking is offered on greater prepare for Shopify, BigCommerce, WooCommerce, and so on, as well as the “Recommendations for you” area is a nice enhancement to help you increase acquisitions, loyalty, and involvement.
In our deliverability examinations, ActiveCampaign verifies to be among the best devices in getting e-mails supplied.
ActiveCampaign provides to do the account movement for cost-free if you are coming from a different e-mail advertising and marketing software application.
Steeper discovering curve:
This could just be taken into consideration a con if you’re after a fast as well as straightforward e-mail service. There are less complex e-mail e-newsletter services around, so you may wish to look somewhere else if this is all you need.
No totally free strategy:
There is no complimentary plan offered (only a complimentary trial). If you’re seeking a basic device, there are
Fees for client preview:
You can preview how your newsletter views various e-mail clients, however, this is billed at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re significant about marketing automation:
ActiveCampaign is hands-down one of the most powerful automation device we’ve examined, enabling you to establish virtually any type of automation you can think of– triggered campaigns, sales follow-ups, automated segmentation, vibrant email content and so forth. You can currently instantly send one-to-one sales emails through your own inbox.
You require an integrated sales and also advertising and marketing system for your company:
ActiveCampaign’s inbuilt CRM flawlessly connects to all your email advertising and marketing information, enabling sales groups to act rapidly. Attributes like lead racking up and social data can also aid to improve your sales follow-up procedures.
You need a tool that performs multi-channel advertising and marketing:
Aside from sending out emails, ActiveCampaign additionally allows you to set up landing pages, send out SMS as well as individualized ‘Conversations’ to internet site site visitors, established chatbot automations and also even take care of just how Facebook ads are presented to calls. It’s a excellent option if you would certainly such as to have the ability to streamline a great piece of your advertising and provide your clients a much better all-round experience.
Not suggested if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an innovative device, as well as obtaining familiarized with it takes a whole lot more work than various other tools. Not to mention the normal maintenance you’ll need to set up, display and enhance e-mail campaigns.
You just need basic automations:
If you only want to set up standard email sequences ( as an example, a welcome campaign), we would certainly suggest much more budget-friendly alternatives like MailerLite which is much much easier to use. Otherwise, you’ll be spending for a tonne of bonus (and intricacy) that you just will not require.
You’re not exactly sure:
There’s no free plan, and also with a trial period of just 14 days, they don’t offer you much time to evaluate whether it’s right for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with easily accessible food selections. The control panel has a useful ‘Getting Started’ slider to aid brand-new users, and it has actually demo information to offer you an concept of just how finest to make use of areas. A good attribute is the Content Manager, which shops all your assets in a centralized hub, making it simple to keep things arranged.
With a lot functionality, it might be a little complicated for absolute novices initially.
Editor – 4 out of 5 stars
The drag and decline e-mail contractor is rapid and has a couple of helpful functions. Surprisingy, there is no fast way to preview your e-newsletter– you’ll require to go right into the email settings.
An easy to use If/Then/Else logic is readily available through ‘conditional content’ which enables you to reveal certain consumers different content based on certain conditions like passions, web links clicked in the past, etc. You can currently include customized signatures to your one-to-one e-mails with the new signature personalization tag.
Email types – 5 out of 5 stars
Traditional newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign don’t have a dedicated transactional email web server.
Option and Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive layouts to pick from. You can easily sneak peek them in another window, both on mobile and desktop computer. Other tools provide a little more features/content blocks within the e-mail building contractor. They provide users a cost-free customized email design on the Plus strategy and also greater.
Email Marketing Automation – 5 out of 5 stars
Their advertising automation truly is unbeatable. Otherwise, you can build your very own automation from scratch.
Checklist Management- 5 out of 5 stars
Compared to a few other devices, handling listings as well as get in touches with is made much easier due to their automation features which permit you to organize individuals into listings. Find out more right here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your own custom areas. Aside from the standard kinds, which are totally receptive, it likewise allows you to produce floating types and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score pretty very, touchdown e-mails in the main inbox of one of the most prominent carriers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is rather consistent, which is great information for e-mail marketers.
Reports as well as Analysis – 4.5 out of 5 stars
Permits reporting on generally whatever (opens, click-maps, page brows through, geo-tracking). Ecommerce reports are also offered on particular plans for Shopify, BigCommerce, WooCommerce, and also more. The “Recommendations for you” area provides practical tips on activities you can take. Various other reports include call fads, offer records, conversation conversion, automation reports, and so on. Customized reports are only readily available on the Enterprise plan.
Languages – 4 out of 5 stars
Their web site as well as support are both available in English, plus 5 other languages. You can change your individual account to among more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and also Design-Testing – 3.5 out of 5 stars
An email client preview is available, too, yet at a cost of $1 per test/client, which seems a little bit high. You can now send out a examination email for review to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as tough bounces after three times, and also this after that places them in an exclusion listing.
Blocklist – Yes
This is the previously mentioned ‘ exemption list’. You can import calls directly into this listing, and export as well.
Storage space available for photos and also data – Unlimited
Pictures over 1000px will certainly be downsized.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s feasible to utilize your own monitoring domain to improve your newsletter’s business branding.
Various degrees of account accessibility – Yes
This is a very versatile system, without particular levels. You define the group names as well as additionally the exact gain access to for each and every of those teams through tick-boxes. 2-Factor Authentication for an added safety and security layer is readily available as well.
Integrations – Yes
ActiveCampaign deal plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and WordPress. It additionally sustains all kinds of type as well as study tools like Typeform and also SurveyMonkey.
Touchdown Page Builder – Yes
On the Professional plan as well as up, you can produce customized web experiences by hiding or getting rid of particular components. You can also include special switches, which consist of calling a phone number, downloading and install a documents or sending out an email.
Customer Support – 5 out of 5 stars
Support is pleasant and also fast , using all mediums and readily available in a number of languages. Their knowledge base is especially useful and also quickly searchable , I had extremely little trouble locating relevant search engine result. They likewise have video clip tutorials readily available, webinars ( archived and also real-time ) and individually training on the ‘Plus’ plan. Live conversation is also offered on all plans, however no phone support.
Total rating – 4.5 out of 5 stars
ActiveCampaign is one of one of the most powerful e-mail advertising solutions on the market, rarely missing a point when it comes to professional functions. Small businesses will certainly take advantage of outstanding sales automation, subscriber monitoring with making use of automated workflows as well as the new features they’re regularly adding
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a good series of pro features. Let’s damage those down a little as well as assess what jobs and also what could be improved:
ActiveCampaign Marketing Automation
We’ve examined the marketing automation capabilities of dozens of ESPs and have not yet discovered a suit for ActiveCampaign. ActiveCampaign’s competitors consist of advertising automation as part of their item, it isn’t necessarily at the. ActiveCampaign, on the other hand, has made this their focus, permitting you to automate practically anything: projects, bargains, ecommerce automation, SMS, get in touch with administration, and so on.
Advertising and marketing automation is consisted of on all plans, nevertheless, sales automation is reserved for customers on the Plus strategy (from $70/mo) and greater.
One-to-one email automation is quite unique to ActiveCampaign. You’ll be able to cause automations directly via your inbox interactions with leads. The only downside is that you’ll need to be on the Professional strategy ($ 187/mo) or greater and also this isn’t low-cost in any way.
We’ve been keeping an eye on ActiveCampaign for several years, as well as have actually seen them proactively add brand-new attributes continuously, especially around the area of automation. This is a very good sign, as a few other ActiveCampaign rivals haven’t been rather so upcoming.
ActiveCampaign automation layouts
We checked out ActiveCampaign’s automation themes, or else referred to as ‘ dishes’ as well as discovered that they are both really well created as well as easy to modify. There are bunches to choose from (750 in fact!), and the categories make it simple to locate what you’re looking for.
activecampaign automation templates
Other tools tend to give fairly basic design templates, whereas ActiveCampaign provides a entire host of integration-specific design templates, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with many layouts, you can feel overwhelmed by the choices. It may appear that some dishes are repeated, nevertheless, after revising the layouts very closely, you can see there are small differences in between them. I can see exactly how this could be a little complicated for some, however, at the end of the day, our experience tells us that the even more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and also greater. You can integrate with a number of tools, such as ClickSend, MessageMedia and also Twilio, and ActiveCampaign offers you with a variety of automation design templates:
activecampaign sms layouts
Realize that SMS sending is only readily available on the Plus strategy and also higher, which begins at $70/month, so it’s not low-cost. If you want your own custom SMS number for sending, you’ll also need to be on the costly Enterprise account.
As pointed out above, ActiveCampaign includes a built-in CRM.
Small business owners trying to find call management software program will certainly locate this attribute particularly helpful, to use along with the sophisticated email marketing capacities.
After substantial testing, we discovered that the software application was rather easy to use. You can establish several offer pipes, and edit/add new stages to reflect your unique sales process. The drag as well as drop software makes it very easy to manually relocate offers with the pipe.
The advanced user can take advantage of this range of CRM automation layouts, which covers everything from lead racking up to job management:
crm actions activecampaign
Prices begins at $70/month for this function, as it is booked for those on the Plus strategy and also higher. It’s not exactly economical, however when you think about every little thing you’re obtaining ( innovative sales and advertising call, lead & automation scoring, email & SMS sending, Facebook Custom Audience integration, and so on) it’s really not a bad deal.
When compared against the very best CRM software for small companies, we discovered that the majority of services charged per individual, whereas ActiveCampaign consisted of 25 individual accounts, which will truly help keep prices down.
We additionally carried out a thorough comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign actually had a lot of benefits over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 responsive touchdown page themes, and you can additionally construct your very own and also wait as a customized web page for future usage.
activecampaign touchdown web page templates
After examining the designs and editor, we ‘d state they are contemporary and appealing , the only point is that it isn’t so simple to move blocks around the page when modifying. You can’t move an aspect up or down slightly, rather, you can only move it in between the detailed sections. I picture ActiveCampaign has set it up like this to ensure that every aspect is straightened, however it means you have much less innovative flexibility than with other site and touchdown page builders like Wix.
I also couldn’t find a means to add a link to pictures, which isn’t perfect.
landing page building contractor activecampaign
The cool ( as well as unique) thing about ActiveCampaign’s landing web pages is that you can include vibrant web content ( internet customization) to ensure that each user sees precisely what’s appropriate to them. This will certainly assist you to target leads in an intelligent method, e.g. only showing individuals material that’s appropriate to their geolocation or sector or revealing them products based on their purchase history. You can also make it possible for monitoring on your web pages.
So do we advise ActiveCampaign?
It’s truly challenging to fault ActiveCampaign, not just do they use practically everything you require within an e-mail marketing platform, yet they do it extremely well.
The reporting offers you insight right into mostly all elements, such as web page brows through, geo-tracking, openers, ecommerce as well as more. One area that is a little doing not have is the e-mail home builder, not offering an experience as slick as other solutions around, with a few niggling attributes that could be done better (like the modification history).
The assistance is as advertised: friendly, useful and also fast . Chat and email support are fantastic, with a individual feel to the interactions. Their data base is conveniently searchable and actually returns relevant results a high percent of the time. With their ‘Plus’ plan you even get access to individually training as well as helpful webinars, which is a good addition.
I assume this ActiveCampaign evaluation reveals that it is truly among the most effective selections you might make if you’re looking for an all-in-one digital advertising and marketing device. Their marketing and sales automation is the actual offer and also makes other tools’ computerized workflows look light in contrast. (See why it makes an outstanding Mailchimp alternative here.).
You’ll require to be prepared to put in a bit of time due to the somewhat steeper knowing contour, and possibly spend a little more cash, but your service will certainly enjoy the incentives. If, on the other hand, you’re just seeking a simple method to blow up out e-newsletters, a option like GetResponse or MailerLite could be a little bit much easier to get your head around.
On a side note, ActiveCampaign offers a variety of really valuable complimentary tools, no matter whether you’re a customer or otherwise. You can locate whatever from content as well as social media calendar templates to a subject line generator. Take a look at the complimentary tools right here.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is one of one of the most inexpensive services, in fact, their totally free plan is extremely charitable. Their technique to email advertising and marketing layout is exceptional, using modern-looking design templates. It’s additionally one of the most convenient tools we’ve ever before made use of.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with tons of pro options (e.g. a webinar device) and also good automations. Unlike ActiveCampaign, they provide their platform in greater than 20 languages, as well as their design as well as screening devices are excellent. Read the full comparison in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is one of the least expensive all-in-one e-mail advertising and marketing tools on the marketplace. It’s readily available in 6 languages and also includes advanced automation choices and a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
Yes! You can use ActiveCampaign to manage your get in touches with, deals and leads. There are lots of automations to assist you streamline your processes. Figure out more below.
What is ActiveCampaign utilized for?
ActiveCampaign can be utilized for anything from e-newsletter production to speak to monitoring. Featuring a myriad of functions, this all-in-one advertising and marketing automation software is a wonderful option for all organization sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can do a whole host of tasks, such as send out email e-newsletters, screen bargains and also manage your get in touches with. The most significant attribute is the sales and also advertising automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing web page building contractor permits you to develop modern landing pages with vibrant content blocks, indicating you can individualize your web content depending upon that’s viewing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile application is offered for iOS as well as Android. You can view projects and also email automation details, timetable and also send out campaigns, track email performance metrics, manage get in touches with, and far more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate email advertising solution for small companies. It securely shops your consumer information as well as offers a secure way to handle your subscribers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability prices are among the leading 5 cause our bi-annual tests. Rating in the early to mid-nineties, we would certainly state they have very good deliverability.
We’ve assessed the marketing automation capacities of lots of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s competitors include advertising and marketing automation as part of their product, it isn’t always at the. ActiveCampaign, on the other hand, has made this their emphasis, allowing you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact management, etc.
One-to-one e-mail automation is rather unique to ActiveCampaign. GetResponse is a powerful alternative to ActiveCampaign with loads of pro alternatives (e.g. a webinar device) and also excellent automations.