This Chicago-based automation tool is assisting their 150,000 customers send fewer e-mails while, at the same time, achieving far better results. ActiveCampaign reported that their clients saved 38.4 million hrs in between July 2020 and also July 2021 using its computerized workflows. That absolutely indicates good value for money, but considering it’s on the costlier end of the spectrum, just how much bang for your buck do you truly get?
Boasting lots of functions and also combinations, along with pleasant and also quick support, they do seem like a giant email marketing device. We’ll put ActiveCampaign under the microscopic lense in this ActiveCampaign evaluation to see if they measure up to their bold claims.
ActiveCampaign Review Summary
ActiveCampaign deal virtually whatever you require within a newsletter advertising device, plus their advanced automations are tough to defeat. The entry-level plan begins at $15 per month (for as much as 500 clients, paid month-to-month), or if you want to gain access to pro attributes such as the in-built CRM, lead scoring, landing web pages and also SMS sending, the Plus plan starts at $70 each month.
One of their essential attributes is marketing automation. In addition to autoresponders, which can be based upon myriad conditions, you can automate listing and also contact administration, in addition to offers, if you determine to use their CRM software program. This ‘Deals’ system (sales pipe) likewise enables you to include notes to calls, set up visits, send out direct messages to them, as well as far more.
The ‘Conversations’ function is another one to note. You can use it to send out targeted messages directly to your internet site visitors in order to enhance the overall consumer experience and develop a type of sales funnel to help you transform more visitors.
Having all your information as well as activity in one location suggests that you can promptly get a holistic sight of just how your sales and also marketing efforts are doing. Not having to make use of a number of suppliers for your different electronic advertising and marketing initiatives will certainly likewise potentially conserve you money.
Allow’s dive in as well as take a closer take a look at ActiveCampaign:
Pros and Cons
Exceptionally powerful automation:
One of the most effective marketing automation devices available. This essential function of ActiveCampaign is not only very powerful yet likewise easy to use. Integrated interaction allows you integrate all the networks that can be utilized within an automation: marketing projects, sales follow-ups, text, and also a lot more. This function makes it a excellent e-mail advertising and marketing device for Shopify.
Deals reporting on all areas such as click-maps, geo-tracking and also page sees. Acquisition tracking is readily available on higher plans for Shopify, BigCommerce, WooCommerce, and so on, and also the “Recommendations for you” section is a wonderful enhancement to aid you boost purchases, loyalty, and also interaction.
In our deliverability tests, ActiveCampaign confirms to be among the very best tools in obtaining e-mails delivered.
If you are originating from a various email advertising and marketing software program, ActiveCampaign offers to do the account movement completely free.
Steeper learning curve:
This could only be considered a con if you’re after a fast and basic e-mail service. There are easier email newsletter services out there, so you may wish to look elsewhere if this is all you require.
No totally free strategy:
There is no complimentary plan offered (only a free trial). If you’re seeking a simple device, there are
Costs for client sneak peek:
You can preview how your e-newsletter views on numerous email clients, nevertheless, this is billed at $1 per test/client.
Is ActiveCampaign the right e-newsletter service for you?
You’re severe regarding marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, allowing you to set up essentially any automation you can think of– activated campaigns, sales follow-ups, automated segmentation, dynamic e-mail material and so forth. You can now instantly send out one-to-one sales emails using your very own inbox.
You require an incorporated sales and marketing platform for your service:
ActiveCampaign’s built-in CRM perfectly links up to all your e-mail advertising and marketing data, allowing sales teams to act swiftly. Functions like lead racking up and social information can additionally help to enhance your sales follow-up processes.
You require a device that executes multi-channel advertising:
In addition to sending out e-mails, ActiveCampaign likewise allows you to establish landing web pages, send SMS as well as personalized ‘Conversations’ to site visitors, set up chatbot automations and also also manage how Facebook advertisements are presented to contacts. It’s a wonderful service if you would certainly such as to have the ability to systematize a excellent chunk of your marketing and offer your consumers a far better all-round experience.
Not suggested if:
You require a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced device, and also obtaining familiarized with it takes a whole lot even more work than other devices. And also the routine maintenance you’ll require to set up, monitor and also maximize e-mail projects.
You only need straightforward automations:
If you only want to establish standard email sequences (for example, a welcome project), we would certainly recommend much more economical options like MailerLite which is much much easier to utilize. Otherwise, you’ll be paying for a tonne of bonus (and complexity) that you merely won’t need.
There’s no cost-free strategy, and with a test duration of just 14 days, they don’t give you much time to analyze whether it’s right for you.
Reduce of Use – 4 out of 5 stars
ActiveCampaign have a extremely user-friendly design, with conveniently navigable food selections. The control panel has a useful ‘Getting Started’ slider to assist brand-new customers, as well as it has demo information to give you an concept of exactly how finest to make use of sections. A nice attribute is the Content Manager, which shops all your properties in a central hub, making it very easy to maintain things arranged.
With so much functionality, it may be a little complicated for absolute beginners at first.
Editor – 4 out of 5 stars
The drag and decline e-mail contractor is fast and has a pair of convenient functions. Surprisingy, there is no quick means to sneak peek your e-newsletter– you’ll need to go right into the email setups.
An easy to use If/Then/Else logic is offered via ‘conditional web content’ which enables you to reveal specific clients different material based on specific problems like passions, links clicked in the past, etc. You can now include customized signatures to your one-to-one e-mails with the brand-new signature customization tag.
Email kinds – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B testing, RSS caused, advanced automation. ActiveCampaign do not have a specialized transactional e-mail server.
Selection and also Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern, responsive design templates to select from. Other tools use a little much more features/content blocks within the e-mail building contractor.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation actually is unbeatable. It’s extremely effective, as well as very user-friendly, enabling you to automate follow-up campaigns, modify numerous conditions and also a lot more. This is all done by means of an user friendly flowchart-style automation building contractor. There are likewise pre-made ‘recipes’ (templates) for you to utilize, or get concepts from. Otherwise, you can build your own automation from scratch.
List Management- 5 out of 5 stars
Compared to a few other devices, managing lists as well as get in touches with is made a lot easier because of their automation functions which enable you to arrange people right into listings. Discover more right here.
Enrollment Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to use, lets you produce your own custom-made fields. Apart from the conventional types, which are fully responsive, it likewise enables you to produce floating forms and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign has a tendency to rack up quite very, touchdown emails generally inbox of the most prominent suppliers like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is fairly constant, which is great information for email marketing professionals.
Reports and also Analysis – 4.5 out of 5 stars
Allows reporting on primarily every little thing ( opens up, click-maps, page sees, geo-tracking). Ecommerce records are likewise readily available on particular prepare for Shopify, BigCommerce, WooCommerce, as well as a lot more. The “Recommendations for you” area uses handy recommendations on activities you can take. Various other reports include contact trends, deal reports, conversation conversion, automation records, etc. Custom-made reports are just available on the Enterprise strategy.
Languages – 4 out of 5 stars
Their internet site and support are both available in English, plus 5 various other languages. You can transform your user account to one of more than 20 languages (including Spanish, French, German, Italian, Russian, and so on).
Spam and Design-Testing – 3.5 out of 5 stars
An e-mail customer sneak peek is readily available, also, however at a rate of $1 per test/client, which appears a bit steep. You can currently send a test e-mail for evaluation to up to 5 e-mail addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and this then places them in an exemption checklist.
Blocklist – Yes
This is the abovementioned ‘ exemption listing’. You can import contacts directly right into this list, and export also.
Storage available for pictures and data – Unlimited
Pictures above 1000px will be scaled down.
SPF and DKIM are sustained.
Very Own Domain – Yes
It’s possible to utilize your very own tracking domain name to boost your e-newsletter’s firm branding.
Different levels of account accessibility – Yes
This is a extremely flexible system, without details degrees. You define the group names as well as also the precise accessibility for each of those teams through tick-boxes. 2-Factor Authentication for an added protection layer is offered also.
Assimilations – Yes
ActiveCampaign offer plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, as well as WordPress. It also supports all type of kind as well as study tools like Typeform as well as SurveyMonkey. You shouldn’t have a issue locating what you need as they also incorporate with Zapier. Find all assimilations here.
Landing Page Builder – Yes
The layouts are simple and varied to modify. Landing pages are hosted on a personalized domain or subdomain. On the Professional strategy and also up, you can produce personalized internet experiences by hiding or eliminating particular aspects. You can also include unique switches, that include calling a telephone number, downloading and install a documents or sending an e-mail.
Customer Support – 5 out of 5 stars
They likewise have video tutorials readily available, webinars ( online and archived ) and one-on-one training on the ‘Plus’ plan. Live chat is likewise readily available on all strategies, yet no phone support.
General rating – 4.5 out of 5 stars
ActiveCampaign is among the most powerful e-mail advertising and marketing solutions on the marketplace, barely missing a thing when it pertains to pro functions. Small businesses will certainly gain from excellent sales automation, subscriber management via the use of automated operations and also the new functions they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign supplies a great range of professional attributes. Allow’s break those down a little and also examine what works as well as what could be enhanced:
ActiveCampaign Marketing Automation
We’ve assessed the marketing automation abilities of dozens of ESPs as well as haven’t yet found a match for ActiveCampaign. Though ActiveCampaign’s rivals include advertising automation as part of their item, it isn’t necessarily at the facility. ActiveCampaign, on the other hand, has made this their focus, allowing you to automate practically anything: campaigns, bargains, ecommerce automation, SMS, contact management, etc.
Marketing automation is consisted of on all strategies, nevertheless, sales automation is scheduled for users on the Plus strategy (from $70/mo) and greater.
One-to-one email automation is fairly unique to ActiveCampaign. You’ll have the ability to trigger automations directly through your inbox interactions with leads. The only disadvantage is that you’ll require to be on the Professional strategy ($ 187/mo) or greater and also this isn’t inexpensive at all.
We’ve been monitoring ActiveCampaign for several years, as well as have seen them proactively add brand-new features continuously, specifically around the location of automation. This is a great indication, as a few other ActiveCampaign rivals haven’t been fairly so forthcoming.
ActiveCampaign automation design templates
We checked out ActiveCampaign’s automation layouts, otherwise known as ‘ dishes’ and also located that they are both truly well created and easy to modify. There are heaps to select from (750 in fact!), as well as the categories make it easy to find what you’re trying to find.
activecampaign automation layouts
Various other tools tend to offer quite general themes, whereas ActiveCampaign offers a whole host of integration-specific layouts, like these automation recipes for Shopify:
activecampaign shopify automations
The only drawback is that, with a lot of layouts, you can really feel overloaded by the alternatives. It may appear that some recipes are repeated, nevertheless, after modifying the layouts very closely, you can see there are little differences in between them. I can see exactly how this could be a little complex for some, however, at the end of the day, our experience tells us that the more targeted you can be with your projects the much better.
ActiveCampaign SMS automation
SMS automation is included on the Plus strategy and higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, as well as ActiveCampaign provides you with a range of automation design templates:
activecampaign sms templates
Know that SMS sending out is only offered on the Plus strategy and also greater, which begins at $70/month, so it’s not low-cost. If you desire your own custom-made SMS number for sending, you’ll also require to be on the expensive Enterprise account.
As mentioned above, ActiveCampaign includes a built-in CRM.
Local business proprietors looking for get in touch with management software program will certainly find this function specifically useful, to make use of along with the sophisticated email advertising and marketing capacities.
After substantial testing, we located that the software application was rather easy to use. You can establish multiple bargain pipes, and edit/add new stages to mirror your unique sales process. The drag as well as decline software program makes it very easy to by hand relocate deals via the pipe.
The advanced individual can gain from this series of CRM automation templates, which covers every little thing from lead scoring to job monitoring:
crm actions activecampaign
Pricing starts at $70/month for this feature, as it is reserved for those on the Plus strategy and also higher. It’s not exactly economical, but when you consider every little thing you’re obtaining ( sophisticated sales and also marketing automation, lead & call racking up, email & SMS sending out, Facebook Custom Audience assimilation, and so on) it’s actually not a bad deal.
When compared against the very best CRM software application for small companies, we located that the majority of service fee per customer, whereas ActiveCampaign included 25 individual accounts, which will actually assist keep costs down.
We likewise conducted a comprehensive comparison of ActiveCampaign vs HubSpot as well as found that ActiveCampaign really had a lot of benefits over the CRM titan. Most notably, it’s worth for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page templates, and you can also construct your very own and also wait as a custom-made page for future use.
activecampaign touchdown web page design templates
After examining the styles and editor, we ‘d state they are modern-day and also attractive , the only point is that it isn’t so easy to move blocks around the web page when editing and enhancing. You can’t move an element up or down somewhat, instead, you can only relocate it between the described sections. I envision ActiveCampaign has established it up similar to this to ensure that every aspect is aligned, but it means you have much less innovative freedom than with various other site and also touchdown page contractors like Wix.
I likewise could not locate a way to include a web link to images, which isn’t optimal.
touchdown web page builder activecampaign
The cool ( and also distinct) feature of ActiveCampaign’s touchdown pages is that you can include dynamic content ( internet customization) to make sure that each user sees exactly what’s pertinent to them. This will aid you to target leads in an smart means, e.g. only revealing customers content that’s appropriate to their geolocation or sector or revealing them items based upon their acquisition background. You can also enable tracking on your web pages.
Do we recommend ActiveCampaign?
It’s really hard to fault ActiveCampaign, not just do they offer practically whatever you require within an email advertising and marketing system, but they do it extremely well.
The reporting uses you insight into nearly all facets, such as web page sees, geo-tracking, openers, ecommerce and also more. One location that is slightly doing not have is the email builder, not providing an experience as slick as various other solutions available, with a couple of niggling features that could be done better (like the revision history).
The assistance is as promoted: friendly, helpful and fast . Chat and also email support are excellent, with a individual feel to the interactions. Their knowledge base is easily searchable and also in fact returns appropriate results a high percent of the moment. With their ‘Plus’ prepare you also get access to one-on-one training and also valuable webinars, which is a nice enhancement.
If you’re looking for an all-in-one electronic advertising and marketing device, I believe this ActiveCampaign testimonial reveals that it is truly one of the best choices you might make. Their advertising and marketing as well as sales automation is the actual offer and makes various other devices’ computerized operations look light in comparison. (See why it makes an excellent Mailchimp choice right here.).
You’ll need to be prepared to place in a little time due to the a little steeper learning contour, and also maybe spend a bit more cash, yet your company will gain the incentives. If, on the other hand, you’re just trying to find a basic method to blast out e-newsletters, a solution like GetResponse or MailerLite could be a little bit easier to get your head around.
On a side note, ActiveCampaign provides a variety of truly valuable free tools, regardless of whether you’re a consumer or not. You can discover everything from web content as well as social networks calendar layouts to a subject line generator. Look into the free devices right here.
Try ActiveCampaign currently completely free for 14 days.
# 1 MailerLite.
MailerLite is just one of one of the most affordable options, actually, their cost-free strategy is extremely charitable. Their technique to email advertising and marketing layout is praiseworthy, supplying modern-looking design templates. It’s also among the most convenient devices we’ve ever made use of.
# 2 GetResponse.
GetResponse is a powerful choice to ActiveCampaign with tons of pro options (e.g. a webinar tool) and excellent automations. Unlike ActiveCampaign, they provide their system in more than 20 languages, as well as their design as well as testing devices are excellent. Read the full comparison in our GetResponse vs ActiveCampaign overview.
# 3 Sendinblue.
Sendinblue is among the most affordable all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and features advanced automation alternatives and also a built-in CRM.
Is ActiveCampaign a CRM?
Yes! You can make use of ActiveCampaign to manage your contacts, deals and leads. There are plenty of automations to aid you streamline your processes. Discover more here.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from newsletter development to contact administration. Coming with a myriad of features, this all-in-one advertising and marketing automation software application is a wonderful selection for all service sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send out email newsletters, screen deals as well as manage your calls. The most remarkable attribute is the sales and also marketing automation capacities.
Does ActiveCampaign have touchdown pages?
Yes! ActiveCampaign’s landing page contractor allows you to create contemporary landing web pages with vibrant content blocks, meaning you can customize your web content depending upon that’s seeing it.
Does ActiveCampaign have a mobile app?
Yes, ActiveCampaign’s mobile app is offered for iphone and also Android. You can watch projects as well as e-mail automation details, timetable and send out campaigns, track email efficiency metrics, manage get in touches with, and also a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate e-mail advertising solution for small companies. It safely shops your consumer data as well as provides a safe way to manage your customers.
ActiveCampaign deliverability – is it any type of excellent?
ActiveCampaign’s deliverability prices are among the leading 5 lead to our bi-annual examinations. Scoring in the very early to mid-nineties, we would certainly state they have very good deliverability.
We’ve examined the advertising and marketing automation capabilities of loads of ESPs and also haven’t yet located a match for ActiveCampaign. ActiveCampaign’s rivals include advertising and marketing automation as part of their item, it isn’t always at the. ActiveCampaign, on the other hand, has actually made this their emphasis, enabling you to automate essentially anything: projects, deals, ecommerce automation, SMS, contact administration, etc.
One-to-one email automation is fairly distinct to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with tons of professional choices (e.g. a webinar device) and also great automations.