This Chicago-based automation device is helping their 150,000 clients send less e-mails while, at the same time, attaining better results. ActiveCampaign reported that their clients saved 38.4 million hrs in between July 2020 as well as July 2021 utilizing its computerized workflows. That definitely indicates good value for money, however considering it’s on the costlier end of the spectrum, how much bang for your buck do you truly get?
Boasting several features as well as combinations, as well as pleasant and quick support, they do seem like a powerhouse email marketing tool. We’ll put ActiveCampaign under the microscope in this ActiveCampaign review to see if they come up to their vibrant claims.
ActiveCampaign Review Summary
ActiveCampaign offer virtually every little thing you need within a newsletter advertising and marketing device, plus their innovative automations are difficult to defeat. The entry-level plan starts at $15 per month (for as much as 500 clients, paid monthly), or if you intend to accessibility pro features such as the in-built CRM, lead racking up, landing web pages as well as SMS sending, the Plus strategy starts at $70 per month.
One of their key features is marketing automation. In addition to autoresponders, which can be based upon myriad conditions, you can automate checklist and get in touch with management, in addition to offers, if you determine to use their CRM software application. This ‘Deals’ system (sales pipe) likewise allows you to include notes to get in touches with, established visits, send direct messages to them, and also a lot more.
The ‘Conversations’ attribute is an additional one to keep in mind. You can utilize it to send targeted messages right to your website site visitors in order to optimize the overall customer experience as well as create a sort of sales funnel to aid you convert extra visitors.
Having all your details and also activity in one location implies that you can swiftly get a all natural view of how your sales as well as advertising and marketing initiatives are executing. Not having to utilize a variety of companies for your different digital marketing initiatives will additionally possibly save you cash.
Let’s dive in and take a closer take a look at ActiveCampaign:
Cons as well as pros
Incredibly effective automation:
One of the best marketing automation tools out there. This essential function of ActiveCampaign is not only exceptionally effective but likewise very easy to utilize.
Deals reporting on all areas such as click-maps, geo-tracking as well as page visits. Acquisition monitoring is offered on higher plans for Shopify, BigCommerce, WooCommerce, etc, and also the “Recommendations for you” area is a nice addition to aid you boost acquisitions, loyalty, as well as interaction.
In our deliverability tests, ActiveCampaign shows to be one of the most effective devices in getting emails provided.
If you are coming from a various e-mail advertising software program, ActiveCampaign provides to do the account migration totally free.
Steeper knowing contour:
This could just be taken into consideration a disadvantage if you’re after a fast and also straightforward e-mail solution. There are less complex e-mail newsletter services around, so you may wish to look elsewhere if this is all you require.
No totally free plan:
There is no totally free plan offered ( just a cost-free test). If you’re looking for a simple device, there are
Charges for customer sneak peek:
You can preview how your newsletter views on numerous email customers, nevertheless, this is charged at $1 per test/client.
Is ActiveCampaign the appropriate e-newsletter service for you?
You’re severe concerning marketing automation:
ActiveCampaign is hands-down one of the most effective automation device we’ve examined, enabling you to set up essentially any type of automation you can think about– set off projects, sales follow-ups, automated segmentation, dynamic e-mail material and so forth. You can currently instantly send one-to-one sales e-mails through your very own inbox.
You require an integrated sales as well as advertising and marketing system for your service:
ActiveCampaign’s integrated CRM seamlessly links up to all your e-mail advertising and marketing data, permitting sales groups to act rapidly. Attributes like lead scoring and also social information can also aid to streamline your sales follow-up processes.
You need a tool that executes multi-channel marketing:
Besides sending out emails, ActiveCampaign additionally allows you to set up touchdown web pages, send SMS and customized ‘Conversations’ to site site visitors, established chatbot automations as well as even handle exactly how Facebook ads are presented to contacts. If you ‘d such as to be able to systematize a great piece of your marketing and also provide your clients a much better all-round experience, it’s a fantastic remedy.
Not recommended if:
You require a low-maintenance, beginner-friendly device:
ActiveCampaign is an sophisticated device, as well as getting familiarized with it takes a lot even more job than other tools. Not to mention the regular upkeep you’ll require to set up, display as well as enhance email campaigns.
You just need straightforward automations:
If you only want to establish basic e-mail sequences ( as an example, a welcome project), we would certainly advise extra affordable alternatives like MailerLite which is much easier to utilize. Otherwise, you’ll be spending for a tonne of extras (and complexity) that you just will not require.
You’re not exactly sure:
Sadly, there’s no complimentary strategy, and with a test duration of just 14 days, they do not give you much time to analyze whether it’s best for you.
Relieve of Use – 4 out of 5 stars
ActiveCampaign have a very straightforward style, with easily navigable menus. The control panel has a valuable ‘Getting Started’ slider to assist brand-new users, and also it has actually demo data to give you an idea of just how best to utilize areas. A wonderful feature is the Content Manager, which stores all your possessions in a central center, making it easy to maintain things arranged.
With so much functionality, it might be a little complicated for outright novices in the beginning.
Editor – 4 out of 5 stars
The drag as well as drop e-mail builder is fast as well as has a pair of useful attributes. Surprisingy, there is no quick way to sneak peek your e-newsletter– you’ll need to go into the e-mail settings.
An easy to use If/Then/Else reasoning is available via ‘conditional content’ which enables you to show certain clients different content based on certain conditions like passions, web links clicked in the past, etc. You can currently add customized trademarks to your one-to-one emails with the new signature personalization tag.
Email types – 5 out of 5 stars
Timeless newsletters, SMS, autoresponders, A/B screening, RSS caused, advanced automation. ActiveCampaign don’t have a devoted transactional e-mail web server.
Choice as well as Flexibility of Template Designs – 4 out of 5 stars
ActiveCampaign have around 125 modern-day, responsive layouts to choose from. Various other devices provide slightly extra features/content blocks within the e-mail builder.
Email Marketing Automation – 5 out of 5 stars
Their advertising and marketing automation truly is irresistible. Or else, you can develop your own automation from scrape.
Checklist Management- 5 out of 5 stars
Compared to some other tools, taking care of calls and also lists is made much easier because of their automation functions which enable you to organize people into listings. Find out more here.
Registration Forms/ Opt-in & Opt-out- Process – 5 out of 5 stars
Easy to utilize, allows you produce your very own custom-made areas. Apart from the standard forms, which are fully responsive, it also enables you to produce floating types and also modals.
Deliverability – 4.5 out of 5 stars
In our deliverability examinations ActiveCampaign tends to score rather extremely, landing emails generally inbox of one of the most preferred companies like Gmail, Yahoo, Outlook and also AOL. ActiveCampaign’s deliverability is relatively constant, which is good news for e-mail marketing professionals.
Records as well as Analysis – 4.5 out of 5 stars
Ecommerce records are likewise offered on particular plans for Shopify, BigCommerce, WooCommerce, and also a lot more. Other reports include contact patterns, bargain reports, conversation conversion, automation reports, etc.
Languages – 4 out of 5 stars
Their site as well as support are both available in English, plus 5 other languages. You can transform your individual account to one of more than 20 languages ( consisting of Spanish, French, German, Italian, Russian, etc).
Spam as well as Design-Testing – 3.5 out of 5 stars
An email client preview is offered, too, yet at a cost of $1 per test/client, which seems a little bit steep. You can currently send a examination e-mail for evaluation to up to 5 email addresses.
Bounce Management – Yes
Soft bounces are counted as hard bounces after 3 times, and also this after that puts them in an exclusion list.
Blocklist – Yes
This is the abovementioned ‘ exemption checklist’. You can import contacts directly into this checklist, and export also.
Storage offered for information and also pictures – Unlimited
Photos over 1000px will be scaled down.
SPF and DKIM are sustained.
Own Domain – Yes
It’s feasible to utilize your own tracking domain name to enhance your newsletter’s firm branding.
Various degrees of account access – Yes
This is a really adaptable system, without particular degrees. You define the group names and also the specific accessibility for each of those groups through tick-boxes. 2-Factor Authentication for an additional safety and security layer is offered too.
Integrations – Yes
ActiveCampaign offer plenty of combination alternatives, such as PayPal, Shopify, Google Analytics, and also WordPress. It likewise sustains all kinds of form and study tools like Typeform and SurveyMonkey.
Landing Page Builder – Yes
On the Professional strategy as well as up, you can create personalized web experiences by hiding or eliminating particular components. You can also include unique switches, which consist of calling a phone number, downloading and install a file or sending out an e-mail.
Customer Support – 5 out of 5 stars
They additionally have video clip tutorials readily available, webinars ( archived and also live ) and also one-on-one training on the ‘Plus’ plan. Live conversation is also offered on all plans, however no phone assistance.
General score – 4.5 out of 5 stars
ActiveCampaign is among one of the most effective e-mail advertising services on the marketplace, rarely missing a thing when it concerns professional functions. Small businesses will gain from superb sales automation, subscriber administration with the use of automated operations as well as the new features they’re frequently including
A More Detailed Look at ActiveCampaign’s Top Features
As you can see, ActiveCampaign uses a good range of professional features. Let’s break those down a little and examine what works and what could be improved:
ActiveCampaign Marketing Automation
We’ve evaluated the advertising automation capabilities of loads of ESPs and haven’t yet found a suit for ActiveCampaign. Though ActiveCampaign’s rivals consist of advertising automation as part of their product, it isn’t always at the facility. ActiveCampaign, on the other hand, has actually made this their emphasis, allowing you to automate practically anything: campaigns, deals, ecommerce automation, SMS, contact management, etc.
Marketing automation is included on all strategies, nonetheless, sales automation is booked for customers on the Plus strategy (from $70/mo) and also higher.
One-to-one email automation is fairly distinct to ActiveCampaign. You’ll be able to set off automations directly with your inbox communications with leads. The only drawback is that you’ll require to be on the Professional plan ($ 187/mo) or greater and also this isn’t low-cost in all.
We’ve been keeping track of ActiveCampaign for several years, and also have actually seen them proactively add brand-new features continuously, specifically around the area of automation. This is a very good indicator, as a few other ActiveCampaign competitors haven’t been rather so forthcoming.
ActiveCampaign automation design templates
We explored ActiveCampaign’s automation templates, otherwise called ‘ dishes’ and also located that they are both really well created as well as easy to edit. There are heaps to select from (750 as a matter of fact!), and also the categories make it simple to discover what you’re trying to find.
activecampaign automation themes
Other devices have a tendency to supply quite general layouts, whereas ActiveCampaign gives a entire host of integration-specific themes, like these automation recipes for Shopify:
activecampaign shopify automations
The only disadvantage is that, with many layouts, you can feel overloaded by the options. It may appear that some recipes are repeated, however, after revising the layouts carefully, you can see there are small differences between them. I can see just how this could be a little confusing for some, but, at the end of the day, our experience tells us that the even more targeted you can be with your projects the better.
ActiveCampaign SMS automation
SMS automation is consisted of on the Plus strategy as well as higher. You can integrate with a number of tools, such as ClickSend, MessageMedia and Twilio, and also ActiveCampaign offers you with a range of automation design templates:
activecampaign sms themes
Know that SMS sending out is only offered on the Plus plan as well as higher, which begins at $70/month, so it’s not economical. If you desire your very own custom-made SMS number for sending out, you’ll additionally require to be on the costly Enterprise account.
As discussed above, ActiveCampaign includes a built-in CRM.
Small company proprietors searching for call management software will find this attribute especially beneficial, to utilize together with the advanced email advertising abilities.
After considerable screening, we found that the software application was quite easy to use. You can set up several bargain pipelines, as well as edit/add new stages to reflect your special sales procedure. The drag and also drop software application makes it simple to manually move offers with the pipeline.
The advanced customer can benefit from this variety of CRM automation design templates, which covers every little thing from lead racking up to job administration:
crm activities activecampaign
Rates starts at $70/month for this attribute, as it is booked for those on the Plus plan and also greater. It’s not exactly affordable, yet when you consider every little thing you’re getting ( innovative sales and advertising get in touch with, lead & automation racking up, email & SMS sending out, Facebook Custom Audience combination, and so on) it’s in fact not a bad deal.
When contrasted versus the best CRM software program for small companies, we discovered that many service fee per individual, whereas ActiveCampaign included 25 individual accounts, which will actually assist keep expenses down.
We also conducted a in-depth comparison of ActiveCampaign vs HubSpot as well as located that ActiveCampaign in fact had a great deal of benefits over the CRM giant. Most notably, it’s value for cash.
ActiveCampaign Landing Pages
There are a total of 56 receptive landing page themes, and also you can likewise build your own and wait as a personalized web page for future use.
activecampaign touchdown page templates
After examining the designs as well as editor, we would certainly state they are modern-day and attractive , the only point is that it isn’t so very easy to move blocks around the web page when modifying. For example, you can’t move an element up or down slightly, rather, you can just move it between the laid out sections. I think of ActiveCampaign has actually established it up similar to this to make sure that every element is lined up, however it implies you have much less imaginative liberty than with other website and landing web page contractors like Wix.
I additionally couldn’t locate a way to add a link to photos, which isn’t ideal.
landing web page home builder activecampaign
The cool (and one-of-a-kind) aspect of ActiveCampaign’s landing pages is that you can include dynamic content ( internet customization) so that each individual sees precisely what’s relevant to them. This will certainly assist you to target leads in an intelligent method, e.g. just revealing users material that’s relevant to their geolocation or industry or revealing them items based on their acquisition background. You can also enable monitoring on your pages.
So do we recommend ActiveCampaign?
It’s really difficult to fault ActiveCampaign, not just do they use virtually whatever you need within an e-mail advertising and marketing platform, yet they do it very well.
The reporting provides you understanding into almost all facets, such as page visits, geo-tracking, openers, ecommerce as well as more. One area that is a little lacking is the e-mail contractor, not supplying an experience as slick as various other solutions out there, with a few niggling functions that could be done better (like the modification background).
Chat and also email support are great, with a personal feel to the interactions. With their ‘Plus’ intend you also get access to one-on-one training and practical webinars, which is a nice enhancement.
If you’re looking for an all-in-one electronic marketing device, I assume this ActiveCampaign review shows that it is truly one of the ideal selections you can make. Their marketing and sales automation is the real offer and also makes various other devices’ computerized operations look pale in contrast. (See why it makes an exceptional Mailchimp option below.).
You’ll require to be prepared to place in a little bit of time as a result of the a little steeper learning contour, and probably invest a little even more cash, however your company will gain the incentives. If, on the other hand, you’re just looking for a straightforward means to blast out newsletters, a option like GetResponse or MailerLite could be a bit much easier to obtain your head around.
On a side note, ActiveCampaign provides a variety of truly valuable cost-free tools, regardless of whether you’re a customer or not. You can locate whatever from material and social networks calendar design templates to a subject line generator. Look into the cost-free tools below.
Attempt ActiveCampaign currently for free for 14 days.
# 1 MailerLite.
MailerLite is among the most economical options, actually, their complimentary plan is extremely charitable. Their technique to email advertising and marketing style is remarkable, providing modern-looking design templates. It’s additionally one of the most convenient tools we’ve ever utilized.
# 2 GetResponse.
GetResponse is a effective choice to ActiveCampaign with lots of pro options (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they supply their system in more than 20 languages, and their design and testing tools are superb. Check out the complete contrast in our GetResponse vs ActiveCampaign guide.
# 3 Sendinblue.
Sendinblue is among the most inexpensive all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages and includes innovative automation alternatives and also a integrated CRM.
FREQUENTLY ASKED QUESTION.
Is ActiveCampaign a CRM?
You can make use of ActiveCampaign to manage your contacts, deals and also leads. There are lots of automations to aid you improve your procedures.
What is ActiveCampaign used for?
ActiveCampaign can be used for anything from e-newsletter production to contact monitoring. Including a myriad of functions, this all-in-one marketing automation software application is a terrific option for all business sizes.
What can ActiveCampaign do?
With ActiveCampaign, you can carry out a entire host of tasks, such as send email newsletters, screen deals as well as manage your get in touches with. However, the most noteworthy feature is the sales and marketing automation abilities.
Does ActiveCampaign have landing pages?
Yes! ActiveCampaign’s landing web page building contractor permits you to develop modern landing pages with vibrant web content blocks, suggesting you can customize your content depending on who’s seeing it.
Does ActiveCampaign have a mobile application?
Yes, ActiveCampaign’s mobile application is readily available for iphone and also Android. You can see campaigns and e-mail automation details, schedule as well as send campaigns, track e-mail performance metrics, handle get in touches with, and a lot more.
Is ActiveCampaign legit?
ActiveCampaign is a legit email advertising service for small businesses. It safely shops your client information and also offers a protected means to manage your customers.
ActiveCampaign deliverability – is it any type of great?
ActiveCampaign’s deliverability prices are among the leading 5 cause our bi-annual tests. Rating in the very early to mid-nineties, we ‘d state they have great deliverability.
We’ve reviewed the advertising automation capacities of dozens of ESPs and haven’t yet located a suit for ActiveCampaign. ActiveCampaign’s competitors include marketing automation as component of their product, it isn’t always at the. ActiveCampaign, on the various other hand, has actually made this their emphasis, allowing you to automate essentially anything: campaigns, offers, ecommerce automation, SMS, call management, and so on.
One-to-one e-mail automation is fairly unique to ActiveCampaign. GetResponse is a effective option to ActiveCampaign with lots of professional options (e.g. a webinar device) and great automations.